Instagram Story Save

Subscribe to our Substack to learn more 🙃

When @observer set out to redefine what power looks like in PR this year, they landed on something that resonated deeply with us: It’s not about size or revenue. It’s about what happens because you were in the room.

That’s the work JBC has been doing for 12 years. And it’s why landing on the 50 Most Powerful PR Firms of 2026 feels like more than an accolade — it’s proof.

Proof that building a 40-brand coalition in 72 hours to defend female-founded businesses against tariff threats matters. That making menopause and midlife health feel urgent and culturally relevant — not niche — matters. That transforming slime into a legitimate experiential category, or launching an AI startup that made dream partners come to us, matters.

None of it happens without the team that shows up every single day with strategic instincts, great judgment, and genuine care for getting it right. And none of it happens without the brand partners who trust us to be in the room when the moments are real and the stakes are high.

12 years in. We’re still here. Still doing work that matters. Thank you for being part of it. 🖤

JBC clients, in the headlines 🗞️ A year of standout stories and major press moments

@fashionphile tapped @iamcardib as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-luxury accessories from brands like Hermès, Chanel and Goyard. Across features in @wwd, @glossyco, @thezoereport, @people, @complex and @enews, the partnership highlights the growing cultural influence of luxury resale and how consumers are approaching fashion through a more investment-minded lens. The campaign also marks Fashionphile’s biggest marketing push to date, blending celebrity influence, circular fashion and collector culture into a major moment for the resale space. Head to the link in our bio to read more. #jbcclients

@fashionphile tapped @iamcardib as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-luxury accessories from brands like Hermès, Chanel and Goyard. Across features in @wwd, @glossyco, @thezoereport, @people, @complex and @enews, the partnership highlights the growing cultural influence of luxury resale and how consumers are approaching fashion through a more investment-minded lens. The campaign also marks Fashionphile’s biggest marketing push to date, blending celebrity influence, circular fashion and collector culture into a major moment for the resale space. Head to the link in our bio to read more. #jbcclients

@fashionphile tapped @iamcardib as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-luxury accessories from brands like Hermès, Chanel and Goyard. Across features in @wwd, @glossyco, @thezoereport, @people, @complex and @enews, the partnership highlights the growing cultural influence of luxury resale and how consumers are approaching fashion through a more investment-minded lens. The campaign also marks Fashionphile’s biggest marketing push to date, blending celebrity influence, circular fashion and collector culture into a major moment for the resale space. Head to the link in our bio to read more. #jbcclients

@fashionphile tapped @iamcardib as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-luxury accessories from brands like Hermès, Chanel and Goyard. Across features in @wwd, @glossyco, @thezoereport, @people, @complex and @enews, the partnership highlights the growing cultural influence of luxury resale and how consumers are approaching fashion through a more investment-minded lens. The campaign also marks Fashionphile’s biggest marketing push to date, blending celebrity influence, circular fashion and collector culture into a major moment for the resale space. Head to the link in our bio to read more. #jbcclients

@fashionphile tapped @iamcardib as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-luxury accessories from brands like Hermès, Chanel and Goyard. Across features in @wwd, @glossyco, @thezoereport, @people, @complex and @enews, the partnership highlights the growing cultural influence of luxury resale and how consumers are approaching fashion through a more investment-minded lens. The campaign also marks Fashionphile’s biggest marketing push to date, blending celebrity influence, circular fashion and collector culture into a major moment for the resale space. Head to the link in our bio to read more. #jbcclients

@fashionphile tapped @iamcardib as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-luxury accessories from brands like Hermès, Chanel and Goyard. Across features in @wwd, @glossyco, @thezoereport, @people, @complex and @enews, the partnership highlights the growing cultural influence of luxury resale and how consumers are approaching fashion through a more investment-minded lens. The campaign also marks Fashionphile’s biggest marketing push to date, blending celebrity influence, circular fashion and collector culture into a major moment for the resale space. Head to the link in our bio to read more. #jbcclients

May Trend Forecast: Part 2 ✨

Here’s the second drop of May trends shaping culture and consumer behavior — from digital fatigue and sensory escapism to evolving ideas around wellness, privacy, and modern-day friction.

May Trend Forecast: Part 2 ✨

Here’s the second drop of May trends shaping culture and consumer behavior — from digital fatigue and sensory escapism to evolving ideas around wellness, privacy, and modern-day friction.

May Trend Forecast: Part 2 ✨

Here’s the second drop of May trends shaping culture and consumer behavior — from digital fatigue and sensory escapism to evolving ideas around wellness, privacy, and modern-day friction.

May Trend Forecast: Part 2 ✨

Here’s the second drop of May trends shaping culture and consumer behavior — from digital fatigue and sensory escapism to evolving ideas around wellness, privacy, and modern-day friction.

May Trend Forecast: Part 2 ✨

Here’s the second drop of May trends shaping culture and consumer behavior — from digital fatigue and sensory escapism to evolving ideas around wellness, privacy, and modern-day friction.

@thatsit founder Dr. Lior Lewensztain built the brand with a simple mission: make it easier for people to eat real fruit. What started as a bootstrapped farmers market concept has grown into a $100M business rooted in minimal ingredients, no added sugar and a long-term focus on better-for-you snacking. The feature also explores how the brand has scaled while staying intentional about innovation, sustainability and its fruit-first philosophy. Featured in @entrepreneur – head to the link in our bio to read more. #jbcclients

🕶️ via @povbeauty

@leftonfriday is scaling a seasonal retail strategy into a major growth engine, more than doubling its brick-and-mortar footprint each summer through strategic pop-ups across North America. The swimwear brand co-founded by former Lululemon executives @lowaks and @shansavage uses short-term leases, lean build budgets and high-traffic summer locations to drive discovery and convert new customers in person. The approach has become a key driver of growth, with the majority of revenue now generated during peak summer months as the brand continues to expand its retail footprint. Featured in @incmagazine – head to the link in our bio to read more. #jbcclients

🤍 @everhem

@fellowproducts is bringing café-level espresso into the home with the launch of its sleek new Espresso Series 1 machine. Featured in @foodandwine, the review highlights the machine’s high-tech features, elevated design and ability to help both beginners and home baristas pull smoother, more refined espresso shots. With customizable settings, built-in shot feedback and a design-forward approach, the Series 1 reflects Fellow’s continued focus on blending performance with aesthetics for the modern coffee experience. Head to the link in our bio to read more. #jbcclients

a busy work day with a side of an off-broadway debut ✨

@evite is entering a new era with a rebrand designed to reflect how today’s consumers gather, host and connect. The platform’s refreshed identity leans into more personal, experience-driven moments – from book clubs and mahjong nights to “garden discos” and casual at-home gatherings. Alongside a more modern user experience and community-focused approach, Evite has also seen major business growth, with revenue increasing 5x since 2020. Featured in @revenuebrew – head to the link in our bio to read more. #jbcclients