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Officially Introducing Añejo. So much time went into building to this point.

Fall in love with the journey. The cost for timelessness is time.

Forever grateful for the support and love from our community. Wanted to make sure we started with the city it all started in. Now available in Chicago.

@jewelosco @binnysbev and select retailers across the Chicagoland area.

(Let us know in the comments where you want to see it😉)

📸 @gregchmiel @nobadframes
Art Direction : @nikko.washington
Creative Direction : @lifeshouldbefuncompany @finding_duimoh @nobadframes
Production: @lmbrandingco @bossupkurve

Officially Introducing Añejo. So much time went into building to this point.

Fall in love with the journey. The cost for timelessness is time.

Forever grateful for the support and love from our community. Wanted to make sure we started with the city it all started in. Now available in Chicago.

@jewelosco @binnysbev and select retailers across the Chicagoland area.

(Let us know in the comments where you want to see it😉)

📸 @gregchmiel @nobadframes
Art Direction : @nikko.washington
Creative Direction : @lifeshouldbefuncompany @finding_duimoh @nobadframes
Production: @lmbrandingco @bossupkurve

Officially Introducing Añejo. So much time went into building to this point.

Fall in love with the journey. The cost for timelessness is time.

Forever grateful for the support and love from our community. Wanted to make sure we started with the city it all started in. Now available in Chicago.

@jewelosco @binnysbev and select retailers across the Chicagoland area.

(Let us know in the comments where you want to see it😉)

📸 @gregchmiel @nobadframes
Art Direction : @nikko.washington
Creative Direction : @lifeshouldbefuncompany @finding_duimoh @nobadframes
Production: @lmbrandingco @bossupkurve

Officially Introducing Añejo. So much time went into building to this point.

Fall in love with the journey. The cost for timelessness is time.

Forever grateful for the support and love from our community. Wanted to make sure we started with the city it all started in. Now available in Chicago.

@jewelosco @binnysbev and select retailers across the Chicagoland area.

(Let us know in the comments where you want to see it😉)

📸 @gregchmiel @nobadframes
Art Direction : @nikko.washington
Creative Direction : @lifeshouldbefuncompany @finding_duimoh @nobadframes
Production: @lmbrandingco @bossupkurve

Something about this summa just felt timeless. A lake cookout with friends who feel like family …that’s really all you need.

🎥: @bakedjassler

Talent & friends : @allsumma @mingbey @y.renee317

Production: @4_yin @lifeshouldbefuncompany
PA: @alexxxx_jaaay

Creative : @finding_duimoh @lifeshouldbefuncompany

#Theartofcookout #friendsofjonbasil #jonbasiltequila #Jonbsummer

5 years feels like it flew by but when we truly reflect on the journey so far. It feels like a lifetime. We celebrated some wins learned some lessons. Had memorable moments and navigated impossible storms.
Through it all it’s always been the support from our people, our tribe, and our community that has carried us through. Forever grateful to be on this ride and we promise to keep pouring that love back.

2024 is here and it’s UP. Let’smake these next 5 legendary.

Celebrate the wins, learn from the losses and Fall in love with the journey.

#Tothefriendsweconsiderfamily

EST. June 2015.Launched December 2018

Official celebration in March. Stay tuned.

A famous African Proverb says “No matter how tall a tree grows, it never forgets its roots.” - To the mothers who prayed, sacrifices built and carried generations forward, Happy Mother’s Day.

A famous African Proverb says “No matter how tall a tree grows, it never forgets its roots.” - To the mothers who prayed, sacrifices built and carried generations forward, Happy Mother’s Day.

A famous African Proverb says “No matter how tall a tree grows, it never forgets its roots.” - To the mothers who prayed, sacrifices built and carried generations forward, Happy Mother’s Day.

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

Wins and losses aren’t opposites. They’re the same game.

Oware — also known as Ayo or Wari — is one of the oldest games on earth, dating back thousands of years across West Africa. Passed down through generations. Carried across oceans.

During the slave trade, it made its way to the Caribbean — used to communicate, strategize, and survive.

It’s a game of patience, sacrifice, and timing. Every move costs something. Every win comes from a loss. And every loss informs the next move.

We learned this game from our grandparents in Ghana. You can feel its lessons now more than ever while building something real.

You sacrifice.
You learn.
You reposition.
You keep going.

Chapter 1: Wins & Losses.

📸: @kofmotivation
🎥: @naked.analogue
Direction/Creative: @finding_duimoh
Styling: @br0ks
Producers: @kennedy_dodoo
@lifeshouldbefuncompany @aziumolu @thehunch.nlake
Production Assistance: @aabenaajr

We designed extremely limited custom sets for @friendsofjonbasil . DM if interested

What we learn, we share. What we inherit, we preserve. What we build, we leave behind for those after us. That’s the play.

#jonbasiltequila #ittakestime #forthebuilders #winsandlosses

What we learn, we share. What we inherit, we preserve. What we build, we leave behind for those after us. That’s the play.

#jonbasiltequila #ittakestime #forthebuilders #winsandlosses

What we learn, we share. What we inherit, we preserve. What we build, we leave behind for those after us. That’s the play.

#jonbasiltequila #ittakestime #forthebuilders #winsandlosses

Every move costs something. Every gain comes from a loss. That’s the game. That’s the journey.
It takes time.

Every move costs something. Every gain comes from a loss. That’s the game. That’s the journey.
It takes time.

Every move costs something. Every gain comes from a loss. That’s the game. That’s the journey.
It takes time.

Every move costs something. Every gain comes from a loss. That’s the game. That’s the journey.
It takes time.

Every move costs something. Every gain comes from a loss. That’s the game. That’s the journey.
It takes time.

Every experience teaches you something, if you’re paying close enough attention.

#jonbasiltequila #ittakestime #forthebuilders

Every experience teaches you something, if you’re paying close enough attention.

#jonbasiltequila #ittakestime #forthebuilders

Wisdom is knowing the knowledge you need is already held by someone who’s lived it before you.

#jonbasiltequila #ittakestime #forthebuilders #winsandlosses

Wisdom is knowing the knowledge you need is already held by someone who’s lived it before you.

#jonbasiltequila #ittakestime #forthebuilders #winsandlosses

Wisdom is knowing the knowledge you need is already held by someone who’s lived it before you.

#jonbasiltequila #ittakestime #forthebuilders #winsandlosses

Wisdom is earned over time through experience, patience, and lessons learned. Watching our elders reminds us that knowledge isn’t rushed, it’s Lived.

Chapter 1 Wins & Losses

#jonbasiltequila #ittakestime #forthebuilders

Always appreciate the courage it took to go after what you want.

#celebratethewins #learnfromthelosses

“Respect your elders!”. That has always been been a phrase we’ve been taught growing up. Now we realize it’s because so much about life you learn through experience. Through trying and falling short. Learning through the losses. Only time can teach you that.

Chapter 1. Wins and Losses.

#ittakestime #forthebuilders #heritage #learnfromthelosses