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YE. TRAVIS SCOTT. “FATHER.”

Directed by @biancacensori. Shot entirely in one take.

‘BULLY’ OUT NOW EVERYWHERE ⚪️

‘BULLY’ is officially dropping tonight… and it looks like with some added tracks 👀

“BULLY ON THE WAY NO AI”

(📸: Getty Images)

‘BULLY’ is officially dropping tonight… and it looks like with some added tracks 👀

“BULLY ON THE WAY NO AI”

(📸: Getty Images)

‘BULLY’ is officially dropping tonight… and it looks like with some added tracks 👀

“BULLY ON THE WAY NO AI”

(📸: Getty Images)

‘BULLY’ is officially dropping tonight… and it looks like with some added tracks 👀

“BULLY ON THE WAY NO AI”

(📸: Getty Images)

‘BULLY’ is officially dropping tonight… and it looks like with some added tracks 👀

“BULLY ON THE WAY NO AI”

(📸: Getty Images)

‘BULLY’ is officially dropping tonight… and it looks like with some added tracks 👀

“BULLY ON THE WAY NO AI”

(📸: Getty Images)

‘BULLY’ is officially dropping tonight… and it looks like with some added tracks 👀

“BULLY ON THE WAY NO AI”

(📸: Getty Images)

One more sleep until ‘BULLY’ ⏳

Ye’s 12th studio album is set for release tomorrow at MIDNIGHT.

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjackson’s @gamma gears up for one of its most anticipated album drops – and the music and fashion realms continue to merge in unprecedented manners – the music media imprint is already setting its sights on another major creative endeavor.

With Ye‘s ‘Bully’ nearing, Jackson now seeks to expand gamma.’s artistic universe once again, as it introduces “gamma. Maison” with its first-ever foray into the fashion ether.

Maison gamma.’s inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).

“gamma. is so much more than a music company,” Jackson shared exclusively with Hypebeast. “We’re building an ecosystem where music, media, and design all connect. That’s been the vision from day one.”

Shop the collab now, and hear more from Jackson at Hypebeast.com

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every ‘BULLY’ billboard has been spotted around the world 🌎

gamma. x Savant Studios merch collab capsule coming next week. 🔥

What a TREAT that we had last night at @gamma’s party when @mslaurynhill jumped on the mic to perform CLASSICS for us!! 😮‍💨🔥🎶

📸 @anicaribbean

“DARE TO DREAM.”
The power of manifestation is one of the great laws of the universe.This Christmas ad campaign celebrates it.
@travisscott + @beatsbydre, and @gamma. as the agency — not a label, and don’t aspire to be. 🚀

‘Tis the season. 🎁✨ @mariahcarey’s holiday special now streaming, only on Apple Music.

The festivities continue! My last Christmastime Vegas show will be streaming exclusively on @TikTok and @applemusic this Saturday, December 13th @ 8PM PT. Can’t wait to see you there! ✨🎁🎙️🎄

The most influential independent company in music. 🔥

TRUCE. ✊🏾

@spotify x @snoopdogg x @gamma x @deathrowrecords

TRUCE. ✊🏾

@spotify x @snoopdogg x @gamma x @deathrowrecords

TRUCE. ✊🏾

@spotify x @snoopdogg x @gamma x @deathrowrecords

TRUCE. ✊🏾

@spotify x @snoopdogg x @gamma x @deathrowrecords

TRUCE. ✊🏾

@spotify x @snoopdogg x @gamma x @deathrowrecords

TRUCE. ✊🏾

@spotify x @snoopdogg x @gamma x @deathrowrecords