SMILEY
The Original Smiley Brand.

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals

Smiley Coffee (@smileycoffee1972) is the first ever brick and mortar concept from the iconic Smiley Company (@smiley), and its Founder Franklin Loufrani.😊
Located on Ludlow Street and created by Founder and CEO Eve Juskaite (@studio.environmental), the cafe was built with a distinctly European sensibility running through everything from the interiors to the packaging to the drinks. Conceived as a storytelling concept store, the space reflects the origins of one of the world’s most recognizable brands, expressed through carefully crafted limited-edition beverages in a room designed to feel like more than just a coffee stop. ☕
This summer, Smiley Coffee introduces a fresh seasonal menu alongside soft serve, giving the neighborhood a new reason to stop in and stay a while. One of the most iconic names in the world just refreshed its only cafe menu. 🍦
Smiley Coffee (@smileycoffee1972)
📍138 Ludlow Street, Lower East Side
Subscribe to our free weekly newsletter for more hidden gems and exclusive discounts. Link in bio 🔗
@newyorklocals
Meet Feelin' Good, our limited edition towel with @dockandbay and @calmzone, with 20% of all sales supporting CALM’s lifesaving work.
Our iconic Smiley, reimagined in dreamy pastels, supporting a cause that matters 💛
A partnership built on positivity and optimism. We’re spotlighting the launch of our recent collaboration with @lifeisgoodco.
We spoke with Life is Good co-founder John Jacobs and Playmaker Project founder Steve Gross about how our partnership aims to spark a positive movement in a time when it’s needed most.
At the heart of the collection is the Playmaker Tee, created to bring that message to life through a bold, uplifting design.
All proceeds go directly to the Life is Good Playmaker Project, a nonprofit that partners with caregivers, such as teachers, social workers and nurses, to use the power of play to help children heal from trauma, supporting over one million children annually.
Rooted in optimism, light and connection. Discover the collection now via Life is Good 💛
#Smiley #LifeIsGood #Positivity #Optimism #SocialImpact

Positive energy is powerful energy 💛
Presenting the new @lifeisgoodco | Smiley capsule collection.
Say it with a tee.

Next up for Smiley Distorted Design, we’re recognising #MentalHealthAwarenessWeek with a poignant piece by Stockholm-based typographer, illustrator and motion designer, @tenski_art.
Responding to this year’s theme of ‘Action’, Tenski interprets the power of breaking down mental health stigmas through open conversation, education and collective understanding.
Using his distinctive typographic style and geometric forms, the artwork explores the journey from seeing life in grey to rediscovering it in colour.
Artwork by @tenski_art, represented by @a_human_agency.
#Smiley #SmileyDistortedDesign

Sweet like berries, bold like you 🍓🍒
Come visit us IN-STORE 😊
📍Store Siam Square Soi 7
📍Store Megabangna 1F
📍Dusit Central Park L3
📍Gaysorn Village 2F
📍Emporium Department Store 2F
📍Central Pinklao 1F
📍Central Ladprao 2F
📍Siam Center M
📍ONE Bangkok 2F Parade
📍Paragon Department Store 2F
📍Central World 2F Beacon
📍Central Rama 9 1F
📍Siam Premium Outlet G76
📍Central Village Outlet B109/1
🛒 ONLINE SHOPPING:
SHOPEE | LAZADA | LINE MY SHOP : SMILEYSTORETH
#smiley
#smileystoreth
#smileythailand
#wearealloriginal

Sweet like berries, bold like you 🍓🍒
Come visit us IN-STORE 😊
📍Store Siam Square Soi 7
📍Store Megabangna 1F
📍Dusit Central Park L3
📍Gaysorn Village 2F
📍Emporium Department Store 2F
📍Central Pinklao 1F
📍Central Ladprao 2F
📍Siam Center M
📍ONE Bangkok 2F Parade
📍Paragon Department Store 2F
📍Central World 2F Beacon
📍Central Rama 9 1F
📍Siam Premium Outlet G76
📍Central Village Outlet B109/1
🛒 ONLINE SHOPPING:
SHOPEE | LAZADA | LINE MY SHOP : SMILEYSTORETH
#smiley
#smileystoreth
#smileythailand
#wearealloriginal
When your outfit moves with you, the day just feels easier
#HalaraSmiley #WearYourSmile
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