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I’ve been building sites for 10 years and handing them off to clients who were too scared to touch them.

that was a tool problem. not a client problem. thankfully @framer fixed that.

#framerpartner

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

epic times with the homies at @stagecoach

#stagecoach #coachella

@casey_frey_ def hit this Trader Joe’s right before this cuz I swear not a single person noticed me

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

happy monday! no ai or design talk here (yet) just some wholesome shots with my lady @haileebobailee from a fun shoot sometime last year w/ the mega talented power-couple @philchester & @sarakbyrne

I unnecessarily added some random text overlays that don’t really make sense - and I ran out of ideas to write, so any ideas are welcome 😇 please comment below if the creative gods inspire you

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

I've been going to Coachella for over 16 years, and the Sahara tent used to be my stomping grounds. Then, it got a little offbeat (like any cool thing) booking more hype over craft, but this year is absolutely cranking.

As a creative director and designer, I don't just listen to sets. I watch how artists build worlds, sounds, visuals, stage design, brand.

These are the artists doing it right this weekend.

All credits go to Coachella and YouTube music livestream, this is just my way to support the artists catching my eye :)

So whether you're watching from the couch or from the polo fields, dig in.

Credits: @coachella @youtube

#coachella #artists #dj #saharatent

@coachella isn’t a music festival. it’s the most expensive content studio on earth.

$908 million in media value. 3x the Super bowl, and it wasn’t the headliners generating it.. it was the creators in the crowd.

the question is whether that’s a good thing.

#coachella2026 #makeartnotcontent #influencermarketing creativedirection

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

last week @revolve fest + @zenyara action (thanks @jasonstrauss) although my mom still calls it Zendaya

#coachella #revolvefest #zenyara

i’ve been to @coachella over 16 times, but what intrigues me now? the raw numbers behind coachella = actually bonkers. here’s yap 1 of some brand activation numbers and some bts x r&d of the hype.

#coachella #branding #experientialmarketing

hey, didn’t see ya there. what’s this? explored a new place today and took some selfies.

I think some more “straight off the camera roll” type energy is the new wave.

hey, didn’t see ya there. what’s this? explored a new place today and took some selfies.

I think some more “straight off the camera roll” type energy is the new wave.

hey, didn’t see ya there. what’s this? explored a new place today and took some selfies.

I think some more “straight off the camera roll” type energy is the new wave.

hey, didn’t see ya there. what’s this? explored a new place today and took some selfies.

I think some more “straight off the camera roll” type energy is the new wave.

hey, didn’t see ya there. what’s this? explored a new place today and took some selfies.

I think some more “straight off the camera roll” type energy is the new wave.

so I was curious: why did some of my favorite art seem like it was just a subtly different remix than the previous iteration? It was like looking at something we're all perceiving every day as the mundane but then someone decides, "Hey let's remix this" or “i have an idea.”

that’s f*cking punk rock.

so I learned that it’s a phrase called “culturally ready made” and did a little homework.

“the process” is the scrappy n gritty ideation stage before the world gets to see its final form.

it’s the messy, chaotic, and most times, embarrassing work that never sees the light of day until is “final draft v3.5 final_final” stage.

but tbh, it’s essential, and usually my favorite part of the creative journey.

so, here’s a preview of some uncut BTS of my process / artboards, for an app i’m launching next month.

no AI, just my brain. from idea, to chaos, then clarity.

#designideas #appdevelopment #ideas #vibecode

“the process” is the scrappy n gritty ideation stage before the world gets to see its final form.

it’s the messy, chaotic, and most times, embarrassing work that never sees the light of day until is “final draft v3.5 final_final” stage.

but tbh, it’s essential, and usually my favorite part of the creative journey.

so, here’s a preview of some uncut BTS of my process / artboards, for an app i’m launching next month.

no AI, just my brain. from idea, to chaos, then clarity.

#designideas #appdevelopment #ideas #vibecode

“the process” is the scrappy n gritty ideation stage before the world gets to see its final form.

it’s the messy, chaotic, and most times, embarrassing work that never sees the light of day until is “final draft v3.5 final_final” stage.

but tbh, it’s essential, and usually my favorite part of the creative journey.

so, here’s a preview of some uncut BTS of my process / artboards, for an app i’m launching next month.

no AI, just my brain. from idea, to chaos, then clarity.

#designideas #appdevelopment #ideas #vibecode

“the process” is the scrappy n gritty ideation stage before the world gets to see its final form.

it’s the messy, chaotic, and most times, embarrassing work that never sees the light of day until is “final draft v3.5 final_final” stage.

but tbh, it’s essential, and usually my favorite part of the creative journey.

so, here’s a preview of some uncut BTS of my process / artboards, for an app i’m launching next month.

no AI, just my brain. from idea, to chaos, then clarity.

#designideas #appdevelopment #ideas #vibecode

“the process” is the scrappy n gritty ideation stage before the world gets to see its final form.

it’s the messy, chaotic, and most times, embarrassing work that never sees the light of day until is “final draft v3.5 final_final” stage.

but tbh, it’s essential, and usually my favorite part of the creative journey.

so, here’s a preview of some uncut BTS of my process / artboards, for an app i’m launching next month.

no AI, just my brain. from idea, to chaos, then clarity.

#designideas #appdevelopment #ideas #vibecode

“the process” is the scrappy n gritty ideation stage before the world gets to see its final form.

it’s the messy, chaotic, and most times, embarrassing work that never sees the light of day until is “final draft v3.5 final_final” stage.

but tbh, it’s essential, and usually my favorite part of the creative journey.

so, here’s a preview of some uncut BTS of my process / artboards, for an app i’m launching next month.

no AI, just my brain. from idea, to chaos, then clarity.

#designideas #appdevelopment #ideas #vibecode

“the process” is the scrappy n gritty ideation stage before the world gets to see its final form.

it’s the messy, chaotic, and most times, embarrassing work that never sees the light of day until is “final draft v3.5 final_final” stage.

but tbh, it’s essential, and usually my favorite part of the creative journey.

so, here’s a preview of some uncut BTS of my process / artboards, for an app i’m launching next month.

no AI, just my brain. from idea, to chaos, then clarity.

#designideas #appdevelopment #ideas #vibecode

right after my project with @sprite , @doechiiwon a f*cking grammy. so i’ll self proclaim that i’m good luck.

tbh, just realized I didn’t share my work for the @sprite x @universalmusicgroup campaign last year.. so here a glimpse.

Custom artwork, cover art, social assets, etc., for around ten artists for the Sprite Limelight campaign, artists including:
@doechii
@blxckie_
@fireboydml
@euxama
@mahalia
& more.

#design #coverart #musicindustry #sprite #umg