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New work, 50 years late.
Dream project working with White Stuff to give the original England Women’s football team the platform they always deserved. Live just in time for the Euros ⚽️

📸 @_serenabrown
📹 @olliecraig.dop
🖼️ @whitestuffuk

🟢NOW LIVE: Arsenal Away 23/24. Thanks to everyone that helped us launch the loudest kit in the league. 

Featuring:
AntsLive, Asa Butterfield, Ashley Walters, Highbury Youth Choir, Lava La Rue, London Sinfonietta, Lex Amor, Mabel, Martin Kemp, NSG, Real Lies, Scratcha, Sherelle, Theo Ellis, Bukayo Saka, Martin Ødegaard, Gabriel Martinelli, Oleksandr Zinchenko, William Saliba.

Track: AntsLive - Number One Candidate

Credits 
Brand: Arsenal FC
Campaign: Islington FM
Agency: Weirdo
Creative: @george_wheels, @cait.luna_, @bensanderson_
Production: @tinashe_mpa
Strategy: @kateknowles8
Creative Director: @louispsnt
Strategy Director: @mlyeadon
Production Company: Weirdo & @its_ecpc
Directors: George Wheeler, Louis Persent
DoP: @luke.c.harper
Shoot Producers: @eden_clark_studio, @cgproduction_
1st AD: @alcopland
Editor: George Wheeler
Graphic Designer: @jackrawlingsdesign
3D Design & Animation: Benjamin Bowe-Carter @ Decoy @decoy.life
Colourist: @andikdc @etc.colour
Audio Post-Production Company: @factorystudiosuk
Sound Design & Mix: @jackdiddly
Audio Producer: @ciarawakley
Music Production Company: @sirenmusic @ Factory Ltd
Additional music composition: @lexysaluteme
Music Supervisor: @marcus_brosmo Level Two Music
LA Director: @keaneshaw
LA DoP: @aj.murray
2nd AD: Laura Carrion del Pozo
1st AC: @samuel35mm
2nd AC: @m.bulman.film
DIT: @moose.colourist
Grip: Dan Huntley
Gaffer: @vinstagaffer
Spark:Kieran Brown
Runner: @nessie.appleton
Sound Recordist: @beyondrealcreative
Boom Operator: @brodsky_ofishul
Photographer: @laurenmaccabee
Digital: @joehartphoto
1st Photo Assistant: @jmellis_
2nd Photo Assistant: @ella_pavlides
HMU: @makeupbyjessieowen
HMU Assistant: @zaynabeau
Stylist: @nataliemickey
Styling Assistant: @romamitchell
Styling Assistant: @loisthestylist
Styling Assistant: Amelia Cappi
Runner: @jodiesimms
Set Design: @cousdela
Art Director: @tcaldicott
Art Director: @kirsty_lowrey
Carpenter: Malo Green
Carpenter: Martin Rooney
Carpenter: Tim Dufort
Carpenter: Kadeem Bynoe

It’s not every day you get to work with the government to change Olympic and Paralympic sport.

A year ago we started building a digital magazine for urban sport (the first of its kind), full of stories where each collides with culture.

Love to the 10k people who’ve signed up to be part of the GRIPPED community.
This is just the start. DON’T LET GO.

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

A labour of love for AWFC 🪡

Thanks to
Loz Corelli
Faye Wilson
Stitch in Time
Lauren Coutts
Emma Balebela
Marykate McGrath

Weirdo’s biggest creation ever. 100% hand made in collaboration with @lozcorelli and @arsenalwfc ❤️🤍

Our tifo is a tribute to AWFC history, designed, sewn and stitched by supporters as part of Block By Block.

BXB is women’s football’s biggest ever co-creation project, building a new matchday culture and creating a new Emirates Stadium together. Stay tuned for so much more 🧑‍🍳

Rotate your phone for the full effect

Recent work. A project we missed from last year.

Arsenal x adidas Lifestyler Collection 25/26.

Photographer - Isaac Lamb
Art Director - George Smith
Junior Creative - Nizar Khan
Producer Tinashe - Mpavaenda
Production Manager - Maddie Prior
AD - India Morgan
1st Camera Assistant - Alex Wilson
Digi Op - Tom Lombard
Gaffer - Christopher Pohl
Spark - Dylan Schultz-Soo
Spark - Matt Moffatt
Video + edit  - @pickupnshoot
Stylist - Ellie Rimmer
Styling Assistant - Pili Mateos
Retouch - @hanaretouch

Recent work. A project we missed from last year.

Arsenal x adidas Lifestyler Collection 25/26.

Photographer - Isaac Lamb
Art Director - George Smith
Junior Creative - Nizar Khan
Producer Tinashe - Mpavaenda
Production Manager - Maddie Prior
AD - India Morgan
1st Camera Assistant - Alex Wilson
Digi Op - Tom Lombard
Gaffer - Christopher Pohl
Spark - Dylan Schultz-Soo
Spark - Matt Moffatt
Video + edit  - @pickupnshoot
Stylist - Ellie Rimmer
Styling Assistant - Pili Mateos
Retouch - @hanaretouch

Recent work. A project we missed from last year.

Arsenal x adidas Lifestyler Collection 25/26.

Photographer - Isaac Lamb
Art Director - George Smith
Junior Creative - Nizar Khan
Producer Tinashe - Mpavaenda
Production Manager - Maddie Prior
AD - India Morgan
1st Camera Assistant - Alex Wilson
Digi Op - Tom Lombard
Gaffer - Christopher Pohl
Spark - Dylan Schultz-Soo
Spark - Matt Moffatt
Video + edit  - @pickupnshoot
Stylist - Ellie Rimmer
Styling Assistant - Pili Mateos
Retouch - @hanaretouch

Recent work. A project we missed from last year.

Arsenal x adidas Lifestyler Collection 25/26.

Photographer - Isaac Lamb
Art Director - George Smith
Junior Creative - Nizar Khan
Producer Tinashe - Mpavaenda
Production Manager - Maddie Prior
AD - India Morgan
1st Camera Assistant - Alex Wilson
Digi Op - Tom Lombard
Gaffer - Christopher Pohl
Spark - Dylan Schultz-Soo
Spark - Matt Moffatt
Video + edit  - @pickupnshoot
Stylist - Ellie Rimmer
Styling Assistant - Pili Mateos
Retouch - @hanaretouch

DON’T LET GO 🩹

We made a limited edition plaster pack to launch an urban sport zine. GRIPPED is our brand new editorial platform, created in collaboration with top athletes, UK Sport and some of the country’s top Olympic and Paralympic organisations.

To help spread the word we’ve been sending out our plasters to climbers, riders, skaters and hoopers around the country.

More project details coming soon.

DON’T LET GO 🩹

We made a limited edition plaster pack to launch an urban sport zine. GRIPPED is our brand new editorial platform, created in collaboration with top athletes, UK Sport and some of the country’s top Olympic and Paralympic organisations.

To help spread the word we’ve been sending out our plasters to climbers, riders, skaters and hoopers around the country.

More project details coming soon.

DON’T LET GO 🩹

We made a limited edition plaster pack to launch an urban sport zine. GRIPPED is our brand new editorial platform, created in collaboration with top athletes, UK Sport and some of the country’s top Olympic and Paralympic organisations.

To help spread the word we’ve been sending out our plasters to climbers, riders, skaters and hoopers around the country.

More project details coming soon.

DON’T LET GO 🩹

We made a limited edition plaster pack to launch an urban sport zine. GRIPPED is our brand new editorial platform, created in collaboration with top athletes, UK Sport and some of the country’s top Olympic and Paralympic organisations.

To help spread the word we’ve been sending out our plasters to climbers, riders, skaters and hoopers around the country.

More project details coming soon.

DON’T LET GO 🩹

We made a limited edition plaster pack to launch an urban sport zine. GRIPPED is our brand new editorial platform, created in collaboration with top athletes, UK Sport and some of the country’s top Olympic and Paralympic organisations.

To help spread the word we’ve been sending out our plasters to climbers, riders, skaters and hoopers around the country.

More project details coming soon.

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

We put out a customer casting call for canines to star in White Stuff’s Christmas ad. 1,000 rescues applied, 20 dogs made it into our final film. Presenting… Walkies In A Winter Wonderland starring Gandalf, Obi Wan, Stevie Nicks and many more.

Creative @caitlinpenaluna @bensanderson_
Director and edit @george_wheels
Agency Producer Tinashe
Title design @claudsmccormick @g.m.ae

Production @paulisaac
Stylist @katiefelstead
DOP @oliverforddop
Focus puller @samrileyac
B Cam @tobygoodgerdop
Loader @kaiyanlalai
Gaffer @thatguyriaz
DIT @dtturner
Assistant editor @hansel.rodrigues
Colour @jamesbamford_colour @rascalstudio_
Composer + Sound @joe__munday

Real snaps on really big billboards.

Since spring we’ve been helping Snapchat turn London into a gallery of real relationships, letting genuine best friends and families capture our campaign for us. Snaps taken on Snapchat and then taking over the city, via some of the biggest outdoor sites. Scroll to see a few favourites.

Real snaps on really big billboards.

Since spring we’ve been helping Snapchat turn London into a gallery of real relationships, letting genuine best friends and families capture our campaign for us. Snaps taken on Snapchat and then taking over the city, via some of the biggest outdoor sites. Scroll to see a few favourites.

Real snaps on really big billboards.

Since spring we’ve been helping Snapchat turn London into a gallery of real relationships, letting genuine best friends and families capture our campaign for us. Snaps taken on Snapchat and then taking over the city, via some of the biggest outdoor sites. Scroll to see a few favourites.

Real snaps on really big billboards.

Since spring we’ve been helping Snapchat turn London into a gallery of real relationships, letting genuine best friends and families capture our campaign for us. Snaps taken on Snapchat and then taking over the city, via some of the biggest outdoor sites. Scroll to see a few favourites.

Real snaps on really big billboards.

Since spring we’ve been helping Snapchat turn London into a gallery of real relationships, letting genuine best friends and families capture our campaign for us. Snaps taken on Snapchat and then taking over the city, via some of the biggest outdoor sites. Scroll to see a few favourites.

Real snaps on really big billboards.

Since spring we’ve been helping Snapchat turn London into a gallery of real relationships, letting genuine best friends and families capture our campaign for us. Snaps taken on Snapchat and then taking over the city, via some of the biggest outdoor sites. Scroll to see a few favourites.

Real snaps on really big billboards.

Since spring we’ve been helping Snapchat turn London into a gallery of real relationships, letting genuine best friends and families capture our campaign for us. Snaps taken on Snapchat and then taking over the city, via some of the biggest outdoor sites. Scroll to see a few favourites.

We brought five students on board to create Snapchat’s Back to Uni campaign.

Introducing the latest edition of Snapchat’s Little Joys brand platform. Soundtracked by a Fatboy Slim classic and created with the help of Tehya, Jordan, Michaela and Ciaran.

Creatives: Ben Sanderson, Caitlin James
Student creatives: Tehya D’Sylva, Jordan Wynter, Michaela Kemp, Ciaran Burling
Edit: George Wheeler
Motion Design: Georgia-Mae Skelding
Producer: Tinashe Mpavaenda
Project Planner: Amara Atiopou
Head of Growth: Lauren Moult
Music: Praise You - Fatboy Slim
Music Supervison - @leveltwomusic
University Partners - @norwichuniarts @ravensbourneuk @creativelabldn

Selling out a stadium: done.
Reimagining a stadium: our next big mission.

All season we’re going to be working with supporters like never before, figuring out how we turn a stadium dominated by the culture of the men’s game into an equal home for the women’s team. Watch this space.

Launch video:
Director @george_wheels
Production @tinashe_mpa @amara__ati
Creative @caitlinpenaluna @gggeorge___
Art department @bensanderson_

DOP @luke.c.harper
1st AD @ellelotherington
Gaffer @harrisonnewman
Set design @elektra_thomson @lilypurbrick
Wardrobe @florencerjones @nataliemickey

Editor @beccaspavenedit @mse.tv
Colour @tasharielhicks @coffeetvstudio
Sound @harp_ldn
Music Sync @marcus_brosmo

Celtic harps 🤝 football chants
Just in time for the bank holiday, we got a harpist to lead a full-scale anthem at Emirates Stadium – along with supporters across Dublin and Lagos and North London.
A reimagining of the historic Arsenal chant to announce their partnership with Guinness.

Director @jaspercablealexander
Creative @georgewheels @cait.luna_
Agency Producer @tinashe_mpa
Production coordinator @amara__ati
Production @Droolprods
Edit @beccaspavenedit
Online @rascalstudio_
Sound @factorystudiosuk
Music supervision @niall_rogers_