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At Popcorn, culture isn’t a statement but a daily practice that we have always prioritised. Just one of the ways we reward and celebrate our Popstars is with our monthly (or blow it all in one-go) ‘backstage rider’ to spend on anything they like. How they choose to recharge, get inspired and take time for themselves is as varied and welcomed as the strengths they all collectively bring to our team.

Account Executive Maisie ticked off a bucket list travel destination as she jetted off to NYC for a long weekend sharing “My time in New York City was truly magical. Visiting around Thanksgiving made the experience even more special, with the city feeling so alive and full of energy. The food, atmosphere, and lifestyle were all so new to me, and it’s a trip I’ll never forget.” Managing Partner Lucy put it towards obtaining her Level 3 Diploma in Equine Anatomy & Physiology, further supporting her personal passion for equine therapeutics and working towards massage qualifications. And Managing Director Sara soaked up the tranquil offering of The Lake District with a post-wedding, luxurious mini moon at The Brimstone Hotel. High team retention and empowering agency cultures are not built in credentials or pitch proposals, but in authentic environments that bring out each and everyone’s best performance. ⭐

#PRAgency #AgencyLife #UKPRAgency

At Popcorn, culture isn’t a statement but a daily practice that we have always prioritised. Just one of the ways we reward and celebrate our Popstars is with our monthly (or blow it all in one-go) ‘backstage rider’ to spend on anything they like. How they choose to recharge, get inspired and take time for themselves is as varied and welcomed as the strengths they all collectively bring to our team.

Account Executive Maisie ticked off a bucket list travel destination as she jetted off to NYC for a long weekend sharing “My time in New York City was truly magical. Visiting around Thanksgiving made the experience even more special, with the city feeling so alive and full of energy. The food, atmosphere, and lifestyle were all so new to me, and it’s a trip I’ll never forget.” Managing Partner Lucy put it towards obtaining her Level 3 Diploma in Equine Anatomy & Physiology, further supporting her personal passion for equine therapeutics and working towards massage qualifications. And Managing Director Sara soaked up the tranquil offering of The Lake District with a post-wedding, luxurious mini moon at The Brimstone Hotel. High team retention and empowering agency cultures are not built in credentials or pitch proposals, but in authentic environments that bring out each and everyone’s best performance. ⭐

#PRAgency #AgencyLife #UKPRAgency

At Popcorn, culture isn’t a statement but a daily practice that we have always prioritised. Just one of the ways we reward and celebrate our Popstars is with our monthly (or blow it all in one-go) ‘backstage rider’ to spend on anything they like. How they choose to recharge, get inspired and take time for themselves is as varied and welcomed as the strengths they all collectively bring to our team.

Account Executive Maisie ticked off a bucket list travel destination as she jetted off to NYC for a long weekend sharing “My time in New York City was truly magical. Visiting around Thanksgiving made the experience even more special, with the city feeling so alive and full of energy. The food, atmosphere, and lifestyle were all so new to me, and it’s a trip I’ll never forget.” Managing Partner Lucy put it towards obtaining her Level 3 Diploma in Equine Anatomy & Physiology, further supporting her personal passion for equine therapeutics and working towards massage qualifications. And Managing Director Sara soaked up the tranquil offering of The Lake District with a post-wedding, luxurious mini moon at The Brimstone Hotel. High team retention and empowering agency cultures are not built in credentials or pitch proposals, but in authentic environments that bring out each and everyone’s best performance. ⭐

#PRAgency #AgencyLife #UKPRAgency

Happy anniversary to Butlin’s who, this weekend, officially celebrates 90 years as the Home of Entertainment. To commemorate one of the most recognisable roles in British hospitality and entertainment, our Rhinestone Redcoat campaign unveiled a spectacular, one-of-a-kind Redcoat, designed by The Masked Singer costume designer Tim Simpson, hand embellished with over 32,000 red gems.

Paying tribute to the iconic uniform with a reimagined, modern media moment, we officially unveiled the creation at Butlin’s Skegness, delivering a rollout of in-print national headlines including a full page in The Daily Star as well as statement pieces in the Daily Mirror, The Sun and Yahoo. The Rhinestone Redcoat also took centre stage on ITV’s Good Morning Britain as part of Richard Arnold’s live entertainment segment, delivering a combined earned campaign reach of over 48 million.

But the story doesn’t finish there, the Butlin’s Rhinestone Redcoat is currently being auctioned in aid of Great Ormond Street Hospital Children’s Charity with the bid currently standing at £4,500. If you want to own this iconic masterpiece whilst raising vital funds for GOSH Charity’s Build it. Beat it. Appeal visit the link in our bio. #PRAgency #Butlins90thBirthday #ClientWork

Happy anniversary to Butlin’s who, this weekend, officially celebrates 90 years as the Home of Entertainment. To commemorate one of the most recognisable roles in British hospitality and entertainment, our Rhinestone Redcoat campaign unveiled a spectacular, one-of-a-kind Redcoat, designed by The Masked Singer costume designer Tim Simpson, hand embellished with over 32,000 red gems.

Paying tribute to the iconic uniform with a reimagined, modern media moment, we officially unveiled the creation at Butlin’s Skegness, delivering a rollout of in-print national headlines including a full page in The Daily Star as well as statement pieces in the Daily Mirror, The Sun and Yahoo. The Rhinestone Redcoat also took centre stage on ITV’s Good Morning Britain as part of Richard Arnold’s live entertainment segment, delivering a combined earned campaign reach of over 48 million.

But the story doesn’t finish there, the Butlin’s Rhinestone Redcoat is currently being auctioned in aid of Great Ormond Street Hospital Children’s Charity with the bid currently standing at £4,500. If you want to own this iconic masterpiece whilst raising vital funds for GOSH Charity’s Build it. Beat it. Appeal visit the link in our bio. #PRAgency #Butlins90thBirthday #ClientWork

We are delighted to welcome two new team members to Popcorn. Grace and Erin join us as Account Executives having both impressed from the outset demonstrating creative thinking, an instinctive and proactive approach to earned led comms and sharp attention to detail. Bringing an abundance of drive, passion and smart curiosity underpinned by strong strategic foundations, both have already become valuable additions to our team reflecting our continued growth and commitment to supporting rising industry talent. 🍿 #NewStarters #pragencylife #pragency

We are delighted to welcome two new team members to Popcorn. Grace and Erin join us as Account Executives having both impressed from the outset demonstrating creative thinking, an instinctive and proactive approach to earned led comms and sharp attention to detail. Bringing an abundance of drive, passion and smart curiosity underpinned by strong strategic foundations, both have already become valuable additions to our team reflecting our continued growth and commitment to supporting rising industry talent. 🍿 #NewStarters #pragencylife #pragency

Tapping into the nation’s growing appetite for adventurous flavours, our playful April Fools ‘launch’ for @babybel.uk saw us partner with UK confectionary brand @montybojangles to unveil ‘Choccybel’ - a playful sweet-meets-savoury snack for a new era of experimental eating. A bold limited-edition snack that reimagines Babybel’s iconic peelable cheese with a cocoa-dusted chocolate truffle exterior.

The result? Blanket national headlines across the likes of Metro, Daily Mail, Independent, Daily Express and Cosmopolitan, industry recognition including The Grocer and a live on air discussion on Heart FM. Delivering an earned reach of over 128 million in under 24 hours, Choccybel delivered high-impact visibility proving that a bold, well-timed idea can earn serious attention, even when it’s not quite real. #AprilFools2026 #BrandAprilFools #pragency #pragencylife #BabybelAprilFools

Tapping into the nation’s growing appetite for adventurous flavours, our playful April Fools ‘launch’ for @babybel.uk saw us partner with UK confectionary brand @montybojangles to unveil ‘Choccybel’ - a playful sweet-meets-savoury snack for a new era of experimental eating. A bold limited-edition snack that reimagines Babybel’s iconic peelable cheese with a cocoa-dusted chocolate truffle exterior.

The result? Blanket national headlines across the likes of Metro, Daily Mail, Independent, Daily Express and Cosmopolitan, industry recognition including The Grocer and a live on air discussion on Heart FM. Delivering an earned reach of over 128 million in under 24 hours, Choccybel delivered high-impact visibility proving that a bold, well-timed idea can earn serious attention, even when it’s not quite real. #AprilFools2026 #BrandAprilFools #pragency #pragencylife #BabybelAprilFools

Tapping into the nation’s growing appetite for adventurous flavours, our playful April Fools ‘launch’ for @babybel.uk saw us partner with UK confectionary brand @montybojangles to unveil ‘Choccybel’ - a playful sweet-meets-savoury snack for a new era of experimental eating. A bold limited-edition snack that reimagines Babybel’s iconic peelable cheese with a cocoa-dusted chocolate truffle exterior.

The result? Blanket national headlines across the likes of Metro, Daily Mail, Independent, Daily Express and Cosmopolitan, industry recognition including The Grocer and a live on air discussion on Heart FM. Delivering an earned reach of over 128 million in under 24 hours, Choccybel delivered high-impact visibility proving that a bold, well-timed idea can earn serious attention, even when it’s not quite real. #AprilFools2026 #BrandAprilFools #pragency #pragencylife #BabybelAprilFools

**Popcorn Promotion** Congratulations to Maisie who has been promoted to Account Executive. Joining us part-time whilst completing her final year at university, before coming on board as a full-time Popstar in September, she has continued to demonstrate a stead-fast attitude with impressive impact. Maisie has excelled across media relations securing stand-out coverage for clients including Panasonic, Butlin’s and Thorpe Park, played a key role in delivering large scale events and experiential activations and consistently brings a results-driven attitude to everything she does. Incredibly well-deserved Maisie. 🍿 #pragencylife #pragency #Promotion

Congratulations to Alexa who has officially been shortlisted in the coveted PRWeek ‘People & Places Awards’, recognising the outstanding leaders shaping the future of communications across the UK and Europe. Joining Popcorn in her first PR role, Account Director Alexa has continued to build a steadfast career defined by her ambition, creative excellence and aptitude. Achieving seven promotions in seven years is a reflection of her results-driven mindset and ability to consistently deliver over and above for both her clients and team. Alexa continues to demonstrate industry best practice, from building trusted client relationships, applying creativity with commercial impact and influencing operational excellence across the agency. Emulating our ‘powered by people’ approach, Alexa is an inspiring mentor, championing Popcorn’s nurturing and supportive culture, fostering teams built on trust and leading by example with her positivity, professionalism and passion. A true example of what is possible through ambition, commitment and inspiring leadership, congratulations Alexa. 🍿❤️

#PRWeek #PRAgency #PRAgencyLife

We are delighted to welcome Harvey who joins Popcorn as Account Executive and brings with him an energetic mix of insight-driven thinking, creative flair and a sharp analytical approach. Already demonstrating earned first thinking with culturally relevant storytelling and a strong track record in content that connects, we are thrilled to have him on board. Welcome Harvey. 🍿

#NewStarter #PRAgency #PRAgencyLife

This International Women’s Day, we are celebrating the power of women leading the way. Female-founded and guided by an all-female leadership team, Popcorn has remained committed from day one to our ethos of being powered by its people, building an inclusive, ambitious and rewarding culture for everyone. Being officially recognised as The Sunday Times ‘Best Place to Work for Women’, out of over 70,000 UK businesses and just one of 7 coveted spotlight accolades awarded, is a testament to the dedication, passion and ambition of our team. Fourteen years on, we remain proudly independent, working alongside inspiring female clients and agency partners while continuing to recruit and retain some of the most exceptional female talent. Today and every day, we champion the women who continue to drive our success and remain committed to making an impact across our agency and the wider industry. #InternationalWomensDay #IWD #WomenInLeadership #WomenInComms

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave the way they do matters more than simply tracking what’s changing, we are delighted to launch our first Trendburst of 2026. A cultural forecast, distilling cross-category trends and consumer shifts set to shape behaviour in the year ahead. From macro to micro trends to how brands, including our own client campaigns, are already responding with relevance. This is our lens on the human truths translating cultural change into clear, actionable opportunities for brands, sparking new ideas and helping pressure-test communication strategies.

You can access the full Trendburst report via the link in our bio.

#PRAgency #CommunicationsAgency #TrendReport #2026TrendReport

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave the way they do matters more than simply tracking what’s changing, we are delighted to launch our first Trendburst of 2026. A cultural forecast, distilling cross-category trends and consumer shifts set to shape behaviour in the year ahead. From macro to micro trends to how brands, including our own client campaigns, are already responding with relevance. This is our lens on the human truths translating cultural change into clear, actionable opportunities for brands, sparking new ideas and helping pressure-test communication strategies.

You can access the full Trendburst report via the link in our bio.

#PRAgency #CommunicationsAgency #TrendReport #2026TrendReport

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave the way they do matters more than simply tracking what’s changing, we are delighted to launch our first Trendburst of 2026. A cultural forecast, distilling cross-category trends and consumer shifts set to shape behaviour in the year ahead. From macro to micro trends to how brands, including our own client campaigns, are already responding with relevance. This is our lens on the human truths translating cultural change into clear, actionable opportunities for brands, sparking new ideas and helping pressure-test communication strategies.

You can access the full Trendburst report via the link in our bio.

#PRAgency #CommunicationsAgency #TrendReport #2026TrendReport

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave the way they do matters more than simply tracking what’s changing, we are delighted to launch our first Trendburst of 2026. A cultural forecast, distilling cross-category trends and consumer shifts set to shape behaviour in the year ahead. From macro to micro trends to how brands, including our own client campaigns, are already responding with relevance. This is our lens on the human truths translating cultural change into clear, actionable opportunities for brands, sparking new ideas and helping pressure-test communication strategies.

You can access the full Trendburst report via the link in our bio.

#PRAgency #CommunicationsAgency #TrendReport #2026TrendReport

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave the way they do matters more than simply tracking what’s changing, we are delighted to launch our first Trendburst of 2026. A cultural forecast, distilling cross-category trends and consumer shifts set to shape behaviour in the year ahead. From macro to micro trends to how brands, including our own client campaigns, are already responding with relevance. This is our lens on the human truths translating cultural change into clear, actionable opportunities for brands, sparking new ideas and helping pressure-test communication strategies.

You can access the full Trendburst report via the link in our bio.

#PRAgency #CommunicationsAgency #TrendReport #2026TrendReport

As a creative comms agency that shapes campaigns on genuine human truths, believing that understanding why people behave the way they do matters more than simply tracking what’s changing, we are delighted to launch our first Trendburst of 2026. A cultural forecast, distilling cross-category trends and consumer shifts set to shape behaviour in the year ahead. From macro to micro trends to how brands, including our own client campaigns, are already responding with relevance. This is our lens on the human truths translating cultural change into clear, actionable opportunities for brands, sparking new ideas and helping pressure-test communication strategies.

You can access the full Trendburst report via the link in our bio.

#PRAgency #CommunicationsAgency #TrendReport #2026TrendReport

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort food straight to commuters- with an unexpected twist of Boursin® Blue Cheese Flavour. Partnering with celebrity chef Jack Blumenthal, we surprised Londoners out of the blue(s), serving up just over 5,100 free samples of reimagined comfort classics through a deliciously immersive experience.

A strategic earned-first media approach landed coverage across national and London titles, surprised the likes of BBC Radio 1’s Greg James with out of the blue broadcast drops and flooded foodie feeds with bite-sized content-generating 25,000+ views in just hours. Delivering wide-scale sampling, earned media attention and direct consumer advocacy that proves comfort food can transform even the bleakest commute. And we’re not finished yet…

#PRWork #WaterlooStation #BoursinCheese

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort food straight to commuters- with an unexpected twist of Boursin® Blue Cheese Flavour. Partnering with celebrity chef Jack Blumenthal, we surprised Londoners out of the blue(s), serving up just over 5,100 free samples of reimagined comfort classics through a deliciously immersive experience.

A strategic earned-first media approach landed coverage across national and London titles, surprised the likes of BBC Radio 1’s Greg James with out of the blue broadcast drops and flooded foodie feeds with bite-sized content-generating 25,000+ views in just hours. Delivering wide-scale sampling, earned media attention and direct consumer advocacy that proves comfort food can transform even the bleakest commute. And we’re not finished yet…

#PRWork #WaterlooStation #BoursinCheese

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort food straight to commuters- with an unexpected twist of Boursin® Blue Cheese Flavour. Partnering with celebrity chef Jack Blumenthal, we surprised Londoners out of the blue(s), serving up just over 5,100 free samples of reimagined comfort classics through a deliciously immersive experience.

A strategic earned-first media approach landed coverage across national and London titles, surprised the likes of BBC Radio 1’s Greg James with out of the blue broadcast drops and flooded foodie feeds with bite-sized content-generating 25,000+ views in just hours. Delivering wide-scale sampling, earned media attention and direct consumer advocacy that proves comfort food can transform even the bleakest commute. And we’re not finished yet…

#PRWork #WaterlooStation #BoursinCheese

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort food straight to commuters- with an unexpected twist of Boursin® Blue Cheese Flavour. Partnering with celebrity chef Jack Blumenthal, we surprised Londoners out of the blue(s), serving up just over 5,100 free samples of reimagined comfort classics through a deliciously immersive experience.

A strategic earned-first media approach landed coverage across national and London titles, surprised the likes of BBC Radio 1’s Greg James with out of the blue broadcast drops and flooded foodie feeds with bite-sized content-generating 25,000+ views in just hours. Delivering wide-scale sampling, earned media attention and direct consumer advocacy that proves comfort food can transform even the bleakest commute. And we’re not finished yet…

#PRWork #WaterlooStation #BoursinCheese

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort food straight to commuters- with an unexpected twist of Boursin® Blue Cheese Flavour. Partnering with celebrity chef Jack Blumenthal, we surprised Londoners out of the blue(s), serving up just over 5,100 free samples of reimagined comfort classics through a deliciously immersive experience.

A strategic earned-first media approach landed coverage across national and London titles, surprised the likes of BBC Radio 1’s Greg James with out of the blue broadcast drops and flooded foodie feeds with bite-sized content-generating 25,000+ views in just hours. Delivering wide-scale sampling, earned media attention and direct consumer advocacy that proves comfort food can transform even the bleakest commute. And we’re not finished yet…

#PRWork #WaterlooStation #BoursinCheese

Taking over one of London’s busiest stations, our Boursin® WaterBlue experiential pop-up delivered chef-crafted comfort food straight to commuters- with an unexpected twist of Boursin® Blue Cheese Flavour. Partnering with celebrity chef Jack Blumenthal, we surprised Londoners out of the blue(s), serving up just over 5,100 free samples of reimagined comfort classics through a deliciously immersive experience.

A strategic earned-first media approach landed coverage across national and London titles, surprised the likes of BBC Radio 1’s Greg James with out of the blue broadcast drops and flooded foodie feeds with bite-sized content-generating 25,000+ views in just hours. Delivering wide-scale sampling, earned media attention and direct consumer advocacy that proves comfort food can transform even the bleakest commute. And we’re not finished yet…

#PRWork #WaterlooStation #BoursinCheese

A new year and new opportunities at Popcorn. 🍿

We are on the lookout for standout creative PR talent to join our award-winning team. If you have 12+ months of agency experience, we would love to hear from you. ⭐️

#PrRoles #PrAgency #hiring

As we approach the end of 2025, it would be remiss not to reflect on what has been another explosive year. None of which would be possible without our dedicated and steadfast team of Popstars and valued long-term client partners. A year where we were proudly awarded the Sunday Times Best Places to Work for Women and a year where we have continued to connect brands and audiences with creative, culturally fluent campaigns that earn attention and drive commercial impact. From socially conscious campaigns supporting inspiring initiatives and causes, to collaborating with trailblazing creators, industry-leading experts, and a fair few well known faces. Powered by our people, 2025 has also seen us welcome a host of new ambitious Popstars, celebrate multiple promotions, partner with new clients and continue to foster a tight-knitted culture that empowers, fuels passion and accelerates performance. And so, as we look ahead to 2026, here’s just a few of our favourite highlights from the year.

Wishing everyone a very Merry Christmas and Happy New Year. 🍿❤️ #pragency #agencylife #clientwork #ukpragency