Instagram Story Save

ΑΥΓΟΥΣΤΟΣ

Our latest short film, AUGUST, is an ode to home —
to the places that raised us,
to the silence that heals us,
and to the journey of finding yourself while chasing the sun. 🌞

Because sometimes, the longest trip we take…
is the one back to who we truly are.

Videographer: @dimitris_tairis
Starring: @billmilionis
Art Direction: @yiorgos.mesimeris
Fashion: @ginetaiantilipto
Text: @yiorgos.mesimeris
Voice Over: @billmilionis

For May, at the center of our window display, you’ll find the iconic Athenian antefix—a symbol of Athens and a major inspiration for our ATTIC LIGHT collection.

The full collection is available at HARD STORE ATHENS
Archelaou 19
Tuesday–Saturday 12:00–20:00

Ph. @dimitris_tairis

For May, at the center of our window display, you’ll find the iconic Athenian antefix—a symbol of Athens and a major inspiration for our ATTIC LIGHT collection.

The full collection is available at HARD STORE ATHENS
Archelaou 19
Tuesday–Saturday 12:00–20:00

Ph. @dimitris_tairis

For May, at the center of our window display, you’ll find the iconic Athenian antefix—a symbol of Athens and a major inspiration for our ATTIC LIGHT collection.

The full collection is available at HARD STORE ATHENS
Archelaou 19
Tuesday–Saturday 12:00–20:00

Ph. @dimitris_tairis

For May, at the center of our window display, you’ll find the iconic Athenian antefix—a symbol of Athens and a major inspiration for our ATTIC LIGHT collection.

The full collection is available at HARD STORE ATHENS
Archelaou 19
Tuesday–Saturday 12:00–20:00

Ph. @dimitris_tairis

For May, at the center of our window display, you’ll find the iconic Athenian antefix—a symbol of Athens and a major inspiration for our ATTIC LIGHT collection.

The full collection is available at HARD STORE ATHENS
Archelaou 19
Tuesday–Saturday 12:00–20:00

Ph. @dimitris_tairis

For May, at the center of our window display, you’ll find the iconic Athenian antefix—a symbol of Athens and a major inspiration for our ATTIC LIGHT collection.

The full collection is available at HARD STORE ATHENS
Archelaou 19
Tuesday–Saturday 12:00–20:00

Ph. @dimitris_tairis

For May, at the center of our window display, you’ll find the iconic Athenian antefix—a symbol of Athens and a major inspiration for our ATTIC LIGHT collection.

The full collection is available at HARD STORE ATHENS
Archelaou 19
Tuesday–Saturday 12:00–20:00

Ph. @dimitris_tairis

Αύγουστος. Ήλιος. Έρωτας. Μελτέμι.

ATTIC LIGHT
This film is an ode to the sun-bleached air, where summer refuses to fade.

Videographer: @pankoveronika
Photographer : @marios_sgs
Art Direction: @yiorgos.mesimeris
Design: @ogustathens
Fashion: @ginetaiantilipto
Muah: @efi_ramone , @beehive_artists
Ph. Assistant: @george_gal
Vid. Assistant: @sprdl
Talents: @kayaebbe , @agenciamodels_athens , @jordan_genidogan , @dmodelagency
Production: @manolispet

Sunday | #HARDfits

Sunday | #HARDfits

Sunday | #HARDfits

Sunday | #HARDfits

Sunday | #HARDfits

Sunday | #HARDfits

Sunday | #HARDfits

Sunday | #HARDfits

Introducing our new scarves — four pieces, an ode to Attic light. ✨

Introducing our new scarves — four pieces, an ode to Attic light. ✨

Introducing our new scarves — four pieces, an ode to Attic light. ✨

Introducing our new scarves — four pieces, an ode to Attic light. ✨

Embracing the simplicity of enjoying the sun.

Embracing the simplicity of enjoying the sun.

Between Two Skies tee, August cap, Jordan energy — Monday set right.

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Inspired by Jean Cocteau — poet, artist and filmmaker whose surreal elegance shaped the spirit of our SS26 collection. ✨

Meet Kaya ☀️
Effortless, sun-kissed style in our Hard Sun T-Shirt, perfectly matched with the Symbols in the Sun

Creating memories one Polaroid at a time.

Creating memories one Polaroid at a time.

Creating memories one Polaroid at a time.

Creating memories one Polaroid at a time.

Attic light moves.
It turns like a compass across skin, fabrics, and surfaces.
It carves memory onto white.

Explore the full collection in-store and online.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.

Introducing our new SS26 T-shirts — Attic Light, a collection imagined as a Greek calendar; not one that counts days, but one that counts returns, explored with a deeply poetic intention.