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Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?
 
We answered that question with Meta Ray-Ban and Oakley, turning Curry’s and John Lewis stores into live, hands-on experiences designed to move people from curiosity to interaction.
 
A circular space. 
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.
 
We created a space to try, play, and figure it out for yourself.
 
New tech doesn’t land through explanation. It lands through experience.

Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?
 
We answered that question with Meta Ray-Ban and Oakley, turning Curry’s and John Lewis stores into live, hands-on experiences designed to move people from curiosity to interaction.
 
A circular space. 
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.
 
We created a space to try, play, and figure it out for yourself.
 
New tech doesn’t land through explanation. It lands through experience.

Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?
 
We answered that question with Meta Ray-Ban and Oakley, turning Curry’s and John Lewis stores into live, hands-on experiences designed to move people from curiosity to interaction.
 
A circular space. 
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.
 
We created a space to try, play, and figure it out for yourself.
 
New tech doesn’t land through explanation. It lands through experience.

Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?
 
We answered that question with Meta Ray-Ban and Oakley, turning Curry’s and John Lewis stores into live, hands-on experiences designed to move people from curiosity to interaction.
 
A circular space. 
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.
 
We created a space to try, play, and figure it out for yourself.
 
New tech doesn’t land through explanation. It lands through experience.

Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?
 
We answered that question with Meta Ray-Ban and Oakley, turning Curry’s and John Lewis stores into live, hands-on experiences designed to move people from curiosity to interaction.
 
A circular space. 
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.
 
We created a space to try, play, and figure it out for yourself.
 
New tech doesn’t land through explanation. It lands through experience.

Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?
 
We answered that question with Meta Ray-Ban and Oakley, turning Curry’s and John Lewis stores into live, hands-on experiences designed to move people from curiosity to interaction.
 
A circular space. 
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.
 
We created a space to try, play, and figure it out for yourself.
 
New tech doesn’t land through explanation. It lands through experience.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with @sportsshoes we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the @cpcompany x @alessi_official installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with @jeanbaptistedurand as part of his installation with @alcova.milano, and Francesco Mursia From @solid_nature as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

Four of our design team headed to Milan Design Week 2026. They saw, they explored, they conquered, they carb loaded. 
 
They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling. 
 
First up, we have Sensory Design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape... 
 
Our full creative report drops next week 👀

The smallest details make or break a space.

In Desk Views: Edition 01, Design Director Alex Edwards shares how brand spaces are shaped not just to be seen, but to be felt.

From late-night problem solving to millimetre-perfect detailing, it’s a process grounded in craft and long-term thinking.

Good design works on opening day. Great design lives on – beyond the space, and long after the moment.

#DeskViews #SeenStudios #CreativeAgency

The smallest details make or break a space.

In Desk Views: Edition 01, Design Director Alex Edwards shares how brand spaces are shaped not just to be seen, but to be felt.

From late-night problem solving to millimetre-perfect detailing, it’s a process grounded in craft and long-term thinking.

Good design works on opening day. Great design lives on – beyond the space, and long after the moment.

#DeskViews #SeenStudios #CreativeAgency

The smallest details make or break a space.

In Desk Views: Edition 01, Design Director Alex Edwards shares how brand spaces are shaped not just to be seen, but to be felt.

From late-night problem solving to millimetre-perfect detailing, it’s a process grounded in craft and long-term thinking.

Good design works on opening day. Great design lives on – beyond the space, and long after the moment.

#DeskViews #SeenStudios #CreativeAgency

The smallest details make or break a space.

In Desk Views: Edition 01, Design Director Alex Edwards shares how brand spaces are shaped not just to be seen, but to be felt.

From late-night problem solving to millimetre-perfect detailing, it’s a process grounded in craft and long-term thinking.

Good design works on opening day. Great design lives on – beyond the space, and long after the moment.

#DeskViews #SeenStudios #CreativeAgency

The smallest details make or break a space.

In Desk Views: Edition 01, Design Director Alex Edwards shares how brand spaces are shaped not just to be seen, but to be felt.

From late-night problem solving to millimetre-perfect detailing, it’s a process grounded in craft and long-term thinking.

Good design works on opening day. Great design lives on – beyond the space, and long after the moment.

#DeskViews #SeenStudios #CreativeAgency

The smallest details make or break a space.

In Desk Views: Edition 01, Design Director Alex Edwards shares how brand spaces are shaped not just to be seen, but to be felt.

From late-night problem solving to millimetre-perfect detailing, it’s a process grounded in craft and long-term thinking.

Good design works on opening day. Great design lives on – beyond the space, and long after the moment.

#DeskViews #SeenStudios #CreativeAgency

@levis | The Baby Brooklyn, Regent Street

The Baby Brooklyn window and in-store concept transforms the Levi’s mini bag into a bold hero icon, using repetition, scale and colour to amplify a small but mighty accessory into a striking visual statement. 
 
Translucent, colour-blocked materials are introduced to soften views into the store, creating a layered backdrop that directs the passerby’s focus onto the bags themselves, framing each piece as the true focal point within a bold and graphic composition. 
 
Anchored by the line “A mini favourite, reimagined,” it elevates the mini into something confident, impactful and impossible to ignore.

@levis | The Baby Brooklyn, Regent Street

The Baby Brooklyn window and in-store concept transforms the Levi’s mini bag into a bold hero icon, using repetition, scale and colour to amplify a small but mighty accessory into a striking visual statement. 
 
Translucent, colour-blocked materials are introduced to soften views into the store, creating a layered backdrop that directs the passerby’s focus onto the bags themselves, framing each piece as the true focal point within a bold and graphic composition. 
 
Anchored by the line “A mini favourite, reimagined,” it elevates the mini into something confident, impactful and impossible to ignore.

@levis | The Baby Brooklyn, Regent Street

The Baby Brooklyn window and in-store concept transforms the Levi’s mini bag into a bold hero icon, using repetition, scale and colour to amplify a small but mighty accessory into a striking visual statement. 
 
Translucent, colour-blocked materials are introduced to soften views into the store, creating a layered backdrop that directs the passerby’s focus onto the bags themselves, framing each piece as the true focal point within a bold and graphic composition. 
 
Anchored by the line “A mini favourite, reimagined,” it elevates the mini into something confident, impactful and impossible to ignore.

@levis | The Baby Brooklyn, Regent Street

The Baby Brooklyn window and in-store concept transforms the Levi’s mini bag into a bold hero icon, using repetition, scale and colour to amplify a small but mighty accessory into a striking visual statement. 
 
Translucent, colour-blocked materials are introduced to soften views into the store, creating a layered backdrop that directs the passerby’s focus onto the bags themselves, framing each piece as the true focal point within a bold and graphic composition. 
 
Anchored by the line “A mini favourite, reimagined,” it elevates the mini into something confident, impactful and impossible to ignore.

@levis | The Baby Brooklyn, Regent Street

The Baby Brooklyn window and in-store concept transforms the Levi’s mini bag into a bold hero icon, using repetition, scale and colour to amplify a small but mighty accessory into a striking visual statement. 
 
Translucent, colour-blocked materials are introduced to soften views into the store, creating a layered backdrop that directs the passerby’s focus onto the bags themselves, framing each piece as the true focal point within a bold and graphic composition. 
 
Anchored by the line “A mini favourite, reimagined,” it elevates the mini into something confident, impactful and impossible to ignore.

What does the day-to-day look like for a Design Director?

Alex says it’s about holding the thread between concept and reality. About shaping ideas from early conversations through to the final build, and making sure a space lives beyond opening day.

Whether you’re defining spatial rhythm or adjusting construction details by millimetres, the work is as much about precision as it is about instinct.

When a space is designed properly, everything is intentional. Nothing is coincidence.

This is Desk Views – an unfiltered look inside Seen Studios and the people behind the work.

Edition 01.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

How do you elevate a shoe launch beyond retail, tapping into a city’s community and craft to create a truly hyper-local moment?

For Dr. Martens and END., it started in an unexpected place: Manchester’s cult sandwich shop, Badabing. We transformed the space into The Lowell Deli, reworking classic deli elements to reflect the shoe’s design language and positioning the Lowell as part of an everyday ritual.

Guests built their own sandwiches, took home illustrated keepsakes, and were guided from The Lowell Deli experience into in-store engagement. The result was a launch that felt less like a campaign and more like something rooted in the city’s underground energy.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.

Dr. Martens x END. | The Lowell Deli

We partnered with Dr. Martens and END. to launch the Lowell through a culturally rooted brand experience, taking over Manchester’s @badabingsandwichdeli for a one-day activation tailored to END.’s community of tastemakers.

Blending deli heritage with contemporary design, the experience reframed the shoe as part of an everyday ritual, guiding audiences from a hyper-local moment into retail.

From build-your-own sandwiches and live illustration to in-store incentives and a DJ set from Crop Radio, we tapped directly into Manchester’s underground energy.

Not just a launch, but a cultural entry point.