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Where attention goes, opportunity follows. 🎯

According to McKinsey, gaming delivers the highest attention value of any digital medium—scoring 73% in time spent. That’s higher than streaming, print, and even social!

Swipe to unlock the future of the attention economy. ➡️

#UmiGames #Gaming #AttentionEconomy

Where attention goes, opportunity follows. 🎯

According to McKinsey, gaming delivers the highest attention value of any digital medium—scoring 73% in time spent. That’s higher than streaming, print, and even social!

Swipe to unlock the future of the attention economy. ➡️

#UmiGames #Gaming #AttentionEconomy

Where attention goes, opportunity follows. 🎯

According to McKinsey, gaming delivers the highest attention value of any digital medium—scoring 73% in time spent. That’s higher than streaming, print, and even social!

Swipe to unlock the future of the attention economy. ➡️

#UmiGames #Gaming #AttentionEconomy

Where attention goes, opportunity follows. 🎯

According to McKinsey, gaming delivers the highest attention value of any digital medium—scoring 73% in time spent. That’s higher than streaming, print, and even social!

Swipe to unlock the future of the attention economy. ➡️

#UmiGames #Gaming #AttentionEconomy

Where attention goes, opportunity follows. 🎯

According to McKinsey, gaming delivers the highest attention value of any digital medium—scoring 73% in time spent. That’s higher than streaming, print, and even social!

Swipe to unlock the future of the attention economy. ➡️

#UmiGames #Gaming #AttentionEconomy

Where attention goes, opportunity follows. 🎯

According to McKinsey, gaming delivers the highest attention value of any digital medium—scoring 73% in time spent. That’s higher than streaming, print, and even social!

Swipe to unlock the future of the attention economy. ➡️

#UmiGames #Gaming #AttentionEconomy

Brand Activation We Love: @burberry transforms @harrods in @roblox! 🎮

For 30 days, Burberry brought an immersive Harrods takeover to life in Roblox—recreating the iconic façade as a Burberry‑branded virtual storefront wrapped in seasonal knight blue and the signature Burberry Check.

Players explored four outdoor park scenes, including an Equestrian Knight maze, and styled their avatars with digital Burberry pieces like scarves, hot water bottles, and horse‑shaped carabiners. 🧣🐎

#UmiGames #Burberry #Harrods #Roblox #Gaming

@paramountco dives into @fortnite with four Bikini Bottom adventures! 🌊

Paramount made waves in Fortnite with Bikini Bottom Prop Hunt, SpongeBob Slap Fight, Bikini Bottom Only Up, and SpongeBob Red vs Blue—four games spread across popular modes om Fortnite. Each game was kept brand‑safe by skipping traditional weapons so even more gamers could join the fun. 🎮

The results? An estimated 7.7M+ total plays, Prop Hunt featured in Epic’s Picks, and a CCU peak topping 27K—landing among the highest CCU peaks for a branded activation.

#UmiGames #Paramount #Fortnite #Gaming #SpongeBob

According to @dentsu’s 2025 Gaming Trends Report - gaming isn’t just a trend, it’s a cultural shift and a massive growth engine for brands.

Swipe to see why ➡️

#UmiGames #Dentsu #Gaming

According to @dentsu’s 2025 Gaming Trends Report - gaming isn’t just a trend, it’s a cultural shift and a massive growth engine for brands.

Swipe to see why ➡️

#UmiGames #Dentsu #Gaming

According to @dentsu’s 2025 Gaming Trends Report - gaming isn’t just a trend, it’s a cultural shift and a massive growth engine for brands.

Swipe to see why ➡️

#UmiGames #Dentsu #Gaming

According to @dentsu’s 2025 Gaming Trends Report - gaming isn’t just a trend, it’s a cultural shift and a massive growth engine for brands.

Swipe to see why ➡️

#UmiGames #Dentsu #Gaming

According to @dentsu’s 2025 Gaming Trends Report - gaming isn’t just a trend, it’s a cultural shift and a massive growth engine for brands.

Swipe to see why ➡️

#UmiGames #Dentsu #Gaming

According to @dentsu’s 2025 Gaming Trends Report - gaming isn’t just a trend, it’s a cultural shift and a massive growth engine for brands.

Swipe to see why ➡️

#UmiGames #Dentsu #Gaming

Brand Activation We Love: @chipotle serves up flavor in @roblox! 🌯🎮

Chipotle rolled their way into Roblox with the ‘Chipotle Burrito Builder’ game allowing players to use their skills to build and roll burritos like a true Chipotle crew member—earning burrito bucks to score Chipotle‑themed UGC.

In early 2025, the experience leveled up with ‘Unfolded’, an animated short film promoting sustainable agriculture. The first 50K players to watch scored a free entrée IRL.

With 34M+ visits and 50K free entrées served, this was the first game to feature a restaurant tv ad in Roblox!

#UmiGames #Roblox #Chipotle #Gaming

Brand Activation We Love: @topgolf swings into @fortnite! 🎮⛳️

‘Topgolf Minigames’ brought a fully interactive Topgolf world to life—where players could tee off, race, and explore the game. A World Tour minigame competition upped the stakes, with the fastest player earning a coveted Black Card which grants free Topgolf gameplay for life!

Popular streamers like Bugha and Clix livestreamed the action. The game also earned a feature in Epic’s Picks. The results? An estimated 320K plays and a CCU peak over 1.6K. A hole‑in‑one for brand and play.

#UmiGames #Topgolf #Fortnite #Gaming

Brand Activation We Love: @ikea steps into @roblox with The Co-Worker Game! 🎮⚡️

IKEA entered Roblox with The Co-Worker Game, allowing players to work in IKEA’s virtual universe and get hired to live out their home furnishing dreams! From serving up meatballs at IKEA’s famous Swedish Food Market to organizing showrooms with IKEA products, fans could win exclusive UGCs and even get paid for playing. 

With 178K+ work applications, 7.3M+ visits, and 10 virtual employees hired, IKEA turned work into play.

#UmiGames #IKEA #Roblox #Gaming

Brand Activation We Love: @nascar speeds into @fortnite with 4 rocket racing games! 🏎️💨

Players navigated multiple routes, dodged, and dashed obstacles in The Lady in Black, Talladega Time Warp, Chicago Street Race, and Daytona Dash—custom maps that turned speed into spectacle. Whether racing solo or multiplayer, fans got immersed into the world of NASCAR.

The experience saw 150K+ total plays, broadening the brand’s awareness and converting new fans!

#UmiGames #Fortnite #NASCAR #Gaming #RocketRacing

We teamed up with @sheetz to launch an immersive brand experience in @fortnite.

Here’s how it went →

#UmiGames #Fortnite #Sheetz #Gaming

We teamed up with @sheetz to launch an immersive brand experience in @fortnite.

Here’s how it went →

#UmiGames #Fortnite #Sheetz #Gaming

We teamed up with @sheetz to launch an immersive brand experience in @fortnite.

Here’s how it went →

#UmiGames #Fortnite #Sheetz #Gaming

We teamed up with @sheetz to launch an immersive brand experience in @fortnite.

Here’s how it went →

#UmiGames #Fortnite #Sheetz #Gaming

We teamed up with @sheetz to launch an immersive brand experience in @fortnite.

Here’s how it went →

#UmiGames #Fortnite #Sheetz #Gaming

We teamed up with @sheetz to launch an immersive brand experience in @fortnite.

Here’s how it went →

#UmiGames #Fortnite #Sheetz #Gaming