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Social content strategy 🤳

I feel like I don’t talk about what I actually do enough so wanted to give a little look into my social media agency @posturemedia.🦇

This is how we at turn one shoot day into an entire month of content for brands.

Get in touch if you’re interested in working together. ✨

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set.

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK!

Let’s collab for Cannes Lions ‘26 🔥

I can’t believe how much time has flown by since @posturemedia first went to Cannes in 2019, but it has been really cool to see the festival’s rising support of the creator economy which I feel like has brought refreshing perspectives to the table.

The Creator Pass makes it much more more feasible for B2B creators + boutique agencies to attend. (For reference, it’s €1,245/pp for the Creator pass versus €4,465/pp for the Marketing pass).

Smaller creative studios are having a massive impact on the industry right now. They move fast, stay nimble, and are doing some of the most innovative creative work out there. Cannes is starting to reflect that.

I’m really looking forward to attending this year with my partner @asher_torres.

If you’re a brand or agency building out your Cannes programming and looking for more speakers or B2B creators to partner with - I’d love to connect.

And if you’ll be there and want to meet up for coffee or rosé 🥂 my DMs are open. 🔮

What do you think about Cannes Lions? Do you go / not go? Let me know your thoughts!

_______

Hi I’m Winter, the Co-Founder and Chief Creative Officer of @posturemedia, a social media agency based in Brooklyn. We work with brands across social strategy, content creation, and influencer/creator campaigns. I make content about social strategy, cultural trends, and the growing impact of AI in social and marketing. Happy to be here. 👋

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives.

What did we miss? 💬

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Reflections of a social agency owner ⋆｡°✩

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency.

Feeling hopeful 🥹 and excited for the future and the projects are ahead.

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe.

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted.

🥂 Cheers to 2026 🥂

Life lately at @posturemedia ˗ˏˋ ★ ˎˊ˗

Always werking, never working.

👀 Cameos:
@camera.angle
@asher_torres
@kirstenpotts_
@louis_xiv___
@shakivla
@creatoreconomynyc
@brettdash_
@teachable
@marcusmilione
@charcruze
@gababoutgabi
@justjaxperez
@kirametcalf

💬 Comment “strategy” for the full 5 minute video that covers the framework we use at my agency @posturemedia to help brands grow strategically on social.

It includes two case studies and examples.

(It also happens to be my first ever solo episode for @deepfeedpodcast 🥰🥹)

📸 @asher_torres

💬 Comment “strategy” for the full 5 minute video that covers the framework we use at my agency @posturemedia to help brands grow strategically on social.

It includes two case studies and examples.

(It also happens to be my first ever solo episode for @deepfeedpodcast 🥰🥹)

📸 @asher_torres

💬 Comment “strategy” for the full 5 minute video that covers the framework we use at my agency @posturemedia to help brands grow strategically on social.

It includes two case studies and examples.

(It also happens to be my first ever solo episode for @deepfeedpodcast 🥰🥹)

📸 @asher_torres

💬 Comment “strategy” for the full 5 minute video that covers the framework we use at my agency @posturemedia to help brands grow strategically on social.

It includes two case studies and examples.

(It also happens to be my first ever solo episode for @deepfeedpodcast 🥰🥹)

📸 @asher_torres

💬 Comment “strategy” for the full 5 minute video that covers the framework we use at my agency @posturemedia to help brands grow strategically on social.

It includes two case studies and examples.

(It also happens to be my first ever solo episode for @deepfeedpodcast 🥰🥹)

📸 @asher_torres

💬 Comment “strategy” for the full 5 minute video that covers the framework we use at my agency @posturemedia to help brands grow strategically on social.

It includes two case studies and examples.

(It also happens to be my first ever solo episode for @deepfeedpodcast 🥰🥹)

📸 @asher_torres

Building a social media agency in NYC 💭

From our roots in media to now, @posturemedia has evolved over the years to meet the needs of clients at different growth stages in a way that aligns with how content and brand-building thrives today.

★ Creator and personality-driven
★ Strategy 🤝 business objectives
★ Cultural relevance

Get in touch if your company is looking for a social media growth partner ✨

Grateful for two MVPs at Posture: @asher_torres and @camera.angle 📹📸

Calling all freelance creatives ˗ˏˋ ★ ˎˊ˗

Comment POSTURE and I will message you a link to get on our roster at @posturemedia to be considered for future opportunities.

— Brand Strategists
— Creative Directors
— Social Media Strategists
— Social Media Managers
— Influencer Managers
— Content Creators
— UGC Creators
— Influencers
— Videographers
— Video Editors
— Web Designers
— Web Developers
— Art Directors / Graphic Designers
— Data Analysts
— Project Managers

Thank you and always grateful to work with like-minded talent and clients at Posture 🔥

Web design = strategy

We absolutely loved working with the iconic @redpavilionbk on their brand refresh. 😍

Web design tips:
✨ Does it make a powerful impression immediately?
✨ Do you have strong messaging about who you are and what makes your brand unique?
✨ Is it easy to navigate?
✨ Do you have a clear CTA?

A lot goes into creating a good site, but at the end of the day beauty and function need to work together to move the business forward.

BTS of the series we produced for the incredible artist @shantell_martin ✨🎬

For 5 days, the @posturemedia team followed her across New York City to capture all of her incredible work and installations at iconic landmarks like @rockefellercenter and @timessquarenyc 🗽

This culminated in a 5 part social media series that told her story and approach to her NYC takeover this Fall.

Go check out the full series on Shantell’s Instagram. ✨

Behind the scenes of filming an episode of @deepfeedpodcast 🔥

Grateful for @asher_torres and @camera.angle who makes this vision come to life.

🎙️I loved interviewing @brettdash_ of @creatoreconomynyc and @kickstarter! Go check out the full episode on YouTube, Spotify, and Apple and consider subscribing to join us on this journey!

S/O to:
💅 @sherpa133 of @localhoneybk
🍸 @otisbk