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50 years of the World Tour. 50 years of asking “what happens next?”

Convicts built “Imagine What’s Next” with the World Surf League. A season-long campaign celebrating the 50th anniversary of the Championship Tour. Voiced by three-time World Champion @mfanno, the film pulls from five decades of WSL archive footage, pairing legendary moments with the raw intensity of today’s generation.

Surfing’s trajectory has always been forward. Imagine What’s Next.
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Client: World Surf League
Chief Marketing Officer & President North America, WSL: Brooke Farris
Chief Strategy and Brand Officer: Dave Prodan
EVP, Content Strategy and Production: Tim Greenberg
Director, Global Marketing: Travis Tan
Art Director: Chase Tarkington
Director of Broadcast Production: Milby Shannon
Agency: CONVICTS
Chief Creative Officer / Director: Tom Law
Business Director & Producer: Dylan Roley
Executive Producer: Pete Maiden
CONVICTS Agency Team:
Creative Director: Sharkey Weinberg
Business Director: Abby White
Producer: Chris Fitzsimmons
Voiceover: Mick Fanning
Editor: Andrew Holmes
Post-Production: Heckler, Sydney
Executive Producer: Will Alexander
Post Producer: Isobel Jones
Music & Sound: Heckler Sound
Sound Design: Dave Robertson & Myles Lowe
Executive Producer: Bonnie Law
Colorist: Fergus Rotherham
Design: Sam Chirnside

Enormous scaffolding, complex lighting, the world’s best talent, and authentic @qantas cabin crew—filming on one of the world’s largest aircraft required a production approach to match. Take a look behind the scenes with #qantasusa and discover how we brought the magic of #australiainthesky to life. Watch the full film via the link in bio.

Creative Agency: @convicts
Director: @juzmac
Creative Consultants and Ambassadors: @bazluhrmann, @catherinemartindesigns
Featuring: @piamuehlenbeck, @vato, @jesshart, @charleefraser, @willgluckwhat
Music: @angusandjuliastone
DOP: @todcampbelldp, @petereastgate
Line Producers: @jgducati, Johnny Greally
Post Production: @hecklerhq
Editor: @andreweditor
Post Sound: @hecklersound
Photographer: @angelosgambati

CONVICTS is a creative studio that makes trouble for a better world. Since 2015, we’ve been creating everything from deeply felt documentaries to short form content, rocking parties, original journalism, design wizardry and bespoke brand strategy. Whatever we’re working on, rest assured it will be a hi-voltage piece of storytelling that moves the needle from bad to good. Whether we’re collaborating with brand partners or creating and publishing original work, we infuse everything we touch with a singular grit, elegance and voice. So check out our new reel then holler at us for some good times.

And a special thanks to our brand partners Cash App, Spotify, St. John, reMarkable, CB2, and 108 featured in this film for choosing to make trouble with us.

CEO: Pete Maiden
Managing Director: Ali Cornford
ECD: Tom Law
Account Director: Dylan Roley
Account Supervisor: Abby White
Creative Director: Sharkey Weinberg
Senior Copywriter: Cam Higgins
VO Talent: Chris Kim
Editor: Logan Hursh

Coming soon to the Conviction podcast. @codysimpson sits down to talk all things Aussie. Stay tuned 🎙️

#Conviction

A reminder that your existence is statistically impossible. The odds of you being here, now, as a human? Basically zero. And yet here we all are; quantum energy buds, bejeweled mycelium, waves in a living universe. This life is some rare shit.

Happy earth day from Convicts.

Surfing has always been part of who we are at CONVICTS. So getting the chance to celebrate 50 years of the @wsl, a true legacy brand, was something really cool.

Tom reflects on the respect, the privilege, and the insanely talented friends who all came together to make it happen.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

Building the @WSL 50 Year Campaign, Imagine What’s Next, gave us a chance to dive deep into surfing’s history, frame by frame.

From iconic moments to legendary surfers, it was a rare opportunity to witness the sport’s evolution and reconnect with the icons who shaped it.

Here are a few of our favorite moments along the journey.

What is it about the Australian character that draws so many people in? @nictrunfio has a way of making you feel it. New podcast with our mates at Qantas coming 🔜 ✈️

#CONVICTION

What is it about the Australian character that draws so many people in? @nictrunfio has a way of making you feel it. New podcast with our mates at Qantas coming 🔜 ✈️

#CONVICTION

Today, a very special legend was born. You may be wondering what makes him special? It could be the unconditional joy he shares with everyone he meets. It could be a determination to better himself and those around him. It could also be the fact that he absolutely loves taking selfies at the gym during a profound flex. But it’s not just one thing. It is a perfect equation of everything inherently good in the best of us. Dylan Roley embodies it all. Happy Birthday, big legend. And just remember, the mirror loves your flex.

Written with 150 young people across 17 countries, co-directed by two First Nations storytellers, and premiered in Hollywood last night.

IMAGINE is out now. All profits go back to @aimementoring work reducing inequality globally.

Let’s all imagine what a fair and better world could be.

We partnered with @redbullusa on Now Days, a film following some of the most influential surfers in the world.

@sierrakerr @caroline_markss @picklummolly @caitysimmers @skybrown @erinbrookssurf — alongside @mrodofficial @ashlynharris24 @noravexplora @cassblackbird @sophiabush and @artofoto

Athletes. Artists. Icons.

We joined the team during their Surf Ranch shoot to capture an epic behind-the-scenes look at how women are redefining not just surfing, but sport and culture.

Premiere tonight at SVA Theatre, NYC.
RSVP link live in our stories.

A journey through treacherous seas and the legacy of loss and love.

Told through the eyes of lifelong friends, True South is a deeply human tribute to the spirit of the Sydney to Hobart. Narrated by the legendary Sigrid Thornton AO, this is a cinematic experience you won’t want to miss.

See it in cinemas from 5 March 2026.
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@hecklerhq @hecklersound @wearematchpoint @wilbawild
#TrueSouthFilm #SigridThornton #SydneyToHobart #SailorsLife