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From a B2C sustainability brand to a mature B2B ESG platform.

Our transformation work for Planted went all the way from strategy to design to implementation. We developed a distinctive identity and visual system, to scale across all of their touchpoints.

Together, we shifted the business and redefined the focus, but without the heaviness of classical B2B communication around compliance and regulations. Floating with ease and confidence towards a more sustainable future.

#brandtransformation #branddesign #branding #brandstrategy #brand #branddevelopment #design #logo #studio #berlin #identity #visualsystem #brandsystem #sustainability #esg #platform #saas

Our holistic brand work for AI-powered ESG platform @planted.green was all about re-defining people's perceptions.

The new design system brings a sense of lightness to a topic many businesses perceive as complex, restrictive, or burdensome.

The rebrand sharpens the company's positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart.

#branddesign #brandtransformation #brand #branding #esg #platform #saas #sustainability #tech #design #visualidentity #identity #brandstrategy #lit

Our holistic brand work for AI-powered ESG platform @planted.green was all about re-defining people's perceptions.

The new design system brings a sense of lightness to a topic many businesses perceive as complex, restrictive, or burdensome.

The rebrand sharpens the company's positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart.

#branddesign #brandtransformation #brand #branding #esg #platform #saas #sustainability #tech #design #visualidentity #identity #brandstrategy #lit

Our holistic brand work for AI-powered ESG platform @planted.green was all about re-defining people's perceptions.

The new design system brings a sense of lightness to a topic many businesses perceive as complex, restrictive, or burdensome.

The rebrand sharpens the company's positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart.

#branddesign #brandtransformation #brand #branding #esg #platform #saas #sustainability #tech #design #visualidentity #identity #brandstrategy #lit

Our holistic brand work for AI-powered ESG platform @planted.green was all about re-defining people's perceptions.

The new design system brings a sense of lightness to a topic many businesses perceive as complex, restrictive, or burdensome.

The rebrand sharpens the company's positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart.

#branddesign #brandtransformation #brand #branding #esg #platform #saas #sustainability #tech #design #visualidentity #identity #brandstrategy #lit

Our holistic brand work for AI-powered ESG platform @planted.green was all about re-defining people's perceptions.

The new design system brings a sense of lightness to a topic many businesses perceive as complex, restrictive, or burdensome.

The rebrand sharpens the company's positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart.

#branddesign #brandtransformation #brand #branding #esg #platform #saas #sustainability #tech #design #visualidentity #identity #brandstrategy #lit

At the heart of our visual identity work for @planted.green are rotating 3D-rendered rock formations suspended in abstract space, with grasses and flowers emerging from their surfaces.

These living landscapes symbolize the reordering of systems, the creation of new worlds, and the connections needed to build a more sustainable future.

The rebrand sharpens Planted’s positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart: Open, vibrant, and full of movement.

#visualidentity #branddesign #design #branding #brand #brandsystem #3D #branddevelopment #brandtransformation #sustainability #studio #lit

At the heart of our visual identity work for @planted.green are rotating 3D-rendered rock formations suspended in abstract space, with grasses and flowers emerging from their surfaces.

These living landscapes symbolize the reordering of systems, the creation of new worlds, and the connections needed to build a more sustainable future.

The rebrand sharpens Planted’s positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart: Open, vibrant, and full of movement.

#visualidentity #branddesign #design #branding #brand #brandsystem #3D #branddevelopment #brandtransformation #sustainability #studio #lit

At the heart of our visual identity work for @planted.green are rotating 3D-rendered rock formations suspended in abstract space, with grasses and flowers emerging from their surfaces.

These living landscapes symbolize the reordering of systems, the creation of new worlds, and the connections needed to build a more sustainable future.

The rebrand sharpens Planted’s positioning in an increasingly competitive market while introducing a distinctive visual language designed to stand apart: Open, vibrant, and full of movement.

#visualidentity #branddesign #design #branding #brand #brandsystem #3D #branddevelopment #brandtransformation #sustainability #studio #lit

The strongest brands do not just adapt to market shifts. They help redefine the category itself!

@planted.green is an AI-powered ESG management platform helping companies manage sustainability holistically, seeing it as a driver for resilience, profitability, and future competitiveness.

Together we transformed and crafted the brand, creating an identity system that deliberately breaks with typical SaaS aesthetics. Able to represent and define the category.

#brandtransformation #branddesign #branding #brandstrategy #brand #branddevelopment #design #logo #studio #berlin #identity #visualsystem #brandsystem

The strongest brands do not just adapt to market shifts. They help redefine the category itself!

@planted.green is an AI-powered ESG management platform helping companies manage sustainability holistically, seeing it as a driver for resilience, profitability, and future competitiveness.

Together we transformed and crafted the brand, creating an identity system that deliberately breaks with typical SaaS aesthetics. Able to represent and define the category.

#brandtransformation #branddesign #branding #brandstrategy #brand #branddevelopment #design #logo #studio #berlin #identity #visualsystem #brandsystem

This client is a category of its own. They didn't need a brand to represent their data platform, they needed a brand to stand for their vision, their approach and unique team of experts.

IPOINT brings together two worlds that were long treated separately: compliance and sustainability. But ultimately they empower OEMs to make better decisions, to make good possible.

The brand we created is a point of reference for clients and partners alike - warm yet technical, friendly yet professional, diverse yet bold.

The new IPOINT design system is built to scale across products and touchpoints, even making this rather abstract topic tangible IRL.

#brand #rebrand #brandexperience #branding #branddesign #brandssystem #compliance #sustainability #ipoint #design #designsystem #visualidentity #bringittolife #studio #berlin

This client is a category of its own. They didn't need a brand to represent their data platform, they needed a brand to stand for their vision, their approach and unique team of experts.

IPOINT brings together two worlds that were long treated separately: compliance and sustainability. But ultimately they empower OEMs to make better decisions, to make good possible.

The brand we created is a point of reference for clients and partners alike - warm yet technical, friendly yet professional, diverse yet bold.

The new IPOINT design system is built to scale across products and touchpoints, even making this rather abstract topic tangible IRL.

#brand #rebrand #brandexperience #branding #branddesign #brandssystem #compliance #sustainability #ipoint #design #designsystem #visualidentity #bringittolife #studio #berlin

This client is a category of its own. They didn't need a brand to represent their data platform, they needed a brand to stand for their vision, their approach and unique team of experts.

IPOINT brings together two worlds that were long treated separately: compliance and sustainability. But ultimately they empower OEMs to make better decisions, to make good possible.

The brand we created is a point of reference for clients and partners alike - warm yet technical, friendly yet professional, diverse yet bold.

The new IPOINT design system is built to scale across products and touchpoints, even making this rather abstract topic tangible IRL.

#brand #rebrand #brandexperience #branding #branddesign #brandssystem #compliance #sustainability #ipoint #design #designsystem #visualidentity #bringittolife #studio #berlin

This client is a category of its own. They didn't need a brand to represent their data platform, they needed a brand to stand for their vision, their approach and unique team of experts.

IPOINT brings together two worlds that were long treated separately: compliance and sustainability. But ultimately they empower OEMs to make better decisions, to make good possible.

The brand we created is a point of reference for clients and partners alike - warm yet technical, friendly yet professional, diverse yet bold.

The new IPOINT design system is built to scale across products and touchpoints, even making this rather abstract topic tangible IRL.

#brand #rebrand #brandexperience #branding #branddesign #brandssystem #compliance #sustainability #ipoint #design #designsystem #visualidentity #bringittolife #studio #berlin

This client is a category of its own. They didn't need a brand to represent their data platform, they needed a brand to stand for their vision, their approach and unique team of experts.

IPOINT brings together two worlds that were long treated separately: compliance and sustainability. But ultimately they empower OEMs to make better decisions, to make good possible.

The brand we created is a point of reference for clients and partners alike - warm yet technical, friendly yet professional, diverse yet bold.

The new IPOINT design system is built to scale across products and touchpoints, even making this rather abstract topic tangible IRL.

#brand #rebrand #brandexperience #branding #branddesign #brandssystem #compliance #sustainability #ipoint #design #designsystem #visualidentity #bringittolife #studio #berlin

IPOINT gives large corporates and OEMs the ability to understand thousands of decisions, materials, and interdependencies - and to navigate them with the right data.

We gave them a holistic brand that is approachable, cutting-edge, but unmistakably IPOINT. It is a point of identification to their team internally, as much as it guides customers across markets.

#branding #branddesign #design #visualidentity #sustainability #compliance #data #brand #branddevelopment #brandsystem #designsystem

IPOINT gives large corporates and OEMs the ability to understand thousands of decisions, materials, and interdependencies - and to navigate them with the right data.

We gave them a holistic brand that is approachable, cutting-edge, but unmistakably IPOINT. It is a point of identification to their team internally, as much as it guides customers across markets.

#branding #branddesign #design #visualidentity #sustainability #compliance #data #brand #branddevelopment #brandsystem #designsystem

IPOINT gives large corporates and OEMs the ability to understand thousands of decisions, materials, and interdependencies - and to navigate them with the right data.

We gave them a holistic brand that is approachable, cutting-edge, but unmistakably IPOINT. It is a point of identification to their team internally, as much as it guides customers across markets.

#branding #branddesign #design #visualidentity #sustainability #compliance #data #brand #branddevelopment #brandsystem #designsystem

IPOINT gives large corporates and OEMs the ability to understand thousands of decisions, materials, and interdependencies - and to navigate them with the right data.

We gave them a holistic brand that is approachable, cutting-edge, but unmistakably IPOINT. It is a point of identification to their team internally, as much as it guides customers across markets.

#branding #branddesign #design #visualidentity #sustainability #compliance #data #brand #branddevelopment #brandsystem #designsystem

IPOINT gives large corporates and OEMs the ability to understand thousands of decisions, materials, and interdependencies - and to navigate them with the right data.

We gave them a holistic brand that is approachable, cutting-edge, but unmistakably IPOINT. It is a point of identification to their team internally, as much as it guides customers across markets.

#branding #branddesign #design #visualidentity #sustainability #compliance #data #brand #branddevelopment #brandsystem #designsystem

IPOINT gives large corporates and OEMs the ability to understand thousands of decisions, materials, and interdependencies - and to navigate them with the right data.

We gave them a holistic brand that is approachable, cutting-edge, but unmistakably IPOINT. It is a point of identification to their team internally, as much as it guides customers across markets.

#branding #branddesign #design #visualidentity #sustainability #compliance #data #brand #branddevelopment #brandsystem #designsystem

Good (brand) made possible.

IPOINT helps organizations ensure their products are not only safe and compliant today, but fundamentally better and more sustainable tomorrow. They call it Impact Intelligence.

When they approached us, they were looking for more than a design update. They wanted a brand that could express their unique position with clarity and emotion.

Together, we developed a future-facing brand idea grounded in the power of connecting compliance and sustainability. A brand to stand out and scale in, not one, but two markets.

Thanks for a great collaboration to the IPOINT and LIT teams involved!

#branding #branddesign #design #visualidentity #sustainability #compliance #data #brand #branddevelopment #brandsystem #designsystem

@fuegofonts is the all-new brand type foundry by @litcreate.

In a world where touchpoints assimilate and everything starts to look alike, fonts create distinction and recognition unlike any other design element.

We know what it takes to design typefaces that give brands their unique voice, edge and presence.

That's why, we bring a new offering to a changing market, combining typographic excellence with brand expertise.

Follow us @fuegofonts to always get the latest updates and check out our full type library.

@fuegofonts is the all-new brand type foundry by @litcreate.

In a world where touchpoints assimilate and everything starts to look alike, fonts create distinction and recognition unlike any other design element.

We know what it takes to design typefaces that give brands their unique voice, edge and presence.

That's why, we bring a new offering to a changing market, combining typographic excellence with brand expertise.

Follow us @fuegofonts to always get the latest updates and check out our full type library.

We are taking off.
Visit us at: www.fuegofonts.com

Seven distinctive font families, each crafted to offer expressive character and immediate usability for modern brands. And if you are looking for something tailor-made, we will create a custom type for your brand.

@fuegofonts

We are starting a new type foundry.
Launching soon.
🔥

Follow us @fuegofonts

#type #typography #typedesign #branddesign #brandtype #fonts #foryoupage #foryou #fyp

Backed by some of the largest energy companies in Europe, MorGen is a key player in building the continent's future energy systems, powering entire industries in a sustainable way.

The task: Developing a highly flexible design system from scratch - able to work seamlessly across markets, industries, use cases and touchpoints

The result is a brand that is recognizable in the field of green hydrogen and - at the same time - bold in pushing the boundaries to redefine the category.

A brand for a better tomorrow - starting today.

#branddesign #branding #branddevelopment #brand #design #brandbuilding #brandsystems #visualidentity #brandidentity #corporatedesign #greenhydrogen #energy #energytransition #lit #studio

Green hydrogen ecosystem builder MorGen Energy is more than an invisible infrastructure provider in the background. The brand represents the societal transition towards more sustainable future energy systems.

To support this mission, our identity development process needed to include a wide range of touchpoints: From public reports, to conference branding, to merchandise, and many more.

We created a tangible brand experience that creates a point of identification and orientation for a wide range of different stakeholders - internal and external, public and private, business and enduser.

#branddevelopment #branding #branddesign #design #visualidentity #brandidentity #corporateidentity #morgenenergy #greenhydrogen #brand #merchandise #brandexperience #studio #berlin #lit

Green hydrogen ecosystem builder MorGen Energy is more than an invisible infrastructure provider in the background. The brand represents the societal transition towards more sustainable future energy systems.

To support this mission, our identity development process needed to include a wide range of touchpoints: From public reports, to conference branding, to merchandise, and many more.

We created a tangible brand experience that creates a point of identification and orientation for a wide range of different stakeholders - internal and external, public and private, business and enduser.

#branddevelopment #branding #branddesign #design #visualidentity #brandidentity #corporateidentity #morgenenergy #greenhydrogen #brand #merchandise #brandexperience #studio #berlin #lit

Green hydrogen ecosystem builder MorGen Energy is more than an invisible infrastructure provider in the background. The brand represents the societal transition towards more sustainable future energy systems.

To support this mission, our identity development process needed to include a wide range of touchpoints: From public reports, to conference branding, to merchandise, and many more.

We created a tangible brand experience that creates a point of identification and orientation for a wide range of different stakeholders - internal and external, public and private, business and enduser.

#branddevelopment #branding #branddesign #design #visualidentity #brandidentity #corporateidentity #morgenenergy #greenhydrogen #brand #merchandise #brandexperience #studio #berlin #lit