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Behind Tubi’s initial business challenge, the cultural insight that birthed a multi-year brand platform, the creative executions across B2C and B2B verticals and beyond, and the eye-bulging results that have catapulted Tubi from little-known app in 2022 to a top streamer today. #marketing #strategy #tubi #brands #brandbuilding

In this week’s episode of Made for TikTok, Greg Hahn, Co-Founder and CCO of @mischiefusa, joins Sofia Hernandez, TikTok’s Global Head of Business Marketing and Commercial Partnerships, to talk about how fear has become the biggest obstacle in modern agencies, and what happens when you remove it.

Greg shares how Mischief was built on one question: “What would you do if you weren’t afraid?” A founding principle that’s shaped every idea, client conversation, and campaign since day one.

They discuss how fear holds back creative growth, why bravery drives better work, and what it takes to build teams unafraid to challenge expectations.

🔗Watch the full episode of Made for TikTok. Link in bio.

In this week’s episode of Made for TikTok, Greg Hahn, Co-Founder and CCO of @mischiefusa, joins Sofia Hernandez, TikTok’s Global Head of Business Marketing and Commercial Partnerships, to talk about how fear has become the biggest obstacle in modern agencies, and what happens when you remove it.

Greg shares how Mischief was built on one question: “What would you do if you weren’t afraid?” A founding principle that’s shaped every idea, client conversation, and campaign since day one.

They discuss how fear holds back creative growth, why bravery drives better work, and what it takes to build teams unafraid to challenge expectations.

🔗Watch the full episode of Made for TikTok. Link in bio.

In this week’s episode of Made for TikTok, Greg Hahn, Co-Founder and CCO of @mischiefusa, joins Sofia Hernandez, TikTok’s Global Head of Business Marketing and Commercial Partnerships, to talk about how fear has become the biggest obstacle in modern agencies, and what happens when you remove it.

Greg shares how Mischief was built on one question: “What would you do if you weren’t afraid?” A founding principle that’s shaped every idea, client conversation, and campaign since day one.

They discuss how fear holds back creative growth, why bravery drives better work, and what it takes to build teams unafraid to challenge expectations.

🔗Watch the full episode of Made for TikTok. Link in bio.

In this week’s episode of Made for TikTok, Greg Hahn, Co-Founder and CCO of @mischiefusa, joins Sofia Hernandez, TikTok’s Global Head of Business Marketing and Commercial Partnerships, to talk about how fear has become the biggest obstacle in modern agencies, and what happens when you remove it.

Greg shares how Mischief was built on one question: “What would you do if you weren’t afraid?” A founding principle that’s shaped every idea, client conversation, and campaign since day one.

They discuss how fear holds back creative growth, why bravery drives better work, and what it takes to build teams unafraid to challenge expectations.

🔗Watch the full episode of Made for TikTok. Link in bio.

The intense rave music and two walkers make it even better. #goldfish #macys #macysparade #goldfishfloat #thanksgiving #thanksgivingparade

👹 MARKETING BEAST 50 👹

Eat it with your peepers 👀

✍️ Good old-fashioned human storytelling triumphs over AI, swanky VFX, and mega-expensive talent

🐟 Goldfish buys back rare cracker “schools” on National Smile Day

🤖 What’s with all these James Franco social posts (and is it AI)?

💰 Shopify’s Jessica Williams joins OnePay as CMO

🌶️ Chili’s CMO on how to revive a legacy brand

🗣️ Ask our ECD & founding partner anything (especially the weird Qs)

💡 7 decisions agency leaders made to make Mischief, Mischief

Small gesture. Big smiles. #goldfish #goldfishcrackers #creativity #smile #goodnews

This is it. Don’t get scared now. #tubi #cannes #marketing #adagency #creativity

No. We should absolutely not be talking about clip farming strategies. No no no. #clipfarming #brands #marketing #clipfarm

Think some people were genuinely confused and thrilled when Goldfish came a knocking. #goldfish #goldfishcrackers #nationalsmileday

Mischief was born during the pandemic and has become the most effective independent agency in the world twice over (Effie’s 2025, WARC 2026). #mischief #adagency #creativity #marketing

Part 2: Mischief was born during the pandemic and has become the most effective independent agency in the world twice over (Effie’s 2025, WARC 2026). #mischief #adagency #creativity #marketing

Be there.

#cannes #eos #marketing #brands

Kevin Mulroy, ECD & Partner: “Never outsourcing our recruiting efforts. It’s not a decision I made on my own, but one that came naturally to me and Bianca. The people we hire shape everything about the agency—the vibe, the tone of the work, the personality. Bianca and I look for talent, of course, but equally important is bringing in people who are too talented to act like a$$holes.”

#marketing #adagency #brands #creativity