Instagram Story Save

Balance through flow.
Hydro-dhara uses the weight of water and the purity of essential oils to soothe the scalp and relieve daily stress.

A signature Oway ritual for hair and soul.

The art of precision.

Capturing the technical expertise driving the new Hcolor shades. A behind-the-scenes look at the calibration and application process of our ammonia-free coloring system.

Mastering the complexity of light, with absolute respect for the hair fiber.

Terra is the new Artigiano collection.
Handcrafted objects with a conscious soul, designed to bring warmth and intention to the professional space.

A welcoming infusion, the soft light of a diffuser.
Pure matter, accompanying the professional gesture.

Discover Terra at oway.com.

Terra is the new Artigiano collection.
Handcrafted objects with a conscious soul, designed to bring warmth and intention to the professional space.

A welcoming infusion, the soft light of a diffuser.
Pure matter, accompanying the professional gesture.

Discover Terra at oway.com.

Terra is the new Artigiano collection.
Handcrafted objects with a conscious soul, designed to bring warmth and intention to the professional space.

A welcoming infusion, the soft light of a diffuser.
Pure matter, accompanying the professional gesture.

Discover Terra at oway.com.

Terra is the new Artigiano collection.
Handcrafted objects with a conscious soul, designed to bring warmth and intention to the professional space.

A welcoming infusion, the soft light of a diffuser.
Pure matter, accompanying the professional gesture.

Discover Terra at oway.com.

Terra is the new Artigiano collection.
Handcrafted objects with a conscious soul, designed to bring warmth and intention to the professional space.

A welcoming infusion, the soft light of a diffuser.
Pure matter, accompanying the professional gesture.

Discover Terra at oway.com.

The beauty of sharing, in every professional gesture.

Welcome to the new Artigiano collection. Handcrafted objects with a conscious soul, created to elevate the salon space and find new life in your rituals of care.

Absolute hair vitality.

The Oway Care world evolves. A renewed vision dedicated entirely to the intrinsic health, strength, and beauty.

Hair Direction: @bluetitlondon
Creative Direction: Oway Creative Team
Hair Stylist: @tomskinwarr @deccershair @alessioeva83 @robertaandreuccioli @pisanelli.elena
Styling: @_dodedo
Make up artist: @saradeblasi_makeupartist
Video: @craqdesignstudio

Uncompromising lift, absolute structural respect.

Discover the new Artset Lift Cream e Artset Lift Powder. The next level of professional lightening.

Hair Direction: @bluetitlondon
Creative Direction: Oway Creative Team
Hair Stylist: @tomskinwarr @deccershair @alessioeva83 @robertaandreuccioli @pisanelli.elena
Styling: @_dodedo
Make up artist: @saradeblasi_makeupartist
Video: @craqdesignstudio

A new era for blondes.

The Hcolor palette expands with new shades. Sophisticated, multidimensional tones formulated for an unmistakable, glass-like shine.

Hair Direction: @bluetitlondon
Creative Direction: Oway Creative Team
Hair Stylist: @tomskinwarr @deccershair @alessioeva83 @robertaandreuccioli @pisanelli.elena
Styling: @_dodedo
Make up artist: @saradeblasi_makeupartist
Video: @craqdesignstudio

Shaped for the hands that create. Designed to evolve with your salon, and stay with you.

Something new is taking shape inside the Artigiano lab.

The purest expression of healthy hair.
Behind the scenes of our next chapter.

Coming soon.

The art of lightening, completely rethought to respect the hair’s true nature.

Coming soon.

Shaping new dimensions of blonde.
Caught on set.

Coming soon.

In the making.

Great projects require time and silent dedication.
Behind the scenes, the energy is shifting. We are working on new expressions of Agricosmetics, distilling ideas that will soon take form.

While the beauty world prepares to gather in Bologna, we are cultivating something distinctive within our walls.

New rituals. New formulas.
Stay close.

In the making.

Great projects require time and silent dedication.
Behind the scenes, the energy is shifting. We are working on new expressions of Agricosmetics, distilling ideas that will soon take form.

While the beauty world prepares to gather in Bologna, we are cultivating something distinctive within our walls.

New rituals. New formulas.
Stay close.

In the making.

Great projects require time and silent dedication.
Behind the scenes, the energy is shifting. We are working on new expressions of Agricosmetics, distilling ideas that will soon take form.

While the beauty world prepares to gather in Bologna, we are cultivating something distinctive within our walls.

New rituals. New formulas.
Stay close.

In the making.

Great projects require time and silent dedication.
Behind the scenes, the energy is shifting. We are working on new expressions of Agricosmetics, distilling ideas that will soon take form.

While the beauty world prepares to gather in Bologna, we are cultivating something distinctive within our walls.

New rituals. New formulas.
Stay close.

In the making.

Great projects require time and silent dedication.
Behind the scenes, the energy is shifting. We are working on new expressions of Agricosmetics, distilling ideas that will soon take form.

While the beauty world prepares to gather in Bologna, we are cultivating something distinctive within our walls.

New rituals. New formulas.
Stay close.

In the making.

Great projects require time and silent dedication.
Behind the scenes, the energy is shifting. We are working on new expressions of Agricosmetics, distilling ideas that will soon take form.

While the beauty world prepares to gather in Bologna, we are cultivating something distinctive within our walls.

New rituals. New formulas.
Stay close.