victoria

In 1999, I fell irrevocably in love with music. I’ll never forget the feeling of hearing The Miseducation of Lauryn Hill for the first time. It felt like a new world opening up inside of me. More importantly, it opened up the possibilities of my own life.That year, I said I would one day work at Columbia Records. That year, Lauryn Hill would go on to become only the third black woman to ever win Album of the Year.
Who could predict that it would take 26 years for another black woman to accomplish the same feat.
When I heard Cowboy Carter for the first time, it felt reminiscent of the awakening I felt at 13 years old.Maybe because it’s more than an album, it’s an archive and an homage to the forefathers and foremothers responsible for weaving the fabric of this country and our musical cannon—though they have often gone unrecognized.
Cowboy Carter is a sonic encapsulation of our human experience — one of profound joy and of deep sorrow. Music that has the power to make us feel the expansiveness of our blackness and the depth of our stories. Music that has the power to break us open and exalt us.
I will never have the words to describe the honor it has been to help to shepherd this album into the world. But what I can say, is that I believe in divine timing.AOTY for Cowboy Carter in thismoment works in direct conflict with the idea that America would somehow be better off without diversity, when the reality is that America only exists because of it.
I submit though, that the power is still ours to decide what/who is worthy of our light. Who is worthy of being recognized.
Wow are Black women a marvel. Continually giving magnanimously to a world that often fails to reciprocate. But we will remain. We will continue to be limitless. We will continue to take up space. And we will win.
In 1999, I fell irrevocably in love with music. I’ll never forget the feeling of hearing The Miseducation of Lauryn Hill for the first time. It felt like a new world opening up inside of me. More importantly, it opened up the possibilities of my own life.That year, I said I would one day work at Columbia Records. That year, Lauryn Hill would go on to become only the third black woman to ever win Album of the Year.
Who could predict that it would take 26 years for another black woman to accomplish the same feat.
When I heard Cowboy Carter for the first time, it felt reminiscent of the awakening I felt at 13 years old.Maybe because it’s more than an album, it’s an archive and an homage to the forefathers and foremothers responsible for weaving the fabric of this country and our musical cannon—though they have often gone unrecognized.
Cowboy Carter is a sonic encapsulation of our human experience — one of profound joy and of deep sorrow. Music that has the power to make us feel the expansiveness of our blackness and the depth of our stories. Music that has the power to break us open and exalt us.
I will never have the words to describe the honor it has been to help to shepherd this album into the world. But what I can say, is that I believe in divine timing.AOTY for Cowboy Carter in thismoment works in direct conflict with the idea that America would somehow be better off without diversity, when the reality is that America only exists because of it.
I submit though, that the power is still ours to decide what/who is worthy of our light. Who is worthy of being recognized.
Wow are Black women a marvel. Continually giving magnanimously to a world that often fails to reciprocate. But we will remain. We will continue to be limitless. We will continue to take up space. And we will win.
In 1999, I fell irrevocably in love with music. I’ll never forget the feeling of hearing The Miseducation of Lauryn Hill for the first time. It felt like a new world opening up inside of me. More importantly, it opened up the possibilities of my own life.That year, I said I would one day work at Columbia Records. That year, Lauryn Hill would go on to become only the third black woman to ever win Album of the Year.
Who could predict that it would take 26 years for another black woman to accomplish the same feat.
When I heard Cowboy Carter for the first time, it felt reminiscent of the awakening I felt at 13 years old.Maybe because it’s more than an album, it’s an archive and an homage to the forefathers and foremothers responsible for weaving the fabric of this country and our musical cannon—though they have often gone unrecognized.
Cowboy Carter is a sonic encapsulation of our human experience — one of profound joy and of deep sorrow. Music that has the power to make us feel the expansiveness of our blackness and the depth of our stories. Music that has the power to break us open and exalt us.
I will never have the words to describe the honor it has been to help to shepherd this album into the world. But what I can say, is that I believe in divine timing.AOTY for Cowboy Carter in thismoment works in direct conflict with the idea that America would somehow be better off without diversity, when the reality is that America only exists because of it.
I submit though, that the power is still ours to decide what/who is worthy of our light. Who is worthy of being recognized.
Wow are Black women a marvel. Continually giving magnanimously to a world that often fails to reciprocate. But we will remain. We will continue to be limitless. We will continue to take up space. And we will win.
In 1999, I fell irrevocably in love with music. I’ll never forget the feeling of hearing The Miseducation of Lauryn Hill for the first time. It felt like a new world opening up inside of me. More importantly, it opened up the possibilities of my own life.That year, I said I would one day work at Columbia Records. That year, Lauryn Hill would go on to become only the third black woman to ever win Album of the Year.
Who could predict that it would take 26 years for another black woman to accomplish the same feat.
When I heard Cowboy Carter for the first time, it felt reminiscent of the awakening I felt at 13 years old.Maybe because it’s more than an album, it’s an archive and an homage to the forefathers and foremothers responsible for weaving the fabric of this country and our musical cannon—though they have often gone unrecognized.
Cowboy Carter is a sonic encapsulation of our human experience — one of profound joy and of deep sorrow. Music that has the power to make us feel the expansiveness of our blackness and the depth of our stories. Music that has the power to break us open and exalt us.
I will never have the words to describe the honor it has been to help to shepherd this album into the world. But what I can say, is that I believe in divine timing.AOTY for Cowboy Carter in thismoment works in direct conflict with the idea that America would somehow be better off without diversity, when the reality is that America only exists because of it.
I submit though, that the power is still ours to decide what/who is worthy of our light. Who is worthy of being recognized.
Wow are Black women a marvel. Continually giving magnanimously to a world that often fails to reciprocate. But we will remain. We will continue to be limitless. We will continue to take up space. And we will win.

In 1999, I fell irrevocably in love with music. I’ll never forget the feeling of hearing The Miseducation of Lauryn Hill for the first time. It felt like a new world opening up inside of me. More importantly, it opened up the possibilities of my own life.That year, I said I would one day work at Columbia Records. That year, Lauryn Hill would go on to become only the third black woman to ever win Album of the Year.
Who could predict that it would take 26 years for another black woman to accomplish the same feat.
When I heard Cowboy Carter for the first time, it felt reminiscent of the awakening I felt at 13 years old.Maybe because it’s more than an album, it’s an archive and an homage to the forefathers and foremothers responsible for weaving the fabric of this country and our musical cannon—though they have often gone unrecognized.
Cowboy Carter is a sonic encapsulation of our human experience — one of profound joy and of deep sorrow. Music that has the power to make us feel the expansiveness of our blackness and the depth of our stories. Music that has the power to break us open and exalt us.
I will never have the words to describe the honor it has been to help to shepherd this album into the world. But what I can say, is that I believe in divine timing.AOTY for Cowboy Carter in thismoment works in direct conflict with the idea that America would somehow be better off without diversity, when the reality is that America only exists because of it.
I submit though, that the power is still ours to decide what/who is worthy of our light. Who is worthy of being recognized.
Wow are Black women a marvel. Continually giving magnanimously to a world that often fails to reciprocate. But we will remain. We will continue to be limitless. We will continue to take up space. And we will win.

In 1999, I fell irrevocably in love with music. I’ll never forget the feeling of hearing The Miseducation of Lauryn Hill for the first time. It felt like a new world opening up inside of me. More importantly, it opened up the possibilities of my own life.That year, I said I would one day work at Columbia Records. That year, Lauryn Hill would go on to become only the third black woman to ever win Album of the Year.
Who could predict that it would take 26 years for another black woman to accomplish the same feat.
When I heard Cowboy Carter for the first time, it felt reminiscent of the awakening I felt at 13 years old.Maybe because it’s more than an album, it’s an archive and an homage to the forefathers and foremothers responsible for weaving the fabric of this country and our musical cannon—though they have often gone unrecognized.
Cowboy Carter is a sonic encapsulation of our human experience — one of profound joy and of deep sorrow. Music that has the power to make us feel the expansiveness of our blackness and the depth of our stories. Music that has the power to break us open and exalt us.
I will never have the words to describe the honor it has been to help to shepherd this album into the world. But what I can say, is that I believe in divine timing.AOTY for Cowboy Carter in thismoment works in direct conflict with the idea that America would somehow be better off without diversity, when the reality is that America only exists because of it.
I submit though, that the power is still ours to decide what/who is worthy of our light. Who is worthy of being recognized.
Wow are Black women a marvel. Continually giving magnanimously to a world that often fails to reciprocate. But we will remain. We will continue to be limitless. We will continue to take up space. And we will win.
In 1999, I fell irrevocably in love with music. I’ll never forget the feeling of hearing The Miseducation of Lauryn Hill for the first time. It felt like a new world opening up inside of me. More importantly, it opened up the possibilities of my own life.That year, I said I would one day work at Columbia Records. That year, Lauryn Hill would go on to become only the third black woman to ever win Album of the Year.
Who could predict that it would take 26 years for another black woman to accomplish the same feat.
When I heard Cowboy Carter for the first time, it felt reminiscent of the awakening I felt at 13 years old.Maybe because it’s more than an album, it’s an archive and an homage to the forefathers and foremothers responsible for weaving the fabric of this country and our musical cannon—though they have often gone unrecognized.
Cowboy Carter is a sonic encapsulation of our human experience — one of profound joy and of deep sorrow. Music that has the power to make us feel the expansiveness of our blackness and the depth of our stories. Music that has the power to break us open and exalt us.
I will never have the words to describe the honor it has been to help to shepherd this album into the world. But what I can say, is that I believe in divine timing.AOTY for Cowboy Carter in thismoment works in direct conflict with the idea that America would somehow be better off without diversity, when the reality is that America only exists because of it.
I submit though, that the power is still ours to decide what/who is worthy of our light. Who is worthy of being recognized.
Wow are Black women a marvel. Continually giving magnanimously to a world that often fails to reciprocate. But we will remain. We will continue to be limitless. We will continue to take up space. And we will win.

a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.

a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.
a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.

a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.
a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.
a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.
a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.
a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.
a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.

a remembrance of and a recommitment to wonder and joy and all the good things. in 2024 i worked hard (40 under 40, power players, exec of the week, worked on campaigns for two #1 albums wowwww), but what i feel most proud of, is that i tried to play harder(as pictured here). i saw more of the world, nourished my inner child, embraced vulnerability and made grace a lifestyle. it's all about grace. as we approach another year, i'm confounded by this notion of "time" and simultaneously very grateful to be here for another iteration. sending you love and light for whatever journey you find yourself on. 2025, let's see what you got.

wow. i've really struggled with what to say about this, largely because what this moment, this artist, and this campaign mean to me are difficult to encapsulate with words, much less an IG caption (and my general aversion to social media doesn't help).
but @feliciathegoat says that when you do something you're proud of, you should talk about that shit. so here I am.
tyler, I could go on for days about your work ethic, your genius and the way that you saw this black girl from the west side of atlanta. but instead i'll just say thank you. i'm full and i'm grateful to have been a part of what is by all accounts a history making moment-- one that encourages us all to commit to our passions, find our raison d'etre and then relentlessly pursue it until our time is up. an immensely heartfelt thank you to my columbia and 4strikes team for championing me. it's not lost on me that moments like these don't happen without your support and encouragement. we just getting started. CHROMAKOPIA.

wow. i've really struggled with what to say about this, largely because what this moment, this artist, and this campaign mean to me are difficult to encapsulate with words, much less an IG caption (and my general aversion to social media doesn't help).
but @feliciathegoat says that when you do something you're proud of, you should talk about that shit. so here I am.
tyler, I could go on for days about your work ethic, your genius and the way that you saw this black girl from the west side of atlanta. but instead i'll just say thank you. i'm full and i'm grateful to have been a part of what is by all accounts a history making moment-- one that encourages us all to commit to our passions, find our raison d'etre and then relentlessly pursue it until our time is up. an immensely heartfelt thank you to my columbia and 4strikes team for championing me. it's not lost on me that moments like these don't happen without your support and encouragement. we just getting started. CHROMAKOPIA.

wow. i've really struggled with what to say about this, largely because what this moment, this artist, and this campaign mean to me are difficult to encapsulate with words, much less an IG caption (and my general aversion to social media doesn't help).
but @feliciathegoat says that when you do something you're proud of, you should talk about that shit. so here I am.
tyler, I could go on for days about your work ethic, your genius and the way that you saw this black girl from the west side of atlanta. but instead i'll just say thank you. i'm full and i'm grateful to have been a part of what is by all accounts a history making moment-- one that encourages us all to commit to our passions, find our raison d'etre and then relentlessly pursue it until our time is up. an immensely heartfelt thank you to my columbia and 4strikes team for championing me. it's not lost on me that moments like these don't happen without your support and encouragement. we just getting started. CHROMAKOPIA.

wow. i've really struggled with what to say about this, largely because what this moment, this artist, and this campaign mean to me are difficult to encapsulate with words, much less an IG caption (and my general aversion to social media doesn't help).
but @feliciathegoat says that when you do something you're proud of, you should talk about that shit. so here I am.
tyler, I could go on for days about your work ethic, your genius and the way that you saw this black girl from the west side of atlanta. but instead i'll just say thank you. i'm full and i'm grateful to have been a part of what is by all accounts a history making moment-- one that encourages us all to commit to our passions, find our raison d'etre and then relentlessly pursue it until our time is up. an immensely heartfelt thank you to my columbia and 4strikes team for championing me. it's not lost on me that moments like these don't happen without your support and encouragement. we just getting started. CHROMAKOPIA.

made billboard's 40 under 40 the same day trump caught about 40 charges. it's a good day. now back to my regularly scheduled program of minding my business and doing the work. thank you and good night ;)

made billboard's 40 under 40 the same day trump caught about 40 charges. it's a good day. now back to my regularly scheduled program of minding my business and doing the work. thank you and good night ;)

when all of this was just a dream— I used to read lists like these and imagine my name written in indelible ink, emboldened in the pages of billboard. and now I know the work that actually goes into making the “list”. i’m so grateful to be recognized for that work— and even more so to have the good fortune of living this reality everyday — and to have the reality be more expansive than the dream ever was.
congrats to all of my peers and thank you @billboard @billboardhiphop for seeing us. big gratitude for my team @columbiarecords, and most importantly thank you to the amazing artists I get to work with everyday. you are the reason.

when all of this was just a dream— I used to read lists like these and imagine my name written in indelible ink, emboldened in the pages of billboard. and now I know the work that actually goes into making the “list”. i’m so grateful to be recognized for that work— and even more so to have the good fortune of living this reality everyday — and to have the reality be more expansive than the dream ever was.
congrats to all of my peers and thank you @billboard @billboardhiphop for seeing us. big gratitude for my team @columbiarecords, and most importantly thank you to the amazing artists I get to work with everyday. you are the reason.

when all of this was just a dream— I used to read lists like these and imagine my name written in indelible ink, emboldened in the pages of billboard. and now I know the work that actually goes into making the “list”. i’m so grateful to be recognized for that work— and even more so to have the good fortune of living this reality everyday — and to have the reality be more expansive than the dream ever was.
congrats to all of my peers and thank you @billboard @billboardhiphop for seeing us. big gratitude for my team @columbiarecords, and most importantly thank you to the amazing artists I get to work with everyday. you are the reason.

all I want for my birthday is for you to go vote. you can of course regale me with birthday wishes (and/or presents) after you do. 😂

my grandfather (papa) was my best friend and role model. he was brilliant, complicated, and challenging! (whew) after every one of my achievements he'd say "what's next?!" when I pivoted to the music biz instead of going the big law route he was a little skeptical (to say the least) but when he saw how happy it made me to do what I loved, his affirmation and support was truly unparalleled.
I have a hard time doing anything that feels self-promotional (the irony of me being in marketing is not lost on me) but to have the announcement of my promotion come on my grandfather's birthday, feels like a divine nudge. He would have said "Come on Madame Vice President, shout it from the rooftops!". So I will.
Papa, this is what's next. I hope you're proud.

my grandfather (papa) was my best friend and role model. he was brilliant, complicated, and challenging! (whew) after every one of my achievements he'd say "what's next?!" when I pivoted to the music biz instead of going the big law route he was a little skeptical (to say the least) but when he saw how happy it made me to do what I loved, his affirmation and support was truly unparalleled.
I have a hard time doing anything that feels self-promotional (the irony of me being in marketing is not lost on me) but to have the announcement of my promotion come on my grandfather's birthday, feels like a divine nudge. He would have said "Come on Madame Vice President, shout it from the rooftops!". So I will.
Papa, this is what's next. I hope you're proud.

there’s a lot I could say about this past year, and the deep valleys I’ve been clawing my way out of (who hasn’t?)— but instead I’ll just say this—I’m still here. I’m still worthy. And as I’ve recently been reminded, I’m still a bad bitch. If you reading this, so are you. And so it is.

a bittersweet grammy’s for us all, but I’d be remiss if I didn’t take a moment to celebrate my 16 year old self’s wildest dreams coming true. i know she would be more than proud to see this day. if I’ve learned anything, it’s that life is continually proving its transience— so acknowledge your growth, live in your truth, dream bigger dreams, and extend yourself grace through it all. here’s to the exquisite pain of being alive. i’m grateful. #grammys
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