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‘Refuse to Conform’ for @oakley

One of my favorite commercial projects to date. Not often are you able to build such a fleshed out little world as we got to with this one. From the 13s crane shot to open, we wanted to challenge expectations and slow things down (at least to start)- focus more on shaping the world and building tension to accentuate the release.

Thank you to everyone who came together for this one- @jsukes behind the camera, @mikeypackage for the beautiful grade, @broccol3a for putting her acting shoes on, @ryanscotthansen on the edit, and many more listed below.

And turn your sound all the way up…

Written and Directed by @joye____________

Client - @oakley

Production Company - @stories2tell.de
EP - @viktor_viai
Producer - @dabney_

DP - @jsukes
1st AC - @tylerhollman
2nd AC - @_loverachel
Grip House - @courtesyflagllc
Gaffer - @quinn.mclaren
Grip - @co_ni_ka_si
Stills Photographer - @vuhlandes

Coordinator - @sinnysheets
1st AD - @syd_____o
Key PA - @nicholasj.matthews
PA - @macairanmedia
PA - Ben Hammond

Wardrobe Stylist - @ajohnnyy
Production Designer - @cintv
Art PA - @samano.mark

Editor/Sound Design - @ryanscotthansen
VFX - @vfx_felix
Cleanup - Zack Jacobs

Colorist - @mikeypackage
Executive Producer, Color - @alexandra_lubrano
Associate Producer, Color - @alex.t.ponce
Color Assists: @zwilponcolor its_me_patty_b

Talent - @broccol3a @trustinet @bayc0n @cheetahshitta @janebirkins_birkin @nataliemolnar Sierra Donaven

Win Sport - REDACTED for NY x LA

Sense memories of sport fandom and pride for your city- captured on 4-perf 35mm and 16mm B&W. Was a joy to speak with everyone about their experiences and what their communities mean to them. Loved pushing the format in such a contained, intimate setting.

Written + directed @joye____________

Producer - @rissellaneous
DP - @sachibahra
1st AC/Loader - @sharpysharpsharps
Gaffer - @internetjohn_
Stills - @vuhlandes
Lab - Kodak NYC
Camera - @tcsfilm
Sound Recordist - @christinej1801

Wardrobe - @goingthextrastyle
HMU - @evalineartistry
PA - @_darnello_

Client - @_win_sport
Agency - @supper.supper

Editor: @joye____________
Color House: Ethos Studio | @ethos_studio
Colorist: Sam Howells | @shmowells
Producer: Jake Grom
Head of Production: Natasha Sattler
Managing Director/EP: Eliana Carranza-Pitcher
Founder/EP: James Drew
Sound Design/Mix: @david_chapdelaine

Talent - Jermaine Brown, David Stein, Jen Hernandez

‘Spoken Words of the 313’ for @adidasoriginals x @snipes_usa sneaker drop today.

Honored to have been able to direct this one for such legendary brands, and getting to show off the city while doing it- on 16mm 🎞️

Appreciate @gotake.media for having me direct this one, the agency team at version sixteen for the amazing collaboration, and the entire crew for coming together to make this one happen

Writer/Director: @joye____________
DP: @midwestcowboy_
EP: @acfree94
EP: @clarksvisions
Production company: @gotake.media
Stills: @vuhlandes

Client: @adidasoriginals
Client: @snipes_usa
Agency: Version Sixteen
Agency Producer: @mcbarao
Creative Director: @bexneffects

Editor: @caleb_joye
Colorist: @cameronmarygold
Color Producer: @braydesk
Score & Sound Design: @ady.audio @yayer3k
Sound Studio Manager: @kamillazh
Motion Designer: @ajlowkeymid
Rental: @stratton.camera
Film: @kodak_shootfilm
Film Lab: @kodakfilmlabatl

1st AC: @kevin_waltz
2nd AC/Loader: @jackson.c.clark
PA: @bayc0n
PA: @igobyaraj
BTS Video: @peeponthescene
BTS Photo: sinnysheets
Grip House: @advanced_multi_media
Gaffer: @davest2024
Key Grip: @davidblakephotos
Swing: @quinn.mclaren

VO: Carlito Smith
Talent: @devinfuckingarnold @broccol3a @_edenblue_ @demianmonet @ryan_bow_man_

‘Silence’ for @kizik

Thank you to this crew in Atlanta- all pros on this one and couldn’t have made it happen otherwise. Shot on 3-perf 35mm by @moxut , colored by the incredible @didrikbrathen , and the sonic landscape by @b_d_s_______ , and many more below.

We wanted to make something that focused more on the meditation and silence of running compared to the heart pounding energy we’re used to. Showing the pre-run as the chaos, and the act of running as grounding.

Director — @joye____________

Executive Producer — @terbeartam
Production Company — @we_are_curveball
Line Producer — @the_kiesgen
Production Manager — @addybellfreeman
1st AD — @bigballerkwall
2nd AD — @garikpw

Director of Photography — @moxut
1st AC — @mattewsdinelson
2nd AC — @liaxiomara
Film Loader — @_drewbarnett
VTR — @the_life_of_peake
Film lab — @kodak_shootfilm @kodakfilmlabatl

Steadicam Operator — @rkvolsky

Gaffer — Julian Karlin
BB Electric — Dustin Caram
Swing — David Weissman
Key Grip — Tim Chapin
BB Grip — Juan Cordero
Grip — Joey Hogins

Production Designer — @t_wynn23
Art Director — @elizachance
Lead Man — @cashewlucas

Wardrobe Stylist — @emilymstyle
HMU — Hilary Rowe

Client:
CMO — Elizabeth Drori
VP of Marketing — Jim Franke
Creative Director — Chris Koehler
Producer — Derek Barton
Art Director — Scott Frandsen
Videographer — Hudson Mendoza
Photographer — Togi Matsumoto

Location Manager — Brian Freedman

PA Van Driver — Nan Padilla
PA Van Driver — Pavel Irvin
PA Prod Truck — Jack Cassidy
PA Runner — William Amsbauch

Post House — @crosscutpictures
Editor — @alex.d.ramsey

Sound Design & Mix — @b_d_s______

Colour Studio — TMLS @tmls.tv
Colourist — Didrik Bråthen @didrikbrathen
Colour Producer — Eli Mari Sandal @mimisand 
Colour assistant — Emanuele Senatore @e.senatore98

of-nothing - FW25/26

Capturing the footnotes of New York on 16mm for @of___nothing

We wanted to make something that felt both transcendent and naturalistic, finding a way to show real life in a surreal way- combining 16mm film with the Freely Ember for the high speed moments.

Brought to life by the @midwestcowboy_ cinematography, an idiosyncratic @dick__texas score, @kingofcurtis finding a distinct palette, and everyone else who came together to make it happen.

Written and directed by @joye____________
Produced by @sklvr

Full credits on Vimeo.

Behind the scenes with Caleb, director of the campaign film.

Shinola - Harmony

New campaign film for the @shinola crew

Appreciate everyone who came together to make this one happen- incredible location at the beautiful @michigancentraldetroit , original score by @meffftah @houston.patton.official and crew, and @andrewamine behind the lens 🕊️

Director: @joye____________
Producers: Rich Hutchins, @rissellaneous
Production Coordinator: @sydostrander

Client: @shinola
Campaign Art Director: @studiotomelsey
Location: @michigancentraldetroit

DP: @andrewamine
1st AC/Gimbal Tech: @dgrow_
2nd AC: FeNyx Noel
Crane Op: Shawn Cragin

Gaffer: @bear.bulb
BBE: @jakegottman
3rd Electric: @gianluca.exists
Key Grip: Joe Vargo
BBG: @parmejonny
3rd Grip: @gareth_strachan

Production Designer: Michael Moran
Art Director: Jason Baker
Set Dresser: @schmurda
Wardrobe Stylist: @bad_galrayray
HMU: @aalexandriabishop
Key PA: @08_joe_16
PA: @jacobsentowski
@grassfordinner
@stevebowwashere

TALENT
Producer/DJ: @meffftah
Sax: @houston.patton.official
Keys: @lisa.sung.jazz
Drums: @briandavidallen_
Bass: @sherman_dylan
Conductor: @deseanjones
Shinola Craftspeople: Michelle, Brianna, Denise, Allishia, Jovan, Tony, Larry, Nyeema, @sumoform

POST
Editor: @joye____________
Color House: Ethos Studio | @ethos_studio
Colorist: Sam Howells | @shmowells
Producer: Jake Grom
Head of Production: Natasha Sattler
Managing Director/EP: Eliana Carranza-Pitcher
Founder/EP: James Drew

Audio Mix/Design: @francispeters_
Clean Up: Zack Jacobs

Yonex - Control

A meditation on discipline. Excited to get this one out- super fun world to get to play in. Appreciate everyone who came together on this one and made it happen.

Client - @yonex_tennis
Production Company - @tibbs 
Directors - @joye____________ @sydostrander
1st AD - Jack Anderson @felipevonfiletmignon

DP - @caleb_joye
1st AC - Quinton Myricks
Gaffer - Dave St. George @advancedmultimedia1
Key Grip - Fred Gomez @freemangomez

Edit - Caleb Joye @caleb_joye
VFX - Zack Jacobs
Color - Gregory Reese (@earth_to_greg)
Color Assists - Celene Curlee (@colorbycelene) & Abby Dougherty (@abbydoll24)
Color Producer - Esli Israel (@esliisntreal)
Color Executive Producer - Thatcher Peterson
Color Studio - Royal Muster (@royal.muster)
Sound design/mix -  Daniele de Virgilio @daniele_devirgilio @parallelpeople.collective
Sound design assistant - @fabiopetsounds

VO - Marian Mills @marianmills804
Featuring - Jaeden Brown @jaedanbrown
PA - Sam Loudon @sam_loudon_ + Luke Holdom @lukeholdom

‘South Facing Windows’ my latest short film, is now on Vimeo.

Lots of favors and helping hands to put this one together. Was feeling some frustration with the orchestration of larger film projects, and wanted to experiment with what you can do with very little. 2 characters, one of which played by myself (begrudgingly), and a handful of talented friends.

I see this one as a tone poem, more about raising questions and feelings than trying to give any answers. Give this one a watch and share your thoughts with me !

Writer/director/prodcuer: @joye____________
Director of Photography: @moxut
Players: @ink_prod @caleb_joye
Sound Recordist: @andrebottesi
Sound Design/Mix: @david_chapdelaine
1st AD: @acfree94
1st AC: @jrbcontent
Colorist: @ceen.mkv

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

Finally able to share our short film from last year, Jane’s in the Freezer. This one was a long time coming, super thankful to finally be able to get this out in the world.

Really appreciate everyone involved in this, especially our incredible lead actress Kristyn. Full film is live on Vimeo, link will be in bio and on story, give it a watch and share your thoughts with me.

Writer/Director: @joye____________
Producers: sinnysheets @caleb_joye
EP: @godennygo
1st AD: @gfree94
Gaffer: @broonzvideography
1st AC: @7ksaturday
Sound Mixer: @r.solomon_______
PA: @alexkrear99
Set Photgrapher: @colombianphotocartel

Editor: @beebtown
Sound Design: @gabesayre
Color Studio: @royal.muster
Supervising Colorist: @earth_to_greg
Colorist: @calvinbellas

Staring: @kristyn4228
Cast: @ink_prod @flawbby @jacomatthews @thesecondfriday @vuhlandes @sam_aprile @sash.aksenchik @ryanharrrison @hadjjpadjj @randazzoaj

‘BALL’ for Tyrrell Winston

Stoked to finally share this 16mm film spot for the @tyrrellwinston basketball collection that’s dropping. Such a pleasure collaborating with artists like Tyrrell.

So thankful for this crew pulling together and making this one happen, hope you all enjoy.

Written & Directed by @joye____________
DP: @noahelliottmorrison
Artist: @tyrrellwinston
Project Assistant: @zeexbow
Gaffer: @collinprestonphoto
Jib Op: @lima_ito
PA/BTS: @whatsjohn
Sound Recordist: @nick_dreames
Talent: @caleb.shumake
Colorist: @ceen.mkv
Sound Design/Mix: @david_chapdelaine
Title Design: @liamwalshh
Film Lab: @colorlabmd

Shot on @kodak_shootfilm

bts photos by @whatsjohn

‘BALL’ for Tyrrell Winston

Stoked to finally share this 16mm film spot for the @tyrrellwinston basketball collection that’s dropping. Such a pleasure collaborating with artists like Tyrrell.

So thankful for this crew pulling together and making this one happen, hope you all enjoy.

Written & Directed by @joye____________
DP: @noahelliottmorrison
Artist: @tyrrellwinston
Project Assistant: @zeexbow
Gaffer: @collinprestonphoto
Jib Op: @lima_ito
PA/BTS: @whatsjohn
Sound Recordist: @nick_dreames
Talent: @caleb.shumake
Colorist: @ceen.mkv
Sound Design/Mix: @david_chapdelaine
Title Design: @liamwalshh
Film Lab: @colorlabmd

Shot on @kodak_shootfilm

bts photos by @whatsjohn

‘BALL’ for Tyrrell Winston

Stoked to finally share this 16mm film spot for the @tyrrellwinston basketball collection that’s dropping. Such a pleasure collaborating with artists like Tyrrell.

So thankful for this crew pulling together and making this one happen, hope you all enjoy.

Written & Directed by @joye____________
DP: @noahelliottmorrison
Artist: @tyrrellwinston
Project Assistant: @zeexbow
Gaffer: @collinprestonphoto
Jib Op: @lima_ito
PA/BTS: @whatsjohn
Sound Recordist: @nick_dreames
Talent: @caleb.shumake
Colorist: @ceen.mkv
Sound Design/Mix: @david_chapdelaine
Title Design: @liamwalshh
Film Lab: @colorlabmd

Shot on @kodak_shootfilm

bts photos by @whatsjohn

‘BALL’ for Tyrrell Winston

Stoked to finally share this 16mm film spot for the @tyrrellwinston basketball collection that’s dropping. Such a pleasure collaborating with artists like Tyrrell.

So thankful for this crew pulling together and making this one happen, hope you all enjoy.

Written & Directed by @joye____________
DP: @noahelliottmorrison
Artist: @tyrrellwinston
Project Assistant: @zeexbow
Gaffer: @collinprestonphoto
Jib Op: @lima_ito
PA/BTS: @whatsjohn
Sound Recordist: @nick_dreames
Talent: @caleb.shumake
Colorist: @ceen.mkv
Sound Design/Mix: @david_chapdelaine
Title Design: @liamwalshh
Film Lab: @colorlabmd

Shot on @kodak_shootfilm

bts photos by @whatsjohn