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A night where the future of fashion took shape. A look at the 2025 Supima Design Lab.
From celebrating the newest #SupimaDesignCompetition winner, Varavara Bobby Diakonenkova of Drexel University, to spotlighting the Festival d’Hyères and visionary international designers, the Supima Design Lab was a testament to what’s possible when creativity leads. Grateful to our community for making the night one to remember. Until next time. ✨

Congratulations to Varvara Bobby Diakonenkova (@most.hated.usa) of @drexelfashiondesign! The #SupimaDesignCompetition winner's collection speaks to resilience, resistance, and complex cultural identity in her native Russia. ✨

#supima #madewithsupima #supimadesigncompetition #drexel #drexeluniversity

Every stitch tells a story. This year, five rising talents have taken on the challenge of transforming premium Supima cotton into collections that speak to the future of fashion.

Meet the 2025 SUPIMA Design Competition Finalists:

✨ Varvara Bobby Diakonenkova (@most.hated.usa) representing @drexelfashiondesign
✨ Caroline Hill (@carolineeggrace) representing @kent.fashionschool
✨ Emma Gonzalez Pini (@emmagonzalezpini) representing @parsons_fashion
✨ Griselda Peña Candelario (@gris_x_x) representing @prattfashion
✨ Isabel Weiss (@izabelmeeow) representing @saicfashiondesign

Hosted by @nigelbarker and with mentorship from award-winning designer @bibhumohapatra and @ohlivethefashionfarmer. Only one will take the title, who will it be?

The unofficial start of better lounging, with @onsentowel.

The magic isn’t just in the final piece, it’s in the space where curiosity gets to run wild. 🧵

📸: @kat_howard

Some pieces sit in your closet. Others stay in rotation.

The @madewell rib tank is built for the kind of wear that only gets better over time.

Some pieces sit in your closet. Others stay in rotation.

The @madewell rib tank is built for the kind of wear that only gets better over time.

#MadewithSupima and brought to life by @michaelstarsinc, this one earns its place through feel, fit, and staying power over time.

A material worth seeing everywhere. ☁️

Seedling stage, up close. 🌱

It’s easy to think quality happens at the finish, but it starts much earlier than that. Every detail that defines Supima cotton begins here, long before it ever reaches your closet or your home.

Seedling stage, up close. 🌱

It’s easy to think quality happens at the finish, but it starts much earlier than that. Every detail that defines Supima cotton begins here, long before it ever reaches your closet or your home.

Seedling stage, up close. 🌱

It’s easy to think quality happens at the finish, but it starts much earlier than that. Every detail that defines Supima cotton begins here, long before it ever reaches your closet or your home.

Seedling stage, up close. 🌱

It’s easy to think quality happens at the finish, but it starts much earlier than that. Every detail that defines Supima cotton begins here, long before it ever reaches your closet or your home.

You can copy the image.
Not the fiber.

She comforts. She guides. She chooses with care. 🤍
What she chooses for her baby matters in every thread.

That is why @Kottonspa_clothing, built by a mom for moms who do not compromise, starts with 100% @Supima Cotton.

She comforts. She guides. She chooses with care. 🤍
What she chooses for her baby matters in every thread.

That is why @Kottonspa_clothing, built by a mom for moms who do not compromise, starts with 100% @Supima Cotton.

She comforts. She guides. She chooses with care. 🤍
What she chooses for her baby matters in every thread.

That is why @Kottonspa_clothing, built by a mom for moms who do not compromise, starts with 100% @Supima Cotton.

She comforts. She guides. She chooses with care. 🤍
What she chooses for her baby matters in every thread.

That is why @Kottonspa_clothing, built by a mom for moms who do not compromise, starts with 100% @Supima Cotton.

Some pieces just get worn on repeat.
This is one of them from @uniqlousa.