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Friends that are family 🤍

We’re proud to introduce the new Avaline Cabernet Sauvignon — our most full-bodied expression yet. Crafted in partnership with our French growers, whose dedication to organic farming mirrors our own, this Cabernet proves that organic wine can be bold, delicious, and full of flavor.

Introducing the new Avaline Cabernet. Made to savor.

Available now at drinkavaline.com and at retailers nationwide beginning in 2026.

We’re proud to introduce the new Avaline Cabernet Sauvignon — our most full-bodied expression yet. Crafted in partnership with our French growers, whose dedication to organic farming mirrors our own, this Cabernet proves that organic wine can be bold, delicious, and full of flavor.

Introducing the new Avaline Cabernet. Made to savor.

Available now at drinkavaline.com and at retailers nationwide beginning in 2026.

PROFIT & MERIT. Best headline to date: Thank you, @financialtimes @fthtsi @ellie_pithers @merit

We celebrated Avaline’s collaboration with @stellamccartney last night. This limited-edition bottle is now available at www.drinkavaline.com and select specialty retailers.

On my face:
@merit Minimalist in Khaki
@merit Flush Balm in Archival
@versed Smoothing Lip Blush in Scene
@merit Eyeshadow in Glacé
@versed Liquid Eyeshadow in Vintage

Wearing: @stellamccartney

Slide 3: me giving @andycohen my casting notes for The Valley.

We celebrated Avaline’s collaboration with @stellamccartney last night. This limited-edition bottle is now available at www.drinkavaline.com and select specialty retailers.

On my face:
@merit Minimalist in Khaki
@merit Flush Balm in Archival
@versed Smoothing Lip Blush in Scene
@merit Eyeshadow in Glacé
@versed Liquid Eyeshadow in Vintage

Wearing: @stellamccartney

Slide 3: me giving @andycohen my casting notes for The Valley.

We celebrated Avaline’s collaboration with @stellamccartney last night. This limited-edition bottle is now available at www.drinkavaline.com and select specialty retailers.

On my face:
@merit Minimalist in Khaki
@merit Flush Balm in Archival
@versed Smoothing Lip Blush in Scene
@merit Eyeshadow in Glacé
@versed Liquid Eyeshadow in Vintage

Wearing: @stellamccartney

Slide 3: me giving @andycohen my casting notes for The Valley.

We celebrated Avaline’s collaboration with @stellamccartney last night. This limited-edition bottle is now available at www.drinkavaline.com and select specialty retailers.

On my face:
@merit Minimalist in Khaki
@merit Flush Balm in Archival
@versed Smoothing Lip Blush in Scene
@merit Eyeshadow in Glacé
@versed Liquid Eyeshadow in Vintage

Wearing: @stellamccartney

Slide 3: me giving @andycohen my casting notes for The Valley.

London with @financialtimes @fthtsi

On my face:

@merit Great Skin Serum
@merit The Uniform tinted SPF in color 22
@merit The Minimalist in Oak and Sandstone
@merit Flush Balm in Postmodern
@versed Easy Brow tinted brow gel
@merit Brow 1990 in taupe
@merit Solo Shadow in Brun and Midcentury
@merit Day Glow in Bounce
@versed Lip Blush in Casual
@merit Signature Lip liner in Coupé

London with @financialtimes @fthtsi

On my face:

@merit Great Skin Serum
@merit The Uniform tinted SPF in color 22
@merit The Minimalist in Oak and Sandstone
@merit Flush Balm in Postmodern
@versed Easy Brow tinted brow gel
@merit Brow 1990 in taupe
@merit Solo Shadow in Brun and Midcentury
@merit Day Glow in Bounce
@versed Lip Blush in Casual
@merit Signature Lip liner in Coupé

London with @financialtimes @fthtsi

On my face:

@merit Great Skin Serum
@merit The Uniform tinted SPF in color 22
@merit The Minimalist in Oak and Sandstone
@merit Flush Balm in Postmodern
@versed Easy Brow tinted brow gel
@merit Brow 1990 in taupe
@merit Solo Shadow in Brun and Midcentury
@merit Day Glow in Bounce
@versed Lip Blush in Casual
@merit Signature Lip liner in Coupé

We’re thrilled to share that @versed will be arriving at @ultabeauty stores this week.

This next chapter brings a curated selection of our skincare and color cosmetics into a setting where you can now test and swatch the products in person. Every formula is thoughtfully created for sensitive skin, and now you can experience them up close.

We’re proud to join the shelves at Ulta while continuing our strong presence at @target, giving you even more ways to discover Versed.

See you in store.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

When we launched Versed Skincare, it was all about making high-performance, clean skincare accessible to everyone. But our customer wanted more.

She loves makeup, but she also wants to feel confident that what she’s putting on her skin won’t make her skincare concerns worse. She deserves skin-enhancing formulas that don’t just look good—they work for her skin all day long.

Today, I’m so proud to introduce Versed Color Cosmetics—a collection of beautiful, comfortable products at ultra-affordable prices for even the most sensitive skin, now available at Target stores, Target.com, and VersedSkin.com.

Swipe through to hear about some of my favorite products in the video. In this pic, I’m wearing Soft Gloss Lip Serum in Compliment—a must-have. And don’t sleep on the Multi-Serum Skin Tint with SPF 40—it’s what everyone is talking about on TikTok and it will sell out, fast.

A huge thank you to my incredible team for making this dream a reality for our customers.

What happens when two friends decide to shake up the wine industry? A side hustle that rethinks every sip. 🍷 We created Avaline to bring transparency to wine, because we believe in knowing what goes in every bottle. From France to Spain, we knocked on doors and found our passion project. This is just the beginning for Avaline, and we can’t wait to keep building. Join us on Side Hustles, premiering 11/8 only on @veeps!

#Avaline #SideHustles #WineWithIntegrity #DisruptTheIndustry

After 2 1/2 years, 200+ rounds, and countless trips to Paris, I am excited to release our first @merit fragrance, Retrospect. I created this fragrance with the extraordinary perfumer @fannybalparfumeur.

Throughout my life, the scents worn by strong women have left lasting impressions—some embodying warmth, others exuding power, and some radiating an indescribable carefree spirit.

Retrospect draws inspiration from decades of core memories: the women who inspired me, the carefree moments of youth, and my aspirations for the future. This fragrance reconnects with traditional notes while being reimagined for today. It reminds us that our journeys often circle back to our roots, enriched by new perspectives.

No matter where your journey takes you, I hope you discover your own sense of nostalgia in this modern fragrance.

I can’t wait to hear what you think.

Katherine

After 2 1/2 years, 200+ rounds, and countless trips to Paris, I am excited to release our first @merit fragrance, Retrospect. I created this fragrance with the extraordinary perfumer @fannybalparfumeur.

Throughout my life, the scents worn by strong women have left lasting impressions—some embodying warmth, others exuding power, and some radiating an indescribable carefree spirit.

Retrospect draws inspiration from decades of core memories: the women who inspired me, the carefree moments of youth, and my aspirations for the future. This fragrance reconnects with traditional notes while being reimagined for today. It reminds us that our journeys often circle back to our roots, enriched by new perspectives.

No matter where your journey takes you, I hope you discover your own sense of nostalgia in this modern fragrance.

I can’t wait to hear what you think.

Katherine

After 2 1/2 years, 200+ rounds, and countless trips to Paris, I am excited to release our first @merit fragrance, Retrospect. I created this fragrance with the extraordinary perfumer @fannybalparfumeur.

Throughout my life, the scents worn by strong women have left lasting impressions—some embodying warmth, others exuding power, and some radiating an indescribable carefree spirit.

Retrospect draws inspiration from decades of core memories: the women who inspired me, the carefree moments of youth, and my aspirations for the future. This fragrance reconnects with traditional notes while being reimagined for today. It reminds us that our journeys often circle back to our roots, enriched by new perspectives.

No matter where your journey takes you, I hope you discover your own sense of nostalgia in this modern fragrance.

I can’t wait to hear what you think.

Katherine

After 2 1/2 years, 200+ rounds, and countless trips to Paris, I am excited to release our first @merit fragrance, Retrospect. I created this fragrance with the extraordinary perfumer @fannybalparfumeur.

Throughout my life, the scents worn by strong women have left lasting impressions—some embodying warmth, others exuding power, and some radiating an indescribable carefree spirit.

Retrospect draws inspiration from decades of core memories: the women who inspired me, the carefree moments of youth, and my aspirations for the future. This fragrance reconnects with traditional notes while being reimagined for today. It reminds us that our journeys often circle back to our roots, enriched by new perspectives.

No matter where your journey takes you, I hope you discover your own sense of nostalgia in this modern fragrance.

I can’t wait to hear what you think.

Katherine

Thank you @fortunemag @fortunempw and @emmahinchliffe for having @camerondiaz and I speak about building businesses and navigating multiple careers at Fortune’s Most Powerful Women Summit. What a room of incredible people!

Thank you @fortunemag @fortunempw and @emmahinchliffe for having @camerondiaz and I speak about building businesses and navigating multiple careers at Fortune’s Most Powerful Women Summit. What a room of incredible people!

Thank you @fortunemag @fortunempw and @emmahinchliffe for having @camerondiaz and I speak about building businesses and navigating multiple careers at Fortune’s Most Powerful Women Summit. What a room of incredible people!

Even though @merit launched as a color cosmetics brand in 2021, the first product I approved back in 2019 was our Great Skin Serum. It was an idea I had that our PD team brought to life. From there, I couldn’t wait to create the perfect priming moisturizer to go on top of our serum to perfectly prep the face for our Five Minute Morning makeup set or your favorite tinted SPF. I wanted something that held that glowy Great Skin look all day, blurred pores, and created a brightened and tightened look without dehydration. Last week we unveiled Great Skin Priming Moisturizer and I hope you love it as much as I do.

It’s rich without creating oily skin. it’s light but hydrates with time-release technology to combat annoying dry patches for those with aging or dry skin like mine. I’m including some unfiltered images (mostly on my bad side!) of my skin while testing the product over the last few years as we perfected the formula. Go to www.meritbeauty.com to get yours now or stop by your nearest @sephora and let me know what you think.

- Katherine

Even though @merit launched as a color cosmetics brand in 2021, the first product I approved back in 2019 was our Great Skin Serum. It was an idea I had that our PD team brought to life. From there, I couldn’t wait to create the perfect priming moisturizer to go on top of our serum to perfectly prep the face for our Five Minute Morning makeup set or your favorite tinted SPF. I wanted something that held that glowy Great Skin look all day, blurred pores, and created a brightened and tightened look without dehydration. Last week we unveiled Great Skin Priming Moisturizer and I hope you love it as much as I do.

It’s rich without creating oily skin. it’s light but hydrates with time-release technology to combat annoying dry patches for those with aging or dry skin like mine. I’m including some unfiltered images (mostly on my bad side!) of my skin while testing the product over the last few years as we perfected the formula. Go to www.meritbeauty.com to get yours now or stop by your nearest @sephora and let me know what you think.

- Katherine

Even though @merit launched as a color cosmetics brand in 2021, the first product I approved back in 2019 was our Great Skin Serum. It was an idea I had that our PD team brought to life. From there, I couldn’t wait to create the perfect priming moisturizer to go on top of our serum to perfectly prep the face for our Five Minute Morning makeup set or your favorite tinted SPF. I wanted something that held that glowy Great Skin look all day, blurred pores, and created a brightened and tightened look without dehydration. Last week we unveiled Great Skin Priming Moisturizer and I hope you love it as much as I do.

It’s rich without creating oily skin. it’s light but hydrates with time-release technology to combat annoying dry patches for those with aging or dry skin like mine. I’m including some unfiltered images (mostly on my bad side!) of my skin while testing the product over the last few years as we perfected the formula. Go to www.meritbeauty.com to get yours now or stop by your nearest @sephora and let me know what you think.

- Katherine

Even though @merit launched as a color cosmetics brand in 2021, the first product I approved back in 2019 was our Great Skin Serum. It was an idea I had that our PD team brought to life. From there, I couldn’t wait to create the perfect priming moisturizer to go on top of our serum to perfectly prep the face for our Five Minute Morning makeup set or your favorite tinted SPF. I wanted something that held that glowy Great Skin look all day, blurred pores, and created a brightened and tightened look without dehydration. Last week we unveiled Great Skin Priming Moisturizer and I hope you love it as much as I do.

It’s rich without creating oily skin. it’s light but hydrates with time-release technology to combat annoying dry patches for those with aging or dry skin like mine. I’m including some unfiltered images (mostly on my bad side!) of my skin while testing the product over the last few years as we perfected the formula. Go to www.meritbeauty.com to get yours now or stop by your nearest @sephora and let me know what you think.

- Katherine

In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine!

In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine!

In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine!

In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine!

In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine!

In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine!

In the Hamptons for Avaline’s 4th birthday with some of our nearest and dearest. Grab a bottle of you’re out there, sold pretty much everywhere you can find wine!