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The world’s brightest soft LED panel is here.

Join Profoto & @rstvisions for an exclusive hands-on look at the new ProPanel. Built for productions that demand serious output, precision, and beautiful soft light without compromise.

See it in real-world setups, experience the power for yourself, and discover why the ProPanel has quickly become one of the industry’s biggest talking points.

Plus: Korean BBQ, cold drinks, and great company.

📆 June 2 | 3–7 PM
📍 RST Visions in Color
8655 Tamarack Ave, Sun Valley, CA 91352

Wedding season is officially here, and there’s no better time to level up your lighting setup. 💍

Fast-paced ceremonies and late-night dance floors, demand reliable gear that actually make a difference. And honestly, it’s never too late to go pro.

Just ask @michaelanthonyphotography, who uses the A2 to capture the kind of wedding images couples never forget. Small enough to move with you all day. Powerful enough to handle every moment.

Wedding season is officially here, and there’s no better time to level up your lighting setup. 💍

Fast-paced ceremonies and late-night dance floors, demand reliable gear that actually make a difference. And honestly, it’s never too late to go pro.

Just ask @michaelanthonyphotography, who uses the A2 to capture the kind of wedding images couples never forget. Small enough to move with you all day. Powerful enough to handle every moment.

Wedding season is officially here, and there’s no better time to level up your lighting setup. 💍

Fast-paced ceremonies and late-night dance floors, demand reliable gear that actually make a difference. And honestly, it’s never too late to go pro.

Just ask @michaelanthonyphotography, who uses the A2 to capture the kind of wedding images couples never forget. Small enough to move with you all day. Powerful enough to handle every moment.

Wedding season is officially here, and there’s no better time to level up your lighting setup. 💍

Fast-paced ceremonies and late-night dance floors, demand reliable gear that actually make a difference. And honestly, it’s never too late to go pro.

Just ask @michaelanthonyphotography, who uses the A2 to capture the kind of wedding images couples never forget. Small enough to move with you all day. Powerful enough to handle every moment.

Wedding season is officially here, and there’s no better time to level up your lighting setup. 💍

Fast-paced ceremonies and late-night dance floors, demand reliable gear that actually make a difference. And honestly, it’s never too late to go pro.

Just ask @michaelanthonyphotography, who uses the A2 to capture the kind of wedding images couples never forget. Small enough to move with you all day. Powerful enough to handle every moment.

Wedding season is officially here, and there’s no better time to level up your lighting setup. 💍

Fast-paced ceremonies and late-night dance floors, demand reliable gear that actually make a difference. And honestly, it’s never too late to go pro.

Just ask @michaelanthonyphotography, who uses the A2 to capture the kind of wedding images couples never forget. Small enough to move with you all day. Powerful enough to handle every moment.

Cine Gear Expo 2026 loading...

Find us in Sound Stage/Hall 3 at booth S3010 to experience our latest LED lineup. Including the world’s brightest soft panel. Ever since its launch at last years Cine Gear, it’s been one of the biggest talking points in the industry, and you won’t want to miss seeing it in person.

Trust us… this is the booth to stop by. See you there!

📆 Cine Gear Expo LA 2026 on June 5–6
📍Sound Stage/hall 3, booth S3010

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

“For fashion work, the Profoto B30s gave us the flexibility we needed. Quick to reposition, fast to recharge, and producing beautifully controlled light in every setup.”

On set with @carlaguler for Haute Couture.

Creative director @craighemming
Photography by @carlaguler
Styled by @giorgiacantarini
Makeup artist @laure_jo_makeupartist
Hair by @miwamoroki
Manicurist @couldbefanny
Set designer @sandjillstudio
Set assistants @nannagreiersen @dittebenjaminsen
Stylist assistant @alegrisgris
Model @inespttr @women_milano
@mojeh_magazine
Video @fannycortade
Lights @profoto

Our new LED lights on set for The Butler. Cinematographer @densonbaker ACS NZCS:

"Shooting a feature film seems to increasingly present new challenges, and one of the greatest challenges is to be able to work very efficiently, very quickly, but you have to deliver a very high standard of work.

To do that, you've got to have reliable units that are versatile, that are able to be a backlight, be a key light, be a shaft of light through a window, and Profoto has been able to give us a lot of those qualities."

Our new LED lights on set for The Butler. Cinematographer @densonbaker ACS NZCS:

"Shooting a feature film seems to increasingly present new challenges, and one of the greatest challenges is to be able to work very efficiently, very quickly, but you have to deliver a very high standard of work.

To do that, you've got to have reliable units that are versatile, that are able to be a backlight, be a key light, be a shaft of light through a window, and Profoto has been able to give us a lot of those qualities."

Our new LED lights on set for The Butler. Cinematographer @densonbaker ACS NZCS:

"Shooting a feature film seems to increasingly present new challenges, and one of the greatest challenges is to be able to work very efficiently, very quickly, but you have to deliver a very high standard of work.

To do that, you've got to have reliable units that are versatile, that are able to be a backlight, be a key light, be a shaft of light through a window, and Profoto has been able to give us a lot of those qualities."

Our new LED lights on set for The Butler. Cinematographer @densonbaker ACS NZCS:

"Shooting a feature film seems to increasingly present new challenges, and one of the greatest challenges is to be able to work very efficiently, very quickly, but you have to deliver a very high standard of work.

To do that, you've got to have reliable units that are versatile, that are able to be a backlight, be a key light, be a shaft of light through a window, and Profoto has been able to give us a lot of those qualities."

Our new LED lights on set for The Butler. Cinematographer @densonbaker ACS NZCS:

"Shooting a feature film seems to increasingly present new challenges, and one of the greatest challenges is to be able to work very efficiently, very quickly, but you have to deliver a very high standard of work.

To do that, you've got to have reliable units that are versatile, that are able to be a backlight, be a key light, be a shaft of light through a window, and Profoto has been able to give us a lot of those qualities."

Our new LED lights on set for The Butler. Cinematographer @densonbaker ACS NZCS:

"Shooting a feature film seems to increasingly present new challenges, and one of the greatest challenges is to be able to work very efficiently, very quickly, but you have to deliver a very high standard of work.

To do that, you've got to have reliable units that are versatile, that are able to be a backlight, be a key light, be a shaft of light through a window, and Profoto has been able to give us a lot of those qualities."

Our new LED lights on set for The Butler. Cinematographer @densonbaker ACS NZCS:

"Shooting a feature film seems to increasingly present new challenges, and one of the greatest challenges is to be able to work very efficiently, very quickly, but you have to deliver a very high standard of work.

To do that, you've got to have reliable units that are versatile, that are able to be a backlight, be a key light, be a shaft of light through a window, and Profoto has been able to give us a lot of those qualities."

Fine art photographer @floraborsiofficial using the A10 and clic Softbox.

"I was totally surprised by how easy was to set up the flash, specially when used the magnetic attachment ring of the clic softbox. The whole shooting was very easy"

Fine art photographer @floraborsiofficial using the A10 and clic Softbox.

"I was totally surprised by how easy was to set up the flash, specially when used the magnetic attachment ring of the clic softbox. The whole shooting was very easy"

Fine art photographer @floraborsiofficial using the A10 and clic Softbox.

"I was totally surprised by how easy was to set up the flash, specially when used the magnetic attachment ring of the clic softbox. The whole shooting was very easy"

54 entries. 5 out of 6 challenges conquered. One photographer who refused to slow down.

After months of breathtaking submissions, relentless creativity, and a race that pushed photographers across the globe to their limits, we have our champion.

Congratulations to @eliskasky, the winner of Race for Gold. 🏆

And now, the gold is hers:
✨ A golden Profoto Pro-11
✨ One ProHead

In judge @blair.bunting words; "I guess if there was a compliment I could pass on to Eliska, I pick up my camera because people like you... This portfolio was as much a piece of art as it is a conversation..., there's so much of it between color, between light, between pose, between the story that you're telling. We are a better industry, a better creative group, because people like you exist."

This wasn’t just participation. This was endurance, vision, consistency, and passion at full speed.

Eliska Sky, you didn’t just enter the race.
You left your mark on it.

The judges @lindsayadler_photo, @drgotts, @blair.bunting and @joemcnallyphoto have decided…can you guess who takes the win? 👀

For 6 months, thousands of images were submitted from around the world. Now it's finally time to see who wins the Golden Pro-11 and one ProHead Plus.

🏆 Don’t miss the big reveal! Tune in May 15th at 10 a.m. EDT. Link in bio!

The judges @lindsayadler_photo, @drgotts, @blair.bunting and @joemcnallyphoto have decided…can you guess who takes the win? 👀

For 6 months, thousands of images were submitted from around the world. Now it's finally time to see who wins the Golden Pro-11 and one ProHead Plus.

🏆 Don’t miss the big reveal! Tune in May 15th at 10 a.m. EDT. Link in bio!

Photographer duo @mirathilda takes the Profoto A10 around the world

Last slide: "Medina of Marrakech, we’ve been trying to shoot there a couple of times, but since the light barely finds it’s way through the holes in the ceiling it was difficult to get the picture we were aiming for, until we went there again and shot with our Profoto A10."

Photographer duo @mirathilda takes the Profoto A10 around the world

Last slide: "Medina of Marrakech, we’ve been trying to shoot there a couple of times, but since the light barely finds it’s way through the holes in the ceiling it was difficult to get the picture we were aiming for, until we went there again and shot with our Profoto A10."

Photographer duo @mirathilda takes the Profoto A10 around the world

Last slide: "Medina of Marrakech, we’ve been trying to shoot there a couple of times, but since the light barely finds it’s way through the holes in the ceiling it was difficult to get the picture we were aiming for, until we went there again and shot with our Profoto A10."

Photographer duo @mirathilda takes the Profoto A10 around the world

Last slide: "Medina of Marrakech, we’ve been trying to shoot there a couple of times, but since the light barely finds it’s way through the holes in the ceiling it was difficult to get the picture we were aiming for, until we went there again and shot with our Profoto A10."

“In short, the Profoto ProPanel 3x2 really is in a league of its own and wins the output to weight ratio compared with competitors at a more affordable cost” Says @grahamtesheldon from @cinednews

Want to read the full review? Link in stories

Come see it live at EuroCine, Budapest. May 8-9th. Stand 429.

Photographer Ben Chrisman captures that wedding feeling by working with light as it naturally unfolds, shaping it only when needed to keep the story honest and alive. On location, it’s about staying present and letting the scene lead the way.

@benchrisman and the Profoto A2

Photographer Ben Chrisman captures that wedding feeling by working with light as it naturally unfolds, shaping it only when needed to keep the story honest and alive. On location, it’s about staying present and letting the scene lead the way.

@benchrisman and the Profoto A2

Photographer Ben Chrisman captures that wedding feeling by working with light as it naturally unfolds, shaping it only when needed to keep the story honest and alive. On location, it’s about staying present and letting the scene lead the way.

@benchrisman and the Profoto A2

Photographer Ben Chrisman captures that wedding feeling by working with light as it naturally unfolds, shaping it only when needed to keep the story honest and alive. On location, it’s about staying present and letting the scene lead the way.

@benchrisman and the Profoto A2

Photographer Ben Chrisman captures that wedding feeling by working with light as it naturally unfolds, shaping it only when needed to keep the story honest and alive. On location, it’s about staying present and letting the scene lead the way.

@benchrisman and the Profoto A2

Photographer Ben Chrisman captures that wedding feeling by working with light as it naturally unfolds, shaping it only when needed to keep the story honest and alive. On location, it’s about staying present and letting the scene lead the way.

@benchrisman and the Profoto A2

Fashion photographer @iamdixiedixon using the Soft Zoom Reflector. Letting her build anything from a soft to a contrasty look in her fashion shoot.

Fashion photographer @iamdixiedixon using the Soft Zoom Reflector. Letting her build anything from a soft to a contrasty look in her fashion shoot.

Fashion photographer @iamdixiedixon using the Soft Zoom Reflector. Letting her build anything from a soft to a contrasty look in her fashion shoot.

Fashion photographer @iamdixiedixon using the Soft Zoom Reflector. Letting her build anything from a soft to a contrasty look in her fashion shoot.