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We told y’all Summer ‘26 was about to feel different 👀

We’re closing out April with something new… Aunties & Uncs 🎶
Calling the 40+ crowd to step out and catch a vibe bringing back all your favorite hits

Then we’re rolling straight into Memorial Day weekend with The Urban Cookout 🍔🎉
Where we’re bringing the family function to the middle of the city…

All this energy leading up to…

Lost In The Flowers: R&B Is For Lovers Festival 🌷🎶
June 6th. Elmwood Park.

Yeah… we’re just getting started

A Not Your Average Summer is Loading…🎉

#roanokeva #540 #notyouraverageeverything #summer26

We told y’all Summer ‘26 was about to feel different 👀

We’re closing out April with something new… Aunties & Uncs 🎶
Calling the 40+ crowd to step out and catch a vibe bringing back all your favorite hits

Then we’re rolling straight into Memorial Day weekend with The Urban Cookout 🍔🎉
Where we’re bringing the family function to the middle of the city…

All this energy leading up to…

Lost In The Flowers: R&B Is For Lovers Festival 🌷🎶
June 6th. Elmwood Park.

Yeah… we’re just getting started

A Not Your Average Summer is Loading…🎉

#roanokeva #540 #notyouraverageeverything #summer26

We told y’all Summer ‘26 was about to feel different 👀

We’re closing out April with something new… Aunties & Uncs 🎶
Calling the 40+ crowd to step out and catch a vibe bringing back all your favorite hits

Then we’re rolling straight into Memorial Day weekend with The Urban Cookout 🍔🎉
Where we’re bringing the family function to the middle of the city…

All this energy leading up to…

Lost In The Flowers: R&B Is For Lovers Festival 🌷🎶
June 6th. Elmwood Park.

Yeah… we’re just getting started

A Not Your Average Summer is Loading…🎉

#roanokeva #540 #notyouraverageeverything #summer26

We told y’all Summer ‘26 was about to feel different 👀

We’re closing out April with something new… Aunties & Uncs 🎶
Calling the 40+ crowd to step out and catch a vibe bringing back all your favorite hits

Then we’re rolling straight into Memorial Day weekend with The Urban Cookout 🍔🎉
Where we’re bringing the family function to the middle of the city…

All this energy leading up to…

Lost In The Flowers: R&B Is For Lovers Festival 🌷🎶
June 6th. Elmwood Park.

Yeah… we’re just getting started

A Not Your Average Summer is Loading…🎉

#roanokeva #540 #notyouraverageeverything #summer26

We told y’all Summer ‘26 was about to feel different 👀

We’re closing out April with something new… Aunties & Uncs 🎶
Calling the 40+ crowd to step out and catch a vibe bringing back all your favorite hits

Then we’re rolling straight into Memorial Day weekend with The Urban Cookout 🍔🎉
Where we’re bringing the family function to the middle of the city…

All this energy leading up to…

Lost In The Flowers: R&B Is For Lovers Festival 🌷🎶
June 6th. Elmwood Park.

Yeah… we’re just getting started

A Not Your Average Summer is Loading…🎉

#roanokeva #540 #notyouraverageeverything #summer26

We told y’all Summer ‘26 was about to feel different 👀

We’re closing out April with something new… Aunties & Uncs 🎶
Calling the 40+ crowd to step out and catch a vibe bringing back all your favorite hits

Then we’re rolling straight into Memorial Day weekend with The Urban Cookout 🍔🎉
Where we’re bringing the family function to the middle of the city…

All this energy leading up to…

Lost In The Flowers: R&B Is For Lovers Festival 🌷🎶
June 6th. Elmwood Park.

Yeah… we’re just getting started

A Not Your Average Summer is Loading…🎉

#roanokeva #540 #notyouraverageeverything #summer26

Roanoke has never seen anything like this! 2025 we didn’t come to play, it was personal in a way that we knew the experiences we wanted to see and had to deliver for our community ❤️

We didn’t just host events.
We built moments.
We brought people together.
We leveled up.

And we’re not done yet…

Each experience was full of heart, intention, and a goal, and so 2026 is no different… we will continue to curate events that are innovative, that create community, that bring a sense of pride, and are the perfect platform to create Not Your Average memories🔥✨

So keep tapping in with us… more is to come🥂

First stop 2026 ➡️
R&B IS FOR LOVERS: THE PRELUDE
🗓️ January 3rd
⏰ 9PM
📍Kirk and Soul

#nyaeverything #notyouraverage #roanokeva #2025recap #loveva

Taking the city by storm one event at a time… 2024 we were able to curate a lively year full of high-energy, fun-filled, safe events; with a small pause to gather, reset, and strategize to give you a new year in 2025 of energy and events that will be far from average— If you were wondering where we’ve been just wait till you see what’s next…
- NYA Team

#nyae #nya #2024recap #2025loading

Due to the rain, The Urban Cookout is officially moving INSIDE — but trust us, the energy is still about to be CRAZY.

We’re bringing the cookout vibes indoors with good food, drinks, music, and all the games you grew up playing. Think family reunion energy mixed with a day party right in the middle of the city.

♠️ Spades
🎲 Uno
🏓 Cup Pong
🎯 Connect 4
🎶 DJs + Cookout Classics
🍔 Food & Drinks
🔥 Good Energy Only

Rain can’t stop a real cookout. Pull up, bring your people, and let’s make the best out of Memorial Day Weekend together.

📍Kirk & Soul
312 2nd St SW Roanoke, VA
🕒 3PM–8PM

#theurbancookout #theurbandayparty #notyouraverageeverything #memorialday #roanokeva

Start your summer the right way with our R&B Is For Lovers: Lost In The Flowers Festival at Elmwood Park on Saturday, June 6th: gates open 4:00pm show starts at 5:00 with live entertainmentuntil 10:00pm! Dive into a curated experience full of R&B DJs sets, performances by The Legacy Band, delicious food and drinks, and fun activities for the whole crew.

*Admission varies $25+*
Kids free under 12

Doors open at 4PM:
Grab your…
🌮Food from the Food Court
🍹 Beverages from our Boozy Flower Bar
🎯Games for the Kiddos in the Petal Playzone
🛍️ Shop and find goodies in the Creator’s Market brought to you by The Collective Roanoke

and so much more… but at 5PM our entertainment hits the stage‼️

5 - 9:30pm - Live Music featuring The Legacy Band with 4 DJs to keep the hits going! Don’t miss Special performances by Methodz Rising Dance Company.

Participating food vendors:
o    SWVA Concessions
o    Charlee’s Tropical
o    Leo’s Birria Tacos
o    Caribbean Jerk Pot
o    La Shunca
o    Polly’s
o    Star City Sips
o    Bricks1819

*No outside food and beverage is allowed. No outside alcohol.

Come get Lost In The Flowers with Us! 🪻🌻🌹
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

Start your summer the right way with our R&B Is For Lovers: Lost In The Flowers Festival at Elmwood Park on Saturday, June 6th: gates open 4:00pm show starts at 5:00 with live entertainmentuntil 10:00pm! Dive into a curated experience full of R&B DJs sets, performances by The Legacy Band, delicious food and drinks, and fun activities for the whole crew.

*Admission varies $25+*
Kids free under 12

Doors open at 4PM:
Grab your…
🌮Food from the Food Court
🍹 Beverages from our Boozy Flower Bar
🎯Games for the Kiddos in the Petal Playzone
🛍️ Shop and find goodies in the Creator’s Market brought to you by The Collective Roanoke

and so much more… but at 5PM our entertainment hits the stage‼️

5 - 9:30pm - Live Music featuring The Legacy Band with 4 DJs to keep the hits going! Don’t miss Special performances by Methodz Rising Dance Company.

Participating food vendors:
o    SWVA Concessions
o    Charlee’s Tropical
o    Leo’s Birria Tacos
o    Caribbean Jerk Pot
o    La Shunca
o    Polly’s
o    Star City Sips
o    Bricks1819

*No outside food and beverage is allowed. No outside alcohol.

Come get Lost In The Flowers with Us! 🪻🌻🌹
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

Start your summer the right way with our R&B Is For Lovers: Lost In The Flowers Festival at Elmwood Park on Saturday, June 6th: gates open 4:00pm show starts at 5:00 with live entertainmentuntil 10:00pm! Dive into a curated experience full of R&B DJs sets, performances by The Legacy Band, delicious food and drinks, and fun activities for the whole crew.

*Admission varies $25+*
Kids free under 12

Doors open at 4PM:
Grab your…
🌮Food from the Food Court
🍹 Beverages from our Boozy Flower Bar
🎯Games for the Kiddos in the Petal Playzone
🛍️ Shop and find goodies in the Creator’s Market brought to you by The Collective Roanoke

and so much more… but at 5PM our entertainment hits the stage‼️

5 - 9:30pm - Live Music featuring The Legacy Band with 4 DJs to keep the hits going! Don’t miss Special performances by Methodz Rising Dance Company.

Participating food vendors:
o    SWVA Concessions
o    Charlee’s Tropical
o    Leo’s Birria Tacos
o    Caribbean Jerk Pot
o    La Shunca
o    Polly’s
o    Star City Sips
o    Bricks1819

*No outside food and beverage is allowed. No outside alcohol.

Come get Lost In The Flowers with Us! 🪻🌻🌹
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

The microphone is calling🎶 it wants to know who’s stepping up to sing their heart out this year for Karoke with us 🎤

Every year at our R&B Is For Lovers: Lost In The Flowers Festival , a few of yall take the stage and sing your hearts out to your favorite R&B song, who’s stepping up this year?!

Join us June 6th at 4PM at Elmwood Park 🌹🌻🌷
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

The microphone is calling🎶 it wants to know who’s stepping up to sing their heart out this year for Karoke with us 🎤

Every year at our R&B Is For Lovers: Lost In The Flowers Festival , a few of yall take the stage and sing your hearts out to your favorite R&B song, who’s stepping up this year?!

Join us June 6th at 4PM at Elmwood Park 🌹🌻🌷
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

The microphone is calling🎶 it wants to know who’s stepping up to sing their heart out this year for Karoke with us 🎤

Every year at our R&B Is For Lovers: Lost In The Flowers Festival , a few of yall take the stage and sing your hearts out to your favorite R&B song, who’s stepping up this year?!

Join us June 6th at 4PM at Elmwood Park 🌹🌻🌷
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

The microphone is calling🎶 it wants to know who’s stepping up to sing their heart out this year for Karoke with us 🎤

Every year at our R&B Is For Lovers: Lost In The Flowers Festival , a few of yall take the stage and sing your hearts out to your favorite R&B song, who’s stepping up this year?!

Join us June 6th at 4PM at Elmwood Park 🌹🌻🌷
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

The microphone is calling🎶 it wants to know who’s stepping up to sing their heart out this year for Karoke with us 🎤

Every year at our R&B Is For Lovers: Lost In The Flowers Festival , a few of yall take the stage and sing your hearts out to your favorite R&B song, who’s stepping up this year?!

Join us June 6th at 4PM at Elmwood Park 🌹🌻🌷
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

The microphone is calling🎶 it wants to know who’s stepping up to sing their heart out this year for Karoke with us 🎤

Every year at our R&B Is For Lovers: Lost In The Flowers Festival , a few of yall take the stage and sing your hearts out to your favorite R&B song, who’s stepping up this year?!

Join us June 6th at 4PM at Elmwood Park 🌹🌻🌷
#notyouraverageeverything #roanokeva #lostintheflowers #rnbisforlovers #nyafestival

🚨 VENDOR UPDATE 🚨

The flowers are blooming and vendor spots for Lost in the Flowers: R&B Is For Lovers Festival are going QUICK 🌷✨

At this time, ALL food vendor spaces have officially been secured‼️
We only have a limited number of vendor spots remaining before applications close.

If you’ve been thinking about joining us, this is your sign to lock in your spot before it’s too late👀

To apply:
📩 events@thehumblehustle.org

Please include:
• Business Name
• What You Sell
• Social Media Handle
• Photos or Setup Examples

Once submitted, our team will either send over the vendor application form or notify you if vendor capacity has been reached.

Come be apart of one of the city’s favorite summer experiences as we get lost in the flowers together🌻🎶

And if you’re not vending, just make sure you’re there June 6th at Elmwood Park✨

#lostintheflowers #rnbisforloversfestival #notyouraverageeverything #roanokeva

🚨 VENDOR UPDATE 🚨

The flowers are blooming and vendor spots for Lost in the Flowers: R&B Is For Lovers Festival are going QUICK 🌷✨

At this time, ALL food vendor spaces have officially been secured‼️
We only have a limited number of vendor spots remaining before applications close.

If you’ve been thinking about joining us, this is your sign to lock in your spot before it’s too late👀

To apply:
📩 events@thehumblehustle.org

Please include:
• Business Name
• What You Sell
• Social Media Handle
• Photos or Setup Examples

Once submitted, our team will either send over the vendor application form or notify you if vendor capacity has been reached.

Come be apart of one of the city’s favorite summer experiences as we get lost in the flowers together🌻🎶

And if you’re not vending, just make sure you’re there June 6th at Elmwood Park✨

#lostintheflowers #rnbisforloversfestival #notyouraverageeverything #roanokeva

The Urban Cookout is this Sunday and where bring the family function to the heart of the city👀

Come grab the bbq classics, get on the card tables with your crew and get active, and dance to the vibes that brought the family together! 🔥

This Sunday, May 24th meet us at Century Plaza at 2PM
#theurbancookout #RoanokeVA #notyouraverage #centuryplaza

Not Your Average was never just about throwing events, but about creating experiences, bringing new energy, new ideas, new concepts, and new opportunities for people to connect, enjoy culture, and simply create moments that turn into memories…

We do this because we genuinely love creating. We love culture. We love community. And the fact that we get to support the mission of @hustleandgive while doing it makes it mean even more…

So, just know, we’re just getting started:

🍔 Urban Cookout at Century Plaza— Sunday, May 24
🥃 Aunties & Unks at Kirk & Soul — Saturday, May 30
🌷 Lost in the Flowers: R&B Is For Lovers Festival — June
🌍 Sounds of the City: Afro Everything — June 13

Here’s to every moment and the ones in between🫶🏾

#NotYourAverageEverything #NYAEverything #RoanokeVA #LoveVA

Memorial Day Weekend, we’re bringing the family cookout to the heart of the city🗣️🔥

🍔 Cookout classics from a variety of food vendors
🎶 Good music & good vibes all day
♠️ Card tables ready… and yes, the spades and uno tablesmight get a little too serious
🌭 Community, culture, and that feeling of being outside with your people all summer long

Pull up Sunday, May 24th for The Urban Cookout — where the city turns into one big family function☀️

#NotYourAverageEverything #UrbanCookout #RoanokeVA #LoveVA

Memorial Day Weekend, we’re bringing the family cookout to the heart of the city🗣️🔥

🍔 Cookout classics from a variety of food vendors
🎶 Good music & good vibes all day
♠️ Card tables ready… and yes, the spades and uno tablesmight get a little too serious
🌭 Community, culture, and that feeling of being outside with your people all summer long

Pull up Sunday, May 24th for The Urban Cookout — where the city turns into one big family function☀️

#NotYourAverageEverything #UrbanCookout #RoanokeVA #LoveVA

Memorial Day Weekend, we’re bringing the family cookout to the heart of the city🗣️🔥

🍔 Cookout classics from a variety of food vendors
🎶 Good music & good vibes all day
♠️ Card tables ready… and yes, the spades and uno tablesmight get a little too serious
🌭 Community, culture, and that feeling of being outside with your people all summer long

Pull up Sunday, May 24th for The Urban Cookout — where the city turns into one big family function☀️

#NotYourAverageEverything #UrbanCookout #RoanokeVA #LoveVA

Memorial Day Weekend, we’re bringing the family cookout to the heart of the city🗣️🔥

🍔 Cookout classics from a variety of food vendors
🎶 Good music & good vibes all day
♠️ Card tables ready… and yes, the spades and uno tablesmight get a little too serious
🌭 Community, culture, and that feeling of being outside with your people all summer long

Pull up Sunday, May 24th for The Urban Cookout — where the city turns into one big family function☀️

#NotYourAverageEverything #UrbanCookout #RoanokeVA #LoveVA

Memorial Day Weekend, we’re bringing the family cookout to the heart of the city🗣️🔥

🍔 Cookout classics from a variety of food vendors
🎶 Good music & good vibes all day
♠️ Card tables ready… and yes, the spades and uno tablesmight get a little too serious
🌭 Community, culture, and that feeling of being outside with your people all summer long

Pull up Sunday, May 24th for The Urban Cookout — where the city turns into one big family function☀️

#NotYourAverageEverything #UrbanCookout #RoanokeVA #LoveVA

Last time we did Drake Night at @5pointsmusicsanctuary the energy was unmatched 👀🔥

Tonight, we’re back at 5 Points setting the tone for the weekend with Not Your Average Versus — Chris Brown vs. Usher Raymond… with a little Drake thrown in the mix for the culture 🧊🎶

@iamdjshowtime & @jonathanross089 got the soundtrack covered all night long, so expect nothing but hits, singalongs, and good energy from start to finish 🗣️

Pull up, catch a vibe, and let’s start the weekend the right way✨

#nyaeverything #notyouraverage #roanokeva #loveva

Someone said they don’t want to choose 😩 Usher in her ears & Chris Brown in here face 🤣

Well good news for you, tonight you get to hear the best of Chris Brown & Usher‼️🎶

In honor of The R&B Tour, we’re hosting our first ever Not Your Average Versus at @5pointsmusicsanctuary

Grab your ticket with the link in our bio and come sing your heart out 🎶

#roanokeva #notyouraverageversus #rnbtour #chrisbrown #usher