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“Why are influencers even at Cannes?”

Every year, as creators walk the Cannes red carpet, the internet asks the same question. Are they diluting cinema? Turning a film festival into a fashion moment? Or are they simply making global culture more accessible to a newer audience?

Maybe the real conversation isn’t about creators “invading” Cannes, but about how influence, storytelling, and audience attention have changed over time.

Because today, creators don’t just document culture, they shape how people consume it.

Watch the reel till the end for the full perspective, and read the article to dive deeper into the conversation! 🎬✨

[Social Ketchup, Cannes 2026, Cannes Film Festival, Cannes debut, Indian craftsmanship, Indian artisans, Brands, Designer, Content Creators]

I am always going to be hovering over you for all things all the time throughout the life @thedigitallad

Happy Happy Birthday ♥️

#Zootopia #digitalcouple

Because strength was never about perfection.

It was about knowing when to rise, when to rebuild, when to ask for more, when to begin again and when to define success on your own terms.

At the House of Superwomen, we celebrated women who continue to make space for themselves, and for others, in an industry that is still learning how to hold both.

Here’s to the Superwomen Class of 2026.

#HouseOfSuperwomen #SocialSamosa #Superwomen

DM “Superwomen” to register and get your exclusive invite.

Introducing House of Superwomen, the newest chapter of Social Samosa Superwomen

Our flagship platform celebrating Women Leaders and Changemakers driving meaningful impact across India’s Advertising, Marketing, Entrepreneurship and Content Creation Ecosystem

A special thank you to our partners, @dyou.co , @impulsecoffees , @plushforher , @in.avon , @lavieworld and @officialpaccosmetics , for supporting and celebrating this vision with us.

Desi couture had a full-blown main character moment at the Met Gala and we can’t get over it.

From Isha Ambani commanding attention in a gold-woven Gaurav Gupta sari, a statement bag featuring Subodh Gupta’s artwork, to Gauravi Kumari’s striking debut channeling the timeless elegance of Gayatri Devi this was a lineup of unforgettable fashion moments. Swipe through for all the highlights.

Drop your pick in the comments because Indian fashion isn’t just showing up, it’s setting the tone globally.

#localsamosa #MetGala #ManishMalhotra #IshaAmbani

[Localsamosa, Met Gala, Isha Ambani, Karan Johar, Manish Malhotra, Indian craftsmanship, Trending]

I need a MAY-cation! I MAY come back I MAY not 😉

Arranged marriage → honeymoon boredom → now everyone’s favourite couple creators!

This week on Ketchup Talks, @chaitaliandharshil get real with Mrinil Mathur about how it all started and how love + content became their thing.

From working together as partners to having family support and building something together, this one’s wholesome, fun & full of love.

Watch now on YouTube & stream on Spotify.

[Ketchup Talks, Chaitali Shah, Harshil Vasani, arranged marriage story, couple creators, love to content journey, relationship goals, real talk podcast, creator couples India, love story to content, digital creators journey]

@mrinilmathur’s new Ketchup Talks episode with @chaitaliandharshil is all about turning love, content& chaos into a full-time life on the road.

Dropping soon, stay tuned.

[Ketchup Talks, Chaitali, Harshil, travel Creators, Pondcast]

Do your thing ✌️, the rest can wait

Download the magazine to catch the full story👆🏻

[Social Ketchup, social ketchup Magazine, peace, chill vibe, self-care, relatable, main character energy]

POV: You made travel your dream job… but this is the part no one shows 👀

This week on Ketchup Talks, @searats (Rashmee & Anant) get real with @mrinilmathur about quitting their jobs and building a life around travel.

From finding their love and sharing their bad travel days to what travel has taught them and what’s next — this one’s honest, chaotic & super real.

Also ft. hidden gems you’ll want to bookmark ASAP ✈️

Watch the full episode on YouTube and tune in on Spotify to hear the entire conversation.

They said it’s not a real job… until it took them places

@mrinilmathur’s new Ketchup Talks episode with @searats is all about turning love, travel & chaos into a full-time life on the road.

Dropping soon, stay tuned.

[Ketchup Talks, Searats, travel Creators, Pondcast]

March–April Edition 2026 is almost here…

We’re serving sports meets style meets content this time, and honestly, it couldn’t have been a better way to level up the year🏏

Any guesses who’s on our next cover?👇

[Social Ketchup, SK Magazine, Cover Star, 2026]

#socialketchup #skmagazine #MarchAprilEdition