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We recently had a photoshoot to launch our amazing new product! But why did we dress up our delightfully cute baby models as mini astronauts? Watch this space 🚀

#babysleep #mumlife #mumsofinstagramuk #sleeptraining

Vicky here, mum of two (who you can see boxing in the clip) 🙄🙄

Both of my babies loved to snuggle their faces into blankets which would go over their heads and scare the hell out of me!

I wanted something they could snuggle into, that didn’t have fur or buttons they could chew.

I wanted them to have the muslin cloth they loved rubbing in their hands and burying their noses into, but not loose so it could go over their face and get caught around their neck!

It didn’t exist!

So I made it!

#sleepthrucomforter #theknackeredparentsclub

Our Breakfast Club mornings really are something special 🤍🫶🏼

From familiar faces to first-time mums joining us, it was such a lovely atmosphere filled with conversation, connection and new friendships being made ✨

A huge thank you to our amazing partners…

Pop-ups: @sleepthru & @brandhub_me (@myjoolz.me & @baremum.middleeast)
Massages: dreamy treatments from @nu.me_beautydubai
Nannies: our incredible team from @nanniesandmoreuae
Breakfast: delicious food by @strandcraftkitchen
Goodies: @bloomies_me, @smelties_uae, @fisiocremuae & @aquaphorme

Our next Breakfast Club with NEXT on the 11th June is officially SOLD OUT 🤍

But we still have limited spaces left for our Coffee Club x Magnolia Bakery on 25th June ☕️🧁

Tickets always go quickly, so make sure to grab yours before they’re gone ❤️

#TheMumClubDubai #TheMumClub #BreakfastClubDubai

From UK flights to Vietnam nights ✈️☀️
Sleep while travelling used to stress me out… but not anymore, this sleep bag made it so much easier 🤍 it went everywhere with us.

#ad

Salvador (4 months) & Beau (23 months)

Two different ages, wearing the same SleepThru bag.
When babies are little, the adjustable poppers help secure the arms and chest, creating a snug, settled fit that keeps the bag safely in place.

The bottom tuck helps position baby’s feet right at the end of the cot, just as safe sleep guidance recommends.

As they grow like Beau, the bag adapts, giving toddlers more space to move while staying comfortably covered all night.

Designed to grow with your baby from 3–24 months.

Salvador (4 months) & Beau (23 months)

Two different ages, wearing the same SleepThru bag.
When babies are little, the adjustable poppers help secure the arms and chest, creating a snug, settled fit that keeps the bag safely in place.

The bottom tuck helps position baby’s feet right at the end of the cot, just as safe sleep guidance recommends.

As they grow like Beau, the bag adapts, giving toddlers more space to move while staying comfortably covered all night.

Designed to grow with your baby from 3–24 months.

Salvador (4 months) & Beau (23 months)

Two different ages, wearing the same SleepThru bag.
When babies are little, the adjustable poppers help secure the arms and chest, creating a snug, settled fit that keeps the bag safely in place.

The bottom tuck helps position baby’s feet right at the end of the cot, just as safe sleep guidance recommends.

As they grow like Beau, the bag adapts, giving toddlers more space to move while staying comfortably covered all night.

Designed to grow with your baby from 3–24 months.

Salvador (4 months) & Beau (23 months)

Two different ages, wearing the same SleepThru bag.
When babies are little, the adjustable poppers help secure the arms and chest, creating a snug, settled fit that keeps the bag safely in place.

The bottom tuck helps position baby’s feet right at the end of the cot, just as safe sleep guidance recommends.

As they grow like Beau, the bag adapts, giving toddlers more space to move while staying comfortably covered all night.

Designed to grow with your baby from 3–24 months.

Salvador (4 months) & Beau (23 months)

Two different ages, wearing the same SleepThru bag.
When babies are little, the adjustable poppers help secure the arms and chest, creating a snug, settled fit that keeps the bag safely in place.

The bottom tuck helps position baby’s feet right at the end of the cot, just as safe sleep guidance recommends.

As they grow like Beau, the bag adapts, giving toddlers more space to move while staying comfortably covered all night.

Designed to grow with your baby from 3–24 months.

Salvador (4 months) & Beau (23 months)

Two different ages, wearing the same SleepThru bag.
When babies are little, the adjustable poppers help secure the arms and chest, creating a snug, settled fit that keeps the bag safely in place.

The bottom tuck helps position baby’s feet right at the end of the cot, just as safe sleep guidance recommends.

As they grow like Beau, the bag adapts, giving toddlers more space to move while staying comfortably covered all night.

Designed to grow with your baby from 3–24 months.

Not your average sleeping bag… 💤🌙

Made with temperature regulating technology originally developed by NASA 🚀

It helps keep baby at the perfect temp all night long = better sleep for everyone ✨

Comment 🚀 and I will DM you the link 🤍

#babysleep #sleepingbag #ugcvideo #babyroutine #newmum

How does the old saying go, never work with children or animals?

We disagree kids bring THE most energy and fun to a day ☺️

Thank you to all the mummies who let me borrow their beautiful children!

Thanks to @studiosbychi for a lovely venue and @shiftmediadubai for photography and videography ❤️

What book would you recommend to new and expecting parents?

What book would you recommend to new and expecting parents?

What book would you recommend to new and expecting parents?

What book would you recommend to new and expecting parents?

What book would you recommend to new and expecting parents?

What book would you recommend to new and expecting parents?

What book would you recommend to new and expecting parents?

Every mum has her own way of doing nights 🤍

From routines to room temperatures, comforters to
co-sleeping, there’s no single “right” answer, just what
helps your baby feel safe, settled, and well rested.

At SleepThru, we’re here to support calmer, more
comfortable sleep, whatever your style looks like.

Come join the conversation and tell us what works for
you 💤👇

We had 8 new parents events in Dubai we were scheduled to attend throughout March and April, most of which cancelled. Whilst this was disappointing, I actually felt more sorry for the new mums who couldn’t attend.

Being a new mum can be an anxious and often quite lonely time. Coffee mornings aren’t just there to get you out the house, they are the place where you meet friends, share your problems and anxieties and find assurance that you’re not alone.

Well done to @british_mums for keeping this going. Whilst there was only a small group of us, we definitely all left feeling a bit lighter ❤️

Not sure how to dress your baby for bedtime?

It all depends on room temperature, and getting it right can make a big difference to how well your little one sleeps.

From lighter layers in warmer rooms to extra warmth on cooler
nights, our SleepThru AeroTemp sleeping bags are designed to help keep your baby comfortable and at the right temperature all night long.

Shop now on our website🔗

#sleepthru #gentleparenting #mumlifeuk #sleeptraining #babysleeptips

Smiles like this start with a good night’s sleep.

Our SleepThru sleeping bag keeps your baby cosy, comfortable, and at the perfect temperature all night, helping little ones settle easier and sleep longer.

Shop now from our website🔗

#babysleep #mumandbaby #sleepthru #sleeptraining

Smiles like this start with a good night’s sleep.

Our SleepThru sleeping bag keeps your baby cosy, comfortable, and at the perfect temperature all night, helping little ones settle easier and sleep longer.

Shop now from our website🔗

#babysleep #mumandbaby #sleepthru #sleeptraining

Smiles like this start with a good night’s sleep.

Our SleepThru sleeping bag keeps your baby cosy, comfortable, and at the perfect temperature all night, helping little ones settle easier and sleep longer.

Shop now from our website🔗

#babysleep #mumandbaby #sleepthru #sleeptraining

Smiles like this start with a good night’s sleep.

Our SleepThru sleeping bag keeps your baby cosy, comfortable, and at the perfect temperature all night, helping little ones settle easier and sleep longer.

Shop now from our website🔗

#babysleep #mumandbaby #sleepthru #sleeptraining

Smiles like this start with a good night’s sleep.

Our SleepThru sleeping bag keeps your baby cosy, comfortable, and at the perfect temperature all night, helping little ones settle easier and sleep longer.

Shop now from our website🔗

#babysleep #mumandbaby #sleepthru #sleeptraining

Smiles like this start with a good night’s sleep.

Our SleepThru sleeping bag keeps your baby cosy, comfortable, and at the perfect temperature all night, helping little ones settle easier and sleep longer.

Shop now from our website🔗

#babysleep #mumandbaby #sleepthru #sleeptraining

Smiles like this start with a good night’s sleep.

Our SleepThru sleeping bag keeps your baby cosy, comfortable, and at the perfect temperature all night, helping little ones settle easier and sleep longer.

Shop now from our website🔗

#babysleep #mumandbaby #sleepthru #sleeptraining