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To the moments too good to rush 🥂

Our Amsterdam studio had one core focus in mind when they set out to evolve Aperol’s packaging: to capture the timeless aperitivo experience of slowing down. Iconic and tactile, the new packaging communicates a rich heritage.

Unique features include a double-embossed shoulder mirroring Santa Maria della Salute, rippled glass inspired by Venetian canals and Murano artistry, and the Barbieri brothers’ seal.

Look out for it on a shelf near you.

#Aperol #Branding #WPP

Slow down, grab a glass and take a sip.

Our Amsterdam studio redesigned Aperol’s distinctive bottle to capture the essence of savouring golden moments. Inspired by the Italian aperitivo ritual, the new bottle celebrates heritage while evoking the joy of connection and relaxation. It’s a tribute to moments simply too good to rush.

#Aperol #Branding #WPP

Here’s to those timeless golden moments ☀️

Our Amsterdam studio redesigned Aperol’s packaging to reflect its core purpose: an antidote to our fast-paced world, embracing the ritual of slowing down. The design captures the timeless Italian aperitivo experience and instantly communicates its rich heritage.

Comment below if you’ve already seen the new design in a store near you.

#Aperol #Branding #WPP

@campariofficial @aperolspritzofficial

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

Tick, tock, it’s biscuit o’clock 🕘
 
Why not feast your eyes (and tastebuds) on the new @fortnums biscuit range, designed by our London studio.
 
Among the VIPs is a whopping great colossus, the Whoppalossus: largest biscuit ever made by Fortnum’s. Weighing in at 400g and measuring 15.5cm in diameter, this indulgent chocolate-coated biscuit is made to be shared.
 
Another standout: Fortnum’s first-ever Biscuits for Drinks collection, each made to be devoured in the company of a different tipple from your drinks cabinet. Dunking is a must.
 
#Fortnums #Branding #WPP

This way, to all the crunchy, crumbly, utterly irresistible things.

The Biscuitorium is a new home of biscuit adventures in @fortnums flagship Piccadilly store. Inspired by the visual aesthetic of the biscuits themselves, the new London destination is an experiential playground for biscuit lovers.

A Made in Piccadilly counter boasts an array of freshly-baked biscuits, each handcrafted in-store by Fortnum’s chefs. Playful piping-inspired striped bakery boxes reflect the architecture of the space, allowing visitors to take home their very own piece of The Biscuitorium ❤️

#Fortnums #Branding #WPP

This way, to all the crunchy, crumbly, utterly irresistible things.

The Biscuitorium is a new home of biscuit adventures in @fortnums flagship Piccadilly store. Inspired by the visual aesthetic of the biscuits themselves, the new London destination is an experiential playground for biscuit lovers.

A Made in Piccadilly counter boasts an array of freshly-baked biscuits, each handcrafted in-store by Fortnum’s chefs. Playful piping-inspired striped bakery boxes reflect the architecture of the space, allowing visitors to take home their very own piece of The Biscuitorium ❤️

#Fortnums #Branding #WPP

This way, to all the crunchy, crumbly, utterly irresistible things.

The Biscuitorium is a new home of biscuit adventures in @fortnums flagship Piccadilly store. Inspired by the visual aesthetic of the biscuits themselves, the new London destination is an experiential playground for biscuit lovers.

A Made in Piccadilly counter boasts an array of freshly-baked biscuits, each handcrafted in-store by Fortnum’s chefs. Playful piping-inspired striped bakery boxes reflect the architecture of the space, allowing visitors to take home their very own piece of The Biscuitorium ❤️

#Fortnums #Branding #WPP

This way, to all the crunchy, crumbly, utterly irresistible things.

The Biscuitorium is a new home of biscuit adventures in @fortnums flagship Piccadilly store. Inspired by the visual aesthetic of the biscuits themselves, the new London destination is an experiential playground for biscuit lovers.

A Made in Piccadilly counter boasts an array of freshly-baked biscuits, each handcrafted in-store by Fortnum’s chefs. Playful piping-inspired striped bakery boxes reflect the architecture of the space, allowing visitors to take home their very own piece of The Biscuitorium ❤️

#Fortnums #Branding #WPP

This way, to all the crunchy, crumbly, utterly irresistible things.

The Biscuitorium is a new home of biscuit adventures in @fortnums flagship Piccadilly store. Inspired by the visual aesthetic of the biscuits themselves, the new London destination is an experiential playground for biscuit lovers.

A Made in Piccadilly counter boasts an array of freshly-baked biscuits, each handcrafted in-store by Fortnum’s chefs. Playful piping-inspired striped bakery boxes reflect the architecture of the space, allowing visitors to take home their very own piece of The Biscuitorium ❤️

#Fortnums #Branding #WPP

This way, to all the crunchy, crumbly, utterly irresistible things.

The Biscuitorium is a new home of biscuit adventures in @fortnums flagship Piccadilly store. Inspired by the visual aesthetic of the biscuits themselves, the new London destination is an experiential playground for biscuit lovers.

A Made in Piccadilly counter boasts an array of freshly-baked biscuits, each handcrafted in-store by Fortnum’s chefs. Playful piping-inspired striped bakery boxes reflect the architecture of the space, allowing visitors to take home their very own piece of The Biscuitorium ❤️

#Fortnums #Branding #WPP

This way, to all the crunchy, crumbly, utterly irresistible things.

The Biscuitorium is a new home of biscuit adventures in @fortnums flagship Piccadilly store. Inspired by the visual aesthetic of the biscuits themselves, the new London destination is an experiential playground for biscuit lovers.

A Made in Piccadilly counter boasts an array of freshly-baked biscuits, each handcrafted in-store by Fortnum’s chefs. Playful piping-inspired striped bakery boxes reflect the architecture of the space, allowing visitors to take home their very own piece of The Biscuitorium ❤️

#Fortnums #Branding #WPP

Welcome to the beguiling, bedazzling world of The Biscuitorium: the home of biscuit adventures 🍪
 
Step into the delicious new destination at @fortnums flagship Piccadilly store, dedicated entirely to biscuits. 
 
A veritable treasure house showcasing the finest expressions of biscuit-making craft, The Biscuitorium celebrates Fortnum’s long-standing love affair with biscuits, bringing together heritage recipes, imaginative new flavours and theatrical displays, all curated to delight visitors and biscuit lovers alike.
 
An experience created in partnership with Fortnum’s and our London studio.  
 
Nothing less than a dunking-great experience awaits.
 
#Fortnums #Branding #WPP

Flying the flag for creativity 🏁

We were invited to reinterpret this year’s theme of ‘The Brave and The Brilliant’ for the latest @creativereview Annual Awards issue - with a concept that explored what it means to stand up for creativity today. Our team took to the studio to fly the flag (quite literally) for original, creative thinking.

“We’re incredibly proud to have partnered with Creative Review on this year’s Awards Annual, our idea really was about heroing this amazingly talented community who continue to push boundaries and redefine what’s possible in our industry,” Greg Quinton, Global Co-Chief Creative Officer.

These were some of our highlights from the shoot - and a glimpse at the final result.

#CRAA2026 #BrandingAgency #WPP

If four wins weren’t enough, we’ve been named Most Creative Design Agency in the @creativereview Annual Awards 2026!

Creative Review has been bringing the creative community together since 1980, celebrating work that matters across the industry. Incredibly proud to be recognised as the most creative design agency, delivering exceptional work for our clients that closes the gap between creativity and impact.

It’s also a testament to the fantastic work of our global teams 👏

#CreativeReview #BrandingAgency #WPP

We picked up four awards in the @creativereview Annual Awards, including a Grand Prix! (IYKYK 👀):

Grand Prix: @forest.carbon, Sound Design & Use of Music
Winner: @networkrail, Rail Clock, Wayfinding
Winner: @fortnums, Packaging Design
Winner: Forest Carbon, Brand Identity - Rebrand

Not to mention our shortlists for @londonsymphonyorchestra (Motion Design), Network Rail, Rail Clock (Installations & Exhibitions) and @accumulate_ldn (Brand Identity - Rebrand).

Congrats to all our clients and teams for the incredible work 👏

#CRAA2026 #BrandingAgency #WPP

We picked up four awards in the @creativereview Annual Awards, including a Grand Prix! (IYKYK 👀):

Grand Prix: @forest.carbon, Sound Design & Use of Music
Winner: @networkrail, Rail Clock, Wayfinding
Winner: @fortnums, Packaging Design
Winner: Forest Carbon, Brand Identity - Rebrand

Not to mention our shortlists for @londonsymphonyorchestra (Motion Design), Network Rail, Rail Clock (Installations & Exhibitions) and @accumulate_ldn (Brand Identity - Rebrand).

Congrats to all our clients and teams for the incredible work 👏

#CRAA2026 #BrandingAgency #WPP

We picked up four awards in the @creativereview Annual Awards, including a Grand Prix! (IYKYK 👀):

Grand Prix: @forest.carbon, Sound Design & Use of Music
Winner: @networkrail, Rail Clock, Wayfinding
Winner: @fortnums, Packaging Design
Winner: Forest Carbon, Brand Identity - Rebrand

Not to mention our shortlists for @londonsymphonyorchestra (Motion Design), Network Rail, Rail Clock (Installations & Exhibitions) and @accumulate_ldn (Brand Identity - Rebrand).

Congrats to all our clients and teams for the incredible work 👏

#CRAA2026 #BrandingAgency #WPP

We picked up four awards in the @creativereview Annual Awards, including a Grand Prix! (IYKYK 👀):

Grand Prix: @forest.carbon, Sound Design & Use of Music
Winner: @networkrail, Rail Clock, Wayfinding
Winner: @fortnums, Packaging Design
Winner: Forest Carbon, Brand Identity - Rebrand

Not to mention our shortlists for @londonsymphonyorchestra (Motion Design), Network Rail, Rail Clock (Installations & Exhibitions) and @accumulate_ldn (Brand Identity - Rebrand).

Congrats to all our clients and teams for the incredible work 👏

#CRAA2026 #BrandingAgency #WPP

“For many runners, the marathon experience is the ultimate expression of the collective power of running. Because marathon runners chase more than PBs, they chase a feeling. Championing our funding principle, we hope this campaign inspires everyone to experience the incredible power of running,” Anthony Marguet, Director of Performance Running Category at ASICS. ​
​
With more than 1000 out of home placements across Paris, Milan, Rotterdam, Hamburg and London, the new OOH campaign places @asics at the centre of Europe’s running community. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

“For many runners, the marathon experience is the ultimate expression of the collective power of running. Because marathon runners chase more than PBs, they chase a feeling. Championing our funding principle, we hope this campaign inspires everyone to experience the incredible power of running,” Anthony Marguet, Director of Performance Running Category at ASICS. ​
​
With more than 1000 out of home placements across Paris, Milan, Rotterdam, Hamburg and London, the new OOH campaign places @asics at the centre of Europe’s running community. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

“For many runners, the marathon experience is the ultimate expression of the collective power of running. Because marathon runners chase more than PBs, they chase a feeling. Championing our funding principle, we hope this campaign inspires everyone to experience the incredible power of running,” Anthony Marguet, Director of Performance Running Category at ASICS. ​
​
With more than 1000 out of home placements across Paris, Milan, Rotterdam, Hamburg and London, the new OOH campaign places @asics at the centre of Europe’s running community. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

“For many runners, the marathon experience is the ultimate expression of the collective power of running. Because marathon runners chase more than PBs, they chase a feeling. Championing our funding principle, we hope this campaign inspires everyone to experience the incredible power of running,” Anthony Marguet, Director of Performance Running Category at ASICS. ​
​
With more than 1000 out of home placements across Paris, Milan, Rotterdam, Hamburg and London, the new OOH campaign places @asics at the centre of Europe’s running community. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

“For many runners, the marathon experience is the ultimate expression of the collective power of running. Because marathon runners chase more than PBs, they chase a feeling. Championing our funding principle, we hope this campaign inspires everyone to experience the incredible power of running,” Anthony Marguet, Director of Performance Running Category at ASICS. ​
​
With more than 1000 out of home placements across Paris, Milan, Rotterdam, Hamburg and London, the new OOH campaign places @asics at the centre of Europe’s running community. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

@asics challenges the marathon narrative with new pan-European OOH campaign, as it takes over sponsorship of four of Europe’s biggest marathons. ​
​
In contrast to prevailing sports narratives centred on data, personal bests and pushing limits, our Amsterdam studio developed the creative concept, Re:focus, to reframe achievement as the mindset that carries runners to the finish line. ​

From the training block to the cheers of strangers and other unexpected micro-moments, it’s these shared experiences that connect runners and propel them through race day. ​

Read the full story on @creativereview

Link in our bio.

#ASICSRunning#SoundMindSoundBody #brandingagency #WPP

@asics challenges the marathon narrative with new pan-European OOH campaign, as it takes over sponsorship of four of Europe’s biggest marathons. ​
​
In contrast to prevailing sports narratives centred on data, personal bests and pushing limits, our Amsterdam studio developed the creative concept, Re:focus, to reframe achievement as the mindset that carries runners to the finish line. ​

From the training block to the cheers of strangers and other unexpected micro-moments, it’s these shared experiences that connect runners and propel them through race day. ​

Read the full story on @creativereview

Link in our bio.

#ASICSRunning#SoundMindSoundBody #brandingagency #WPP

@asics challenges the marathon narrative with new pan-European OOH campaign, as it takes over sponsorship of four of Europe’s biggest marathons. ​
​
In contrast to prevailing sports narratives centred on data, personal bests and pushing limits, our Amsterdam studio developed the creative concept, Re:focus, to reframe achievement as the mindset that carries runners to the finish line. ​

From the training block to the cheers of strangers and other unexpected micro-moments, it’s these shared experiences that connect runners and propel them through race day. ​

Read the full story on @creativereview

Link in our bio.

#ASICSRunning#SoundMindSoundBody #brandingagency #WPP

@asics challenges the marathon narrative with new pan-European OOH campaign, as it takes over sponsorship of four of Europe’s biggest marathons. ​
​
In contrast to prevailing sports narratives centred on data, personal bests and pushing limits, our Amsterdam studio developed the creative concept, Re:focus, to reframe achievement as the mindset that carries runners to the finish line. ​

From the training block to the cheers of strangers and other unexpected micro-moments, it’s these shared experiences that connect runners and propel them through race day. ​

Read the full story on @creativereview

Link in our bio.

#ASICSRunning#SoundMindSoundBody #brandingagency #WPP

@asics challenges the marathon narrative with new pan-European OOH campaign, as it takes over sponsorship of four of Europe’s biggest marathons. ​
​
In contrast to prevailing sports narratives centred on data, personal bests and pushing limits, our Amsterdam studio developed the creative concept, Re:focus, to reframe achievement as the mindset that carries runners to the finish line. ​

From the training block to the cheers of strangers and other unexpected micro-moments, it’s these shared experiences that connect runners and propel them through race day. ​

Read the full story on @creativereview

Link in our bio.

#ASICSRunning#SoundMindSoundBody #brandingagency #WPP

Move your body, move your mind.​

The new OOH campaign for @asics EMEA, created by our Amsterdam studio, celebrates the fleeting but powerful experiences during race day – from crowd interactions, exhaustion and elation.

Capturing the collective experience of running and reflecting the brand’s founding philosophy of ‘Sound Mind, Sound Body’; a principle embedded in the brand’s name, derived from the Latin ‘Anima Sana In Corpore Sano’. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

Move your body, move your mind.​

The new OOH campaign for @asics EMEA, created by our Amsterdam studio, celebrates the fleeting but powerful experiences during race day – from crowd interactions, exhaustion and elation.

Capturing the collective experience of running and reflecting the brand’s founding philosophy of ‘Sound Mind, Sound Body’; a principle embedded in the brand’s name, derived from the Latin ‘Anima Sana In Corpore Sano’. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

Move your body, move your mind.​

The new OOH campaign for @asics EMEA, created by our Amsterdam studio, celebrates the fleeting but powerful experiences during race day – from crowd interactions, exhaustion and elation.

Capturing the collective experience of running and reflecting the brand’s founding philosophy of ‘Sound Mind, Sound Body’; a principle embedded in the brand’s name, derived from the Latin ‘Anima Sana In Corpore Sano’. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

Move your body, move your mind.​

The new OOH campaign for @asics EMEA, created by our Amsterdam studio, celebrates the fleeting but powerful experiences during race day – from crowd interactions, exhaustion and elation.

Capturing the collective experience of running and reflecting the brand’s founding philosophy of ‘Sound Mind, Sound Body’; a principle embedded in the brand’s name, derived from the Latin ‘Anima Sana In Corpore Sano’. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP

Move your body, move your mind.​

The new OOH campaign for @asics EMEA, created by our Amsterdam studio, celebrates the fleeting but powerful experiences during race day – from crowd interactions, exhaustion and elation.

Capturing the collective experience of running and reflecting the brand’s founding philosophy of ‘Sound Mind, Sound Body’; a principle embedded in the brand’s name, derived from the Latin ‘Anima Sana In Corpore Sano’. ​

#ASICSRunning #SoundMindSoundBody #brandingagency #WPP