Jo Deguzman
Creative Director @ Shoe Palace
So excited for this…. Shoe Palace representing the Bay Area for NBA All Star Weekend! If you can name everyone on the video I’ll get you something special l!! lol So proud of what we’re doing and showcasing! @shoepalace

We are bringing another collaboration for Shoe Palace’s 30th anniversary and this time it is with UGG.
Dropping Tomorrow 10.19 - Wow this one took quite a bit to come to fruition. Inspired by the wavy hills and sunsets we see everyday driving home from the office. We decided add layers and waves to the iconic Tasman. It turned out so beautiful. Thanks to the team @shoepalace @beeetea @l0velynna @frankcooker @melo_man_ace @jasonmdooley

We are bringing another collaboration for Shoe Palace’s 30th anniversary and this time it is with UGG.
Dropping Tomorrow 10.19 - Wow this one took quite a bit to come to fruition. Inspired by the wavy hills and sunsets we see everyday driving home from the office. We decided add layers and waves to the iconic Tasman. It turned out so beautiful. Thanks to the team @shoepalace @beeetea @l0velynna @frankcooker @melo_man_ace @jasonmdooley

We are bringing another collaboration for Shoe Palace’s 30th anniversary and this time it is with UGG.
Dropping Tomorrow 10.19 - Wow this one took quite a bit to come to fruition. Inspired by the wavy hills and sunsets we see everyday driving home from the office. We decided add layers and waves to the iconic Tasman. It turned out so beautiful. Thanks to the team @shoepalace @beeetea @l0velynna @frankcooker @melo_man_ace @jasonmdooley

We are bringing another collaboration for Shoe Palace’s 30th anniversary and this time it is with UGG.
Dropping Tomorrow 10.19 - Wow this one took quite a bit to come to fruition. Inspired by the wavy hills and sunsets we see everyday driving home from the office. We decided add layers and waves to the iconic Tasman. It turned out so beautiful. Thanks to the team @shoepalace @beeetea @l0velynna @frankcooker @melo_man_ace @jasonmdooley
Hey Dad,
Hope you're doing good up there. Wanted to share something pretty special that's been going on down here. Remember the Berryessa Flea Market? Well, they sent over some old stuff, and guess what? I stumbled upon an old flyer, and there you were, front and center, grinning ear to ear. Seeing you in that moment brought back a rush of memories – the times we wandered through the market, exploring, and buying pets from hamsters to birds. Lol
But that's not all. I'm drowning in a bunch of project’s but this one’s got your spirit all over it. Teaming up with Adidas, I'm cooking up a shoe inspired by the iconic Berryessa Flea Market logo. It's all about celebrating Shoe Palace's 30th anniversary, where their journey began. This shoe, Dad, it's like a fusion of memories, culture, and milestones – a silent tribute to you.
The market's liveliness and Shoe Palace's history, they're all woven into this shoe. And you know what? I can't help but believe that somehow, someway, you're watching this unfold with a proud smile.
Your wisdom and love have shaped me, Dad. As I navigate this world of design and teamwork, your influence is right there beside me. Even though you're not physically here, I can feel your support guiding me.
I just wanted to share this with you, to let you know that your legacy lives on in every step I take, and it's not just me – it's this shoe too. Miss you, Dad. Happy 30th Anniversary @shoepalace.
With love,
Your Mijo
Jo
P.S. to all the locals from the Bay Area come out to the event at the Berryessa Flea Market this weekend.

Hey Dad,
Hope you're doing good up there. Wanted to share something pretty special that's been going on down here. Remember the Berryessa Flea Market? Well, they sent over some old stuff, and guess what? I stumbled upon an old flyer, and there you were, front and center, grinning ear to ear. Seeing you in that moment brought back a rush of memories – the times we wandered through the market, exploring, and buying pets from hamsters to birds. Lol
But that's not all. I'm drowning in a bunch of project’s but this one’s got your spirit all over it. Teaming up with Adidas, I'm cooking up a shoe inspired by the iconic Berryessa Flea Market logo. It's all about celebrating Shoe Palace's 30th anniversary, where their journey began. This shoe, Dad, it's like a fusion of memories, culture, and milestones – a silent tribute to you.
The market's liveliness and Shoe Palace's history, they're all woven into this shoe. And you know what? I can't help but believe that somehow, someway, you're watching this unfold with a proud smile.
Your wisdom and love have shaped me, Dad. As I navigate this world of design and teamwork, your influence is right there beside me. Even though you're not physically here, I can feel your support guiding me.
I just wanted to share this with you, to let you know that your legacy lives on in every step I take, and it's not just me – it's this shoe too. Miss you, Dad. Happy 30th Anniversary @shoepalace.
With love,
Your Mijo
Jo
P.S. to all the locals from the Bay Area come out to the event at the Berryessa Flea Market this weekend.

Hey Dad,
Hope you're doing good up there. Wanted to share something pretty special that's been going on down here. Remember the Berryessa Flea Market? Well, they sent over some old stuff, and guess what? I stumbled upon an old flyer, and there you were, front and center, grinning ear to ear. Seeing you in that moment brought back a rush of memories – the times we wandered through the market, exploring, and buying pets from hamsters to birds. Lol
But that's not all. I'm drowning in a bunch of project’s but this one’s got your spirit all over it. Teaming up with Adidas, I'm cooking up a shoe inspired by the iconic Berryessa Flea Market logo. It's all about celebrating Shoe Palace's 30th anniversary, where their journey began. This shoe, Dad, it's like a fusion of memories, culture, and milestones – a silent tribute to you.
The market's liveliness and Shoe Palace's history, they're all woven into this shoe. And you know what? I can't help but believe that somehow, someway, you're watching this unfold with a proud smile.
Your wisdom and love have shaped me, Dad. As I navigate this world of design and teamwork, your influence is right there beside me. Even though you're not physically here, I can feel your support guiding me.
I just wanted to share this with you, to let you know that your legacy lives on in every step I take, and it's not just me – it's this shoe too. Miss you, Dad. Happy 30th Anniversary @shoepalace.
With love,
Your Mijo
Jo
P.S. to all the locals from the Bay Area come out to the event at the Berryessa Flea Market this weekend.

Hey Dad,
Hope you're doing good up there. Wanted to share something pretty special that's been going on down here. Remember the Berryessa Flea Market? Well, they sent over some old stuff, and guess what? I stumbled upon an old flyer, and there you were, front and center, grinning ear to ear. Seeing you in that moment brought back a rush of memories – the times we wandered through the market, exploring, and buying pets from hamsters to birds. Lol
But that's not all. I'm drowning in a bunch of project’s but this one’s got your spirit all over it. Teaming up with Adidas, I'm cooking up a shoe inspired by the iconic Berryessa Flea Market logo. It's all about celebrating Shoe Palace's 30th anniversary, where their journey began. This shoe, Dad, it's like a fusion of memories, culture, and milestones – a silent tribute to you.
The market's liveliness and Shoe Palace's history, they're all woven into this shoe. And you know what? I can't help but believe that somehow, someway, you're watching this unfold with a proud smile.
Your wisdom and love have shaped me, Dad. As I navigate this world of design and teamwork, your influence is right there beside me. Even though you're not physically here, I can feel your support guiding me.
I just wanted to share this with you, to let you know that your legacy lives on in every step I take, and it's not just me – it's this shoe too. Miss you, Dad. Happy 30th Anniversary @shoepalace.
With love,
Your Mijo
Jo
P.S. to all the locals from the Bay Area come out to the event at the Berryessa Flea Market this weekend.
Every once in a blue moon a shoe is made to represent your home. This time Nike did it for “The Bay”. We took advantage of the moment to show what we are about. @imyellownguyen took our vision to the next level. Thank you @big.rich a true Bay Area legend. @shopnicekicks team @beeetea @jasonmdooley @qu1ckworks @lys.cmpd @myn710 @frankcooker Hope you get goosebumps like I did the first time I saw it. The shoe will be dropping 06/07/23. 🙌🏽🙌🏽

Cord, Metallic, Classics! 🙌🏽🙌🏽🙌🏽 Dropping this Thursday 01/12 at @shoepalace Go @49ers!!!!!!!

Cord, Metallic, Classics! 🙌🏽🙌🏽🙌🏽 Dropping this Thursday 01/12 at @shoepalace Go @49ers!!!!!!!
11.19.22 Bascom Store 1 “Lost and Found” Event. 2206 Business Cir, San Jose, CA 95128 8am-9am Live Raffle. 🙌🏽🙌🏽🙌🏽🙌🏽 Come check out the Crazy activation!!

I was blessed to do a project for the Jordan “Lost and Found” for Shoe Palace. Inspired by the “Wing it” promotional posters. Can’t make it anymore organic than the newspaper 📰. Go pick the San Jose Mercury news today!! We are bringing it back to where it all started store #1 on Bascom in San Jose 11/19/22 🙌🏽🙌🏽🙌🏽🙌🏽 Thank you for always shopping with family! Family First.
Air Max 3.26 - Had to make an intro for this special day. “Blueprint” Air Max 1 dropping tomorrow @shopnicekicks
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