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Behind the scenes with @WeSoundCrazy 🎥

10 episodes in a tight 3 day window. Long days, quick resets, constant movement. 💨

Here’s a small glimpse of what a @hyyercreative set looks like. In-between the moments, the adjustments, the teamwork that holds everything together and keeps it pushing forward. We had a great time capturing the LA leg of WSC 💫

Everybody showed up with clarity and intention while moving in sync, solving in real time, and staying locked in on the vision from start to finish.

Check out the most recent released episodes with @kellyrowland, @therealmarymary, @trevorjackson5, @flytetymelewis, & @flytetymejam.

Captured by Hyyer! More on the way 🎥👀🔥

Shoutout to the Full Crew —
* Hyyer Creative (Production Company) - @hyyercreative
* Malachi Fuller (Director) - @mal.full
* Neither (Director of Photography) - @iamneither
* Andre Myers (Cam Op + Grip) - @dp.drete
* Derek Reed (Cam Op) - @derekforshort
* Tyler Holmes (Gaffer + Cam Op) - @bytyholmes
* Gina Dorsey (Set Designer) - @big.bina
* Aaron Walton (Producer) - @aaroncreative
* Mike Johnson (Producer) - @mikegurujohnson
* Lamont Baldwin (Producer) - @lamontbaldwin
* Jerel Duren (Talent Producer) - @detroitjerel
* Micha “ML6” Logan (Talent Producer) - @mI_six
* Kirk McClain (Photographer) - @ktm_photography

We’ve been building with @WeSoundCrazy 🎥

Check out the latest ep. with the gospel icons Mary Mary — @therealmarymary ✨

The conversation goes beyond the music. Grounded, honest, and reflective of who Erica & Tina Campbell are in full.

@HyyerCreative has had the opportunity to lead production on this episode and a few others out now & on the way 👀, shaping the environment and framing to let the story breathe the way it deserved to. Shoutout to the entire team ⭐️

Full episode is out now.

TEAM:
Hyyer Creative - Production Company (@hyyercreative)
Malachi Fuller - Director (@mal.full)
Neither - Director of Photography (@iamneither)
Andre Myers - Cam Op + Grip (@dp.drete)
Derek Reed - Cam Op (@derekforshort)
Tyler Holmes - Gaffer + Cam Op (@bytyholmes)
Gina Dorsey - Set Designer (@big.bina)
Aaron Walton - Producer (@aaroncreative)
Mike Johnson - Producer (@mikegurujohnson)
Lamont Baldwin - Producer(@lamontbaldwin)
Jerel Duren - Talent Producer (@detroitjerel)
Micha “ML6” Logan - Talent Producer (@ml_six )
Kirk McClain - Photographer 📸 (@ktm_photography )
Post Prod - (@iamneither @mal.full @officialmoorflics)

All-Star Weekend 💫 with @jumpman23 and @jdsportsus. What an incredible weekend! A peak behind the curtain:

Hyyer Creative was brought on to execute a Live Photo activation for the girls of Inglewood High School. With the intention of making them feel seen, the photo activation served as the final moment in an experience centered around creativity, self-expression, and possibility.

Following charm and jewelry customization, gifting opportunities, and a conversation with collegiate athletes, each girl stepped into our installation and into her own spotlight. Guided by their very own movement coach, portraits were captured, edited, and delivered in real time.

Moments like these matter because representation matters 🎯

Photographer: @giannasnapped
Movement Director: @thaliaramos
Digitech: @iamneither
Producer: @mal.full
Event Producer: @niki.p4 🔌
Agency: Recess World

Pamoja (pah-MOH-jah).
The Swahili word for unity + togetherness.

A name that captures the spirit of YouTube’s Grammy-weekend celebration rooted in music, culture, and the global diaspora.

Within the celebration, Hyyer Creative was tasked with creating the graphic design and visual aesthetic that welcomed guests into the space, guided them throughout the night, and supported a celebration honoring artists both legendary and current from across the diaspora ✨🎨

Much love to production designer @davon_thecre8tor, @la.curtis, and team for bringing us into the fold.

And shout-out to the production agency @theelleempire, the YouTube team, and everyone who worked to bring the evening to life.

Together, in motion. ♻️

NY State of MindTour

Cameras supplied by Samshotit Rentals

Client @livenation
Production Co @hyerrcrrative @hollandwestproductions
EP @mal.full
EP/Editor @iamneither
Director @warreno
DoP @dp.tanishamoreno
Operator @lexmacon
Operator @samhicksdp
Photographer @a_exclusive

CultureHouse x Miami Art Basel 🌴 — Great vibes, great conversations, great network. Culture, capital, and community all in one room. ➕

Our team captured an amazing night 🎥🎬✨

#HyyerCreative #ArtBasel #CultureHouse

Back again in The Den 🎥 Grateful to capture moments behind the veil of another powerful room where real conversations happen on and off camera. Community in motion and Kings standing fully in who they are. 👑

Hosted by @kirkfranklin
Featuring @snoopdogg, @matt_barnes9, @bigboy, @deoncole, & @losangelesconfidential.

Watch the full conversation on Kirk Franklin’s YouTube.

Production Company | @3diamondsentertainment
🎥 BTS | @hyyercreative @iamneither
📸 Cover | @ktm_photography

Between the madness of a few projects, we found a few minutes to chop it up in the Creator Suite at INBOUND 2025 to talk about what it means to lead a team, what it looks like when you have to get in the field yourself, and our overall INBOUND 2025 experience ✨

Catch our full convo on our YT. Drop a comment and we’ll send you the link 🔗

#HyyerCreative #Hubspot #INBOUND25

Honored to have been in this room full of Kings. Den of Kings —conversation rooted in real talk, growth, & understanding 👑

Hosted by @kirkfranklin | Featuring Jonathan Majors, @thegreatnle, @kingjaybarnett, @rayj & @kevonstage.

Watch the full conversation on Kirk Franklin’s YouTube.

Production Company | @3diamondsentertainment
🎥 BTS | @hyyercreative | @iamneither
📸 Cover | @ktm_photography

**NEW WORK**
We just wrapped an incredible project with PlutoTV for their Summer of Cinema campaign — one of the marquee events right here in Los Angeles at Century City Mall masterminded by the @MRKTCO

What started as a storytelling + filming job for Hyyer Creative expanded into me lending my voice for part of the campaign. It’s a lane I’ve been in for years, but one you might not always see front and center.

That’s the beauty of being a creative Swiss Army knife — writing, producing, directing, shooting, editing, performing, and yes… voiceover. Every tool gets its moment.

🎥 You can see a bit of the process in the video.

#PlutoTV #SummerOfCinema #VoiceOver #CreativeDirector #HyyerCreative

Up next for our second Accolades Spotlight: Malachi Fuller, co-founder of Hyyer Creative! @mal.full

From Revolt to ESPN, McDonald’s to Taco Bell, Malachi is a visionary reshaping the future of multimedia production.

But it’s not just his work that stands out—Malachi is a generous leader who pours into his team, uplifts everyone around him, and helps others shine just as bright.

At Accolades, we’re all about storytelling for us, by us—and Malachi’s journey is one we’re honored to tell. Tap in.”

7 years of Hyyer ⚡️
From late ideation sessions in our living rooms to leading major campaigns.... we’ve been built this thing brick by brick.

It’s taken patience, hustle, and a lot of learning.

So to mark 7 years in the game, we’re sharing 7 real lessons that have helped us grow our creative agency from scratch — along with some of the practical tools we use daily to actually keep it running.

If you’re a creative trying to turn your vision into something real, we hope this helps. And THANK YOU to every person that has contributed in any way to building on this vision.

Tag a creative or drop your favorite tools as a creative or business owner in the comments 👇🏾

#HyyerCreative #CreativeTools #BlackOwnedAgency #BrickbyBrick #goHYYER #HappyAnniversary 🎂