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@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@hanes “Fits For All” - Looking back at this mixed media masterpiece, it’s amazing to see how this project remains as fresh and impactful today as when we first created it. True design innovation truly stands the test of time! #mixedmedia #motiondesign #liveaction #3D #animation #cinematography #artdirection #visualeffects #postproduction

@johncena is the new face of MET-Rx and who else than our own @fonsschiedon to direct this mega retro-themed campaign and launch the flexiest partnership ever!!

Please never ever forget that YOU.ARE. AMAZING 🫶💖🤍Now let’s fleeeeeexx 💪

#flex #Johncena #metrx #fleeexx #youareamazing

Director @fonsschiedon
Executive Producer - Laura Richard
DOP - Magela Crosignani
Producer - Carlos Gutierrez
Stylist - Sophie de Rakoff
Art Director - Todd Brindle

Post Production @goldenchild_la
Executive Creative Director @fonsschiedon
Executive Producer @pierrenobile
Design/Animation @theordrori
Edit / Conform @saganisgod
Sound Design & Mix @soundsredaudio

Editorial @finalcutedit
Editor @savagecampbell
Asst Editor @g.regalado98
Prod - Nadia Nugent
HOP - Penny Ensley
EP - Sarah Roebuck
US MD - Justin Brukman

Agency - U.N.N.A.M.E.D
Executive Creative Director - Manuel Dilone
Head of Program Management/Production - Taylor Holland
Strategy - Helder Santo
Design Director - Bruno Da Silva
Jr Designer - Lia Kim
Copywriter - Curt Mueller

Client MET-Rx
CEO - Azania Andrews
Partner, Bain Capital / Advisor - Matt Freeman
VP of Marketing and Innovation - Amie Testerman
Marketing and Innovation Director - Bree Randall

Our little obsession with caramel will be on full display at the Big Game this Sunday! 🏈🏆

So proud to have been part of this hilarious campaign with @erich.and.kallman and @reeses#superbowlads