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gravity_road

Gravity Road ๐Ÿš€

We create things that people want to spend time with; ideas born for brands and designed for audiences โœจ

24
posts
294
followers
2.1K
following

Big news! 1 in 100 Million, Gravity Roadโ€™s campaign that celebrated the extraordinary Refugee Olympic Team, has been nominated for a Webby Award ๐Ÿฅณ

The team defied odds, embodying courage and ambition without borders. We need your help to makes sure it gets the recognition it deserves ๐Ÿซถ

Please take 30 seconds to vote using the link in our bio ๐Ÿ™


21
1
1 years ago


Reaching for the skies with Gravity Roadโ€™s new London home โ›…๏ธ Come say high at The Shard ๐Ÿ‘‹


73
14
1 years ago

We are SO grateful to be awarded the @marketingweeked Business To Business Award for our awesome @tiktok.forbusiness Talking Heads Campaign! What a massive honour ๐Ÿฅ‚๐Ÿฅ‚๐Ÿฅ‚ #mwawards23


86
2
2 years ago

We are SO grateful to be awarded the @marketingweeked Business To Business Award for our awesome @tiktok.forbusiness Talking Heads Campaign! What a massive honour ๐Ÿฅ‚๐Ÿฅ‚๐Ÿฅ‚ #mwawards23


86
2
2 years ago

Amazing news to have our McCain Farms of the Future campaign honoured by @FastCompany as a World Changing Idea 2023 โœจ

Ideas can change the world. And we need positive change now more than ever. Last year we partnered with @McCainGlobal to take regenerative farming into mainstream culture and accelerate that change - creating a whole new food category with the launch of McCain โ€œRegen Friesโ€, the worldโ€™s first planet-friendly french fries ๐ŸŒฑ๐ŸŸ

We brought this campaign to life virtually with the creation of McCain โ€œFarms of the Futureโ€ on Roblox - a playful digital twin of their real life farm, teaching the next generation about regen farming through openworld, social gameplay. So far itโ€™s had over 30 million visits - more than even Spotify Island.

Tap the link in our bio to read more about it

#fcworldchangingideas


3
1
3 years ago

We are proud to announce we have been awarded #CPDGold by the IPA. This award recognises our agencyโ€™s embedded, effective and innovative culture of learning, and our commitment to bettering the professionalism, development and reputation of our industry, enhancing clientsโ€™ brands and our agencyโ€™s worth as a result.

CPD Gold agencies have demonstrated that CPD lies at the heart of their business, supports real business objectives and the development of employees professionally and personally.


3
1
3 years ago

We are proud to announce we have been awarded #CPDGold by the IPA. This award recognises our agencyโ€™s embedded, effective and innovative culture of learning, and our commitment to bettering the professionalism, development and reputation of our industry, enhancing clientsโ€™ brands and our agencyโ€™s worth as a result.

CPD Gold agencies have demonstrated that CPD lies at the heart of their business, supports real business objectives and the development of employees professionally and personally.


3
1
3 years ago

We are SO excited to announce that we have been nominated for a Webby Award for our McCain: Regen Fries campaign! โœจ

HUGE shout out to the teams at @gravity_road@mccainglobal and @justborednhungry for their hard work on this groundbreaking campaign to promote a planet-friendly future ๐ŸŒŽ

With your help we can win the Webby Peopleโ€™s Voice award!
Vote for us via the link in our bio

#webbyawards


3
4
3 years ago


You & Mr Jones - our parent company -is now The Brandtech Group https://tinyurl.com/bde7ar3d


40
4 years ago

๐Ÿšจย NEW WORK ALERTย ๐Ÿšจย Weโ€™re beyond excited to be able to share with you @nianticlabs first-ever brand campaign; combining social, virtual and reality to celebrate Nianticโ€™s vision of a real-world multiverse!

Watch the full film over on @nianticlabs. #MeetYouOutThere


87
4
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago


Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

Although our very own GR-er Andy Wilson spends his days being an unstoppable force in the creative department, heโ€™s also behind the jaw-dropping typography posted on his account @letterspray! โœ๏ธ

Every time we see Andyโ€™s work on our feed weโ€™re blown away by the detail thatโ€™s in every piece of his artworks. A subtle blend of hand drawn curiosities mixed with stunning detail makes us always want to see more. Luckily for us, Andy has a huge collection of work for us to admire ๐Ÿ‘€

Be sure to check out his work over at @letterspray, we canโ€™t get enough of Andyโ€™s AR pieces!

#typography #showcase #advertising #digital #agency


75
5
4 years ago

๐ŸšจREPORT IS IN๐Ÿšจ
Click the link in the bio to see how we did in Campaign'sย 2021 School Report. (Spoiler:ย ๐ŸŽ‰)
Extra special shoutout to our CD Nick Hearne's son Tygo, 8, whose portrait of our very own Samirah was featured on the front coverย โค๏ธย 
Many thanks, @campaignmagazine - to another yearย ๐Ÿพ


63
1
5 years ago


A lot of happy swearing and excited screaming at Zoom seeing us crowned Campaignโ€™s Digital Innovation Agency of the Year ๐ŸŽ‰

Huge shoutout to the other incredible teams in the running, weโ€™re in special company @analogfolk @mediamonks @rgabydesign @wearesocial @oliver_agency


88
11
5 years ago

New Work Alert!!ย ๐Ÿ™Œ๐ŸŽ‰๐ŸŽฌ

Our client Smarty, like to keep things simple in the telco category. So, we made them a campaign to poke fun at the confusion, jargon and nonsense that other networks make you deal withย ๐Ÿคฃ๐Ÿ“ฑ

We worked closely with award-winning animator, designer and illustrator,ย Pencil Bandit to bring our characters and scripts to life. As well as working with Katherine Parkinson and Tom Bennet as our incredible voice talent.


41
5 years ago

New Work Alert!!ย ๐Ÿ™Œ๐ŸŽ‰๐ŸŽฌ

Our client Smarty, like to keep things simple in the telco category. So, we made them a campaign to poke fun at the confusion, jargon and nonsense that other networks make you deal withย ๐Ÿคฃ๐Ÿ“ฑ

We worked closely with award-winning animator, designer and illustrator,ย Pencil Bandit to bring our characters and scripts to life. As well as working with Katherine Parkinson and Tom Bennet as our incredible voice talent.


41
5 years ago


์Šคํ† ๋ฆฌ ์„ธ์ด๋ธŒ - ์Šคํ† ๋ฆฌ, ๋ฆด์Šค, ์‚ฌ์ง„, ๋น„๋””์˜ค, ํ•˜์ด๋ผ์ดํŠธ, IGTV๋ฅผ ํ•ธ๋“œํฐ์— ์ €์žฅํ•  ์ˆ˜ ์žˆ๋Š” ์ตœ๊ณ ์˜ ๋ฌด๋ฃŒ ๋„๊ตฌ.

์Šคํ† ๋ฆฌ-์„ธ์ด๋ธŒ.com์€ ์‚ฌ์šฉ์ž๋“ค์ด ์ธ์Šคํƒ€๊ทธ๋žจ์—์„œ ์Šคํ† ๋ฆฌ, ์‚ฌ์ง„, ๋น„๋””์˜ค, IGTV ๋“ฑ์„ ์ง์ ‘ ๋‹ค์šด๋กœ๋“œํ•˜๊ณ  ์ €์žฅํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋„์™€์ฃผ๋Š” ์ง๊ด€์ ์ธ ์˜จ๋ผ์ธ ๋„๊ตฌ์ž…๋‹ˆ๋‹ค. Story-Save๋ฅผ ์‚ฌ์šฉํ•˜๋ฉด ์ธ์Šคํƒ€๊ทธ๋žจ์—์„œ ๋‹ค์–‘ํ•œ ์ฝ˜ํ…์ธ ๋ฅผ ์‰ฝ๊ฒŒ ๋‹ค์šด๋กœ๋“œํ•˜๊ณ  ์ธํ„ฐ๋„ท ์—†์ด๋„ ํŽธ๋ฆฌํ•˜๊ฒŒ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ธ์Šคํƒ€๊ทธ๋žจ์—์„œ ํฅ๋ฏธ๋กœ์šด ๋‚ด์šฉ์„ ๋ฐœ๊ฒฌํ•˜๊ณ  ๋‚˜์ค‘์— ๋ณด๊ธฐ ์œ„ํ•ด ์ €์žฅํ•˜๊ณ  ์‹ถ์„ ๋•Œ ์ด ๋„๊ตฌ๊ฐ€ ์™„๋ฒฝํ•ฉ๋‹ˆ๋‹ค. Story-Save๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์ธ์Šคํƒ€๊ทธ๋žจ์˜ ์†Œ์ค‘ํ•œ ์ˆœ๊ฐ„์„ ๋†“์น˜์ง€ ๋งˆ์„ธ์š”!

์šฐ๋ฆฌ์˜ ์žฅ์ :

ํšŒ์›๊ฐ€์ž… ๋ถˆํ•„์š”

์•ฑ ๋‹ค์šด๋กœ๋“œ ๋ฐ ๊ฐ€์ž… ์—†์ด, ์›น์—์„œ ์Šคํ† ๋ฆฌ๋ฅผ ์ €์žฅํ•˜์„ธ์š”.

๋…์ ์ ์ธ ๊ณ ํ™”์งˆ

์ €ํ™”์งˆ ์ฝ˜ํ…์ธ ๋Š” ์ด์ œ ๊ทธ๋งŒ, ๊ณ ํ•ด์ƒ๋„ ์Šคํ† ๋ฆฌ๋งŒ ๋ณด์กดํ•˜์„ธ์š”.

๋ชจ๋“  ์žฅ์น˜์—์„œ ์ ‘๊ทผ ๊ฐ€๋Šฅ

๋ชจ๋“  ๋ธŒ๋ผ์šฐ์ €, ์•„์ดํฐ, ์•ˆ๋“œ๋กœ์ด๋“œ์—์„œ ์ธ์Šคํƒ€๊ทธ๋žจ ์Šคํ† ๋ฆฌ๋ฅผ ๋‹ค์šด๋กœ๋“œํ•˜์„ธ์š”.

์™„์ „ ๋ฌด๋ฃŒ ์‚ฌ์šฉ

์ „ํ˜€ ๋น„์šฉ ์—†์ด ์Šคํ† ๋ฆฌ๋ฅผ ๋‹ค์šด๋กœ๋“œํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ

์ธ์Šคํƒ€๊ทธ๋žจ ์Šคํ† ๋ฆฌ ๋‹ค์šด๋กœ๋“œ ๊ธฐ๋Šฅ์€ ์ธ์Šคํƒ€๊ทธ๋žจ ์Šคํ† ๋ฆฌ๋ฅผ ์•ˆ์ „ํ•˜๊ณ  ๊ณ ํ’ˆ์งˆ๋กœ ๋‹ค์šด๋กœ๋“œํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ์ž ์นœํ™”์ ์ด๋ฉฐ, ๊ฐ€์ž… ์—†์ด ์‚ฌ์šฉ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ๋งํฌ๋ฅผ ๋ณต์‚ฌํ•˜์—ฌ ๋ถ™์—ฌ๋„ฃ๊ณ  ์ฝ˜ํ…์ธ ๋ฅผ ์ฆ๊ธฐ์„ธ์š”.
์ธ์Šคํƒ€๊ทธ๋žจ ์Šคํ† ๋ฆฌ ๋‹ค์šด๋กœ๋“œ๋Š” ๊ฐ„๋‹จํ•œ ๊ณผ์ •์œผ๋กœ, ์„ธ ๊ฐ€์ง€ ๋‹จ๊ณ„๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค:
  • 1. ์ธ์Šคํƒ€๊ทธ๋žจ ์Šคํ† ๋ฆฌ ๋‹ค์šด๋กœ๋“œ ๋„๊ตฌ์— ์ ‘์†ํ•˜์„ธ์š”.
  • 2. ์ธ์Šคํƒ€๊ทธ๋žจ ํ”„๋กœํ•„์˜ ์‚ฌ์šฉ์ž๋ช…์„ ์ œ๊ณต๋œ ํ•„๋“œ์— ์ž…๋ ฅํ•˜๊ณ  ๋‹ค์šด๋กœ๋“œ ๋ฒ„ํŠผ์„ ํด๋ฆญํ•˜์„ธ์š”.
  • 3. ํ˜„์žฌ 24์‹œ๊ฐ„ ๋™์•ˆ ์‚ฌ์šฉ ๊ฐ€๋Šฅํ•œ ๋ชจ๋“  ์Šคํ† ๋ฆฌ๊ฐ€ ํ‘œ์‹œ๋ฉ๋‹ˆ๋‹ค. ์›ํ•˜๋Š” ์Šคํ† ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๊ณ  ๋‹ค์šด๋กœ๋“œํ•˜์„ธ์š”.
์„ ํƒํ•œ ์Šคํ† ๋ฆฌ๋Š” ๋น ๋ฅด๊ฒŒ ๊ธฐ๊ธฐ์˜ ๋กœ์ปฌ ์ €์žฅ์†Œ์— ์ €์žฅ๋ฉ๋‹ˆ๋‹ค.
๋ถˆํ–‰ํžˆ๋„ ๊ฐœ์ธ ๊ณ„์ •์˜ ์Šคํ† ๋ฆฌ๋Š” ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ ์ •์ฑ…์œผ๋กœ ์ธํ•ด ๋‹ค์šด๋กœ๋“œํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.
์ธ์Šคํƒ€๊ทธ๋žจ ์Šคํ† ๋ฆฌ ๋‹ค์šด๋กœ๋“œ ์„œ๋น„์Šค์—๋Š” ์‚ฌ์šฉ ํšŸ์ˆ˜ ์ œํ•œ์ด ์—†์Šต๋‹ˆ๋‹ค. ๋ฌด์ œํ•œ์œผ๋กœ ๋ฌด๋ฃŒ๋กœ ์‚ฌ์šฉ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.
๋„ค, ๋‹ค๋ฅธ ์‚ฌ์šฉ์ž์˜ ์ธ์Šคํƒ€๊ทธ๋žจ ์Šคํ† ๋ฆฌ๋ฅผ ๋‹ค์šด๋กœ๋“œํ•˜๊ณ  ์ €์žฅํ•˜๋Š” ๊ฒƒ์€ ์ƒ์—…์  ์šฉ๋„๊ฐ€ ์•„๋‹Œ ํ•œ ํ•ฉ๋ฒ•์ž…๋‹ˆ๋‹ค. ์ƒ์—…์  ์šฉ๋„๋กœ ์‚ฌ์šฉํ•˜๋ ค๋ฉด ์›๋ž˜ ์ฝ˜ํ…์ธ  ์†Œ์œ ์ž๋กœ๋ถ€ํ„ฐ ํ—ˆ๋ฝ์„ ๋ฐ›๊ณ , ๋งค๋ฒˆ ์Šคํ† ๋ฆฌ๋ฅผ ์‚ฌ์šฉํ•  ๋•Œ๋งˆ๋‹ค ์ถœ์ฒ˜๋ฅผ ๋ฐํ˜€์•ผ ํ•ฉ๋‹ˆ๋‹ค.
๋‹ค์šด๋กœ๋“œํ•œ ์Šคํ† ๋ฆฌ๋Š” ์ผ๋ฐ˜์ ์œผ๋กœ ์ปดํ“จํ„ฐ์˜ ๋‹ค์šด๋กœ๋“œ ํด๋”์— ์ €์žฅ๋ฉ๋‹ˆ๋‹ค. ์œˆ๋„์šฐ, ๋งฅ, iOS ๋ชจ๋‘ ๋™์ผํ•ฉ๋‹ˆ๋‹ค. ๋ชจ๋ฐ”์ผ ์žฅ์น˜์—์„œ๋Š” ์Šคํ† ๋ฆฌ๊ฐ€ ํ•ธ๋“œํฐ ์ €์žฅ์†Œ์— ์ €์žฅ๋˜๋ฉฐ, ๋‹ค์šด๋กœ๋“œ ํ›„ ๋ฐ”๋กœ ๊ฐค๋Ÿฌ๋ฆฌ ์•ฑ์— ๋‚˜ํƒ€๋‚ฉ๋‹ˆ๋‹ค.