Instagram Story Save

No stranger to the pace of London life, @lewbloyce finds his rhythm with @hoka_eu

Between training sessions, shoots and appearances - all leading up to last Sunday’s Hackney Half Marathon, Bloyce made a quick stop at htown to pick up a look built for life on the move.

Layered, effortless styling paired with the HOKA Mafate Speed 4 Lite captured Hackney’s distinct energy and style - carrying Bloyce through to the race day preparations.

Congratulations to all who participated.

Initiating a new feature series as part of our digital programming at htown, we’re pleased to introduce cultural tastemaker @betoneri_ .

Spotlighting members of the wider htown family, this series explores the intersection of fashion and the diverse creative practices shaping, challenging, and driving change across the industry. We will be regularly updating our online platforms with new content showcasing the work of both local and international voices, accompanied by in-depth insight into their creative processes, all accessible via our editorial page online.

Based in Paris, Beto Neri is no stranger to the world of fashion which he draws on to enhance his multi-disciplinary platform Preto Novo.

We got to catch up with him during his brief visit to London to discuss all things community, friendship and beauty.

To read the full feature head to htown.co.uk

Initiating a new feature series as part of our digital programming at htown, we’re pleased to introduce cultural tastemaker @betoneri_ .

Spotlighting members of the wider htown family, this series explores the intersection of fashion and the diverse creative practices shaping, challenging, and driving change across the industry. We will be regularly updating our online platforms with new content showcasing the work of both local and international voices, accompanied by in-depth insight into their creative processes, all accessible via our editorial page online.

Based in Paris, Beto Neri is no stranger to the world of fashion which he draws on to enhance his multi-disciplinary platform Preto Novo.

We got to catch up with him during his brief visit to London to discuss all things community, friendship and beauty.

To read the full feature head to htown.co.uk

Initiating a new feature series as part of our digital programming at htown, we’re pleased to introduce cultural tastemaker @betoneri_ .

Spotlighting members of the wider htown family, this series explores the intersection of fashion and the diverse creative practices shaping, challenging, and driving change across the industry. We will be regularly updating our online platforms with new content showcasing the work of both local and international voices, accompanied by in-depth insight into their creative processes, all accessible via our editorial page online.

Based in Paris, Beto Neri is no stranger to the world of fashion which he draws on to enhance his multi-disciplinary platform Preto Novo.

We got to catch up with him during his brief visit to London to discuss all things community, friendship and beauty.

To read the full feature head to htown.co.uk

Initiating a new feature series as part of our digital programming at htown, we’re pleased to introduce cultural tastemaker @betoneri_ .

Spotlighting members of the wider htown family, this series explores the intersection of fashion and the diverse creative practices shaping, challenging, and driving change across the industry. We will be regularly updating our online platforms with new content showcasing the work of both local and international voices, accompanied by in-depth insight into their creative processes, all accessible via our editorial page online.

Based in Paris, Beto Neri is no stranger to the world of fashion which he draws on to enhance his multi-disciplinary platform Preto Novo.

We got to catch up with him during his brief visit to London to discuss all things community, friendship and beauty.

To read the full feature head to htown.co.uk

Initiating a new feature series as part of our digital programming at htown, we’re pleased to introduce cultural tastemaker @betoneri_ .

Spotlighting members of the wider htown family, this series explores the intersection of fashion and the diverse creative practices shaping, challenging, and driving change across the industry. We will be regularly updating our online platforms with new content showcasing the work of both local and international voices, accompanied by in-depth insight into their creative processes, all accessible via our editorial page online.

Based in Paris, Beto Neri is no stranger to the world of fashion which he draws on to enhance his multi-disciplinary platform Preto Novo.

We got to catch up with him during his brief visit to London to discuss all things community, friendship and beauty.

To read the full feature head to htown.co.uk

@nicholas_daley

Soundsystem culture, craftmanship and contemporary utility sit at the core of ‘Rooted Revival’ - a concept that runs deep through familial ties and heritage textiles, reinterpreted through the London lens.

Shot around our Shoreditch home, the Nicholas Daley wardrobe in motion celebrates texture, music and identity - where bold graphics are softened in a muted palette.

Shop Nicholas Daley SS26 now at htown.co.uk or visit us at 147 Commercial Street to explore the collection.

@nicholas_daley

Soundsystem culture, craftmanship and contemporary utility sit at the core of ‘Rooted Revival’ - a concept that runs deep through familial ties and heritage textiles, reinterpreted through the London lens.

Shot around our Shoreditch home, the Nicholas Daley wardrobe in motion celebrates texture, music and identity - where bold graphics are softened in a muted palette.

Shop Nicholas Daley SS26 now at htown.co.uk or visit us at 147 Commercial Street to explore the collection.

@nicholas_daley

Soundsystem culture, craftmanship and contemporary utility sit at the core of ‘Rooted Revival’ - a concept that runs deep through familial ties and heritage textiles, reinterpreted through the London lens.

Shot around our Shoreditch home, the Nicholas Daley wardrobe in motion celebrates texture, music and identity - where bold graphics are softened in a muted palette.

Shop Nicholas Daley SS26 now at htown.co.uk or visit us at 147 Commercial Street to explore the collection.

@nicholas_daley

Soundsystem culture, craftmanship and contemporary utility sit at the core of ‘Rooted Revival’ - a concept that runs deep through familial ties and heritage textiles, reinterpreted through the London lens.

Shot around our Shoreditch home, the Nicholas Daley wardrobe in motion celebrates texture, music and identity - where bold graphics are softened in a muted palette.

Shop Nicholas Daley SS26 now at htown.co.uk or visit us at 147 Commercial Street to explore the collection.

@nicholas_daley

Soundsystem culture, craftmanship and contemporary utility sit at the core of ‘Rooted Revival’ - a concept that runs deep through familial ties and heritage textiles, reinterpreted through the London lens.

Shot around our Shoreditch home, the Nicholas Daley wardrobe in motion celebrates texture, music and identity - where bold graphics are softened in a muted palette.

Shop Nicholas Daley SS26 now at htown.co.uk or visit us at 147 Commercial Street to explore the collection.

@nicholas_daley

Soundsystem culture, craftmanship and contemporary utility sit at the core of ‘Rooted Revival’ - a concept that runs deep through familial ties and heritage textiles, reinterpreted through the London lens.

Shot around our Shoreditch home, the Nicholas Daley wardrobe in motion celebrates texture, music and identity - where bold graphics are softened in a muted palette.

Shop Nicholas Daley SS26 now at htown.co.uk or visit us at 147 Commercial Street to explore the collection.

@nicholas_daley

Soundsystem culture, craftmanship and contemporary utility sit at the core of ‘Rooted Revival’ - a concept that runs deep through familial ties and heritage textiles, reinterpreted through the London lens.

Shot around our Shoreditch home, the Nicholas Daley wardrobe in motion celebrates texture, music and identity - where bold graphics are softened in a muted palette.

Shop Nicholas Daley SS26 now at htown.co.uk or visit us at 147 Commercial Street to explore the collection.

@mm6maisonmargiela @salomon now available in-store and online.

Revisiting the XT-MM6 and XT-15 Backpack, two industry powerhouses converge again for another seasonal collaboration.

For SS26, the XT-MM6 sneaker is presented in a citric sport-inspired yellow iteration, as well as a sleek nocturnal colourway. A crossways between performance and urban lifestyle, the collaboration continues to push technical excellence into everyday spirit.

Shop the collection now at htown.

Limited stock availability.

@mm6maisonmargiela @salomon now available in-store and online.

Revisiting the XT-MM6 and XT-15 Backpack, two industry powerhouses converge again for another seasonal collaboration.

For SS26, the XT-MM6 sneaker is presented in a citric sport-inspired yellow iteration, as well as a sleek nocturnal colourway. A crossways between performance and urban lifestyle, the collaboration continues to push technical excellence into everyday spirit.

Shop the collection now at htown.

Limited stock availability.

@mm6maisonmargiela @salomon now available in-store and online.

Revisiting the XT-MM6 and XT-15 Backpack, two industry powerhouses converge again for another seasonal collaboration.

For SS26, the XT-MM6 sneaker is presented in a citric sport-inspired yellow iteration, as well as a sleek nocturnal colourway. A crossways between performance and urban lifestyle, the collaboration continues to push technical excellence into everyday spirit.

Shop the collection now at htown.

Limited stock availability.

@mm6maisonmargiela @salomon now available in-store and online.

Revisiting the XT-MM6 and XT-15 Backpack, two industry powerhouses converge again for another seasonal collaboration.

For SS26, the XT-MM6 sneaker is presented in a citric sport-inspired yellow iteration, as well as a sleek nocturnal colourway. A crossways between performance and urban lifestyle, the collaboration continues to push technical excellence into everyday spirit.

Shop the collection now at htown.

Limited stock availability.

Too many sleeves ? It’s 2026. 🫂

This season we have seen multi-limbed shirts, tanks and jackets take the forefront, embracing the off-kilter whilst offering a fresh sense of practicality. Whether intended for stylistic purposes, or designed for high-functioning city lifestyles - we’re sold.

This @commissionofficial shirt for SS26, may be the ultimate example. Fully hybrid, the shirt offers multiple silhouettes using two sets of sleeves, allowing the tartan weave to further exaggerate the illusion of the piece.

Styled here with @mfpen_ trousers, an @ottolinger bag and @mm6maisonmargiela leather mules.

#SS26

Too many sleeves ? It’s 2026. 🫂

This season we have seen multi-limbed shirts, tanks and jackets take the forefront, embracing the off-kilter whilst offering a fresh sense of practicality. Whether intended for stylistic purposes, or designed for high-functioning city lifestyles - we’re sold.

This @commissionofficial shirt for SS26, may be the ultimate example. Fully hybrid, the shirt offers multiple silhouettes using two sets of sleeves, allowing the tartan weave to further exaggerate the illusion of the piece.

Styled here with @mfpen_ trousers, an @ottolinger bag and @mm6maisonmargiela leather mules.

#SS26

Too many sleeves ? It’s 2026. 🫂

This season we have seen multi-limbed shirts, tanks and jackets take the forefront, embracing the off-kilter whilst offering a fresh sense of practicality. Whether intended for stylistic purposes, or designed for high-functioning city lifestyles - we’re sold.

This @commissionofficial shirt for SS26, may be the ultimate example. Fully hybrid, the shirt offers multiple silhouettes using two sets of sleeves, allowing the tartan weave to further exaggerate the illusion of the piece.

Styled here with @mfpen_ trousers, an @ottolinger bag and @mm6maisonmargiela leather mules.

#SS26

Too many sleeves ? It’s 2026. 🫂

This season we have seen multi-limbed shirts, tanks and jackets take the forefront, embracing the off-kilter whilst offering a fresh sense of practicality. Whether intended for stylistic purposes, or designed for high-functioning city lifestyles - we’re sold.

This @commissionofficial shirt for SS26, may be the ultimate example. Fully hybrid, the shirt offers multiple silhouettes using two sets of sleeves, allowing the tartan weave to further exaggerate the illusion of the piece.

Styled here with @mfpen_ trousers, an @ottolinger bag and @mm6maisonmargiela leather mules.

#SS26

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

@martine_rose essentials.

The new collection offers a break away from spring neutrals, in favour of vivid dyed jerseys, punchy graphics and deconstructed sportswear references.

For the effortlessly defiant city dwellers, Martine Rose SS26 offers a wardrobe filled with personality.

Shop the edit plus many more items from Martine Rose, in-store and online with 20% off for a limited time.

🔴🟡🔵

Oscar Ouyang SS26 - ‘Don’t Shoot the Messenger’
@oscarouyang.official

For their inaugural season stocked at 147 Commercial Street, the Shanghai-via-London label has surpassed their knitwear roots, from the signature fantastical Argyll knits, to a full wardrobe across trousers, jersey and feather-adorned outerwear.

Shop the Oscar Ouyang edit now, available in-store and online at htown.co.uk

Oscar Ouyang SS26 - ‘Don’t Shoot the Messenger’
@oscarouyang.official

For their inaugural season stocked at 147 Commercial Street, the Shanghai-via-London label has surpassed their knitwear roots, from the signature fantastical Argyll knits, to a full wardrobe across trousers, jersey and feather-adorned outerwear.

Shop the Oscar Ouyang edit now, available in-store and online at htown.co.uk

Oscar Ouyang SS26 - ‘Don’t Shoot the Messenger’
@oscarouyang.official

For their inaugural season stocked at 147 Commercial Street, the Shanghai-via-London label has surpassed their knitwear roots, from the signature fantastical Argyll knits, to a full wardrobe across trousers, jersey and feather-adorned outerwear.

Shop the Oscar Ouyang edit now, available in-store and online at htown.co.uk

Oscar Ouyang SS26 - ‘Don’t Shoot the Messenger’
@oscarouyang.official

For their inaugural season stocked at 147 Commercial Street, the Shanghai-via-London label has surpassed their knitwear roots, from the signature fantastical Argyll knits, to a full wardrobe across trousers, jersey and feather-adorned outerwear.

Shop the Oscar Ouyang edit now, available in-store and online at htown.co.uk

Oscar Ouyang SS26 - ‘Don’t Shoot the Messenger’
@oscarouyang.official

For their inaugural season stocked at 147 Commercial Street, the Shanghai-via-London label has surpassed their knitwear roots, from the signature fantastical Argyll knits, to a full wardrobe across trousers, jersey and feather-adorned outerwear.

Shop the Oscar Ouyang edit now, available in-store and online at htown.co.uk

A day in Shoreditch made better.

Weekly edit featuring new product from @diesel and @fengchenwang SS26.

Take a walk down to Spitalfields to shop in-store, or find us online at htown.co.uk 💌

A day in Shoreditch made better.

Weekly edit featuring new product from @diesel and @fengchenwang SS26.

Take a walk down to Spitalfields to shop in-store, or find us online at htown.co.uk 💌

Staff Picks: Bright and Easy Layering 🌫️

Featuring the new collection from @martine_rose @mfpen_ & @roahiking

With new styles dropping weekly at htown - discover everything from fresh, seasonal basics to wardrobe-defining outerwear.

Staff Picks: Bright and Easy Layering 🌫️

Featuring the new collection from @martine_rose @mfpen_ & @roahiking

With new styles dropping weekly at htown - discover everything from fresh, seasonal basics to wardrobe-defining outerwear.

Long weekend and the sun is shining..
No better time to stop by 147 Commercial Street 🫂

We are recharged with new stock and new brands for SS26.

Which pieces are on your wishlist? 🔋

Looks featuring @commissionofficial @spencerbadu @entire_studios@ourlegacy & more.

Long weekend and the sun is shining..
No better time to stop by 147 Commercial Street 🫂

We are recharged with new stock and new brands for SS26.

Which pieces are on your wishlist? 🔋

Looks featuring @commissionofficial @spencerbadu @entire_studios@ourlegacy & more.

Long weekend and the sun is shining..
No better time to stop by 147 Commercial Street 🫂

We are recharged with new stock and new brands for SS26.

Which pieces are on your wishlist? 🔋

Looks featuring @commissionofficial @spencerbadu @entire_studios@ourlegacy & more.

Long weekend and the sun is shining..
No better time to stop by 147 Commercial Street 🫂

We are recharged with new stock and new brands for SS26.

Which pieces are on your wishlist? 🔋

Looks featuring @commissionofficial @spencerbadu @entire_studios@ourlegacy & more.

EP 006

Singer, songwriter and producer @demaemae has been carving out her own lane with a smooth blend of soul, jazz and alternative R&B — the kind of sound that feels effortless but really hits. she’s built a catalogue that’s introspective, warm and unapologetically her which is mirrored in her personal style and fashion choices. So it was only right I brought her into The Fitting Room.

I’ve partnered with @htwnldn store this season to bring you the most exclusive, freshest & latest pieces.

🎥 @poetic.photo

@htclosangeles

Timeless design with an archival edge, HTC - or Hollywood Trading Company, operates at the intersection of Californian vintage style and Italian craftsmanship.

Drop one offers five leather belt styles, each embellished to echo archival pieces of founder Zip Stevenson’s extensive vintage collection.

Shop HTC and more SS26 accessories now, online and in-store.

@htclosangeles

Timeless design with an archival edge, HTC - or Hollywood Trading Company, operates at the intersection of Californian vintage style and Italian craftsmanship.

Drop one offers five leather belt styles, each embellished to echo archival pieces of founder Zip Stevenson’s extensive vintage collection.

Shop HTC and more SS26 accessories now, online and in-store.

@htclosangeles

Timeless design with an archival edge, HTC - or Hollywood Trading Company, operates at the intersection of Californian vintage style and Italian craftsmanship.

Drop one offers five leather belt styles, each embellished to echo archival pieces of founder Zip Stevenson’s extensive vintage collection.

Shop HTC and more SS26 accessories now, online and in-store.

@htclosangeles

Timeless design with an archival edge, HTC - or Hollywood Trading Company, operates at the intersection of Californian vintage style and Italian craftsmanship.

Drop one offers five leather belt styles, each embellished to echo archival pieces of founder Zip Stevenson’s extensive vintage collection.

Shop HTC and more SS26 accessories now, online and in-store.

@htclosangeles

Timeless design with an archival edge, HTC - or Hollywood Trading Company, operates at the intersection of Californian vintage style and Italian craftsmanship.

Drop one offers five leather belt styles, each embellished to echo archival pieces of founder Zip Stevenson’s extensive vintage collection.

Shop HTC and more SS26 accessories now, online and in-store.

@htclosangeles

Timeless design with an archival edge, HTC - or Hollywood Trading Company, operates at the intersection of Californian vintage style and Italian craftsmanship.

Drop one offers five leather belt styles, each embellished to echo archival pieces of founder Zip Stevenson’s extensive vintage collection.

Shop HTC and more SS26 accessories now, online and in-store.