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We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

We bring the bacon home so you don’t have to. Here’s a little identity for @bendito.mockup design challenge! At The Bacons they have the fries, the burgers, the drinks, and of course the bacon.

Mockups: @bendito.mockup & @format.mockups

Typefaces: @pangram.pangram

#winpscmockups

This poster is a visualization of the ideas and statements made in Earnest Elmo Calkins’s “What Consumer Engineering Really Is.” Throughout the article, Calkins mentions several material items that are either considered goods that we use or goods that are used up. For example, soda crackers and toothpaste are items that we use up, and cars, safety razors, typewriters, and fountain pens are items that we use.

Consumer engineering, at its core, works to drive the overconsumption of goods. In his book, Calkins suggests that adapting goods to consumer desires and promoting “artificial obsolescence” (making products obsolete to encourage buying new ones) are crucial strategies for economic well-being. Being that this article was written in the 1930s, I find it extremely interesting that almost all of the “items that we use” displayed in my poster have now been converted to “items that we use up.” For example, instead of safety razors we have disposable razors. Instead of refillable fountain pens, we have pens that run out of ink and throw away. As stated in one of the quotes included in my poster, “Consumer engineering does not end until we can consume all we can make.”

While consumer engineering has come a long way since the writing of this article, we are still seeing developments today in items becoming increasingly disposable. When people say ‘things just aren’t built to last like they used to,’ they are correct, and it is because this is exactly what consumer engineering is. In a world where even seemingly essential items are engineered for disposability, questioning the possibility of conscious consumption within the confines of rampant capitalism becomes not just a concern but a challenging reality. The intentional design choices driving overconsumption raise compelling questions about the viability of achieving sustainability in a system that thrives on disposable, short-lived products.

Mockup by @bendito.mockup

This poster is a visualization of the ideas and statements made in Earnest Elmo Calkins’s “What Consumer Engineering Really Is.” Throughout the article, Calkins mentions several material items that are either considered goods that we use or goods that are used up. For example, soda crackers and toothpaste are items that we use up, and cars, safety razors, typewriters, and fountain pens are items that we use.

Consumer engineering, at its core, works to drive the overconsumption of goods. In his book, Calkins suggests that adapting goods to consumer desires and promoting “artificial obsolescence” (making products obsolete to encourage buying new ones) are crucial strategies for economic well-being. Being that this article was written in the 1930s, I find it extremely interesting that almost all of the “items that we use” displayed in my poster have now been converted to “items that we use up.” For example, instead of safety razors we have disposable razors. Instead of refillable fountain pens, we have pens that run out of ink and throw away. As stated in one of the quotes included in my poster, “Consumer engineering does not end until we can consume all we can make.”

While consumer engineering has come a long way since the writing of this article, we are still seeing developments today in items becoming increasingly disposable. When people say ‘things just aren’t built to last like they used to,’ they are correct, and it is because this is exactly what consumer engineering is. In a world where even seemingly essential items are engineered for disposability, questioning the possibility of conscious consumption within the confines of rampant capitalism becomes not just a concern but a challenging reality. The intentional design choices driving overconsumption raise compelling questions about the viability of achieving sustainability in a system that thrives on disposable, short-lived products.

Mockup by @bendito.mockup

I don’t normally post much on here but I’m pretty happy with how this project turned out so I thought what the hay I might as well share.

Over the past couple months I’ve been working on building out a brand identity for a conceptualized agriculture festival.

The brands mission is to connect Toronto’s urban community with local farmers, chefs and restaurants. The festival exists to celebrate the importance of building strong connections with where, how, and who we source our food from.

I wanted to take the festivals visual identity in a direction that felt different than other farmer’s markets and agriculture festivals. I wanted to focus on using imagery and typography in a way that bridges the gap for our urban communities and local farmers.

I wanted to embrace the significance of detail, and to do that I curated a collection of high-quality detailed images of various foods that will be offered at the festival. These images act as a visual aid in communicating not only the quality and freshness of the food offerings but that also tell a story of creating up-close connections with those that bring food to our tables.

Mockups are from @mockup.maison and @bendito.mockup

I don’t normally post much on here but I’m pretty happy with how this project turned out so I thought what the hay I might as well share.

Over the past couple months I’ve been working on building out a brand identity for a conceptualized agriculture festival.

The brands mission is to connect Toronto’s urban community with local farmers, chefs and restaurants. The festival exists to celebrate the importance of building strong connections with where, how, and who we source our food from.

I wanted to take the festivals visual identity in a direction that felt different than other farmer’s markets and agriculture festivals. I wanted to focus on using imagery and typography in a way that bridges the gap for our urban communities and local farmers.

I wanted to embrace the significance of detail, and to do that I curated a collection of high-quality detailed images of various foods that will be offered at the festival. These images act as a visual aid in communicating not only the quality and freshness of the food offerings but that also tell a story of creating up-close connections with those that bring food to our tables.

Mockups are from @mockup.maison and @bendito.mockup

I don’t normally post much on here but I’m pretty happy with how this project turned out so I thought what the hay I might as well share.

Over the past couple months I’ve been working on building out a brand identity for a conceptualized agriculture festival.

The brands mission is to connect Toronto’s urban community with local farmers, chefs and restaurants. The festival exists to celebrate the importance of building strong connections with where, how, and who we source our food from.

I wanted to take the festivals visual identity in a direction that felt different than other farmer’s markets and agriculture festivals. I wanted to focus on using imagery and typography in a way that bridges the gap for our urban communities and local farmers.

I wanted to embrace the significance of detail, and to do that I curated a collection of high-quality detailed images of various foods that will be offered at the festival. These images act as a visual aid in communicating not only the quality and freshness of the food offerings but that also tell a story of creating up-close connections with those that bring food to our tables.

Mockups are from @mockup.maison and @bendito.mockup

I don’t normally post much on here but I’m pretty happy with how this project turned out so I thought what the hay I might as well share.

Over the past couple months I’ve been working on building out a brand identity for a conceptualized agriculture festival.

The brands mission is to connect Toronto’s urban community with local farmers, chefs and restaurants. The festival exists to celebrate the importance of building strong connections with where, how, and who we source our food from.

I wanted to take the festivals visual identity in a direction that felt different than other farmer’s markets and agriculture festivals. I wanted to focus on using imagery and typography in a way that bridges the gap for our urban communities and local farmers.

I wanted to embrace the significance of detail, and to do that I curated a collection of high-quality detailed images of various foods that will be offered at the festival. These images act as a visual aid in communicating not only the quality and freshness of the food offerings but that also tell a story of creating up-close connections with those that bring food to our tables.

Mockups are from @mockup.maison and @bendito.mockup