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No matter what game they play, the 3.3 billion gamers worldwide all share a common enemy. They just don’t know it.

Blue light from screens penetrates the skin far deeper than UV rays. It could also cause skin and DNA damage.

So we wanted to shine a light on the invisible enemy and teach gamers that the indoors could be as harmful as the outdoors.

But we didn’t just launch a campaign to raise awareness. We created a product.

Introducing Vaseline Screen Block, game-changing protection against blue light. Because even the most skillful players only have one skin.

So before you drop into your next gaming sesh, prepare your skin for battle.

#vaseline #screenblock #bluelightprotection

Ad Age has selected our Dove campaign, Most Likely To, as one of the 25 Best Ads of 2024. A huge thanks to our client-partners for urging hundreds of schools across Canada to add confidence to the curriculum, helping young girls learn their most important lesson yet.

To celebrate J.P. Wiser’s new partnership with the NHL, they invited a couple of legends to a friendly-ish game of road hockey. And let’s just say the competitive spirit was alive and well.

We had a blast the other day at #WPPStreamToronto. From the always inspiring Fernando Machado and Rory Sutherland, to the spicey CCO panel with Graham Lang, Krystle Mullin and our very own, Francesco Grandi, on getting to great work in an age of uncertainty.

Proud and humbled to be part of last night’s Agency of the Year awards – so humbled, in fact, we made a little film called ‘Sad Boy’ to keep ourselves extra-specially humble. Because in this industry, we sometimes need a reminder that we should take the work seriously, but never ourselves.

We're proud to have not just one but two pieces of work nominated for Campaign Canada's Ad of the Month! A huge thank you for the recognition and to our partners who helped bring such wonderful work to life. Help us give these campaigns the credit they deserve by voting at the link in our bio.

Good news never gets old. We're late to the party but still thrilled to have been recognized at this year’s Effies with 2 silvers, 1 bronze and a finalist across 3 campaigns. Huge congrats to our fantastic client-partners and the entire Ogilvy crew.

Wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike.

Feast your eyes on the Imitation Jar - a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise.

There might be a thousand and one mayos out there, but there’s really only one.

We’re proud to see our ‘Most Likely To’ campaign for Dove continue to garner interest – but it’s not just about the film.

Dove is helping to bring confidence to every classroom with free virtual workshops for all schools and teachers across Canada. Because teaching our girls to love themselves can be their most important lesson.

You can help increase sign-ups by sharing Doveday.ca with your kid’s school and recommending it to any teachers you know.

Our new campaign for Dove proves that teaching girls confidence can be their most important lesson. That's why schools and teachers across Canada are invited to join us for Dove Day, a free virtual self-esteem workshop on October 10th. Together, we can bring confidence to all classrooms. Sign up at DoveDay.ca

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