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Jumping a bit late into the @logoarchive trend, but here are some logos and marks I've worked on over the last few years _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

Branding and logo design for Stregone Miami.
Drawing inspiration from New York visual culture and translating it into the essence of Miami, we built a series of elements that can expand and scale across all pieces, keeping it playful, recognizable, and consistent for the brand.

Here’s the process and final result. We went for a walk in New York and found reflective stickers on many buildings, which we used as part of the logo. Checked patterns in some vintage yellow cabs that are still around the city, and use them as the element that ties all pieces together.

A slice of New York in Miami _

With the 2026 World Cup approaching, I started imagining what bootleg souvenir merch would look like.

I came up with a few ideas that include the classic Panini logo mascot and the famous I ♥️ NY design, celebrating New York / New Jersey as one of the host cities 🏆⚽✨ _

With the 2026 World Cup approaching, I started imagining what bootleg souvenir merch would look like.

I came up with a few ideas that include the classic Panini logo mascot and the famous I ♥️ NY design, celebrating New York / New Jersey as one of the host cities 🏆⚽✨ _

With the 2026 World Cup approaching, I started imagining what bootleg souvenir merch would look like.

I came up with a few ideas that include the classic Panini logo mascot and the famous I ♥️ NY design, celebrating New York / New Jersey as one of the host cities 🏆⚽✨ _

With the 2026 World Cup approaching, I started imagining what bootleg souvenir merch would look like.

I came up with a few ideas that include the classic Panini logo mascot and the famous I ♥️ NY design, celebrating New York / New Jersey as one of the host cities 🏆⚽✨ _

With the 2026 World Cup approaching, I started imagining what bootleg souvenir merch would look like.

I came up with a few ideas that include the classic Panini logo mascot and the famous I ♥️ NY design, celebrating New York / New Jersey as one of the host cities 🏆⚽✨ _

With the 2026 World Cup approaching, I started imagining what bootleg souvenir merch would look like.

I came up with a few ideas that include the classic Panini logo mascot and the famous I ♥️ NY design, celebrating New York / New Jersey as one of the host cities 🏆⚽✨ _

With the 2026 World Cup approaching, I started imagining what bootleg souvenir merch would look like.

I came up with a few ideas that include the classic Panini logo mascot and the famous I ♥️ NY design, celebrating New York / New Jersey as one of the host cities 🏆⚽✨ _

Unboxing de mi primer diseño para @nikesportswear. Yo sigo sin poder creerlo ✨☁️

Link directo para comprar en mi bio _

Mis días siempre comienzan con la rutina de pasear an mis perros y tomarme un café, pero hoy se sintió diferente. La certeza de haber cumplido una meta que estuvo en mi mente por 20 años es una sensación que nunca había experimentado, and I love that. No puedo creer que hoy esa rutina incluyó ver mi diseño en el website oficia de Nike, una marca con la que me siento identificado desde niño y que siempre estuvo en mi top de proyectos ideales como creativo. Hoy es una realidad, está pasando y ¡NO LO PUEDO CREER! Que alguien me pellizque para ver si estoy despierto.

Hay mucha felicidad en mi, aprendiendo a recibir y apreciar el momento. Es el comienzo de lo mejor. Le di un abrazo a la versión de mi del 2003 que empezó a estudiar diseño proyectando que esto sucediera. Nadie se mantiene en el proceso tantos años sin la confianza ciega. Para otros era un imposible, para mí era la meta.

I FUCKING DID IT! _

T-Shirt design for Nike Sportswear Women’s.
I had the incredible opportunity to work with the team at Nike on creating a playful design for Summer 2026.

20 years ago, I was a design student starting my career with some freelance work. Since then, I’ve been dreaming about this project, and it is finally here! I’m so proud and happy ✨

“Progress Is The New Perfection” is now available at nike.com/womens _

T-Shirt design for Nike Sportswear Women’s.
I had the incredible opportunity to work with the team at Nike on creating a playful design for Summer 2026.

20 years ago, I was a design student starting my career with some freelance work. Since then, I’ve been dreaming about this project, and it is finally here! I’m so proud and happy ✨

“Progress Is The New Perfection” is now available at nike.com/womens _

T-Shirt design for Nike Sportswear Women’s.
I had the incredible opportunity to work with the team at Nike on creating a playful design for Summer 2026.

20 years ago, I was a design student starting my career with some freelance work. Since then, I’ve been dreaming about this project, and it is finally here! I’m so proud and happy ✨

“Progress Is The New Perfection” is now available at nike.com/womens _

T-Shirt design for Nike Sportswear Women’s.
I had the incredible opportunity to work with the team at Nike on creating a playful design for Summer 2026.

20 years ago, I was a design student starting my career with some freelance work. Since then, I’ve been dreaming about this project, and it is finally here! I’m so proud and happy ✨

“Progress Is The New Perfection” is now available at nike.com/womens _

T-Shirt design for Nike Sportswear Women’s.
I had the incredible opportunity to work with the team at Nike on creating a playful design for Summer 2026.

20 years ago, I was a design student starting my career with some freelance work. Since then, I’ve been dreaming about this project, and it is finally here! I’m so proud and happy ✨

“Progress Is The New Perfection” is now available at nike.com/womens _

T-Shirt design for Nike Sportswear Women’s.
I had the incredible opportunity to work with the team at Nike on creating a playful design for Summer 2026.

20 years ago, I was a design student starting my career with some freelance work. Since then, I’ve been dreaming about this project, and it is finally here! I’m so proud and happy ✨

“Progress Is The New Perfection” is now available at nike.com/womens _

A few months ago, I had the opportunity to work on this project for the release of the new Starbucks Protein option on their menu. Starbucks planned a brand activation during New York Fashion Week 2025, posting the three posters I designed throughout SoHo, along with two pieces of merch for the crew.

They shared their color palette & fonts, and gave us a couple of days to create some ideas.

It was surreal to see my work around New York City _

A few months ago, I had the opportunity to work on this project for the release of the new Starbucks Protein option on their menu. Starbucks planned a brand activation during New York Fashion Week 2025, posting the three posters I designed throughout SoHo, along with two pieces of merch for the crew.

They shared their color palette & fonts, and gave us a couple of days to create some ideas.

It was surreal to see my work around New York City _

A few months ago, I had the opportunity to work on this project for the release of the new Starbucks Protein option on their menu. Starbucks planned a brand activation during New York Fashion Week 2025, posting the three posters I designed throughout SoHo, along with two pieces of merch for the crew.

They shared their color palette & fonts, and gave us a couple of days to create some ideas.

It was surreal to see my work around New York City _

A few months ago, I had the opportunity to work on this project for the release of the new Starbucks Protein option on their menu. Starbucks planned a brand activation during New York Fashion Week 2025, posting the three posters I designed throughout SoHo, along with two pieces of merch for the crew.

They shared their color palette & fonts, and gave us a couple of days to create some ideas.

It was surreal to see my work around New York City _

A few months ago, I had the opportunity to work on this project for the release of the new Starbucks Protein option on their menu. Starbucks planned a brand activation during New York Fashion Week 2025, posting the three posters I designed throughout SoHo, along with two pieces of merch for the crew.

They shared their color palette & fonts, and gave us a couple of days to create some ideas.

It was surreal to see my work around New York City _

A few months ago, I had the opportunity to work on this project for the release of the new Starbucks Protein option on their menu. Starbucks planned a brand activation during New York Fashion Week 2025, posting the three posters I designed throughout SoHo, along with two pieces of merch for the crew.

They shared their color palette & fonts, and gave us a couple of days to create some ideas.

It was surreal to see my work around New York City _

Awake is one of my favorite local clothing brands here in New York. I woke up today thinking about their iconic logo; something always felt a bit off from a design standpoint. I looked closely, and I found a few inconsistencies in the letter’s weight, especially in the A and K. I’ve also noticed the arm on the K looks thicker than the rest of the swashes.

I wanted to see what a cleaner version would look like from my perspective. With all due respect, here is my updated logo for @awakenewyorkclothing

Shoutout to the legend @angelobaque 🏆✨ _

Awake is one of my favorite local clothing brands here in New York. I woke up today thinking about their iconic logo; something always felt a bit off from a design standpoint. I looked closely, and I found a few inconsistencies in the letter’s weight, especially in the A and K. I’ve also noticed the arm on the K looks thicker than the rest of the swashes.

I wanted to see what a cleaner version would look like from my perspective. With all due respect, here is my updated logo for @awakenewyorkclothing

Shoutout to the legend @angelobaque 🏆✨ _

Awake is one of my favorite local clothing brands here in New York. I woke up today thinking about their iconic logo; something always felt a bit off from a design standpoint. I looked closely, and I found a few inconsistencies in the letter’s weight, especially in the A and K. I’ve also noticed the arm on the K looks thicker than the rest of the swashes.

I wanted to see what a cleaner version would look like from my perspective. With all due respect, here is my updated logo for @awakenewyorkclothing

Shoutout to the legend @angelobaque 🏆✨ _

Awake is one of my favorite local clothing brands here in New York. I woke up today thinking about their iconic logo; something always felt a bit off from a design standpoint. I looked closely, and I found a few inconsistencies in the letter’s weight, especially in the A and K. I’ve also noticed the arm on the K looks thicker than the rest of the swashes.

I wanted to see what a cleaner version would look like from my perspective. With all due respect, here is my updated logo for @awakenewyorkclothing

Shoutout to the legend @angelobaque 🏆✨ _

Awake is one of my favorite local clothing brands here in New York. I woke up today thinking about their iconic logo; something always felt a bit off from a design standpoint. I looked closely, and I found a few inconsistencies in the letter’s weight, especially in the A and K. I’ve also noticed the arm on the K looks thicker than the rest of the swashes.

I wanted to see what a cleaner version would look like from my perspective. With all due respect, here is my updated logo for @awakenewyorkclothing

Shoutout to the legend @angelobaque 🏆✨ _

Awake is one of my favorite local clothing brands here in New York. I woke up today thinking about their iconic logo; something always felt a bit off from a design standpoint. I looked closely, and I found a few inconsistencies in the letter’s weight, especially in the A and K. I’ve also noticed the arm on the K looks thicker than the rest of the swashes.

I wanted to see what a cleaner version would look like from my perspective. With all due respect, here is my updated logo for @awakenewyorkclothing

Shoutout to the legend @angelobaque 🏆✨ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Free Spirits, el nuevo álbum de @ca7rielypacoamoroso ilustrado por mi 🧘🤍✨🕊️ _

Tengo un nuevo post en Cuchillo de Palo, mi Substack, donde escribo sobre creatividad, ideas aleatorias y recomendaciones. Esta semana les comparto tres factores que considero fundamentales para crear desde la autenticidad. La inteligencia artificial llegó para cuestionarnos como creativos, dándole un mayor peso al criterio y a la intuición.

Espero que puedan leerlo y darme su opinión. El link está en mi bio y en las historias _

Tengo un nuevo post en Cuchillo de Palo, mi Substack, donde escribo sobre creatividad, ideas aleatorias y recomendaciones. Esta semana les comparto tres factores que considero fundamentales para crear desde la autenticidad. La inteligencia artificial llegó para cuestionarnos como creativos, dándole un mayor peso al criterio y a la intuición.

Espero que puedan leerlo y darme su opinión. El link está en mi bio y en las historias _

Tengo un nuevo post en Cuchillo de Palo, mi Substack, donde escribo sobre creatividad, ideas aleatorias y recomendaciones. Esta semana les comparto tres factores que considero fundamentales para crear desde la autenticidad. La inteligencia artificial llegó para cuestionarnos como creativos, dándole un mayor peso al criterio y a la intuición.

Espero que puedan leerlo y darme su opinión. El link está en mi bio y en las historias _

Poster, flyers, and graphics for Miami Music Week 2026 at @danteshifi [Wynwood] _

Poster, flyers, and graphics for Miami Music Week 2026 at @danteshifi [Wynwood] _

Poster, flyers, and graphics for Miami Music Week 2026 at @danteshifi [Wynwood] _

Poster, flyers, and graphics for Miami Music Week 2026 at @danteshifi [Wynwood] _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _

Buenos Aires & Bariloche • Enero — Marzo, 2026

La energía más bonita y auténtica. Días llenos de amor, de no ver la hora y hacer sobremesa. No supe resumir otro mes y medio en Argentina sin tomarle fotos a momentos que nutrieran mi intuición de diseñador gráfico.

Nos vemos pronto ✨🇦🇷 _