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To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

To celebrate the launch of PUMA’s new Nitro running shoe MagMax 2, Neighbour created a front of store takeover at the London flagship location. Heroing the concept “Let’s Bounce,” the space was reworked to emulate the energy return of the shoe’s sole. Visual cues such as oversized springs and foam materials were used throughout the display, bringing the shoe’s bounce to life.

Special thanks to @polyworks.studio & @inertia_studio for bringing this to life!

📸 @neilnw1

#NeighbourDesign #RetailDesign #DesignAgency #PumaRunning #NitroTech

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

It should COST A BILLION to look this good! 💎💎

Last year we pitched for a 3D billboard project for @puig_official and the launch of @rabanne ‘Million Gold For Her’. A piece that celebrated scent, gold and glamour through an unapologetically bold visual approach.

The brief was to create a promotional, high-impact 3D OOH experience that would drive awareness and spark conversation both on the street and across social.

Here’s some of the R&D we crafted, exploring the illusion of gold breaking through the screen, merging product visualisation, sensorial design, and seamless animations to build a mesmeric visual experience.

From floral explosions to swaying chained curtains, every transition crafted to feel magnetic, luxurious, and just a little bit impossible.

The project didn’t go ahead - but the R&D remains one of our favourite explorations in the luxury space. ✨

Chill out with some refreshing R&D for Corona Extra ☀️🍻🍋‍🟩

Chill out with some refreshing R&D for Corona Extra ☀️🍻🍋‍🟩

Chill out with some refreshing R&D for Corona Extra ☀️🍻🍋‍🟩

Chill out with some refreshing R&D for Corona Extra ☀️🍻🍋‍🟩

5 dream cars. Thousands of Lego pieces. 1 incredible project. 🚗✨

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

#DirectorsCut

Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
Directors cut SFX: Noizlab

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re excited to share some of our favourite pieces of R&D from our project for Lego Technic.

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Here are some of our favourite motion tests and styleframes that didn’t quite make the cut.
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

We’re very excited to share our work for Lego Technic!

In celebration of their new range of Technic cars, Inertia designed and directed a series of modular animations as part of the Lego ‘Dream Car Generator’ - an immersive online and physical experience giving users the ability to construct their own Lego car.

Our team developed a virtual garage, designed to extend the real-life commercial set using anamorphic illusions, in which thousands of lego pieces form to construct 5 Lego Technic vehicles, each with their own bespoke hero animations.

Here are some of our favourites!
-
Client: Lego
Agency: Amplify
Design & direction: Inertia Studios
-
Check out the online dream car generator here: https://www.lego.com/en-us/kids/campaigns/lego-garage

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Deviate Fire R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Bouncy MAGMAX R&D from our recent work with @pumarunning.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
R&D Reel Audio: @zeligsound
-
See the full project on Behance, link in bio.

Selected FAST RB R&D and Stills from our recent collaboration with @pumarunning and @false9.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
-
See the full project on our Behance, link in bio.

Selected FAST RB R&D and Stills from our recent collaboration with @pumarunning and @false9.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
-
See the full project on our Behance, link in bio.

Selected FAST RB R&D and Stills from our recent collaboration with @pumarunning and @false9.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
-
See the full project on our Behance, link in bio.

Selected FAST RB R&D and Stills from our recent collaboration with @pumarunning and @false9.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
-
See the full project on our Behance, link in bio.

Selected FAST RB R&D and Stills from our recent collaboration with @pumarunning and @false9.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
-
See the full project on our Behance, link in bio.

Selected FAST RB R&D and Stills from our recent collaboration with @pumarunning and @false9.
-
Client: @pumarunning
Agency: @false9
Designed, directed and produced: @inertia_studio
-
See the full project on our Behance, link in bio.

The future of fast - turbocharged, blazing speed for raceday.

As part of our collaboration with @pumarunning and @false9, we developed a series of disruptive films and stills for the launch of their AW24 campaign, celebrating the full range of innovative new running shoes in high-fidelity CG.

The team had a great time running with the themes of heat and fire, as we developed the visually striking design language for Deviate Elite 3 - Puma’s fastest shoe.
-
Client: @pumarunning
Agency: @false9
Designed, directed & produced: @inertia_studio
Sound: @zeligsound
-
See the full project on our Behance, link in bio 🔗

Extreme bounce and effortless propulsion.

As part of our collaboration with @pumarunning and @false9, we developed a series of disruptive films and stills for the launch of their AW24 campaign, celebrating the full range of innovative new running shoes in high-fidelity CG.

Through our extensive R&D process we unlocked an ownable design language that communicates the products key benefit in a playful and unexpected way.
-
Client: @pumarunning
Agency: @false9
Designed, directed & produced: @inertia_studio
Sound: @zeligsound
-
See the full project on our Behance, link in bio 🔗

Groundbreaking energy for runners who break rules and records.

As part of our collaboration with @pumarunning and @false9, we developed a series of disruptive films and stills for the launch of their AW24 campaign, celebrating the full range of innovative new running shoes in high-fidelity CG.

Fast RB - Puma’s most experimental shoe - lives at the peak of modern running innovation, offering unparalleled bounce and explosiveness.
-
Client: @pumarunning
Agency: @false9
Designed, directed & produced: @inertia_studio
Sound: @zeligsound
-
See the full project on our Behance, link in bio 🔗