Sohrab sam
Berlin-based interdisciplinary designer. Ai visual artist at @zalando ,Collaborate in @timelab.slowfuture and Teach at @ue.germany

Living in/on is an AI real-time generative carpet that breathes life into fading memories through 1,200 AI-crafted images inspired by family albums and everyday practices on carpet.
Share and support if you can :)
Read more: https://sohrabsam.xyz/living_in_on/
#persiancarpets #persian #newmediaart #digitalart @touchdesigner#nft#berlinartist#art #generativeart
Living in/on is an AI real-time generative carpet that breathes life into fading memories through 1,200 AI-crafted images inspired by family albums and everyday practices on carpet.
Share and support if you can :)
Read more: https://sohrabsam.xyz/living_in_on/
#persiancarpets #persian #newmediaart #digitalart @touchdesigner#nft#berlinartist#art #generativeart
MQG-II is an interactive gesture-control digital window display that allows customers to interact with jewelry pieces in a new and engaging way, before entering the shop. By simply waving their hands, customers can control the pose of the digital mannequin and see jewelry pieces from different angles. This is perfect for getting a close-up look at intricate details or trying on different jewelry combinations.
© Sohrab Samsam 2023
All rights reserved.
PS: I am open to collaborations with brands who are interested in using MQG-II. DM me! :)
#jewelry #fashion #technology #innovation #design #newmedia #mediaart #retaildesign #windowdisplay #interactiondesign #touchdesigner #fashiondesign #jewelrydesign #retailstore ##goodadsmatter #brand
"Tama. Sha" is a digital sculpture based on one of the most famous Persian miniatures, changes in response to the quality of the audience's look, and generates an individual sculpture for each audience. Gazing time, movement of eyes, and the subject you are looking at in the painting generates a unique sculpture.
Two days are remaining of The lab exhibition, Today and tomorrow (24 and 25th June) at the Wasserpeicher with artists @samanthatiussi@meridityman @abuntantscreenlight @arthurdbrt@gessorgrrb @chloebellange.art @ichieh_tsai @_losotres_ @j.c_duarte @amauddenzler @_.vanta._ @aronottignonofficial @helinulas@antoonfilatov @ginalololo @chaton_saton @harshinijk_ @else.schers @baharanegh@latinx_cyborg
@automaton.lab
Check out our event page: http://two.automatonlab.xyz/
Get your tickets here: https://www.eventbrite.com/e/the-lab-tickets-359727904847
#Persianart #touchdesigner @touchdesigner #mniature #art #intractive #newmedia @berlinartweek #screen #projection #landscape #digitalart #performance @ue.germany #exhibition #berlin #persianpainting #audiovisual #shahnameh #dream #digitalsculpture #eye #eyetracking

Sound as Space
Digital Environments Mini Project Presentations in Studio 2. @ue.germany
Our 2nd semester students explore a new experimental setup for a collective VR experience, combining VR headsets with a shared spatial sound environment in the room instead of individual headphones.
Lecturers:
@baselnaouri & @sohrab_sam @timelab.slowfuture
#newmediadesign #vr #spatialsound #digitalenvironments

Sound as Space
Digital Environments Mini Project Presentations in Studio 2. @ue.germany
Our 2nd semester students explore a new experimental setup for a collective VR experience, combining VR headsets with a shared spatial sound environment in the room instead of individual headphones.
Lecturers:
@baselnaouri & @sohrab_sam @timelab.slowfuture
#newmediadesign #vr #spatialsound #digitalenvironments

Sound as Space
Digital Environments Mini Project Presentations in Studio 2. @ue.germany
Our 2nd semester students explore a new experimental setup for a collective VR experience, combining VR headsets with a shared spatial sound environment in the room instead of individual headphones.
Lecturers:
@baselnaouri & @sohrab_sam @timelab.slowfuture
#newmediadesign #vr #spatialsound #digitalenvironments
Sound as Space
Digital Environments Mini Project Presentations in Studio 2. @ue.germany
Our 2nd semester students explore a new experimental setup for a collective VR experience, combining VR headsets with a shared spatial sound environment in the room instead of individual headphones.
Lecturers:
@baselnaouri & @sohrab_sam @timelab.slowfuture
#newmediadesign #vr #spatialsound #digitalenvironments
Sound as Space
Digital Environments Mini Project Presentations in Studio 2. @ue.germany
Our 2nd semester students explore a new experimental setup for a collective VR experience, combining VR headsets with a shared spatial sound environment in the room instead of individual headphones.
Lecturers:
@baselnaouri & @sohrab_sam @timelab.slowfuture
#newmediadesign #vr #spatialsound #digitalenvironments
Sound as Space
Digital Environments Mini Project Presentations in Studio 2. @ue.germany
Our 2nd semester students explore a new experimental setup for a collective VR experience, combining VR headsets with a shared spatial sound environment in the room instead of individual headphones.
Lecturers:
@baselnaouri & @sohrab_sam @timelab.slowfuture
#newmediadesign #vr #spatialsound #digitalenvironments

@sohrab_sam is an interdisciplinary artist and designer based in Berlin, Germany. With a foundational background in Architectural Engineering and a Master’s in New Media Design, his expertise spans digital and spatial media design. Proficient in initiating and executing creative projects across diverse mediums, Sohrab leverages advanced technical tools and software to develop influential digital installations, AI-driven content, motion design, and virtual reality experiences.
@sohrab_sam is an interdisciplinary artist and designer based in Berlin, Germany. With a foundational background in Architectural Engineering and a Master’s in New Media Design, his expertise spans digital and spatial media design. Proficient in initiating and executing creative projects across diverse mediums, Sohrab leverages advanced technical tools and software to develop influential digital installations, AI-driven content, motion design, and virtual reality experiences.
In a brief ceasefire, in the middle of all this chaos, I found a moment to turn 29. It’s a strange feeling celebrating at this time. But at the same time, I feel incredibly lucky to have you all around me. You made this moment feel warm, real, and somehow whole. Finally feels like home again.
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𝐓𝐡𝐞 𝐍𝐨𝐫𝐭𝐡 𝐟𝐚𝐜𝐞 - 𝐑𝐞𝐝𝐛𝐨𝐱
Spent October deep in 360° workflows for The North Face Redbox. Complex, challenging, and honestly one of my favorite kinds of projects! All thanks to an amazing team. Re-sharing it here; all rights belong to Zalando.
Photographer @raphaelbliss
Art Director @lorenzolouispradelli
Stylist @ekaterina_samorukova_
Associate Creative Director @maniacebula
Creative Director @itsjyj
DOP @carlosartrod
Creative Strategy @___elke
Creative Strategy Lead @stef.dorfer
Creative Production @jesicalevy @martagonzalezsilla
Story Writer Tony Evans
Hair @gregormakris
Makeup @thisis_paloma
LP Designer @mariam__khalifah
Location Management @plush.74
Models
Jakob @jakobweissbarth @izaio.modelmanagement
Imran @_imranfuad@take3management
Bas @basdraak @vivamodelsberlin
Hadassa hadassabg @vivamodelsberlin
Casting Director @boriskralj
Executive Producer @_virhernandez
Project Manager @lorenlaz
Postproducer Konstantinos Fassas
Video / Edit/ Sound Frederik Zoebisch
Digi Tech Alex Craddock
Light @zilvinas.garnelis
1st AC Christian Klimke @rgbrental
Grip Fernando Damian Fernandez Milki @rgbrental
Retouch Anne Wiesner, Anja Machui
Graphic Design @mariam__khalifah
360° / Edit /Motion @sohrab_sam,
Intro animation/ edit Gabriel Carasso
Production Assistant @alphabarratt
Stylist Assistant @ayaxxyna
Hair Assistant @imiatc
MU Assistant @leonore_ising
Assortment Curation @shakesee meronimartina @ _rhiannamatthews @taraamilani
Styling Operations @nikiweber
.
𝐓𝐡𝐞 𝐍𝐨𝐫𝐭𝐡 𝐟𝐚𝐜𝐞 - 𝐑𝐞𝐝𝐛𝐨𝐱
Spent October deep in 360° workflows for The North Face Redbox. Complex, challenging, and honestly one of my favorite kinds of projects! All thanks to an amazing team. Re-sharing it here; all rights belong to Zalando.
Photographer @raphaelbliss
Art Director @lorenzolouispradelli
Stylist @ekaterina_samorukova_
Associate Creative Director @maniacebula
Creative Director @itsjyj
DOP @carlosartrod
Creative Strategy @___elke
Creative Strategy Lead @stef.dorfer
Creative Production @jesicalevy @martagonzalezsilla
Story Writer Tony Evans
Hair @gregormakris
Makeup @thisis_paloma
LP Designer @mariam__khalifah
Location Management @plush.74
Models
Jakob @jakobweissbarth @izaio.modelmanagement
Imran @_imranfuad@take3management
Bas @basdraak @vivamodelsberlin
Hadassa hadassabg @vivamodelsberlin
Casting Director @boriskralj
Executive Producer @_virhernandez
Project Manager @lorenlaz
Postproducer Konstantinos Fassas
Video / Edit/ Sound Frederik Zoebisch
Digi Tech Alex Craddock
Light @zilvinas.garnelis
1st AC Christian Klimke @rgbrental
Grip Fernando Damian Fernandez Milki @rgbrental
Retouch Anne Wiesner, Anja Machui
Graphic Design @mariam__khalifah
360° / Edit /Motion @sohrab_sam,
Intro animation/ edit Gabriel Carasso
Production Assistant @alphabarratt
Stylist Assistant @ayaxxyna
Hair Assistant @imiatc
MU Assistant @leonore_ising
Assortment Curation @shakesee meronimartina @ _rhiannamatthews @taraamilani
Styling Operations @nikiweber
.
𝐓𝐡𝐞 𝐍𝐨𝐫𝐭𝐡 𝐟𝐚𝐜𝐞 - 𝐑𝐞𝐝𝐛𝐨𝐱
Spent October deep in 360° workflows for The North Face Redbox. Complex, challenging, and honestly one of my favorite kinds of projects! All thanks to an amazing team. Re-sharing it here; all rights belong to Zalando.
Photographer @raphaelbliss
Art Director @lorenzolouispradelli
Stylist @ekaterina_samorukova_
Associate Creative Director @maniacebula
Creative Director @itsjyj
DOP @carlosartrod
Creative Strategy @___elke
Creative Strategy Lead @stef.dorfer
Creative Production @jesicalevy @martagonzalezsilla
Story Writer Tony Evans
Hair @gregormakris
Makeup @thisis_paloma
LP Designer @mariam__khalifah
Location Management @plush.74
Models
Jakob @jakobweissbarth @izaio.modelmanagement
Imran @_imranfuad@take3management
Bas @basdraak @vivamodelsberlin
Hadassa hadassabg @vivamodelsberlin
Casting Director @boriskralj
Executive Producer @_virhernandez
Project Manager @lorenlaz
Postproducer Konstantinos Fassas
Video / Edit/ Sound Frederik Zoebisch
Digi Tech Alex Craddock
Light @zilvinas.garnelis
1st AC Christian Klimke @rgbrental
Grip Fernando Damian Fernandez Milki @rgbrental
Retouch Anne Wiesner, Anja Machui
Graphic Design @mariam__khalifah
360° / Edit /Motion @sohrab_sam,
Intro animation/ edit Gabriel Carasso
Production Assistant @alphabarratt
Stylist Assistant @ayaxxyna
Hair Assistant @imiatc
MU Assistant @leonore_ising
Assortment Curation @shakesee meronimartina @ _rhiannamatthews @taraamilani
Styling Operations @nikiweber
.
𝐓𝐡𝐞 𝐍𝐨𝐫𝐭𝐡 𝐟𝐚𝐜𝐞 - 𝐑𝐞𝐝𝐛𝐨𝐱
Spent October deep in 360° workflows for The North Face Redbox. Complex, challenging, and honestly one of my favorite kinds of projects! All thanks to an amazing team. Re-sharing it here; all rights belong to Zalando.
Photographer @raphaelbliss
Art Director @lorenzolouispradelli
Stylist @ekaterina_samorukova_
Associate Creative Director @maniacebula
Creative Director @itsjyj
DOP @carlosartrod
Creative Strategy @___elke
Creative Strategy Lead @stef.dorfer
Creative Production @jesicalevy @martagonzalezsilla
Story Writer Tony Evans
Hair @gregormakris
Makeup @thisis_paloma
LP Designer @mariam__khalifah
Location Management @plush.74
Models
Jakob @jakobweissbarth @izaio.modelmanagement
Imran @_imranfuad@take3management
Bas @basdraak @vivamodelsberlin
Hadassa hadassabg @vivamodelsberlin
Casting Director @boriskralj
Executive Producer @_virhernandez
Project Manager @lorenlaz
Postproducer Konstantinos Fassas
Video / Edit/ Sound Frederik Zoebisch
Digi Tech Alex Craddock
Light @zilvinas.garnelis
1st AC Christian Klimke @rgbrental
Grip Fernando Damian Fernandez Milki @rgbrental
Retouch Anne Wiesner, Anja Machui
Graphic Design @mariam__khalifah
360° / Edit /Motion @sohrab_sam,
Intro animation/ edit Gabriel Carasso
Production Assistant @alphabarratt
Stylist Assistant @ayaxxyna
Hair Assistant @imiatc
MU Assistant @leonore_ising
Assortment Curation @shakesee meronimartina @ _rhiannamatthews @taraamilani
Styling Operations @nikiweber
.
𝐓𝐡𝐞 𝐍𝐨𝐫𝐭𝐡 𝐟𝐚𝐜𝐞 - 𝐑𝐞𝐝𝐛𝐨𝐱
Spent October deep in 360° workflows for The North Face Redbox. Complex, challenging, and honestly one of my favorite kinds of projects! All thanks to an amazing team. Re-sharing it here; all rights belong to Zalando.
Photographer @raphaelbliss
Art Director @lorenzolouispradelli
Stylist @ekaterina_samorukova_
Associate Creative Director @maniacebula
Creative Director @itsjyj
DOP @carlosartrod
Creative Strategy @___elke
Creative Strategy Lead @stef.dorfer
Creative Production @jesicalevy @martagonzalezsilla
Story Writer Tony Evans
Hair @gregormakris
Makeup @thisis_paloma
LP Designer @mariam__khalifah
Location Management @plush.74
Models
Jakob @jakobweissbarth @izaio.modelmanagement
Imran @_imranfuad@take3management
Bas @basdraak @vivamodelsberlin
Hadassa hadassabg @vivamodelsberlin
Casting Director @boriskralj
Executive Producer @_virhernandez
Project Manager @lorenlaz
Postproducer Konstantinos Fassas
Video / Edit/ Sound Frederik Zoebisch
Digi Tech Alex Craddock
Light @zilvinas.garnelis
1st AC Christian Klimke @rgbrental
Grip Fernando Damian Fernandez Milki @rgbrental
Retouch Anne Wiesner, Anja Machui
Graphic Design @mariam__khalifah
360° / Edit /Motion @sohrab_sam,
Intro animation/ edit Gabriel Carasso
Production Assistant @alphabarratt
Stylist Assistant @ayaxxyna
Hair Assistant @imiatc
MU Assistant @leonore_ising
Assortment Curation @shakesee meronimartina @ _rhiannamatthews @taraamilani
Styling Operations @nikiweber
Abandoned city, alien visitors dressed like we still care 🛸👽 A 360° daydream built entirely with #ai . I’ll share some breakdowns soon.
Not perfect yet, but already close to what I’d spend days on before. Using #flux1 , #nanobanana , #klingai , #veo3 , #wan2 , plus some #adobeaftereffects time-remap and masking, then #firefly for sound — slowly getting toward full control. #ai #motiondesign

Not perfect yet, but already close to what I’d spend days on before. Using #flux1 , #nanobanana , #klingai , #veo3 , #wan2 , plus some #adobeaftereffects time-remap and masking, then #firefly for sound — slowly getting toward full control. #ai #motiondesign
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