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Our favorite quotes from @pumlefebure’s conversation with @debbiemillman on creativity, discomfort, and building your own point of view.

Find out why Pum believes your perspective matters more than ever in the age of AI.

Listen to the full episode at the link in bio. 🎧

Our favorite quotes from @pumlefebure’s conversation with @debbiemillman on creativity, discomfort, and building your own point of view.

Find out why Pum believes your perspective matters more than ever in the age of AI.

Listen to the full episode at the link in bio. 🎧

Our favorite quotes from @pumlefebure’s conversation with @debbiemillman on creativity, discomfort, and building your own point of view.

Find out why Pum believes your perspective matters more than ever in the age of AI.

Listen to the full episode at the link in bio. 🎧

We’re proud to announce that our Co-Founder & CCO @PumLefebure will serve as Jury President of the Luxury Lions at the 2026 @Cannes_Lions. 🏆

Celebrating the most aspirational, boundary-pushing work across luxury goods and experiences, the Luxury Lions honor creativity rooted in craftsmanship, innovation, and cultural impact.

Looking forward to celebrating the work that will shape the next era of luxury.

⚠️NOW HIRING⚠️ Congratulations to all of last night’s Young Ones winners and emerging creatives shaping the future of our industry. ✨

If you want to create work that moves culture, join Design Army! We have a lot of exciting projects on the horizon and are looking for the following roles:
🎨 Art Director
🖥 Designer
📱Social Media Strategists
🕹 Content Designer/Animator
📸 Photographer/Videographer

Email work@designarmy.com to apply today! TAG a friend below who may be interested ↓
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#designarmy #designagency #designer #designjobs

Gold Gala through Pum’s lens. ✨

A weekend celebrating the people shaping culture across film, music, fashion, sports, business, and beyond, all under one roof.

Thank you to @bingchen and the entire @goldhouseco team for bringing this community together.
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#designarmy #goldhouse #aapi #gala

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

NEW WORK ✨ Gold House brand identity:

@GoldHouseco was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.

A reminder for today: call your mom❤️

Happy Mother’s Day from all of us at Design Army.

Celebrating the people who help ideas, families, and futures bloom. 🌷

Happy Mother’s Day ❤️
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#mothersday #mothers #mom #designarmy

Some bouquets hold flowers.
This one holds the tools that create the moment. 💐

A special visual created for @morphebrushes.

Creative Direction: @designarmy
Director and Photographer: @gregswalesart
Producer: @alexeyg
Makeup Artist: @domdella
Stylist: @luca_falcioni_
Talent: @emmagawinski

Some bouquets hold flowers.
This one holds the tools that create the moment. 💐

A special visual created for @morphebrushes.

Creative Direction: @designarmy
Director and Photographer: @gregswalesart
Producer: @alexeyg
Makeup Artist: @domdella
Stylist: @luca_falcioni_
Talent: @emmagawinski

Happy Earth Day 🌱🌸

Nature is never still, always shifting, growing, transforming.
A reminder that the most powerful design system already exists🌎
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#earthday #earth #designarmy #earthday2026

From a quiet, art-obsessed childhood in Bangkok to leading a globally recognized creative studio, our Co-Founder & CCO  @pumlefebure sits down with @debbiemillman to reflect on the journey and what comes next.

In a moment where AI is reshaping how we create, Pum shares a clear perspective: tools may evolve, but vision, voice, and point of view are what endure. What will people come to you for when AI can do almost everything?

A conversation on creativity, discipline, and the human instinct to make something that lasts. A special thank you to Debbie for the thoughtful conversation and for continuing to champion the voices shaping our industry.

Listen to the full episode at the link in bio. 🎧

From a quiet, art-obsessed childhood in Bangkok to leading a globally recognized creative studio, our Co-Founder & CCO  @pumlefebure sits down with @debbiemillman to reflect on the journey and what comes next.

In a moment where AI is reshaping how we create, Pum shares a clear perspective: tools may evolve, but vision, voice, and point of view are what endure. What will people come to you for when AI can do almost everything?

A conversation on creativity, discipline, and the human instinct to make something that lasts. A special thank you to Debbie for the thoughtful conversation and for continuing to champion the voices shaping our industry.

Listen to the full episode at the link in bio. 🎧

From a quiet, art-obsessed childhood in Bangkok to leading a globally recognized creative studio, our Co-Founder & CCO  @pumlefebure sits down with @debbiemillman to reflect on the journey and what comes next.

In a moment where AI is reshaping how we create, Pum shares a clear perspective: tools may evolve, but vision, voice, and point of view are what endure. What will people come to you for when AI can do almost everything?

A conversation on creativity, discipline, and the human instinct to make something that lasts. A special thank you to Debbie for the thoughtful conversation and for continuing to champion the voices shaping our industry.

Listen to the full episode at the link in bio. 🎧

We’re so back in Hong Kong! 🇭🇰. Let’s kick off the week right with the @hongkongballet Studio 54 Gala! 💃🕺🪩@septimewebre @deanalexander01 @pumlefebure @hongkongballet @designarmy #disco #studio54 Not #coachella

Spring, supercharged 🌸

Cherry blossoms and the city—an iconic DC duo, now in a perpetual, moving celebration. Experience the pulse of Washington DC’s favorite bloom.

Tag your favorite DC explorer to spread the bloom. 🏛️💕
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#designarmy #acreativedc #cherryblossom #cherryblossomdc #mydccool