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Founder Short Stories — with Marcus Schuterman, co-founder and creative director of Moyagi. A Q&A series uncovering the inspirations, trivia, and untold truths behind its creation and world.

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

“On the Friday night of London Fashion Week, Moyagi – a sultry, orange-lit cocktail bar just off Oxford Street – played host to one of the week’s buzziest functions. Camille Charrière, Paloma Elsesser, Charlotte Knowles… Fashion editors James Parkes, Emma Davidson and most of the British Vogue fashion features team.

What has brought them together, though, isn’t just the habitual desire to see and be seen; rather, it’s the songs in their hearts and their yearning to express them – loudly and often wildly off-key.”

— @mahoroseward about @singingwithmyfriends at @moyagi

Sometimes that’s all you need.

Ever since my first pen stroke hit the white canvas, the emotional resonance I wanted to build with Moyagi was my North Star.

Since opening in March 2024, we’ve had some fantastic people at Moyagi. Champions, who love what we do and who come back time and again.

Archie stands out, and in January, Julia, reached out—“Archie’s been nominated at the BAFTAs, do the karaoke rooms have names at Moyagi?”

I knew where it was going, and it was perfect.

A new samurai joining the Moyagi karaoke—bushidan 武士団.

Last week I was in London to celebrate this moment with them. Months in the making, what a pleasure it was doing this with you @juliahobbs_ ❤️‍🔥

Moyagi loves you @archmadekwe, カラオケの王様 King of Karaoke. 🎤👑❤️‍🔥🐉👺

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

A Bittersweet Life (달콤한 인생, Dalkomhan insaeng, 2005) is a South Korean neo-noir action thriller directed by Kim Jee-woon (not Jim Jee-woon).

Sun-woo manages a hotel, enforces a crime boss’s will, and moves through the world with the quiet efficiency of a man who has surgically removed every inconvenient feeling from himself. He is trusted absolutely. He wants for nothing and he does not ask questions.

Then Kang gives him a simple task: watch my girlfriend. And if she’s seeing someone else, kill them both.

She is. And Sun-woo stands there, in the exact moment he is supposed to act, and something breaks open in him. He lets her go. He lies to Kang.

That lie is the whole film.

A Bittersweet Life is, at its core, a film about the cost of feeling anything at all in a world built for men who don’t. Sun-woo felt one thing, once, for a moment. And he paid for it with everything he had.

The title is the whole story. Sweet — because that flicker of humanity was real. Bitter — because it was the only real thing in his life, and it destroyed him.

@moyagi

@moyagi

@moyagi

@moyagi

@moyagi

In 2022, Andrew Garfield spoke to @wmag for its annual Best Performances issue, where he reflected on learning to sing for Tick, Tick… BOOM! and his relationship with music.

When the conversation turned to karaoke, he said his go-to song was “Miami” by Will Smith.

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

@singingwithmyfriends @moyagi

Name a more iconic duo than Andy Lau and his denim jacket.

After a young Triad member takes an upper-class girl hostage during a jewelry heist getaway, the two find themselves drifting through the city together, caught between danger, tenderness, and a love that was never meant to last.

A Moment of Romance (1990), Benny Chan.

@moyagi

@moyagi

@moyagi

The anime and manga that shaped us. Each and everyone are about stories of neon towers, silent loyalty, nights that never really ended and about restraint.

You’ll see it in the steel-calm gaze of Crying Freeman and you’ll feel it in the quiet conspiracies of Sanctuary.

Manga Noir. Fictional Tokyo, Hong Kong, Shanghai.

The anime and manga that shaped us. Each and everyone are about stories of neon towers, silent loyalty, nights that never really ended and about restraint.

You’ll see it in the steel-calm gaze of Crying Freeman and you’ll feel it in the quiet conspiracies of Sanctuary.

Manga Noir. Fictional Tokyo, Hong Kong, Shanghai.

The anime and manga that shaped us. Each and everyone are about stories of neon towers, silent loyalty, nights that never really ended and about restraint.

You’ll see it in the steel-calm gaze of Crying Freeman and you’ll feel it in the quiet conspiracies of Sanctuary.

Manga Noir. Fictional Tokyo, Hong Kong, Shanghai.

The anime and manga that shaped us. Each and everyone are about stories of neon towers, silent loyalty, nights that never really ended and about restraint.

You’ll see it in the steel-calm gaze of Crying Freeman and you’ll feel it in the quiet conspiracies of Sanctuary.

Manga Noir. Fictional Tokyo, Hong Kong, Shanghai.

The anime and manga that shaped us. Each and everyone are about stories of neon towers, silent loyalty, nights that never really ended and about restraint.

You’ll see it in the steel-calm gaze of Crying Freeman and you’ll feel it in the quiet conspiracies of Sanctuary.

Manga Noir. Fictional Tokyo, Hong Kong, Shanghai.

The anime and manga that shaped us. Each and everyone are about stories of neon towers, silent loyalty, nights that never really ended and about restraint.

You’ll see it in the steel-calm gaze of Crying Freeman and you’ll feel it in the quiet conspiracies of Sanctuary.

Manga Noir. Fictional Tokyo, Hong Kong, Shanghai.

The anime and manga that shaped us. Each and everyone are about stories of neon towers, silent loyalty, nights that never really ended and about restraint.

You’ll see it in the steel-calm gaze of Crying Freeman and you’ll feel it in the quiet conspiracies of Sanctuary.

Manga Noir. Fictional Tokyo, Hong Kong, Shanghai.

@moyagi

@moyagi

@moyagi

@moyagi

@moyagi

@moyagi

@moyagi

@moyagi