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thatnewlabel

THAT NEW LABEL

All that’s colourful, sparkly & fluffy 🌈✨
Created by @ashleymaher_
Let’s create your Dreamcoat ☁️
Custom orders are open 🧚🏼
Payment plans available

1.8K
posts
5K
followers
29.3K
following

🩷 The ULTIMATE festival robe 🩷 My newest design which turns your sparkles into a FUNCTIONAL BAG with clips for your goodies 😈

Inspired by parties a long way away from camp & not wanting to commit to holding / wearing a coat the whole time. Here is the long video to show you how it works. I am SO PROUD of this. (Shorter vids incoming too!) PLEASE IGNORE HOW AWKWARD I AM! I hate being in front of the camera, but i knew I needed to show you how epic this, and run you through how it works 😘

Thankyou to my friends who have been keeping this under wraps for the best part of a year 🩷🩷🩷🩷 love you!

Can be made in any colour scheme your hearts desire and also my other styles too if this design isn’t for you 😉 I’m so excited about these 😍😍😍

#thatnewlabel #backpack #festivalfashion #boomfestival #burnerfashion #wearableart


14.8K
924
2 years ago


The perfect coat doesn’t exi— 😱

Custom unicorn patchwork for @onyasuze 😍🦄

Are you ready to create your dream coat? Customs to be finished for August booking up fast so get in touch asap xx Payment plans available with a 30% downpayment 😘

Lining sourced from the amazing @crealab108

#thatnewlabel #patchworkjacket #unicornart #festivalfashionstyle #wearableartwork #crealab108


1.1K
80
3 years ago

The perfect coat doesn’t exi— 😱

Custom unicorn patchwork for @onyasuze 😍🦄

Are you ready to create your dream coat? Customs to be finished for August booking up fast so get in touch asap xx Payment plans available with a 30% downpayment 😘

Lining sourced from the amazing @crealab108

#thatnewlabel #patchworkjacket #unicornart #festivalfashionstyle #wearableartwork #crealab108


1.1K
80
3 years ago

Have I convinced you I’m here to make your dream coat yet? ☁️✨

A moment for my most favourite creation yet.
Magical Avant Garden coat to match @basscoastfest’s theme… and I’m obsessed 😍

@snookie990 and I joked about sharing custody throughout the design process, but jokes aside I WISH I lived closer so I could 😂

Custom orders are open. Fill out the form in my bio to get started 🌸🍄🌿🦋 Payment plans available with a 30% downpayment, then fortnightly payments after. Let’s make magic ✨

#thatnewlabel #avantgarde #basscoast #bespokejacket #wearableart #festivaloutfits #customjackets


2.6K
134
2 years ago

Pinch me moment 🥹 @barkaa__ wearing the ‘ULUPNA’ coat I created in collaboration with Yettica (@anastasiakeshan) for the finale of the Reclamation runway by @first.nations.fashion.design

Created in memory of Yorta Yorta Winyarr Gloria Lexi Matthews (Nee Charles Ferguson) - Big Nan, Yettica. This collaboration between Yorta Yorta Winyarr Anastasia Keshan and Ashley Maher was created to honour the legacy of Anastasia’s Great Grandmother and her connection to Ulupna. Ulupna translates to “Strong Woman” in the Yorta Yorta language. It tells a scared story of the creation of Country. The Barmah-Millewa Wetlands that surround Ulupna Island contain the biggest River Red Gum forest in the Country and an ecosystem that is still thriving over 65,000 years after the Dunggudja nanit (Bangarang name for great earthquake) that created an inland delta, in turn creating the forest and wetlands. Featuring sacred Totems of the Yorta Yorta peoples that still inhabit the Dungala and its surrounds today, it is the perfect homage to a Blak Matriarch and the Country that raised her

@lucasdawsonphotography & @wendellt — Photography
@first.nations.fashion.design
@isabellaschimid (makeup director)
@theordinary (skincare sponsor)
@merit (makeup sponsor)
@djahmuhair (BARKAA’s hair)
@hanniecooper (stylist director)
@koby.dulac (stylist assistant)
@russhmagazine (creative partners)
@mf_pr (boss man) 😆
@artspacesydney (location)


628
78
1 weeks ago

Pinch me moment 🥹 @barkaa__ wearing the ‘ULUPNA’ coat I created in collaboration with Yettica (@anastasiakeshan) for the finale of the Reclamation runway by @first.nations.fashion.design

Created in memory of Yorta Yorta Winyarr Gloria Lexi Matthews (Nee Charles Ferguson) - Big Nan, Yettica. This collaboration between Yorta Yorta Winyarr Anastasia Keshan and Ashley Maher was created to honour the legacy of Anastasia’s Great Grandmother and her connection to Ulupna. Ulupna translates to “Strong Woman” in the Yorta Yorta language. It tells a scared story of the creation of Country. The Barmah-Millewa Wetlands that surround Ulupna Island contain the biggest River Red Gum forest in the Country and an ecosystem that is still thriving over 65,000 years after the Dunggudja nanit (Bangarang name for great earthquake) that created an inland delta, in turn creating the forest and wetlands. Featuring sacred Totems of the Yorta Yorta peoples that still inhabit the Dungala and its surrounds today, it is the perfect homage to a Blak Matriarch and the Country that raised her

@lucasdawsonphotography & @wendellt — Photography
@first.nations.fashion.design
@isabellaschimid (makeup director)
@theordinary (skincare sponsor)
@merit (makeup sponsor)
@djahmuhair (BARKAA’s hair)
@hanniecooper (stylist director)
@koby.dulac (stylist assistant)
@russhmagazine (creative partners)
@mf_pr (boss man) 😆
@artspacesydney (location)


628
78
1 weeks ago

Pinch me moment 🥹 @barkaa__ wearing the ‘ULUPNA’ coat I created in collaboration with Yettica (@anastasiakeshan) for the finale of the Reclamation runway by @first.nations.fashion.design

Created in memory of Yorta Yorta Winyarr Gloria Lexi Matthews (Nee Charles Ferguson) - Big Nan, Yettica. This collaboration between Yorta Yorta Winyarr Anastasia Keshan and Ashley Maher was created to honour the legacy of Anastasia’s Great Grandmother and her connection to Ulupna. Ulupna translates to “Strong Woman” in the Yorta Yorta language. It tells a scared story of the creation of Country. The Barmah-Millewa Wetlands that surround Ulupna Island contain the biggest River Red Gum forest in the Country and an ecosystem that is still thriving over 65,000 years after the Dunggudja nanit (Bangarang name for great earthquake) that created an inland delta, in turn creating the forest and wetlands. Featuring sacred Totems of the Yorta Yorta peoples that still inhabit the Dungala and its surrounds today, it is the perfect homage to a Blak Matriarch and the Country that raised her

@lucasdawsonphotography & @wendellt — Photography
@first.nations.fashion.design
@isabellaschimid (makeup director)
@theordinary (skincare sponsor)
@merit (makeup sponsor)
@djahmuhair (BARKAA’s hair)
@hanniecooper (stylist director)
@koby.dulac (stylist assistant)
@russhmagazine (creative partners)
@mf_pr (boss man) 😆
@artspacesydney (location)


628
78
1 weeks ago

Pinch me moment 🥹 @barkaa__ wearing the ‘ULUPNA’ coat I created in collaboration with Yettica (@anastasiakeshan) for the finale of the Reclamation runway by @first.nations.fashion.design

Created in memory of Yorta Yorta Winyarr Gloria Lexi Matthews (Nee Charles Ferguson) - Big Nan, Yettica. This collaboration between Yorta Yorta Winyarr Anastasia Keshan and Ashley Maher was created to honour the legacy of Anastasia’s Great Grandmother and her connection to Ulupna. Ulupna translates to “Strong Woman” in the Yorta Yorta language. It tells a scared story of the creation of Country. The Barmah-Millewa Wetlands that surround Ulupna Island contain the biggest River Red Gum forest in the Country and an ecosystem that is still thriving over 65,000 years after the Dunggudja nanit (Bangarang name for great earthquake) that created an inland delta, in turn creating the forest and wetlands. Featuring sacred Totems of the Yorta Yorta peoples that still inhabit the Dungala and its surrounds today, it is the perfect homage to a Blak Matriarch and the Country that raised her

@lucasdawsonphotography & @wendellt — Photography
@first.nations.fashion.design
@isabellaschimid (makeup director)
@theordinary (skincare sponsor)
@merit (makeup sponsor)
@djahmuhair (BARKAA’s hair)
@hanniecooper (stylist director)
@koby.dulac (stylist assistant)
@russhmagazine (creative partners)
@mf_pr (boss man) 😆
@artspacesydney (location)


628
78
1 weeks ago


Pinch me moment 🥹 @barkaa__ wearing the ‘ULUPNA’ coat I created in collaboration with Yettica (@anastasiakeshan) for the finale of the Reclamation runway by @first.nations.fashion.design

Created in memory of Yorta Yorta Winyarr Gloria Lexi Matthews (Nee Charles Ferguson) - Big Nan, Yettica. This collaboration between Yorta Yorta Winyarr Anastasia Keshan and Ashley Maher was created to honour the legacy of Anastasia’s Great Grandmother and her connection to Ulupna. Ulupna translates to “Strong Woman” in the Yorta Yorta language. It tells a scared story of the creation of Country. The Barmah-Millewa Wetlands that surround Ulupna Island contain the biggest River Red Gum forest in the Country and an ecosystem that is still thriving over 65,000 years after the Dunggudja nanit (Bangarang name for great earthquake) that created an inland delta, in turn creating the forest and wetlands. Featuring sacred Totems of the Yorta Yorta peoples that still inhabit the Dungala and its surrounds today, it is the perfect homage to a Blak Matriarch and the Country that raised her

@lucasdawsonphotography & @wendellt — Photography
@first.nations.fashion.design
@isabellaschimid (makeup director)
@theordinary (skincare sponsor)
@merit (makeup sponsor)
@djahmuhair (BARKAA’s hair)
@hanniecooper (stylist director)
@koby.dulac (stylist assistant)
@russhmagazine (creative partners)
@mf_pr (boss man) 😆
@artspacesydney (location)


628
78
1 weeks ago

I don’t usually post progress pics in the feed, but when the sleeves are this good I’ll make an exception 🥵

Huge oversized pixie sleeves, with hand drawn curvy patchwork. No 2 sections are the same. (Internally SCREAMING with excitement to finish this one into the most epic pixie coat evaaaaaa

The best part is I get to give it to @enchantedwings.co in person next week🦋🍁🍃 it’s going to be so magical 🥹

Eeeeeek - back to the machine I go xxx

#customjackets #wearableart #pixie #forestfairy #fyp


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19
1 weeks ago

I don’t usually post progress pics in the feed, but when the sleeves are this good I’ll make an exception 🥵

Huge oversized pixie sleeves, with hand drawn curvy patchwork. No 2 sections are the same. (Internally SCREAMING with excitement to finish this one into the most epic pixie coat evaaaaaa

The best part is I get to give it to @enchantedwings.co in person next week🦋🍁🍃 it’s going to be so magical 🥹

Eeeeeek - back to the machine I go xxx

#customjackets #wearableart #pixie #forestfairy #fyp


101
19
1 weeks ago

New favourite unlocked ⛓️⛓️‍💥 The sexiest leopard baddie for @zen_inked_artistry. Beyondddddd obsessed. I’m LOVNG playing with neutrals. That Dreamcoat in your wardrobe you can wear over and over and overrrrrrr. 🐆 🤎

Wanted to do a photoshoot in it but I needed to wash my hair and the post office doesn’t wait for nobody…

#leopardcoat #customjacket #customcoat #bespokejacket #thatnewlabel


2.3K
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1 weeks ago

Roll call for LIB ✨⚡️🔥
It’s coming up so so soon! Who do I get to meet there this year?

A little appreciation post for one of my first LED pieces which debuted there last year, and a reminder she needs a dry clean before going back 🤣

#lib #lightninginabottle #festivaloutfits #patchworkjacket #fashionisart


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2 weeks ago

Autumnal tones for Autumn. Groundbreaking. That’s all 🍂🍁🍃

But in all seriousness these earthy tones have me in a chokehold in the best way.

Ready to ship, dropping online soon, or DM me to enquire if you can’t wait xxx

#thatnewlabel #customcoat #customjacket #wearableart #patchworkjacket


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2 weeks ago

FULL COAT REVEAL 🌈🍄🪬✨
Cover pic tells 1000 words on how relieved I was to finish this one. 🤣

I learnt a LOT while working on this one, especially how much extra time it takes to make all the extra elements glowwwww. Definitely overtook the tigers for the most elaborate piece I’ve ever created 😅

HOW DID I FORGET TO MENTION THE REMOVABLE EARS?!

So proud of this finished piece 🥹

(Sold) custom for @understandig 🥰

#thatnewlabel #festivalfashion #ledart #customjacket #customcoat


1.2K
137
3 weeks ago


My most recent masterpiece for @understandig 🌈🪬🍄
A micro sized patchwork in the full rainbow spectrum, pixie hood, LED trims, mushies, hamsas hand, and moon-phase, 13 tones of fur, magnetic closures, pom poms, rhinestones, stars, custom printed velvet lining, removable straps and ears & IT TURNS INTO A BAG.

This is by far my most elaborate creation yet, and seeing their messages yesterday when they received it made me happy dance all morning around my apartment.

Thank-you for choosing me to create your Dreamcoat, and to those still waiting, I’m chained to the machine and making great progress on them 😘

#technicolourdreamcoat #technicolourcrafters #psychedelicartwork #ledart #thatnewlabel


166
22
3 weeks ago

My most recent masterpiece for @understandig 🌈🪬🍄
A micro sized patchwork in the full rainbow spectrum, pixie hood, LED trims, mushies, hamsas hand, and moon-phase, 13 tones of fur, magnetic closures, pom poms, rhinestones, stars, custom printed velvet lining, removable straps and ears & IT TURNS INTO A BAG.

This is by far my most elaborate creation yet, and seeing their messages yesterday when they received it made me happy dance all morning around my apartment.

Thank-you for choosing me to create your Dreamcoat, and to those still waiting, I’m chained to the machine and making great progress on them 😘

#technicolourdreamcoat #technicolourcrafters #psychedelicartwork #ledart #thatnewlabel


166
22
3 weeks ago

My most recent masterpiece for @understandig 🌈🪬🍄
A micro sized patchwork in the full rainbow spectrum, pixie hood, LED trims, mushies, hamsas hand, and moon-phase, 13 tones of fur, magnetic closures, pom poms, rhinestones, stars, custom printed velvet lining, removable straps and ears & IT TURNS INTO A BAG.

This is by far my most elaborate creation yet, and seeing their messages yesterday when they received it made me happy dance all morning around my apartment.

Thank-you for choosing me to create your Dreamcoat, and to those still waiting, I’m chained to the machine and making great progress on them 😘

#technicolourdreamcoat #technicolourcrafters #psychedelicartwork #ledart #thatnewlabel


166
22
3 weeks ago

My most recent masterpiece for @understandig 🌈🪬🍄
A micro sized patchwork in the full rainbow spectrum, pixie hood, LED trims, mushies, hamsas hand, and moon-phase, 13 tones of fur, magnetic closures, pom poms, rhinestones, stars, custom printed velvet lining, removable straps and ears & IT TURNS INTO A BAG.

This is by far my most elaborate creation yet, and seeing their messages yesterday when they received it made me happy dance all morning around my apartment.

Thank-you for choosing me to create your Dreamcoat, and to those still waiting, I’m chained to the machine and making great progress on them 😘

#technicolourdreamcoat #technicolourcrafters #psychedelicartwork #ledart #thatnewlabel


166
22
3 weeks ago

My most recent masterpiece for @understandig 🌈🪬🍄
A micro sized patchwork in the full rainbow spectrum, pixie hood, LED trims, mushies, hamsas hand, and moon-phase, 13 tones of fur, magnetic closures, pom poms, rhinestones, stars, custom printed velvet lining, removable straps and ears & IT TURNS INTO A BAG.

This is by far my most elaborate creation yet, and seeing their messages yesterday when they received it made me happy dance all morning around my apartment.

Thank-you for choosing me to create your Dreamcoat, and to those still waiting, I’m chained to the machine and making great progress on them 😘

#technicolourdreamcoat #technicolourcrafters #psychedelicartwork #ledart #thatnewlabel


166
22
3 weeks ago

Throwback to 5 years (almost to the day) of when we launched our Disco Kitty.

Still 5 years on its one of your favourites and I totally get why 🤎🐆

#thatnewlabel #raveclothing #raveclothes #holographic #leopardcoat


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15
3 weeks ago


Throwback to 2019 💛 Friends were all commissioning their first pieces, and my friend Dwayno would keep us safe between the flags at parties 🚩🚩

#thatnewlabel #lifeguards #customjackets #sequinjacket #ravewear


64
10
3 weeks ago

Throwback to 2019 💛 Friends were all commissioning their first pieces, and my friend Dwayno would keep us safe between the flags at parties 🚩🚩

#thatnewlabel #lifeguards #customjackets #sequinjacket #ravewear


64
10
3 weeks ago

Throwback to 2019 💛 Friends were all commissioning their first pieces, and my friend Dwayno would keep us safe between the flags at parties 🚩🚩

#thatnewlabel #lifeguards #customjackets #sequinjacket #ravewear


64
10
3 weeks ago


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