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Miche

Discover DEVA RD ↓

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DEVA RD | Inside The Formula | Ep. 1 THE RIM

We go deep inside Miche’s formula.

Together with Giulio, we take you inside the development of DEVA RD, from the very first engineering choices to testing, rim optimization, and the pursuit of the perfect balance between lightweight performance, responsiveness, and reliability.

A journey into the way we engineer performance.


204
6
5 days ago


FM |ΦD =[4.28.2.3.2]𝛼50:0.007915

THE FORMULA FOR PERFORMANCE

4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.

A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.

Discover Deva RD at @velofollies | Booth 427 B


532
4
4 months ago

FM |ΦD =[4.28.2.3.2]𝛼50:0.007915

THE FORMULA FOR PERFORMANCE

4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.

A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.

Discover Deva RD at @velofollies | Booth 427 B


532
4
4 months ago

FM |ΦD =[4.28.2.3.2]𝛼50:0.007915

THE FORMULA FOR PERFORMANCE

4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.

A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.

Discover Deva RD at @velofollies | Booth 427 B


532
4
4 months ago

FM |ΦD =[4.28.2.3.2]𝛼50:0.007915

THE FORMULA FOR PERFORMANCE

4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.

A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.

Discover Deva RD at @velofollies | Booth 427 B


532
4
4 months ago

Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago

Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago

Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago


Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago

Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago

Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago

Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago

Miche’s perspective of the Giro 26
‣ DEVA RD wheels


518
22 hours ago

▸▸▸ Rapida + Asfalto wheels
Speed for everyone


194
1 weeks ago

▸▸▸ Rapida + Asfalto wheels
Speed for everyone


194
1 weeks ago


▸▸▸ Rapida + Asfalto wheels
Speed for everyone


194
1 weeks ago

▸▸▸ Rapida + Asfalto wheels
Speed for everyone


194
1 weeks ago

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈


373
7
1 weeks ago

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈


373
7
1 weeks ago

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈


373
7
1 weeks ago

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈


373
7
1 weeks ago


The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈


373
7
1 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

So many checklists before races — this is Massimo’s 📒.

Lucky that we have our partners by our side 🥰


443
6
2 weeks ago

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.

Designed for cyclists seeking uncompromising quality ✨

Discover Asfalto and Sterrato ↑


113
2
2 weeks ago

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.

Designed for cyclists seeking uncompromising quality ✨

Discover Asfalto and Sterrato ↑


113
2
2 weeks ago

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.

Designed for cyclists seeking uncompromising quality ✨

Discover Asfalto and Sterrato ↑


113
2
2 weeks ago

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.

Designed for cyclists seeking uncompromising quality ✨

Discover Asfalto and Sterrato ↑


113
2
2 weeks ago

This spin hits different 🔈


2.4K
7
3 weeks ago

Your first carbon gravel wheelset.

Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.

Discover Sterrato ↑


146
3 weeks ago

Your first carbon gravel wheelset.

Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.

Discover Sterrato ↑


146
3 weeks ago

Your first carbon gravel wheelset.

Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.

Discover Sterrato ↑


146
3 weeks ago

Your first carbon gravel wheelset.

Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.

Discover Sterrato ↑


146
3 weeks ago

Your first carbon road wheelset.

Asfalto is designed for ambitious road riders who want a high-quality product from day one.

Discover Asfalto ↑


178
1
3 weeks ago

Your first carbon road wheelset.

Asfalto is designed for ambitious road riders who want a high-quality product from day one.

Discover Asfalto ↑


178
1
3 weeks ago

Your first carbon road wheelset.

Asfalto is designed for ambitious road riders who want a high-quality product from day one.

Discover Asfalto ↑


178
1
3 weeks ago

Your first carbon road wheelset.

Asfalto is designed for ambitious road riders who want a high-quality product from day one.

Discover Asfalto ↑


178
1
3 weeks ago

At the core of every wheel.
Spoke by spoke, starting from the hub.


238
1
1 months ago

From data to cobbles.

4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.

A rigorous process focused on aerodynamics, efficiency and reliability.

Today, Deva RD is out there — taking on @parisroubaixcourse


330
3
1 months ago

From data to cobbles.

4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.

A rigorous process focused on aerodynamics, efficiency and reliability.

Today, Deva RD is out there — taking on @parisroubaixcourse


330
3
1 months ago

From data to cobbles.

4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.

A rigorous process focused on aerodynamics, efficiency and reliability.

Today, Deva RD is out there — taking on @parisroubaixcourse


330
3
1 months ago

From data to cobbles.

4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.

A rigorous process focused on aerodynamics, efficiency and reliability.

Today, Deva RD is out there — taking on @parisroubaixcourse


330
3
1 months ago

From data to cobbles.

4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.

A rigorous process focused on aerodynamics, efficiency and reliability.

Today, Deva RD is out there — taking on @parisroubaixcourse


330
3
1 months ago

From data to cobbles.

4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.

A rigorous process focused on aerodynamics, efficiency and reliability.

Today, Deva RD is out there — taking on @parisroubaixcourse


330
3
1 months ago

From data to cobbles.

4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.

A rigorous process focused on aerodynamics, efficiency and reliability.

Today, Deva RD is out there — taking on @parisroubaixcourse


330
3
1 months ago


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