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Making moves.

We won two The Webby Awards for our work with Google Chrome Enterprise and our internal project "We Tried."

A big congratulations to the teams involved.

When strategy and design work on a project, working in stages may lead to just average results.

In this installment of Makers, Kima Sargsyan and Tyler Kracht break down how they leverage the “design jam” to solve for the long-term.

By bridging the gap between today’s shopper and the future of self-expression, this strategy and design duo is ensuring brands don’t just show up, but that they stay relevant for years to come. Link in bio.

New requirements demand a new kind of guide.

As crypto tax laws shift for 2026, we partnered with CoinTracker to create Tommy Coyne—an AI-generated guru designed to turn tax anxiety into filing confidence.

In this episode, our Chief Creative Officer Ez Blaine M.A. and CoinTracker’s Thomas Sweeney break down the strategy, the tech, and the future of AI-powered storytelling.

Just in time for Tax Day. Listen to the full episode.

Work that matters.

We’re honored to be nominated 5x across several categories in the 30th Annual The Webby Awards. From our collaborations with Google Chrome, The Ring and Atlantic Health, to our internal project "We Tried"—it’s an incredible recognition of our commitment to craft.

Take a closer look at the work. Link in bio.

What does it mean to be "discoverable" in 2026?

In the "Age of Intention," search is changing faster than brands can react. In our latest podcast episode, Luis Caballero, Senior VP of Data at Huge, discusses the future of data and the proprietary tools his team is using to bridge the gap. Link in bio.

Effectiveness in product design is about knowing exactly what the user wants and delivering it without the noise. For Olympics fans, the stakes are even higher.

That’s why OLI, the conversational experience Huge created with NBCU, is a hyper-focused experience that prioritizes the best moments while giving fans the choice to catch up. Emily Wengert, our Head of AI, explains more in the latest episode of the podcast.

The key element in the AI race is being frictionless. That’s why Navid Ghomeshi, Associate Director of AI Product Strategy, predicts the real winner will be the company that manages to build on users they already have.

Listen to his AI forecast on the new episode of the Intelligent Experiences podcast. Link in bio.

Building the future of storytelling.

Huge and CoinTracker have launched a fully AI-generated brand system using an end-to-end production model. The collaboration shows how generative AI can solve complex human challenges responsibly and at scale.

The campaign tackles a growing issue: declaring taxes on crypto investment. Enter Tommi Coyne, an AI-generated guide who translates tax complexity into clear, relatable stories across social, digital and OOH.

By combining strategy and creative execution, the project opens new possibilities for AI-powered storytelling.

Created using tools including Kive, Freepik, Krea ai, Nano Banana, ElevenLabs, ChatGPT, and more.

In 2026, the unit of value for a brand is no longer the click; it’s being the default for AI models which, in turn, will give rise to “latent persuasion” of consumers — a deeper way of making them choose your product.

On the latest episode of the Intelligent Experience podcast, listen to Michelle Custode, MSA, Director of AI Product Strategy, as she shares her prediction. Link in bio.

Can brand experiences move beyond the gray textbox in a world of LLMs?

Chris Bunker, Director of AI Product Strategy, thinks so — predicting a shift to moodboards and visual recommendations that will help brands connect more deeply with consumers.

Listen to his take on the new episode of the Intelligent Experience podcast.

Ask Emily and Jon about OLI — NBCU’s AI-powered chat for the Paris and Milan Olympics — and you won’t get the highlights. You’ll get the real story: the scale, the stakes, the technical breakthroughs, and what it takes to build responsibly with AI.

In this installment of Makers, our Global Head of AI Strategy and VP of Technology unpack how they built OLI and the trust they've built to push the work further.

What would brand experiences in LLMs look like? What is "latent persuasion" and why does it matter? Are LLMs going beyond chat? Three members of our AI Product Strategy Team each placed one bet on the most important shift we’ll see this year.

Here's what Chris Bunker, Michelle Custode and Navid Ghomeshi had to say on the new episode of the Intelligent Experiences Podcast. Listen now on Spotify or Apple Podcasts.