Miche
Discover DEVA RD ↓
DEVA RD | Inside The Formula | Ep. 1 THE RIM
We go deep inside Miche’s formula.
Together with Giulio, we take you inside the development of DEVA RD, from the very first engineering choices to testing, rim optimization, and the pursuit of the perfect balance between lightweight performance, responsiveness, and reliability.
A journey into the way we engineer performance.

FM |ΦD =[4.28.2.3.2]𝛼50:0.007915
THE FORMULA FOR PERFORMANCE
4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.
A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.
Discover Deva RD at @velofollies | Booth 427 B

FM |ΦD =[4.28.2.3.2]𝛼50:0.007915
THE FORMULA FOR PERFORMANCE
4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.
A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.
Discover Deva RD at @velofollies | Booth 427 B

FM |ΦD =[4.28.2.3.2]𝛼50:0.007915
THE FORMULA FOR PERFORMANCE
4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.
A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.
Discover Deva RD at @velofollies | Booth 427 B

FM |ΦD =[4.28.2.3.2]𝛼50:0.007915
THE FORMULA FOR PERFORMANCE
4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.
A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.
Discover Deva RD at @velofollies | Booth 427 B

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈

The all-new Rapida with our new Asfalto wheels.
Accessible speed. Everyday performance 📈

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

So many checklists before races — this is Massimo’s 📒.
Lucky that we have our partners by our side 🥰

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.
Designed for cyclists seeking uncompromising quality ✨
Discover Asfalto and Sterrato ↑

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.
Designed for cyclists seeking uncompromising quality ✨
Discover Asfalto and Sterrato ↑

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.
Designed for cyclists seeking uncompromising quality ✨
Discover Asfalto and Sterrato ↑

Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.
Designed for cyclists seeking uncompromising quality ✨
Discover Asfalto and Sterrato ↑

Your first carbon gravel wheelset.
Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.
Discover Sterrato ↑

Your first carbon gravel wheelset.
Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.
Discover Sterrato ↑

Your first carbon gravel wheelset.
Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.
Discover Sterrato ↑

Your first carbon gravel wheelset.
Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product:gravel and bikepacking.
Discover Sterrato ↑

Your first carbon road wheelset.
Asfalto is designed for ambitious road riders who want a high-quality product from day one.
Discover Asfalto ↑

Your first carbon road wheelset.
Asfalto is designed for ambitious road riders who want a high-quality product from day one.
Discover Asfalto ↑

Your first carbon road wheelset.
Asfalto is designed for ambitious road riders who want a high-quality product from day one.
Discover Asfalto ↑

Your first carbon road wheelset.
Asfalto is designed for ambitious road riders who want a high-quality product from day one.
Discover Asfalto ↑

From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse

From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse

From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse

From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse

From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse

From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse

From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse
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