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What makes Iceland unforgettable isn’t just the views — it’s the life that thrives there. Tourism is the country’s largest industry, built on a reputation for wild, untamed, and untouched beauty. But that beauty is under threat. 🌄

Sea‑cage salmon farms pollute coastal waters and disrupt marine life, putting wild Atlantic salmon, a keystone species, at risk. And when wild salmon struggle, the ripple effects go far beyond the fjords. 🌊

You can help change this. Sign the petition 🔗 link in bio.

Take ocean-farmed salmon Off The Table, hallelujah​!

Advocating for a world where wild Atlantic salmon and our oceans are thriving. 🤞 🙏

The Trump administration is keen to do to fish what has been done to chickens – mass-produce them on an industrial scale to accelerate the US’s output of seafood. But this may come at a hefty cost to the environment and to the fish themselves, as a new undercover video at one of the country’s leading fish farms has highlighted.

The covert video taken by the Animal Outlook activist group shows staff at the Cooke Aquaculture salmon hatchery in Bingham, Maine, clubbing fish with metal poles, aiming kicks at them as they writhe on the ground and in one instance cutting into a living fish. Deformities and fungal infections were also prevalent in the fish, according to Animal Outlook.

Mass production thrives on one thing: mass consumption. And we have the power to help stop this simply by changing our eating habits.

Read the full article. Link in bio.

The @scaleofchange film tour brings together a striking collection of films that blend conservation, adventure, and human connection — reminding us what’s at stake, and what’s ours to protect. 🌎🎥 🌄​

Presented by @hooke.ca and @asfsalmon in collaboration with @looptackle.​

Catch a screening (or host one). Link in bio. 🔗

The @scaleofchange film tour brings together a striking collection of films that blend conservation, adventure, and human connection — reminding us what’s at stake, and what’s ours to protect. 🌎🎥 🌄​

Presented by @hooke.ca and @asfsalmon in collaboration with @looptackle.​

Catch a screening (or host one). Link in bio. 🔗

The @scaleofchange film tour brings together a striking collection of films that blend conservation, adventure, and human connection — reminding us what’s at stake, and what’s ours to protect. 🌎🎥 🌄​

Presented by @hooke.ca and @asfsalmon in collaboration with @looptackle.​

Catch a screening (or host one). Link in bio. 🔗

The @scaleofchange film tour brings together a striking collection of films that blend conservation, adventure, and human connection — reminding us what’s at stake, and what’s ours to protect. 🌎🎥 🌄​

Presented by @hooke.ca and @asfsalmon in collaboration with @looptackle.​

Catch a screening (or host one). Link in bio. 🔗

🇮🇸 A Reykjavík stat we love: ​👏 29 restaurants there have officially joined Off The Table.​

That’s a win for Iceland’s precious marine ecosystems that wild Atlantic salmon and their friends, the iconic puffins, depend on. ​

Sea cage salmon farms threaten the coastal waters, pristine fjords, and natural beauty that puffins (and all of us) hold dear. So, Iceland’s puffins are taking a stand and backing restaurants that are, too.​

🪶 Learn how @IcelandPuffins are standing up for wild Atlantic salmon (link in bio).​

🍽 And find an Off The Table restaurant near you at OffTheTable.org

New research shows Norwegian fish farms produce waste equivalent to raw sewage from tens of millions of people each year❗️

This waste mostly consists of uneaten feed and fish poop that builds up, causing harmful algal blooms that drain oxygen from the water. This can leave fish and other marine life without enough oxygen. 🦠💩🤢

Not exactly the pristine fjord image people picture. Read the full article 🔗 link in bio.

The numbers coming out of Tasmania tell a tragic story: 4 million farmed salmon died prematurely there in 2025. It’s a stark reminder that over-crowded sea‑cage conditions can create ideal environments for disease and parasites.​

Our oceans and our plates deserve better. Let’s take ocean-farmed salmon Off The Table. Read the full article and sign the pledge at OffTheTable.org.

The numbers coming out of Tasmania tell a tragic story: 4 million farmed salmon died prematurely there in 2025. It’s a stark reminder that over-crowded sea‑cage conditions can create ideal environments for disease and parasites.​

Our oceans and our plates deserve better. Let’s take ocean-farmed salmon Off The Table. Read the full article and sign the pledge at OffTheTable.org.

The numbers coming out of Tasmania tell a tragic story: 4 million farmed salmon died prematurely there in 2025. It’s a stark reminder that over-crowded sea‑cage conditions can create ideal environments for disease and parasites.​

Our oceans and our plates deserve better. Let’s take ocean-farmed salmon Off The Table. Read the full article and sign the pledge at OffTheTable.org.

Find restaurants around the world that have committed to keeping ocean-farmed salmon Off The Table. 🍽️ Browse, book a reservation, and feel good about what’s on your plate. Small choices add up, especially when we make them together. 🐟🐟 Link in bio 🔗

Wild Atlantic salmon are irreplaceable. When they migrate from river to ocean and back again, they move vital nutrients and minerals between the two. 🌊 Being a keystone species, many other species of animals and plants depend on them to survive. Their lifecycle directly supports three of Earth’s major ecosystems: freshwater (rivers and streams), marine (the ocean), and terrestrial ecosystems. 🌳 Wild Atlantic salmon are also endangered, and sea cage salmon farms are a leading cause of their 70% decline since the 1970s. 🌎

On this Earth Day, and every day, take ocean-farmed salmon Off The Table.

Spring cleaning isn’t just for closets. 🧹🌸 This season, take a second look at what’s on your plate and consider leaving ocean-farmed salmon off it. 🌊✨ Sign the pledge. Link in bio. 🔗

When it comes to dinner 🍽️ we suggest avoiding grey areas. Like ocean-farmed salmon. Most of what’s sold in stores is ocean-farmed — and it isn't naturally pink. It's actually grey, then fed added astaxanthin (typically synthetic) to mimic the color wild salmon get naturally from shrimp and krill.

Once the rose-tinted glasses come off, it’s hard to unsee the truth. 🤓 So, sign the pledge to take ocean-farmed salmon Off The Table. Link in bio 🔗

Most restaurants still serve ocean-farmed salmon. But a quick, polite conversation with your server can go a long way in helping make a better choice for your meal — and the planet. 🍽️ 🌎

Navigate murky menu waters with our step-by-step guide. Link in bio. 🔗