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tomcflower

Tom Flower | Story & Brand Building

꩜ Aussie/Argo
꩜ I help nature brands grow through content
꩜ Co-Founder @_lifeofsol
꩜ Field Notes of the journey

499
posts
341
followers
16.6K
following

Three years ago, I left Australia with no real plan.
just a camera, my partner, and the need to rebuild after losing my dad.

I wasn’t chasing content or some big life overhaul.
I just knew something had to change.

Since then, I’ve travelled, healed, and slowly built a life that reflects who I am.
working with brands I align with, telling stories that actually matter,
and helping other creatives do the same.

Now I use everything I’ve learned
from 7 years in content and marketing,
to the lessons that came from starting over
to help creatives build aligned brands and grow businesses rooted in purpose.

No fluff. No hype. Just the real process of figuring it out and building something that lasts.

If you’re on a similar path
I hope what I share helps make your next step a little clearer.

📌 Follow along for strategy, story, and the behind-the-scenes of building something real.


643
79
10 months ago


Growing up looking ethnic with a strong Aussie accent meant “where are you from?” was always the question I got most.

Honestly, I never knew how to answer it.

Too Argentine for Australia. Too Australian for Argentina.
For a long time that felt like a problem.

But to be honest I just love being both!


13.4K
357
1 months ago

As we motor across the plains of NSW, I can’t help but think about the promise I made to myself, to create with purpose. To turn what I love into something that makes an impact.

Two years ago, I reached out to Unyoked with a simple message: let me capture a cabin.

Two years later, that one message turned into a partnership built on shared values and a mission I deeply believe in.

Unyoked’s mission is simple - “help more people access nature more often”

And in a world that never stops moving, that’s never felt more important.

I’ve always believed nature, rest and reflection aren’t luxuries, they’re tools for growth, success and longevity.

Every time Liv and I stay, it’s more than just content. It’s a reset.

A chance to disconnect, breathe, and come back clearer.

Grateful for the team at @unyoked.co for the work they’re doing and for letting us be a small part of it. 🌞

Btw this cabin is Banjo in Jamberoo (has a hot tub now 😩)


162.4K
230
7 months ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago


My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

My dad bought me a 40 year old film camera when I was 17. Full manual. I had no idea what I was doing but I loved the process so I kept going.

When he passed, I picked it up and left to travel. I showed that camera the world. It showed me how to see it. My life changed when I got this camera not because of what it could capture, but because of what it taught me see.

Thanks Dad 🫶🏻


390
4
2 days ago

11k. Honestly, I’m still wrapping my head around it.

Five years ago I started sharing photos just because I loved creating. Then I lost my dad, and everything changed. Liv and I left for 19 month and travelled most of the planet trying to figure out what a life actually worth living looks like.

I came back knowing I wanted to build something meaningful. So two years ago I started sharing that story. Openly.

It’s been slow. There were stretches where I genuinely didn’t know if anyone was listening.

But the messages I’ve received from you, honestly, they’ve made every single hour worth it.

To have a platform where my story can reach someone and actually change something for them, that’s all I’ve ever wanted since losing my dad.

This community is something I do not take lightly.

Thank you. Genuinely. We’re just getting started 🤙


184
44
6 days ago

I used to think switching off meant falling behind or losing everything I’d worked so hard to build.

Two weeks driving across the bottom of Australia taught me the opposite.

Life offline is what fuels everything that happens online.

You don’t need to delete social media.
You don’t need to post every day.

Block out your weekends.
Go outside.
Come back with something worth saying.

Your story is what makes you worth listening to.


312
11
1 weeks ago


Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago


Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

Most nature brands know they have a story worth telling.

They just don’t know where to start.

This is where you start.

Nine questions that will change how you think about your brand and what you build next.


572
12
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

The art of building is very different from what you’re see online.

Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel.

I don’t want Hormozi’s schedule.
I want mastery and presence.

Hard work is required.
But this game is seasonal.

And the weekends are not for catching up.
They’re for living the life your brand is supposed to represent.


29.4K
184
1 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia?

‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road.

About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off.

🎥 Watch it now on YouTube


441
10
3 weeks ago

Make yap content it’s so easy, they said….

I’ve been doing this for hours and it’s only getting worse haha.

It’s a reminder that you only see the final product online and that you just have to keep practicing :/


104
12
3 weeks ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Stay and crumble or…

Go and heal.

Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers.

To watch the full film go to the link in my bio,

Cheers,
Tom 🫶🏻


231
8
1 months ago

Today marks another year around the sun for the beautiful Liv.

She’s the ray of light in my life and honestly, the person that’s grown me into the person I am now. I will be forever grateful to have her by my side.

These photos are a window into the life we’ve built together here in WA. The one we drove across the country to find.

I’m so proud of the woman she’s growing into.

Love you mi sol ❤️


328
10
1 months ago

Today marks another year around the sun for the beautiful Liv.

She’s the ray of light in my life and honestly, the person that’s grown me into the person I am now. I will be forever grateful to have her by my side.

These photos are a window into the life we’ve built together here in WA. The one we drove across the country to find.

I’m so proud of the woman she’s growing into.

Love you mi sol ❤️


328
10
1 months ago

Today marks another year around the sun for the beautiful Liv.

She’s the ray of light in my life and honestly, the person that’s grown me into the person I am now. I will be forever grateful to have her by my side.

These photos are a window into the life we’ve built together here in WA. The one we drove across the country to find.

I’m so proud of the woman she’s growing into.

Love you mi sol ❤️


328
10
1 months ago

Today marks another year around the sun for the beautiful Liv.

She’s the ray of light in my life and honestly, the person that’s grown me into the person I am now. I will be forever grateful to have her by my side.

These photos are a window into the life we’ve built together here in WA. The one we drove across the country to find.

I’m so proud of the woman she’s growing into.

Love you mi sol ❤️


328
10
1 months ago

Today marks another year around the sun for the beautiful Liv.

She’s the ray of light in my life and honestly, the person that’s grown me into the person I am now. I will be forever grateful to have her by my side.

These photos are a window into the life we’ve built together here in WA. The one we drove across the country to find.

I’m so proud of the woman she’s growing into.

Love you mi sol ❤️


328
10
1 months ago


Story Save - Best free tool for saving Stories, Reels, Photos, Videos, Highlights, IGTV to your phone.

Story-save.com is an intuitive online tool that enables users to download and save a variety of content, including stories, photos, videos, and IGTV materials, directly from Instagram. With Story-Save, you can not only easily download diverse content from Instagram but also view it at your convenience, even without internet access. This tool is perfect for those moments when you come across something interesting on Instagram and want to save it for later viewing. Use Story-Save to ensure you don't miss the chance to take your favorite Instagram moments with you!

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