Varley
A wardrobe for how you live & move.
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“To me, running is breathing. It is meditation in motion. A joy woven into every stage of my life, a companion for every step.” - Lara Mead
To celebrate the launch of the Run edit, our co-founder Lara shared her love letter to running.
Read more on WellSaid.
Celebrating 10 years of Varley.
As Varley marks its 10-year anniversary, co-founders Lara and Ben Mead sit down with Louise Roe at their new SoHo store to reflect on their journey.
Watch the full interview on WellSaid linked in our bio.
Whitney Bromberg Hawkings visited our King’s Road store with Shannon Govind, lead designer behind this year’s Chelsea in Bloom installation.
Together, they share how the piece came together - from tonal concept to the finished display.
At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.

At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.
At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.
At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.

At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.
At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.

At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.

At the centre of our Chelsea in Bloom installation is something simple: quiet confidence. Inspired by this year’s theme, Out of This World, the installation reflects the confidence shaped in the everyday - how we move, live, and return to ourselves.
A huge thank you to @theflowerbx team for helping us bring the installation to life.
If you’re stopping by Chelsea in Bloom this week, visit us in-store to receive a mini dried flower bouquet with any purchase, while stocks last.
New arrivals have landed.
Shop the Summer collection in-store and online now.
Confidence isn’t always loud. Sometimes it’s quiet. Sometimes it’s simply the feeling of recognising yourself again.
In June last year, I was diagnosed with lymphoma. The months that followed gave me a very different perspective on the word “confidence.” I’ve realised that how we look is often deeply tied to how we feel, and when so much is out of your control, holding onto the parts of yourself that still feel familiar becomes incredibly important.
I’m grateful to now be well and in remission, and incredibly proud to share Varley’s partnership with Look Good Feel Better, a charity that supports people facing cancer through care, confidence, and practical workshops.
What really stayed with me was the warmth and compassion behind everything they do, helping people feel more like themselves at a time when life can feel anything but familiar.
As part of the partnership, we’ll celebrate Varley’s Day of Confidence on Saturday 20th June, with 100% of proceeds from our UK stores on King’s Road and in Marylebone being donated to @lgfbuk
I’m looking forward to bringing our community together to support the incredible work they do.
Lara Mead
Co-Founder & CCO, Varley

Summers perfect pairing.
Lightweight knitwear and relaxed silhouettes, designed for warmer days ahead.
Summers perfect pairing.
Lightweight knitwear and relaxed silhouettes, designed for warmer days ahead.

Summers perfect pairing.
Lightweight knitwear and relaxed silhouettes, designed for warmer days ahead.

The color quietly taking over our wardrobe this summer.
@juliesfi styles the color of the season three ways.

The color quietly taking over our wardrobe this summer.
@juliesfi styles the color of the season three ways.

The color quietly taking over our wardrobe this summer.
@juliesfi styles the color of the season three ways.

The color quietly taking over our wardrobe this summer.
@juliesfi styles the color of the season three ways.
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