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ainthemachine

Ain TheMachine

•By Day I Turn Artistic Innovation into Brand Experiences
•By Night I Make You Dance

198
posts
2K
followers
22.2K
following

That’s what they say. I believe we all are!
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📸 @itsnotanothershot


140
48
3 months ago


That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago


That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

That’s what they say. I believe we all are!
.
.
📸 @itsnotanothershot


140
48
3 months ago

I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago

I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago

I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago

I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago


I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago

I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago

I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago

I turn Artistic Innovation into Brand Experiences. 15 years of experience collaborating with global brands that value innovation with genuine emotional connection, quality over quantity.


30
4
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago


I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

I make live electronic music using the sounds of my Body, Voice and Every Day Objects. The Crowd is a very important part of the show and the music creation 🤘🏾🫀🙌🏾


51
24
3 months ago

Unboxing The Future Live @SXSW 2026, at the Berlin House @germanhaussxsw :

90 minutes. Six speakers.The big question that filled the room: How to scale without selling out?
👇
🎤 Genevieve Wood — SXSW music programmer protecting space for emerging artists as the festival grows.
🎤 Annie Hardy — futurist inside a Fortune 100, making the case for human-centred AI from the inside.
🎤 Niko Woischnik — festival founder, blending tech and culture in Berlin long before anyone called it a model.
🎤 Christian Strowa — academic exchange leader treating transatlantic ties as venture infrastructure.
🎤 Rohit Bhargava — best-selling author and community builder, designing rituals for genuine human connection at scale.
🎤 Anja Schneider — Berlin DJ who built a 25-year career by choosing the stages that match her values.

From Purpose to Performance: that is #Berlin's DNA.Recap Video by @the_good_angle


358
28
1 weeks ago

This is how it feels to play at the @080bcnfashion week for the wonderful @skfk.eu Here you can see me giving signs (primal screams 😅) to the Txalapartaris @jon_kurutxet and Inge to jump in for a percussive dialogue. Thank you @maia.curutchet for another fashion week together 🥰
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#fashion #fashionweek #barcelona #barcelonafashionweek


163
39
1 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

What makes us human?
This is the big and bold question we had from the audience at SXSW!

Our incredibly fast-changing world is pushing us to redefine the core of our existence: *humanity*

At @SXSW, we took over the @GERMANHAUSSXSW with Berlin Partner and opened up this conversation with a special lens on how cities, companies, and teams grow without losing their souls, what made them worth building?

Thanks to the fantastic guests who joined, shared their unique perspectives, and jammed with us: Genevieve Wood and Anje Schneider on sustaining creative and culture as a business engine, Annie Hardy on human-first AI from inside large systems, Christian Strowa on scaling transatlantic talent and exchange, Nikolas Woischnik on scaling ecosystems, and Rohit Bhargava on making the non-obvious patterns visible.

Our takeaway:
*Growth always has a price - the question is: what’s non-negotiable?
* Purpose is the line you don't cross when the pressure hits
* Culture is what makes people join, stay, and build together
* In real life, matters more than ever

And of course, thank you to the audience for asking bold questions, dancing, and jamming with us!

Let's create a bright future together!


369
13
2 months ago

Today I’m checking a big one off my bucket list: I’m playing @sxsw
Thank you @germanmusicexport and @germanhaussxsw for the support. 🤍

👕 by @skfk.eu
📸 by @itsnotanothershot


192
65
2 months ago

Today I’m checking a big one off my bucket list: I’m playing @sxsw
Thank you @germanmusicexport and @germanhaussxsw for the support. 🤍

👕 by @skfk.eu
📸 by @itsnotanothershot


192
65
2 months ago

Today I’m checking a big one off my bucket list: I’m playing @sxsw
Thank you @germanmusicexport and @germanhaussxsw for the support. 🤍

👕 by @skfk.eu
📸 by @itsnotanothershot


192
65
2 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
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#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

How I transform the sounds of my body, voice and everyday objects into live electronic music
.
.
.
#electronicmusic


53
11
3 months ago

The day I jammed with @bobby.mcferrin using my body as the instrument.


98
38
3 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

All the moments that deeply touches my heart have one thing in common: THE AUDIENCE PARTICIPATION - I always have a microphone in front of the stage open to receive any input they/you bring. And it always amazes me people’s take on my music and how they are feeling and transmitting in real time. Thank you very much to all of you for these moments! If you want to listen the whole session - link in bio


27
11
7 months ago

🔴 SOUND ON for the #Liverpool vibe 🎶
Mixed the rhythm of the docks with the heartbeat of the streets.
Every note, every beat - straight from the soul of the city.
@radissonredliverpool is where Liverpool turns up.

💃 Tag someone you’d like to dance with in the streets of Liverpool in the comments.

#RadissonHotels #RadissonRED #RedCityBeats


2.4K
26
9 months ago

TURN YOUR VOLUME UP 🔊

We took the sounds of Glasgow: the streets, the voices, the energy, and turned them into a track. 🎶💥
@ainthemachine on the beat, Glasgow on full volume. This one’s for the city.

Tag your Scottish crew 🏴

#SoundsOfGlagow #RadissonRED #REDCityBeats


3.5K
79
9 months ago


Story Save - Лучший бесплатный инструмент для сохранения Историй, Рилсов, Фотографий, Видео, Хайлайтов, IGTV на ваш телефон.

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