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pendajai

Penda N’diaye

Founder + CEO of smart pleasure company @wujjpleasure 💭💦
hbo, bbc, playboy, goop, hulu, NYT, essence, etc.
writer, podcaster + pleasure enthusiast.

251
posts
1.7K
followers
6.5K
following

WE’RE IN THE NY TIMES !

Featuring yours truly, @wujjpleasure. And we’re not your average sex toy… Wujj uses sensors to measure and optimize arousal + orgasms 🚀 Think of us as your Fitclit instead of Fitbit 😏

Realizing the inadequacies in sex education and research tailored for women, I felt compelled to build Wujj. It’s not just a product; but rather your personal journey to understand, assess and magnify your arousal.

Own Your Pleasure.

Thank you to @jeanuh_ for sharing my story. Full story in bio


405
106
2 years ago


WE’RE IN THE NY TIMES !

Featuring yours truly, @wujjpleasure. And we’re not your average sex toy… Wujj uses sensors to measure and optimize arousal + orgasms 🚀 Think of us as your Fitclit instead of Fitbit 😏

Realizing the inadequacies in sex education and research tailored for women, I felt compelled to build Wujj. It’s not just a product; but rather your personal journey to understand, assess and magnify your arousal.

Own Your Pleasure.

Thank you to @jeanuh_ for sharing my story. Full story in bio


405
106
2 years ago

pleasure to the people ✊🏿🍑

thank you to @thecut @nymag and @devinemarieblacksher for telling my very sexy story about pleasure equality, keeping it kinky, and my upcoming sex toy line.

Pro Hoe started in Black owned businesses in Brooklyn— our first event was at @sincerelytommy_ and then @healhaus, @playgroundcoffeeshop…. so to be featured as a community leader is so buttery and satisfying knowing that we built this shit together.

I’m literally turned on while writing this! lol I hope this article gives you some energy to stay curious, personify your fantasies and always do what feels f*cking good.

second slide is from a message sent in august 🙏🏿 manifest.

link in bio


920
175
4 years ago

pleasure to the people ✊🏿🍑

thank you to @thecut @nymag and @devinemarieblacksher for telling my very sexy story about pleasure equality, keeping it kinky, and my upcoming sex toy line.

Pro Hoe started in Black owned businesses in Brooklyn— our first event was at @sincerelytommy_ and then @healhaus, @playgroundcoffeeshop…. so to be featured as a community leader is so buttery and satisfying knowing that we built this shit together.

I’m literally turned on while writing this! lol I hope this article gives you some energy to stay curious, personify your fantasies and always do what feels f*cking good.

second slide is from a message sent in august 🙏🏿 manifest.

link in bio


920
175
4 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago


some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

some cute moments during my @audible @goop recording 🎙️

three of my guests lived around the country so the bulk of recording was remote. Luckily during my yearly “escape NY winter” I was in LA and Gwyneth and I were able to record in person!

Have you listened to the episode yet? Link in bio cuties! #gooppursuit


1.1K
179
3 years ago

building wujj by day, and glossier copy also by day 🙃somehow doing both is making me better at each. the cross-contamination is undefeated.


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2 months ago

Dancing will always be my first love and when I reflect on that incredible chapter in my life there are so many parallels to becoming an entrepreneur. The auditions, the rejections, the HUSTLE!! But, oh how the rewards are so, so sweet.

My path to building Wujj hasn’t been linear but it is rooted in purpose and AUTHENTICITY.

Reinvention is always yours for the taking 💚 Stream ‘Planet Sex’ on @hulu :)


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2 months ago


#BTS from the @wujjpleasure campaign shoot

We turned a Bed-Stuy brownstone into our very own pleasure palace—complete with a hotline operator in every room. Think: cozy, cute, and totally in her element (just like we hope you’ll be with our product, Kissi).

The hotline wasn’t just for vibes—it was my excuse to make data sexy while walking you through every feature of our smart toy.

Final verdict? 10/10, no notes.
Now accepting acting gigs 😜


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11 months ago

👋🏿 made a substack for the girlies who overthink everything—even their orgasms (which is exactly why they’re on to something🫰🏿) First post is live! Read, like, subscribe and share. Link in bio


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11 months ago

👋🏿 made a substack for the girlies who overthink everything—even their orgasms (which is exactly why they’re on to something🫰🏿) First post is live! Read, like, subscribe and share. Link in bio


3
21
11 months ago

$105,136 on @kickstarter!
660 people said yes. To this idea. To me. To Wujj.

I started building @wujjpleasure because I knew there had to be a smarter, more beautiful way to understand women’s bodies. And I didn’t want to wait for someone else to do it. This feels like a moment. A real one!

To everyone who backed, reposted, sent words of encouragement or told a friend. You made this real!! We’re just getting started 🤍


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11 months ago

Kissi by Wujj is live on Kickstarter now! go back it 🚀

I’ve always been fascinated by the women behind old-school s3x hotlines—how they created space for desire, fantasy and freedom.

Watching Girl 6 by Spike Lee tapped me back into that energy. Into her. The version of me who could slip into character, own her voice, and talk about pleasure like it was power.

That spirit lives in Kissi—a smart vibrator that learns your body, adapts in real time, and helps you understand your pleasure in a way no one else ever taught us to.

After three long years of building, testing, and dreaming— Kissi by Wujj is here to give you the best O of your life- powered by AI..

Now’s your time to own your pleasure. Link in bio! 

Last but certainly not least, major props and thanks to the incredible, dope team who made this campaign video come to life in one week! ✨

Wujj Creative Direction: Susie Mendive @smnyc, Penda N’diaye
Art Director: @ky.ra_
Director: @clairebishara
Talent: @jillionairee_
DP: @johnszeng
Producer: @_britneybautista
Editor: @deewhite215
Assistant AD: @frosttmartin
Gaffer: @da.ma11
Sound: @joshtalkow
Makeup: @byrdartistry


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1 years ago

✨3️⃣6️⃣✨ 3/18 🎂
My mom gave me this vintage Harlem Globetrotters jersey for Christmas 🏀— it had been sitting in her closet for 20 years. So when I thought about what I wanted to wear for my bday party, I threw this on and couldn’t believe that the number on the jersey was 36! It felt serendipitous that I wear it for my 36th year. Maybe I’m overthinking it, but I’ll take it as a quiet sign that this year will be one of alignment and purpose. Grateful for coincidences and looking forward to what 36 brings! ! 🥂


355
121
1 years ago


✨3️⃣6️⃣✨ 3/18 🎂
My mom gave me this vintage Harlem Globetrotters jersey for Christmas 🏀— it had been sitting in her closet for 20 years. So when I thought about what I wanted to wear for my bday party, I threw this on and couldn’t believe that the number on the jersey was 36! It felt serendipitous that I wear it for my 36th year. Maybe I’m overthinking it, but I’ll take it as a quiet sign that this year will be one of alignment and purpose. Grateful for coincidences and looking forward to what 36 brings! ! 🥂


355
121
1 years ago

✨3️⃣6️⃣✨ 3/18 🎂
My mom gave me this vintage Harlem Globetrotters jersey for Christmas 🏀— it had been sitting in her closet for 20 years. So when I thought about what I wanted to wear for my bday party, I threw this on and couldn’t believe that the number on the jersey was 36! It felt serendipitous that I wear it for my 36th year. Maybe I’m overthinking it, but I’ll take it as a quiet sign that this year will be one of alignment and purpose. Grateful for coincidences and looking forward to what 36 brings! ! 🥂


355
121
1 years ago

WUJJ is now available for preorder! Link in bio.

Learn exactly what gets you off, no more guessing.

Uncover your peak arousal times by tracking sleep, diet, exercise, mood and menses.

Own your pleasure and arousal with a toy that adapts to you and gets smarter over time.

AI meets OMG 😉

More to come! #femaleentrepreneur #womenshealth #wellness #startup #ai #technology #innovation


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1 years ago

came for the art, ended up being the moment.
thank you @studiomuseum for the “Black Prom” of it all!


3
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1 years ago


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