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To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

@willcorneliusphotography @hamishajs @thekingofkensington @conorchalkdp @lawrence_atkin_photo @nanakinq

#londonlions
#adidas
#false9

LONDON LIONS X ADIDAS
EUROCUP 25/26 KIT

@willcorneliusphotography
@oviesoko
@shavar_jr
@ciaransandy

#londonlions
#adidas
#eurocup

LONDON LIONS X ADIDAS
EUROCUP 25/26 KIT

@willcorneliusphotography
@oviesoko
@shavar_jr
@ciaransandy

#londonlions
#adidas
#eurocup

LONDON LIONS X ADIDAS
EUROCUP 25/26 KIT

@willcorneliusphotography
@oviesoko
@shavar_jr
@ciaransandy

#londonlions
#adidas
#eurocup

In July, during Arsenal’s summer tour of Asia, we produced a campaign for club partner Chivas Regal to honour the fans powering the club from afar. With the first-ever North London Derby outside of North London taking place in Hong Kong, we brought together players and talent from across the region to mark the moment.

Shot in a custom-built set at the W Hotel Singapore, the campaign features Arsenal players Kai Havertz, Leandro Trossard, and Kepa Arrizabalaga alongside talent from China, Hong Kong, Indonesia and Thailand - with the Derby Day Highball as the hero serve at the heart of it all.

#ChivasRegal
#Arsenal
#FALSE9

In July, during Arsenal’s summer tour of Asia, we produced a campaign for club partner Chivas Regal to honour the fans powering the club from afar. With the first-ever North London Derby outside of North London taking place in Hong Kong, we brought together players and talent from across the region to mark the moment.

Shot in a custom-built set at the W Hotel Singapore, the campaign features Arsenal players Kai Havertz, Leandro Trossard, and Kepa Arrizabalaga alongside talent from China, Hong Kong, Indonesia and Thailand - with the Derby Day Highball as the hero serve at the heart of it all.

#ChivasRegal
#Arsenal
#FALSE9

In July, during Arsenal’s summer tour of Asia, we produced a campaign for club partner Chivas Regal to honour the fans powering the club from afar. With the first-ever North London Derby outside of North London taking place in Hong Kong, we brought together players and talent from across the region to mark the moment.

Shot in a custom-built set at the W Hotel Singapore, the campaign features Arsenal players Kai Havertz, Leandro Trossard, and Kepa Arrizabalaga alongside talent from China, Hong Kong, Indonesia and Thailand - with the Derby Day Highball as the hero serve at the heart of it all.

#ChivasRegal
#Arsenal
#FALSE9

In July, during Arsenal’s summer tour of Asia, we produced a campaign for club partner Chivas Regal to honour the fans powering the club from afar. With the first-ever North London Derby outside of North London taking place in Hong Kong, we brought together players and talent from across the region to mark the moment.

Shot in a custom-built set at the W Hotel Singapore, the campaign features Arsenal players Kai Havertz, Leandro Trossard, and Kepa Arrizabalaga alongside talent from China, Hong Kong, Indonesia and Thailand - with the Derby Day Highball as the hero serve at the heart of it all.

#ChivasRegal
#Arsenal
#FALSE9

In July, during Arsenal’s summer tour of Asia, we produced a campaign for club partner Chivas Regal to honour the fans powering the club from afar. With the first-ever North London Derby outside of North London taking place in Hong Kong, we brought together players and talent from across the region to mark the moment.

Shot in a custom-built set at the W Hotel Singapore, the campaign features Arsenal players Kai Havertz, Leandro Trossard, and Kepa Arrizabalaga alongside talent from China, Hong Kong, Indonesia and Thailand - with the Derby Day Highball as the hero serve at the heart of it all.

#ChivasRegal
#Arsenal
#FALSE9

In July, during Arsenal’s summer tour of Asia, we produced a campaign for club partner Chivas Regal to honour the fans powering the club from afar. With the first-ever North London Derby outside of North London taking place in Hong Kong, we brought together players and talent from across the region to mark the moment.

Shot in a custom-built set at the W Hotel Singapore, the campaign features Arsenal players Kai Havertz, Leandro Trossard, and Kepa Arrizabalaga alongside talent from China, Hong Kong, Indonesia and Thailand - with the Derby Day Highball as the hero serve at the heart of it all.

#ChivasRegal
#Arsenal
#FALSE9

Director’s Cut from Pies & Punchlines - a series created for @chivasregal x @arsenal, celebrating the launch of the Gold Standard Pie. Hosted by Mo Gilligan. Starring Mikel Merino, Kai Havertz, Leandro Trossard, Katie McCabe and Beth Mead. 🥧🥃 Made for the fans. #PiesAndPunchlines

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

To celebrate the launch of the Gold Standard Pie from Chivas Regal and Willy’s Pies, created exclusively for Arsenal FC, we produced a bold campaign where all three brands collide - under one roof: The Regal Pie House.

At the heart of the campaign is a simple idea: taking the everyday matchday pie and reimagining it as a symbol of craft, character, and playful excess for Arsenal’s tenacious fanbase. A celebration of flavour, culture, and football heritage - redefined with confidence.

Through a series of expressive, character-led portraits, we brought this world to life - capturing Arsenal players seated naturally in the pie shop, framed by the pie and bottle that inspired it all. The tone is relaxed but elevated: football meets flavour, culture meets craft.

This is North London tradition, served with a Regal twist.

Photography: @ellwilcox
Styling: @suavo_brazy
Set: @rebeccalasalmonie

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Football. Family. And a bottle worth shouting about.

FALSE 9 led creative + production on the launch campaign for Jameson’s limited edition collaboration with PUMA - a tribute to football’s generational spirit and the fans that keep it alive.

#JamesonXPUMA

@madeleine.penfold
@conorchalkdp
@xtigas
@thekingofkensington
@daiisyymcd
@murdohepburn

Shay Given, a living room stuck in time, and a stream of surprise guests...

FALSE 9 led creative + production for Jameson x PUMA’s generational ode to football fandom.

#JamesonXPUMA

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

Welcome to a new world of @PUMARunning.

A key chapter in our work to define @PUMARunning’s entire creative direction for 2024 was to showcase the incredible innovation, impact, and benefit behind all of its key shoe franchises.

We worked alongside @Inertia_Studio to bring to life the speed and design story of each hero shoe.

Enjoy a series of selected stills, images, sketches and R&D for the world of the Deviate Elite 3.

“Work hard and stay grounded.”

@Sherickajacko for @PUMARunning 2024.

Our athlete storytelling for PUMA RUNNING 2024 focused on capturing the the unique chemistry and commitment to the feeling, philosophy and fight for consistency and how that differs in the eyes of top level athletes across a variety of different disciplines.

@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@xtigas
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

The high-speed takeover.

A selection of campaign visuals, stories, socials and PB-breaking product-focussed content for the @PUMARunning global launch of the brand’s most explosive race day shoe - the PUMA FAST-R2.

Ft. @Kemboiamon4 & @Fiona_okeeffe

-

@CalverPhoto
@christopher_parsons_
@inertia_studio
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@piercebtownsend
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington
@xtigas

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

Olympic Champions, World Record Holders & Sporting Heroes all shot for @pumarunning 2024 as part of our work to define, implement and oversee the Big Cat’s entire creative strategy for one of the biggest years in sport.

@mondo_duplantis
@ninakennedy_
@sherickajacko
@kwarholm
@rosya_dp

-

@CalverPhoto
@christopher_parsons_
@natallireznik
@6degreesfilms
@pietroarredondo
@diegobenjaminandrade
@belkasemi
@skelliskel
@carlota.rdv
@hamishajs
@benhasking
@everest.tom
@ellamcarpenter
@thekingofkensington

FALSE 9 were commissioned by London Lions to help launch their landmark collaboration with renowned fashion label Beautiful Struggles.

The campaign immortalises the Lions' current rosters and commemorates a record-breaking season for the club as the women's team are positioned as one of the most dominant outfits in UK sport after their 52-game unbeaten domestic streak, whilst the men's team have become the first-ever British men's side to make the playoff rounds of the 7 Days Euro Cup.

#LondonLions #BeautifulStruggles #Basketball #EuroCup #FALSE9

FALSE 9 were commissioned by London Lions to help launch their landmark collaboration with renowned fashion label Beautiful Struggles.

The campaign immortalises the Lions' current rosters and commemorates a record-breaking season for the club as the women's team are positioned as one of the most dominant outfits in UK sport after their 52-game unbeaten domestic streak, whilst the men's team have become the first-ever British men's side to make the playoff rounds of the 7 Days Euro Cup.

#LondonLions #BeautifulStruggles #Basketball #EuroCup #FALSE9

FALSE 9 were commissioned by London Lions to help launch their landmark collaboration with renowned fashion label Beautiful Struggles.

The campaign immortalises the Lions' current rosters and commemorates a record-breaking season for the club as the women's team are positioned as one of the most dominant outfits in UK sport after their 52-game unbeaten domestic streak, whilst the men's team have become the first-ever British men's side to make the playoff rounds of the 7 Days Euro Cup.

#LondonLions #BeautifulStruggles #Basketball #EuroCup #FALSE9

FALSE 9 were commissioned by London Lions to help launch their landmark collaboration with renowned fashion label Beautiful Struggles.

The campaign immortalises the Lions' current rosters and commemorates a record-breaking season for the club as the women's team are positioned as one of the most dominant outfits in UK sport after their 52-game unbeaten domestic streak, whilst the men's team have become the first-ever British men's side to make the playoff rounds of the 7 Days Euro Cup.

#LondonLions #BeautifulStruggles #Basketball #EuroCup #FALSE9

FALSE 9 were commissioned by London Lions to help launch their landmark collaboration with renowned fashion label Beautiful Struggles.

The campaign immortalises the Lions' current rosters and commemorates a record-breaking season for the club as the women's team are positioned as one of the most dominant outfits in UK sport after their 52-game unbeaten domestic streak, whilst the men's team have become the first-ever British men's side to make the playoff rounds of the 7 Days Euro Cup.

#LondonLions #BeautifulStruggles #Basketball #EuroCup #FALSE9

FALSE 9 were commissioned by London Lions to help launch their landmark collaboration with renowned fashion label Beautiful Struggles.

The campaign immortalises the Lions' current rosters and commemorates a record-breaking season for the club as the women's team are positioned as one of the most dominant outfits in UK sport after their 52-game unbeaten domestic streak, whilst the men's team have become the first-ever British men's side to make the playoff rounds of the 7 Days Euro Cup.

#LondonLions #BeautifulStruggles #Basketball #EuroCup #FALSE9

FALSE 9 were commissioned by London Lions to help launch their landmark collaboration with renowned fashion label Beautiful Struggles.

The campaign immortalises the Lions' current rosters and commemorates a record-breaking season for the club as the women's team are positioned as one of the most dominant outfits in UK sport after their 52-game unbeaten domestic streak, whilst the men's team have become the first-ever British men's side to make the playoff rounds of the 7 Days Euro Cup.

#LondonLions #BeautifulStruggles #Basketball #EuroCup #FALSE9