NSSF - The Firearm Industry Trade Association
The Firearm Industry Trade Association 🇺🇸
Promoting, protecting and preserving hunting and the shooting sports.
Owner of @shotshow.

“Minnesota’s 2025–26 legislative session ended with antigun lawmakers failing to pass sweeping gun control measures.”
While the Senate advanced a broad package of proposals targeting commonly owned firearms, a tied House prevented many of those measures from moving forward.
Key efforts, including repealing the state’s firearm preemption law, did not gain the support needed to pass, maintaining consistency for lawful firearm owners and retailers across the state.
As lawmakers signal plans to revisit these issues in future sessions, the conversation around firearm policy, constitutional rights and public safety continues.
Get more details on the NSSF Blog (🔗 in bio).
#NSSF #2A #PublicPolicy

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Bullet Points roundup (5/18/26):
➤ NSSF Marketing & Leadership Summit Delivers Strong Engagement
➤ NSSF Funding Lawsuit Against Unconstitutional Virginia Gun Ban
➤ ATF Director Cekada Testifies on Importance of Protecting Firearm Trace Data
➤ DOJ Expands Lawsuit Against Washington D.C., Gun Ban to Include Suppressors
➤ and more.
Head to NSSF’s 🔗 in bio and subscribe 📧 for the latest updates and more in-depth stories. #NSSF #BulletPoints

Managing multiple retail shops becomes more effective when you have trusted peers who will challenge your perspective and share proven strategies.
Performance 20 Groups connect 8 to 10 non-competing owners with similar business models to meet regularly, compare benchmarks, share best practices and address operational challenges.
A skilled facilitator leads each group, ensuring meetings follow a structured agenda focused on practical improvements.
Many retailers and range owners have participated for over 15 years, crediting the group format as a key factor in sustained growth and profitability.
Learn more on the NSSF Blog linked in our bio. 🔗
#NSSF #Performance20Groups #Mentorship
Establishing a range or retail operation is too important to leave to trial and error.
The NSSF® equips members with practical tools that support proper setup from day one, aligned with legal requirements and industry best practices.
The @mission__94 Firearms Education Center is one example of what that support looks like in practice. 👌
During development, they used the NSSF’s 5-star range rating checklist to review key requirements, strengthen internal processes, and confirm the essentials were in place.
Membership reduces guesswork by providing proven guidance, clear checklists and industry support that helps you operate with confidence.
Learn how NSSF membership and First Shots® helped drive Mission94’s success – full story here:
➜ www.nssf.org/articles/first-shots-power-hitters-mission94-firearms-education-center/?hilite=Mission+94 / link in bio & story
#NSSF #FirstShots #ShootingRange

“NSSF®, The Firearm Industry Trade Association, is funding a lawsuit filed today against the Commonwealth of Virginia for violating both the U.S. Constitution and the Virginia Constitution.”
Virginia’s HB 217 / SB 749 bans the sale and transfer of commonly owned firearms, including Modern Sporting Rifles, standard capacity magazines and certain handguns and shotguns used for lawful purposes like self-defense and hunting.
The complaint argues the law’s broad definitions infringe on the rights of law-abiding citizens and conflict with Supreme Court precedent, including the Heller decision, which protects firearms in common use. It also raises concerns under the Bruen standard and the Virginia Constitution.
As the case moves forward, the legal challenge will focus on whether these restrictions align with constitutional protections.
Get more details on the NSSF Blog (🔗 in bio).
#NSSF #2A #SecondAmendment
Every firearm business runs influencer partnerships a little differently. The principles that make them work are pretty consistent. 🤝
In this NSSF Industry Insights interview, Tim Brandt of @murrayroadagency reveals what firearm retailers, ranges and brands are getting right (and wrong) when it comes to running influencer programs today.
Get the full breakdown:
➜ www.nssf.org/articles/influencer-marketing-firearm-industry-strategy / link in bio & story
#NSSF #MarketingTips #InfluencerMarketing

First Shots® gives ranges an easy way to welcome new shooters through a structured experience that helps build confidence from the start. 🎯
With support from NSSF®, host ranges receive tools to reach beginners, make a strong first impression and connect with their community.
One good example is the @waukeshagunclub in Wisconsin. They started an introductory clay targets class in 2025, and as local interest grew, it quickly became a regular monthly program.
Find out how First Shots turned interest into ongoing participation and why it could be a good option for your range:
➜ nssf.org/articles/first-shots-clay-targets-leads-to-new-opportunities-for-waukesha-gun-club / link in bio & story
#NSSF #FirstShots® #ShootingRanges

73% of African-American firearm owners rate initial mentorship as extremely or very important, highlighting the essential role of guided instruction in developing proper fundamentals.
Early support and instruction establish correct habits and techniques that enable long-term growth and advancement.
Visit the report landing page for more insights, to download the Black American Gun Owners Report and to explore the affiliated R3 communications toolkit. (🔗 in our bio)
#research #gunfacts #NSSF

A Maryland firearm retailer is challenging what it alleges is banking discrimination after payment services were abruptly terminated, citing the firearm industry as a “prohibited industry.”
The case comes as federal regulators, including the OCC, move to eliminate “reputational risk” as a factor in banking decisions and provide a pathway for businesses to document and report debanking practices.
NSSF continues to emphasize the importance of ensuring lawful firearm retailers have access to essential financial services and are not denied service based on political or ideological views.
Get more details on the NSSF Blog (🔗 in bio).
#NSSF #FairBanking #2A

AI is no longer just for tech companies.
This tool is already helping businesses make better decisions every day, and firearm retailers, ranges, and stores can use it in practical ways without the need for a big budget or special technical skills.
The main challenge with AI involves looking past the buzzwords and focusing on tools that truly help with operations, customer experience, and sales.
Head to the NSSF blog where we discuss four ways AI is showing up in retail: how it works, how AI-generated music can shape store atmosphere, how data can improve product placement and sales and which trends are worth watching next.
Link in bio. 🔗
#NSSF #ArtificialIntelligence #AIforRetail

Plenty of influencer campaigns fall apart before the first post even goes live. ⚠️
A short alignment check upfront saves a lot of cleanup later. 🧹
Tim Brandt of @murrayroadagency lays out the pre-launch checklist that keeps firearm retailers, ranges and brands aligned with their influencer partners from day one.
Get the full breakdown:
➜ www.nssf.org/articles/influencer-marketing-firearm-industry-strategy / link in bio & story
#NSSF #MarketingTips #InfluencerMarketing
Last chance! POMA Summit registration closes today. Don’t miss 3 full days of networking, learning and exclusive outdoor experiences—like the Range Experience. Send me a DM if you are interested.
Even if you can’t attend this year’s Summit, you can join POMA as a member.
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