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🎶 A Call to Create: The 13th Hiii Illustration International Awards are NOW OPEN!

For over a decade, the Hiii Illustration Awards have been a global stage for the world's most innovative illustrators. After 12 successful editions and over 40,000 entries from 100+ countries, we are thrilled to launch our 13th year with an exciting new structure and a grand theme: Symphony of Life (万物和鸣).
This year, we are introducing two distinct units for submission:

1. Themed Unit: "Symphony of Life"
In partnership with Great Wall Motor, we invite you to explore the harmony between nature, technology, and humanity. This special unit features a ¥60,000 RMB prize pool and offers a unique opportunity for winning works to be integrated into Great Wall Motor's intelligent ecosystem—from in-car interfaces to artistic vehicle wraps. This unit is free to enter.

2. Open Unit (Classic Categories)
Our traditional competition continues, celebrating excellence across five core categories:
A - Commercial�
B - Publishing
C - Children's Book (Published & Unpublished)�
D - Uncommissioned�
E - Animation

Key Information:
Extended Deadline: March 31, 2026 (23:59 UTC)�
No AI: We are committed to celebrating human creativity. No AI-generated or AI-assisted works will be accepted.�
Jury: Your work will be reviewed by a panel of 7 world-class international illustrators and creative leaders.

Being shortlisted or winning at Hiii Illustration is more than an honor; it is a globally recognized mark of professional excellence. This is your stage.

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #ArtCompetition #Illustration #Animation #Hiiibrand

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Hiii Illustration 2025 – Call for Entries Now Open!​​

The 13th edition of the Hiii Illustration International Awards is here—and this year, we’re introducing two exciting sections:
Specific Theme: “Symphony of Life”
​Free Theme​ – Five Categories: A-Commercial, B-Publishing, C-Children's Book, D-Uncommissioned, and E-Animation

All entries will go through a three-round rigorous judging process by an incredible lineup of international illustrators and experts.

We’re honored to present the 2025 jury:
▪️ Martin Salisbury (UK) @profmartinsalisbury
▪️ Hervé Tullet (France) @hervetullet
▪️ Henning Wagenbreth (Germany) @henningwagenbreth
▪️ Serge Bloch (France) @serge.bloch
▪️ Lisk Feng (China) @liskfeng
▪️ Charles Hively (USA) @chively47
▪️ Gosia Herba (Poland) @gosiaherba

We’re deeply grateful for their time, expertise, and passion for illustration!

🔗 Submit your work and join the symphony (Desktop Only): www.hiiibrand.com

#Hiii #Hiiibrand #HiiiIllustration #CallForEntries #IllustrationAwards #SymphonyOfLife #GWM #Illustration #Award #ArtCompetition #Illustration #Animation

Silver Award | Visual Identity System for CHEECASE
Hiiibrand Awards 2025
Professional Level / Branding
CHEECASE is a luggage brand rooted in pragmatism. Since its founding in 2013, the brand has focused on user needs and product innovation, especially in the development of large-capacity suitcases.
The new visual identity, designed by Studioutpost, grows directly from a real brand story. Because the suitcase’s diamond structure makes it look like a block of cheese, users nicknamed it the “Cheese Case” — which became the origin of the name CHEECASE.
The design system takes the product’s most recognizable feature, the diamond motif, as its core visual language. From Chinese and English wordmarks to patterns, icons, dynamic graphics, and brand applications, the entire identity is built around this simple but powerful element.
A clear and practical system that connects product form, brand story, and visual recognition with impressive consistency.
View the project:
https://hiiibrand.com/s/vL9I3A
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #VisualIdentity #LogoDesign #PackagingDesign

Silver Award | Visual Identity System for CHEECASE
Hiiibrand Awards 2025
Professional Level / Branding
CHEECASE is a luggage brand rooted in pragmatism. Since its founding in 2013, the brand has focused on user needs and product innovation, especially in the development of large-capacity suitcases.
The new visual identity, designed by Studioutpost, grows directly from a real brand story. Because the suitcase’s diamond structure makes it look like a block of cheese, users nicknamed it the “Cheese Case” — which became the origin of the name CHEECASE.
The design system takes the product’s most recognizable feature, the diamond motif, as its core visual language. From Chinese and English wordmarks to patterns, icons, dynamic graphics, and brand applications, the entire identity is built around this simple but powerful element.
A clear and practical system that connects product form, brand story, and visual recognition with impressive consistency.
View the project:
https://hiiibrand.com/s/vL9I3A
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #VisualIdentity #LogoDesign #PackagingDesign

Silver Award | Visual Identity System for CHEECASE
Hiiibrand Awards 2025
Professional Level / Branding
CHEECASE is a luggage brand rooted in pragmatism. Since its founding in 2013, the brand has focused on user needs and product innovation, especially in the development of large-capacity suitcases.
The new visual identity, designed by Studioutpost, grows directly from a real brand story. Because the suitcase’s diamond structure makes it look like a block of cheese, users nicknamed it the “Cheese Case” — which became the origin of the name CHEECASE.
The design system takes the product’s most recognizable feature, the diamond motif, as its core visual language. From Chinese and English wordmarks to patterns, icons, dynamic graphics, and brand applications, the entire identity is built around this simple but powerful element.
A clear and practical system that connects product form, brand story, and visual recognition with impressive consistency.
View the project:
https://hiiibrand.com/s/vL9I3A
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #VisualIdentity #LogoDesign #PackagingDesign

Silver Award | Visual Identity System for CHEECASE
Hiiibrand Awards 2025
Professional Level / Branding
CHEECASE is a luggage brand rooted in pragmatism. Since its founding in 2013, the brand has focused on user needs and product innovation, especially in the development of large-capacity suitcases.
The new visual identity, designed by Studioutpost, grows directly from a real brand story. Because the suitcase’s diamond structure makes it look like a block of cheese, users nicknamed it the “Cheese Case” — which became the origin of the name CHEECASE.
The design system takes the product’s most recognizable feature, the diamond motif, as its core visual language. From Chinese and English wordmarks to patterns, icons, dynamic graphics, and brand applications, the entire identity is built around this simple but powerful element.
A clear and practical system that connects product form, brand story, and visual recognition with impressive consistency.
View the project:
https://hiiibrand.com/s/vL9I3A
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #VisualIdentity #LogoDesign #PackagingDesign

Silver Award | Visual Identity System for CHEECASE
Hiiibrand Awards 2025
Professional Level / Branding
CHEECASE is a luggage brand rooted in pragmatism. Since its founding in 2013, the brand has focused on user needs and product innovation, especially in the development of large-capacity suitcases.
The new visual identity, designed by Studioutpost, grows directly from a real brand story. Because the suitcase’s diamond structure makes it look like a block of cheese, users nicknamed it the “Cheese Case” — which became the origin of the name CHEECASE.
The design system takes the product’s most recognizable feature, the diamond motif, as its core visual language. From Chinese and English wordmarks to patterns, icons, dynamic graphics, and brand applications, the entire identity is built around this simple but powerful element.
A clear and practical system that connects product form, brand story, and visual recognition with impressive consistency.
View the project:
https://hiiibrand.com/s/vL9I3A
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #VisualIdentity #LogoDesign #PackagingDesign

Silver Award | Visual Identity System for CHEECASE
Hiiibrand Awards 2025
Professional Level / Branding
CHEECASE is a luggage brand rooted in pragmatism. Since its founding in 2013, the brand has focused on user needs and product innovation, especially in the development of large-capacity suitcases.
The new visual identity, designed by Studioutpost, grows directly from a real brand story. Because the suitcase’s diamond structure makes it look like a block of cheese, users nicknamed it the “Cheese Case” — which became the origin of the name CHEECASE.
The design system takes the product’s most recognizable feature, the diamond motif, as its core visual language. From Chinese and English wordmarks to patterns, icons, dynamic graphics, and brand applications, the entire identity is built around this simple but powerful element.
A clear and practical system that connects product form, brand story, and visual recognition with impressive consistency.
View the project:
https://hiiibrand.com/s/vL9I3A
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #VisualIdentity #LogoDesign #PackagingDesign

Silver Award | Visual Identity System for CHEECASE
Hiiibrand Awards 2025
Professional Level / Branding
CHEECASE is a luggage brand rooted in pragmatism. Since its founding in 2013, the brand has focused on user needs and product innovation, especially in the development of large-capacity suitcases.
The new visual identity, designed by Studioutpost, grows directly from a real brand story. Because the suitcase’s diamond structure makes it look like a block of cheese, users nicknamed it the “Cheese Case” — which became the origin of the name CHEECASE.
The design system takes the product’s most recognizable feature, the diamond motif, as its core visual language. From Chinese and English wordmarks to patterns, icons, dynamic graphics, and brand applications, the entire identity is built around this simple but powerful element.
A clear and practical system that connects product form, brand story, and visual recognition with impressive consistency.
View the project:
https://hiiibrand.com/s/vL9I3A
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #VisualIdentity #LogoDesign #PackagingDesign

McDonald’s turns office equipment into a lunch reminder.
In its latest European campaign promoting office delivery, McDonald’s uses everyday workplace tools like printers and scanners to deliver images of its food directly into employees’ inboxes. The idea targets office workers who often order lunch at work, meeting them inside the environment where the decision happens.
The charm of the campaign lies in its simplicity. No massive media stunt, no complicated technology — just a clever use of familiar office infrastructure to make McDonald’s feel instantly accessible during the workday.
A smart reminder that effective advertising often starts with understanding where people are, what they are doing, and when they are most likely to be hungry.
#McDonalds #Advertising #CreativeCampaign #OfficeDelivery #Marketing

McDonald’s turns office equipment into a lunch reminder.
In its latest European campaign promoting office delivery, McDonald’s uses everyday workplace tools like printers and scanners to deliver images of its food directly into employees’ inboxes. The idea targets office workers who often order lunch at work, meeting them inside the environment where the decision happens.
The charm of the campaign lies in its simplicity. No massive media stunt, no complicated technology — just a clever use of familiar office infrastructure to make McDonald’s feel instantly accessible during the workday.
A smart reminder that effective advertising often starts with understanding where people are, what they are doing, and when they are most likely to be hungry.
#McDonalds #Advertising #CreativeCampaign #OfficeDelivery #Marketing

McDonald’s turns office equipment into a lunch reminder.
In its latest European campaign promoting office delivery, McDonald’s uses everyday workplace tools like printers and scanners to deliver images of its food directly into employees’ inboxes. The idea targets office workers who often order lunch at work, meeting them inside the environment where the decision happens.
The charm of the campaign lies in its simplicity. No massive media stunt, no complicated technology — just a clever use of familiar office infrastructure to make McDonald’s feel instantly accessible during the workday.
A smart reminder that effective advertising often starts with understanding where people are, what they are doing, and when they are most likely to be hungry.
#McDonalds #Advertising #CreativeCampaign #OfficeDelivery #Marketing

McDonald’s turns office equipment into a lunch reminder.
In its latest European campaign promoting office delivery, McDonald’s uses everyday workplace tools like printers and scanners to deliver images of its food directly into employees’ inboxes. The idea targets office workers who often order lunch at work, meeting them inside the environment where the decision happens.
The charm of the campaign lies in its simplicity. No massive media stunt, no complicated technology — just a clever use of familiar office infrastructure to make McDonald’s feel instantly accessible during the workday.
A smart reminder that effective advertising often starts with understanding where people are, what they are doing, and when they are most likely to be hungry.
#McDonalds #Advertising #CreativeCampaign #OfficeDelivery #Marketing

McDonald’s turns office equipment into a lunch reminder.
In its latest European campaign promoting office delivery, McDonald’s uses everyday workplace tools like printers and scanners to deliver images of its food directly into employees’ inboxes. The idea targets office workers who often order lunch at work, meeting them inside the environment where the decision happens.
The charm of the campaign lies in its simplicity. No massive media stunt, no complicated technology — just a clever use of familiar office infrastructure to make McDonald’s feel instantly accessible during the workday.
A smart reminder that effective advertising often starts with understanding where people are, what they are doing, and when they are most likely to be hungry.
#McDonalds #Advertising #CreativeCampaign #OfficeDelivery #Marketing

McDonald’s turns office equipment into a lunch reminder.
In its latest European campaign promoting office delivery, McDonald’s uses everyday workplace tools like printers and scanners to deliver images of its food directly into employees’ inboxes. The idea targets office workers who often order lunch at work, meeting them inside the environment where the decision happens.
The charm of the campaign lies in its simplicity. No massive media stunt, no complicated technology — just a clever use of familiar office infrastructure to make McDonald’s feel instantly accessible during the workday.
A smart reminder that effective advertising often starts with understanding where people are, what they are doing, and when they are most likely to be hungry.
#McDonalds #Advertising #CreativeCampaign #OfficeDelivery #Marketing

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

Silver Award | Kieler Woche 2025
Hiiibrand Awards 2025
Professional Level / Branding
Kiel Week is one of the world’s largest sailing events and a major cultural festival, attracting millions of visitors every year. Since 1948, its visual identity has been shaped through a prestigious invitational competition, making each edition a meaningful moment in contemporary graphic design.
The 2025 winning identity presents a dynamic maritime visual language inspired by reflections on the Kiel Fjord. Its fluid forms create a strong visual effect both up close and from a distance, capturing the movement, rhythm, and atmosphere of the sea.
At the center of the system is the custom “KIWO” lettering, derived from wave-like forms. It works both as part of the larger composition and as a standalone logo, allowing the identity to move flexibly across posters, merchandise, digital media, and sailing boats.
A poetic and contemporary brand system that brings tradition, motion, and maritime spirit together.
View the project:
https://hiiibrand.com/s/cdOUEM
#HiiibrandAwards #HiiibrandAwards2025 #SilverAward #Branding #KielerWoche #GraphicDesign #VisualIdentity

IKEA turns the living room into a football stadium.
In its “Welcome to the Family Cup” campaign, IKEA responds to the excitement of the World Cup with a simple idea: if fans can’t go to the stadium, they can bring the stadium home.
The minimalist poster series rearranges everyday furniture into football-field compositions, transforming sofas, tables, rugs, and lamps into visual elements of the game. It’s a clever way to connect the emotional energy of football with IKEA’s core territory: the home.
Accessible, playful, and instantly readable, the campaign shows how design can turn an ordinary living space into a shared arena for family, friends, and fans.
#IKEA #Advertising #WorldCup #PosterDesign #CreativeCampaign

IKEA turns the living room into a football stadium.
In its “Welcome to the Family Cup” campaign, IKEA responds to the excitement of the World Cup with a simple idea: if fans can’t go to the stadium, they can bring the stadium home.
The minimalist poster series rearranges everyday furniture into football-field compositions, transforming sofas, tables, rugs, and lamps into visual elements of the game. It’s a clever way to connect the emotional energy of football with IKEA’s core territory: the home.
Accessible, playful, and instantly readable, the campaign shows how design can turn an ordinary living space into a shared arena for family, friends, and fans.
#IKEA #Advertising #WorldCup #PosterDesign #CreativeCampaign

IKEA turns the living room into a football stadium.
In its “Welcome to the Family Cup” campaign, IKEA responds to the excitement of the World Cup with a simple idea: if fans can’t go to the stadium, they can bring the stadium home.
The minimalist poster series rearranges everyday furniture into football-field compositions, transforming sofas, tables, rugs, and lamps into visual elements of the game. It’s a clever way to connect the emotional energy of football with IKEA’s core territory: the home.
Accessible, playful, and instantly readable, the campaign shows how design can turn an ordinary living space into a shared arena for family, friends, and fans.
#IKEA #Advertising #WorldCup #PosterDesign #CreativeCampaign

IKEA turns the living room into a football stadium.
In its “Welcome to the Family Cup” campaign, IKEA responds to the excitement of the World Cup with a simple idea: if fans can’t go to the stadium, they can bring the stadium home.
The minimalist poster series rearranges everyday furniture into football-field compositions, transforming sofas, tables, rugs, and lamps into visual elements of the game. It’s a clever way to connect the emotional energy of football with IKEA’s core territory: the home.
Accessible, playful, and instantly readable, the campaign shows how design can turn an ordinary living space into a shared arena for family, friends, and fans.
#IKEA #Advertising #WorldCup #PosterDesign #CreativeCampaign

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Gold Award | Metamorphoses — 2025 China Academy of Art Graduation Season Visual System
Hiiibrand Awards 2025
Professional Level / Branding
Designed by Hangzhou Relative State Design Co., Ltd. for China Academy of Art, Metamorphoses takes inspiration from Sun Wukong’s legendary 72 transformations in Chinese traditional culture.
Built around the question “What do you want to be?”, the visual system reflects the diverse explorations and infinite possibilities of graduating artists. From changes in objects, climate, states, and time, the project looks at transformation through the lens of everyday life, returning to simple perception, curiosity, and the beginning of learning.
The system includes 72 main visual posters. Each poster stands as an independent artistic universe, while together they form a grand visual canvas of change, growth, and creative becoming.
@chinaacademyofart
View the project:
https://hiiibrand.com/s/SnV5X1
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Branding #VisualIdentity #GraphicDesign #ChinaAcademyofArt

Spotify turns interrupted listening into a physical proof of emotion.
In its latest outdoor campaign in South Africa, Spotify highlights the real human reactions that happen when music hits deeply — goosebumps, tears, and visible emotional responses. By showing what is lost when ads interrupt the flow of music, the campaign makes a clear case for uninterrupted listening.
What makes the work stand out is its focus on real bodies and real reactions. Through carefully staged photography, the campaign contrasts authentic human experience with the increasingly synthetic visual language of AI-generated advertising.
A simple, sensory reminder that music is not just heard — it is felt.
#Spotify #Advertising #OutdoorCampaign #MusicMarketing #Creative

Spotify turns interrupted listening into a physical proof of emotion.
In its latest outdoor campaign in South Africa, Spotify highlights the real human reactions that happen when music hits deeply — goosebumps, tears, and visible emotional responses. By showing what is lost when ads interrupt the flow of music, the campaign makes a clear case for uninterrupted listening.
What makes the work stand out is its focus on real bodies and real reactions. Through carefully staged photography, the campaign contrasts authentic human experience with the increasingly synthetic visual language of AI-generated advertising.
A simple, sensory reminder that music is not just heard — it is felt.
#Spotify #Advertising #OutdoorCampaign #MusicMarketing #Creative

Spotify turns interrupted listening into a physical proof of emotion.
In its latest outdoor campaign in South Africa, Spotify highlights the real human reactions that happen when music hits deeply — goosebumps, tears, and visible emotional responses. By showing what is lost when ads interrupt the flow of music, the campaign makes a clear case for uninterrupted listening.
What makes the work stand out is its focus on real bodies and real reactions. Through carefully staged photography, the campaign contrasts authentic human experience with the increasingly synthetic visual language of AI-generated advertising.
A simple, sensory reminder that music is not just heard — it is felt.
#Spotify #Advertising #OutdoorCampaign #MusicMarketing #Creative

Spotify turns interrupted listening into a physical proof of emotion.
In its latest outdoor campaign in South Africa, Spotify highlights the real human reactions that happen when music hits deeply — goosebumps, tears, and visible emotional responses. By showing what is lost when ads interrupt the flow of music, the campaign makes a clear case for uninterrupted listening.
What makes the work stand out is its focus on real bodies and real reactions. Through carefully staged photography, the campaign contrasts authentic human experience with the increasingly synthetic visual language of AI-generated advertising.
A simple, sensory reminder that music is not just heard — it is felt.
#Spotify #Advertising #OutdoorCampaign #MusicMarketing #Creative

Spotify turns interrupted listening into a physical proof of emotion.
In its latest outdoor campaign in South Africa, Spotify highlights the real human reactions that happen when music hits deeply — goosebumps, tears, and visible emotional responses. By showing what is lost when ads interrupt the flow of music, the campaign makes a clear case for uninterrupted listening.
What makes the work stand out is its focus on real bodies and real reactions. Through carefully staged photography, the campaign contrasts authentic human experience with the increasingly synthetic visual language of AI-generated advertising.
A simple, sensory reminder that music is not just heard — it is felt.
#Spotify #Advertising #OutdoorCampaign #MusicMarketing #Creative

Spotify turns interrupted listening into a physical proof of emotion.
In its latest outdoor campaign in South Africa, Spotify highlights the real human reactions that happen when music hits deeply — goosebumps, tears, and visible emotional responses. By showing what is lost when ads interrupt the flow of music, the campaign makes a clear case for uninterrupted listening.
What makes the work stand out is its focus on real bodies and real reactions. Through carefully staged photography, the campaign contrasts authentic human experience with the increasingly synthetic visual language of AI-generated advertising.
A simple, sensory reminder that music is not just heard — it is felt.
#Spotify #Advertising #OutdoorCampaign #MusicMarketing #Creative

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Gold Award | Flavors Within Fruit Wine
Hiiibrand Awards 2025
Professional Level / Packaging
Designed by Yang Huale for Youfumei, Flavors Within Fruit Wine received the Gold Award in the Packaging category of the 16th Hiiibrand Awards.
The project creates a soft, blurred, and slightly intoxicating visual atmosphere that echoes the sensory experience of fruit wine itself. Instead of relying on conventional fruit imagery, the packaging captures a state of feeling — lightness, haze, sweetness, and a subtle sense of tipsiness.
A refined packaging work where visual texture and emotional perception come together to express the product’s character.
View the project:
https://hiiibrand.com/s/xqVXWb
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #PackagingDesign #Branding #GraphicDesign

Japan has unveiled the official logo for its pavilion at Expo 2027 Belgrade.
Designed by Kazuhiro Kobayashi, the logo features a paper-cut flower motif that symbolizes connection, playfulness, and shared participation. The design responds to the Expo theme, Playful World: Sports and Music, Shared by You and Me, and reflects Japan’s pavilion concept of building relationships through hands-on, universal activities such as origami.
Simple, light, and approachable, the mark uses the language of craft to express harmony beyond words.
#Expo2027 #JapanPavilion #LogoDesign #Branding #Design

Japan has unveiled the official logo for its pavilion at Expo 2027 Belgrade.
Designed by Kazuhiro Kobayashi, the logo features a paper-cut flower motif that symbolizes connection, playfulness, and shared participation. The design responds to the Expo theme, Playful World: Sports and Music, Shared by You and Me, and reflects Japan’s pavilion concept of building relationships through hands-on, universal activities such as origami.
Simple, light, and approachable, the mark uses the language of craft to express harmony beyond words.
#Expo2027 #JapanPavilion #LogoDesign #Branding #Design

Japan has unveiled the official logo for its pavilion at Expo 2027 Belgrade.
Designed by Kazuhiro Kobayashi, the logo features a paper-cut flower motif that symbolizes connection, playfulness, and shared participation. The design responds to the Expo theme, Playful World: Sports and Music, Shared by You and Me, and reflects Japan’s pavilion concept of building relationships through hands-on, universal activities such as origami.
Simple, light, and approachable, the mark uses the language of craft to express harmony beyond words.
#Expo2027 #JapanPavilion #LogoDesign #Branding #Design

Gold Award | Alibaba Foundation × Haidilao × Leishan: The Laws of Acidic Living
Hiiibrand Awards 2025
Professional Level / Advertising
Created by COMMON DES/GN + RIFLING, this campaign brings Leishan’s thousand-year-old Miao intangible cultural heritage, fish sauce sour hotpot, into contemporary public conversation.
In Guizhou, sourness is more than a taste. It is a custom, a cultural thread, and a form of inheritance. In modern life, “sour” also describes a subtle emotional state — a small imbalance, a little frustration, a mood many people recognize.
Built around the topic The Laws of Acidic Living, the campaign used highly expressive folk-inspired illustrations to connect local food heritage with contemporary emotion. The result sparked over 100 million views and 100,000 discussions on social media, while also driving audiences to experience Leishan fish sauce sour hotpot in more than 1,300 Haidilao restaurants across China.
A powerful example of how cultural insight, public welfare, food innovation, and advertising can work together to create both social attention and real-world impact.
@alibaba.com_official
View the project:
https://hiiibrand.com/s/kjHzoh
#HiiibrandAwards #HiiibrandAwards2025 #GoldAward #Advertising #CulturalDesign #ESG #BrandCampaign

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design

Merit Award | CCTV-Children's Channel Brand Renewal
Hiiibrand Awards 2025
Professional Level / Advertising
Created by C3 DESIGN for CCTV Animation Group, this brand renewal reimagines the visual experience of CCTV Children’s Channel under the core concept “Play Together for a New Future.”
As a national media outlet for children, CCTV Children’s Channel carries a unique responsibility: to accompany children’s growth while shaping a contemporary image of Chinese childhood. The renewal keeps the channel’s core logo and IP assets, while giving them richer storytelling, stronger visual expression, and a more playful contemporary language.
From promotional films and channel IDs to wayfinding and visual packaging, the system explores Chinese cultural elements and the spirit of childhood through diverse styles and vivid expressions, creating a refreshed channel identity for both children and parents.
@cctv
View the project:
https://hiiibrand.com/s/rk81FD
#HiiibrandAwards #HiiibrandAwards2025 #MeritAward #Advertising #BrandRenewal #CCTVChildren #C3Design