Instagram Hikaye Kaydet

Mini-recap of Type Drives Commerce! It was an incredible day with a sold out crowd in the house. Thank you for everyone who attended to experience this special day with us.

Thank you to our speakers who dedicated their time, travels and effort:
@mintylew @base_design
@teddyblanks@chipsny
@jessicahische
@jeremy_mickel @mckltype
@tre.seals @vocaltype.co
@audriepoole @rich_tu @wearesundayafternoon
@philberg_ & @chasnix @bymonotype
@ggggaaaarrrryyyy @other_means
Christine Bateup @frerejones
@jamestedmondson @ohnotypeco
@chrxsnxtt @studio_drama_ltd

Our wonderful conference hosts for the day, who made the day even better:
@zzdesign @dazzle.studio
@homsweethom

International type film series curated by @jkudos @kudosnyc

Our supportive friends & sponsors who helped make the day possible:
@posterhousenyc
@frerejones
@xyz_type
@abcdinamo
@klim_type_foundry
@productiontype
@designerjournals
@shopgraphique
@bymonotype
@sharp_type
@schrifteriafoundry
@type01_
@ilovetypography_
@print_mag
@a2astudio

Conference Chair & conference brand identity:
@jolenedelisle
@workingassembly
@erocdrah
*A very special thank you to Jen Fischer (also The Working Assembly), who, from the start, played the largest role in this conference planning, marketing and development—she made all of this happen

Conference operations
Kellie Rogers kelliegraphy
@spektak1
@soundsgoodnyc
Taziah Taveras
Maura McNally
Gabby Ulloa

Our venue hosts:
@fordhamuniversity
Abby Goldstein
Elena Jastrzembski

With programming curation from TDC BoardMembers:
@zzdesign
@jkudos
shabnamshiwan @osborneshiwan
@jolenedelisle

And our unparalleled community of type nerds moving the industry forward.

More highlights to follow!

Yours truly,
Type Directors Club
Joe Newton, Executive Director @thejoenewton
Griff McCabe, Program Manager @griff_mccabe

#TypeDrivesCulture
#TypeDrivesCommerce
#TypeDirectorsClub

Welcoming TDC Board Member Min Lew to the conference lineup. A world-renowned keynote speaker, Min brings a singular depth of perspective and leadership experience from growing one of the industry’s most respected independent design agencies. As Managing Partner & Executive Creative Director at Base Design NYC, she will be giving an exclusive talk at Type Drives Commerce. Reserve your spot via the link in our bio.

Continue reading about Min below:

Min Lew
Managing Partner & Executive Creative Director
Base Design NYC

Min Lew is an award-winning Managing Partner & Executive Creative Director of Base Design NYC (BaseNYC). She partners with founders, directors, and CEOs to build brands that shape culture and create lasting influence across companies, institutions, and organizations. A graduate of Yale University, where she received her MFA, Min brings two decades of experience across culture, tech, luxury, and education. A National Design Award nominee, her work under BaseNYC includes MoMA, Apple, The Hyundai, Museum of Fine Arts Boston, Harvard University, JFK Terminal 4, Pharrell Williams, the Studio Museum in Harlem, The New York Times, Meta, MILK, the Meatpacking District, the Rock & Roll Hall of Fame, as well as more recent work with 12 Matcha and The Huntington, among others. Min is an active contributor to the design community, serving on the boards of AIGA/NY, NYCxDESIGN, and TDC at The One Club. She is also an adjunct professor and frequent guest critic at the School of Visual Arts, Parsons, and Pratt.

@base_design, @mintylew
Sponsoring the conference is the wonderful @posterhousenyc

Welcoming TDC Board Member Min Lew to the conference lineup. A world-renowned keynote speaker, Min brings a singular depth of perspective and leadership experience from growing one of the industry’s most respected independent design agencies. As Managing Partner & Executive Creative Director at Base Design NYC, she will be giving an exclusive talk at Type Drives Commerce. Reserve your spot via the link in our bio.

Continue reading about Min below:

Min Lew
Managing Partner & Executive Creative Director
Base Design NYC

Min Lew is an award-winning Managing Partner & Executive Creative Director of Base Design NYC (BaseNYC). She partners with founders, directors, and CEOs to build brands that shape culture and create lasting influence across companies, institutions, and organizations. A graduate of Yale University, where she received her MFA, Min brings two decades of experience across culture, tech, luxury, and education. A National Design Award nominee, her work under BaseNYC includes MoMA, Apple, The Hyundai, Museum of Fine Arts Boston, Harvard University, JFK Terminal 4, Pharrell Williams, the Studio Museum in Harlem, The New York Times, Meta, MILK, the Meatpacking District, the Rock & Roll Hall of Fame, as well as more recent work with 12 Matcha and The Huntington, among others. Min is an active contributor to the design community, serving on the boards of AIGA/NY, NYCxDESIGN, and TDC at The One Club. She is also an adjunct professor and frequent guest critic at the School of Visual Arts, Parsons, and Pratt.

@base_design, @mintylew
Sponsoring the conference is the wonderful @posterhousenyc

Welcoming TDC Board Member Min Lew to the conference lineup. A world-renowned keynote speaker, Min brings a singular depth of perspective and leadership experience from growing one of the industry’s most respected independent design agencies. As Managing Partner & Executive Creative Director at Base Design NYC, she will be giving an exclusive talk at Type Drives Commerce. Reserve your spot via the link in our bio.

Continue reading about Min below:

Min Lew
Managing Partner & Executive Creative Director
Base Design NYC

Min Lew is an award-winning Managing Partner & Executive Creative Director of Base Design NYC (BaseNYC). She partners with founders, directors, and CEOs to build brands that shape culture and create lasting influence across companies, institutions, and organizations. A graduate of Yale University, where she received her MFA, Min brings two decades of experience across culture, tech, luxury, and education. A National Design Award nominee, her work under BaseNYC includes MoMA, Apple, The Hyundai, Museum of Fine Arts Boston, Harvard University, JFK Terminal 4, Pharrell Williams, the Studio Museum in Harlem, The New York Times, Meta, MILK, the Meatpacking District, the Rock & Roll Hall of Fame, as well as more recent work with 12 Matcha and The Huntington, among others. Min is an active contributor to the design community, serving on the boards of AIGA/NY, NYCxDESIGN, and TDC at The One Club. She is also an adjunct professor and frequent guest critic at the School of Visual Arts, Parsons, and Pratt.

@base_design, @mintylew
Sponsoring the conference is the wonderful @posterhousenyc

Welcoming TDC Board Member Min Lew to the conference lineup. A world-renowned keynote speaker, Min brings a singular depth of perspective and leadership experience from growing one of the industry’s most respected independent design agencies. As Managing Partner & Executive Creative Director at Base Design NYC, she will be giving an exclusive talk at Type Drives Commerce. Reserve your spot via the link in our bio.

Continue reading about Min below:

Min Lew
Managing Partner & Executive Creative Director
Base Design NYC

Min Lew is an award-winning Managing Partner & Executive Creative Director of Base Design NYC (BaseNYC). She partners with founders, directors, and CEOs to build brands that shape culture and create lasting influence across companies, institutions, and organizations. A graduate of Yale University, where she received her MFA, Min brings two decades of experience across culture, tech, luxury, and education. A National Design Award nominee, her work under BaseNYC includes MoMA, Apple, The Hyundai, Museum of Fine Arts Boston, Harvard University, JFK Terminal 4, Pharrell Williams, the Studio Museum in Harlem, The New York Times, Meta, MILK, the Meatpacking District, the Rock & Roll Hall of Fame, as well as more recent work with 12 Matcha and The Huntington, among others. Min is an active contributor to the design community, serving on the boards of AIGA/NY, NYCxDESIGN, and TDC at The One Club. She is also an adjunct professor and frequent guest critic at the School of Visual Arts, Parsons, and Pratt.

@base_design, @mintylew
Sponsoring the conference is the wonderful @posterhousenyc

Welcoming TDC Board Member Min Lew to the conference lineup. A world-renowned keynote speaker, Min brings a singular depth of perspective and leadership experience from growing one of the industry’s most respected independent design agencies. As Managing Partner & Executive Creative Director at Base Design NYC, she will be giving an exclusive talk at Type Drives Commerce. Reserve your spot via the link in our bio.

Continue reading about Min below:

Min Lew
Managing Partner & Executive Creative Director
Base Design NYC

Min Lew is an award-winning Managing Partner & Executive Creative Director of Base Design NYC (BaseNYC). She partners with founders, directors, and CEOs to build brands that shape culture and create lasting influence across companies, institutions, and organizations. A graduate of Yale University, where she received her MFA, Min brings two decades of experience across culture, tech, luxury, and education. A National Design Award nominee, her work under BaseNYC includes MoMA, Apple, The Hyundai, Museum of Fine Arts Boston, Harvard University, JFK Terminal 4, Pharrell Williams, the Studio Museum in Harlem, The New York Times, Meta, MILK, the Meatpacking District, the Rock & Roll Hall of Fame, as well as more recent work with 12 Matcha and The Huntington, among others. Min is an active contributor to the design community, serving on the boards of AIGA/NY, NYCxDESIGN, and TDC at The One Club. She is also an adjunct professor and frequent guest critic at the School of Visual Arts, Parsons, and Pratt.

@base_design, @mintylew
Sponsoring the conference is the wonderful @posterhousenyc

TODO MENINO É UM MAR 🌊 For Brazilian artist @_wendyandrade, water is both metaphor and memory – the thread connecting his many creative forms: photography, poetry, film, and books. We built a digital home where poetry and visuals flow together, fluid and human. The site generates new combinations with every visit.

Never still, like the ocean.
Enjoy: wendyandrade.co

Min Lew @mintylew
Carlos Bocai @carlosbocai
Mirek Nisenbaum @mireknisenbaum
Andrey Starkov @andreystarkov
Wu Tong @wutongwutong
Harry Laverty @plavert1
Daria Tishchenko @chickdar
Sergey Lisovskiy @lisovskiy.work
Ferran Feixas @smallvictories.site

Type: DaVinci @virgileflores
Type: Roumald by @erkin_karamemet
Video Soundtrack: Baby 95 - Liniker by @linikeroficial

TODO MENINO É UM MAR 🌊 For Brazilian artist @_wendyandrade, water is both metaphor and memory – the thread connecting his many creative forms: photography, poetry, film, and books. We built a digital home where poetry and visuals flow together, fluid and human. The site generates new combinations with every visit.

Never still, like the ocean.
Enjoy: wendyandrade.co

Min Lew @mintylew
Carlos Bocai @carlosbocai
Mirek Nisenbaum @mireknisenbaum
Andrey Starkov @andreystarkov
Wu Tong @wutongwutong
Harry Laverty @plavert1
Daria Tishchenko @chickdar
Sergey Lisovskiy @lisovskiy.work
Ferran Feixas @smallvictories.site

Type: DaVinci @virgileflores
Type: Roumald by @erkin_karamemet
Video Soundtrack: Baby 95 - Liniker by @linikeroficial

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

A Michelin-starred chef, a vanished bookstore, and a radio that never quit – the three unlikely stars of @mintylew’s story.

Serendipity, sharp turns, and the creative life of BaseNYC’s Executive Creative Director, as told on Person Place Thing, the interview series with Randy Cohen.

Swipe for highlights. Full episode’s a click away – link in bio.

Take a notebook, a nice cup of coffee, a properly writing pen and a seat; this episode with @mintylew will make you want to take notes. This graphic designer, partner and Executive Creative Director at @base_design is all about solid knowledge and very insightful golden nuggets of experience on leading teams, managing big and small clients with consciousness, being a woman and mother in a highly competitive landscape and no moodboards—a must.

Curious? You bet. Catch this episode on Spotify and Apple Podcasts. Now available!

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Introducing Friends at Base (FAB)! Our 1st edition at BaseNYC features Art Director, Motion Designer + AI Artist Antonin Waterkeyn @antonin.work.

FAB creates moments when Basers put their heads together with multi-talented, field-adjacent folks—fresh faces with new skills and unique POVs to swap + sharpen. We call it FAB—because learning from those just outside our circle is always a bit… fabulous.

Antonin and Base previously collaborated together to create the AI-infused 2024/2025 season campaign for @lamonnaie.demunt.

Motion + design by @pikukpeasant

Had the incredible pleasure to invite design luminaries I deeply admire to judge the TDC71 competition. Thank you for your contribution Looking forward to seeing creativity in typography and design that will emerge. ✨

🙏 @roanneadams @_erichu @sulki_and_min @triborodesign @thomaswilder @studio_yukiko @workbyworks @littletroopinc @another_liuzhao @veziko @lauraforde @thisis.rice @other_means @heystudio, Tony, Adriel

🔴SPEAKER ANNOUNCEMENT🔴
Base Design (@base_design) will be represented at @pov.budapest by Min Lew (@mintylew), Partner, Executive Creative Director & Managing Director of Base Design NYC.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, they design brands that are memorable – and crafted for good business.

Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios.

Base Group is B Corp certified. Their Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. 

📍@thebrandidentity Stage, National Dance Theater, Sept 11-12
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets

🔴SPEAKER ANNOUNCEMENT🔴
Base Design (@base_design) will be represented at @pov.budapest by Min Lew (@mintylew), Partner, Executive Creative Director & Managing Director of Base Design NYC.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, they design brands that are memorable – and crafted for good business.

Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios.

Base Group is B Corp certified. Their Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. 

📍@thebrandidentity Stage, National Dance Theater, Sept 11-12
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets

🔴SPEAKER ANNOUNCEMENT🔴
Base Design (@base_design) will be represented at @pov.budapest by Min Lew (@mintylew), Partner, Executive Creative Director & Managing Director of Base Design NYC.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, they design brands that are memorable – and crafted for good business.

Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios.

Base Group is B Corp certified. Their Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. 

📍@thebrandidentity Stage, National Dance Theater, Sept 11-12
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets

🔴SPEAKER ANNOUNCEMENT🔴
Base Design (@base_design) will be represented at @pov.budapest by Min Lew (@mintylew), Partner, Executive Creative Director & Managing Director of Base Design NYC.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, they design brands that are memorable – and crafted for good business.

Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios.

Base Group is B Corp certified. Their Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. 

📍@thebrandidentity Stage, National Dance Theater, Sept 11-12
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets

🔴SPEAKER ANNOUNCEMENT🔴
Base Design (@base_design) will be represented at @pov.budapest by Min Lew (@mintylew), Partner, Executive Creative Director & Managing Director of Base Design NYC.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, they design brands that are memorable – and crafted for good business.

Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios.

Base Group is B Corp certified. Their Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. 

📍@thebrandidentity Stage, National Dance Theater, Sept 11-12
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets

🔴SPEAKER ANNOUNCEMENT🔴
Base Design (@base_design) will be represented at @pov.budapest by Min Lew (@mintylew), Partner, Executive Creative Director & Managing Director of Base Design NYC.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, they design brands that are memorable – and crafted for good business.

Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios.

Base Group is B Corp certified. Their Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. 

📍@thebrandidentity Stage, National Dance Theater, Sept 11-12
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets

🔴SPEAKER ANNOUNCEMENT🔴
Base Design (@base_design) will be represented at @pov.budapest by Min Lew (@mintylew), Partner, Executive Creative Director & Managing Director of Base Design NYC.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, they design brands that are memorable – and crafted for good business.

Base knows that branding is first and foremost about people, so it specializes in helping companies – whether new or established; large or small – create human-centric brands with vision, clarity, and empathy. Founded in the early ‘90s, Base has evolved continuously over the years and is now steered by partners across all four studios.

Base Group is B Corp certified. Their Brussels & NYC studios are part of the global movement for an inclusive, equitable, and regenerative economic system. 

📍@thebrandidentity Stage, National Dance Theater, Sept 11-12
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets

Big love to our clients, team, and collaborators for an epic year of creativity, guts, and heart!

Let your brilliant mastery shine!

Thrilled to chair the prestigious TDC 71 competition. Can't wait to share the full jury lineup very soon!
Starts on Nov 1, 2024

Let your brilliant mastery shine!

Thrilled to chair the prestigious TDC 71 competition. Can't wait to share the full jury lineup very soon!
Starts on Nov 1, 2024

Let your brilliant mastery shine!

Thrilled to chair the prestigious TDC 71 competition. Can't wait to share the full jury lineup very soon!
Starts on Nov 1, 2024

Dream Team ❤️
@base_design at the iconic @twahotel

@jffrywldmn @rossgendels @carlosbocai @dariusssdesign @sarahfiltered @jacobryanpost @geoffreycook @mireknisenbaum @kristinabartosova @kerrygriner & Caroline & David & Ferran & Andreas & Vincent

✨ Community, Activism, and Design 💫

Excited to see you all tomorrow at the Pratt Manhattan Gallery to celebrate Sheila de Bretteville, a long-admired designer, feminist provocateur, influential design educator and visionary public artist.

Special thanks to @yaleschoolofart @yaleartgallery and @aigany