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gn.romain
Romain Guillon
Creative CGI director
Client : Samsung, Rabanne, Lancôme, l’Oréal…
Studio owner - @gn.motion
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
We put a car inside a ramen pack!
Something's moving inside a Samyang Buldak pack.
The wrapper stretches. Then... well, you'll have to swipe to see what happens.
The brief was to create a visual concept that blends food culture and automotive performance into a single, high-impact moment. The car had to feel premium.
The reveal had to feel epic. And both brands had to stay instantly recognizable.
We explored multiple creative directions before landing on the final, from interior POV shots where the camera sits inside the packaging, to full breakout sequences with different levels of destruction and energy.
Every element was built from scratch, the Buldak packaging modeled and textured to match the real product, the IONIQ 6 rigged and animated for maximum impact, and the noodle simulations crafted in Houdini to react naturally to the force of the breakout.
Swipe to see the full breakdown, from brief to behind the scenes to final delivery.
Comment "LAUNCH" to explore a concept like this for your brand.
Made with Blender · Houdini · After Effects
#CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #ProductVisual
Your pace. Your rhythm. Your Forerunner.
Our latest visual project for @garmin .
#garmin #smartwatch #productvisual #ai #garmin
Concept exploration inspired by Formula 1 speed and materials. ✦
AI or CGI?
Guess in the comments.
Music by @sonoroll__
#formula1 #productvisualization #cgi #aiart #3dvisuals
Behind the scenes of our @wearlumia campaign, when the startup launched Lumia 2, the world's smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Here's a look at how we built it in CGI, revealing the inner mechanism, the Torqlock system, and how the product naturally locks onto the ear.
A premium, minimalist visual approach for a unique health product.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
When @wearlumia startup launched Lumia 2, the world’s smallest wellness wearable, we were trusted with one mission: make a complex product feel effortless.
Through CGI, we revealed the inner mechanism, the Torqlock system, and how the product naturally sits on the ear. A premium, minimalist visual story for a product that deserves to be understood at a glance.
The future of health tracking, designed to disappear.
@wearlumia turns smart earrings into a discreet way to track sleep, cycle, activity, blood flow and more.
Really happy to be part of Lumia’s adventure!
#CGI #Lumia #HealthTech #Kickstarter #SmartJewelry
@ciaokombucha product visualisation ☁️
So much fun creating this colourful, playful world to celebrate the new dragon fruit flavour!
@ciaokombucha product visualisation ☁️
So much fun creating this colourful, playful world to celebrate the new dragon fruit flavour!
@ciaokombucha product visualisation ☁️
So much fun creating this colourful, playful world to celebrate the new dragon fruit flavour!
@ciaokombucha product visualisation ☁️
So much fun creating this colourful, playful world to celebrate the new dragon fruit flavour!
@lorealparis Revitalift Laser — fluid simulations, refractive glass, macro close-ups brand development.
Science deserves a visual that matches it. ✦
@lorealparis Revitalift Laser — fluid simulations, refractive glass, macro close-ups brand development.
Science deserves a visual that matches it. ✦
@lorealparis Revitalift Laser — fluid simulations, refractive glass, macro close-ups brand development.
Science deserves a visual that matches it. ✦
@lorealparis Revitalift Laser — fluid simulations, refractive glass, macro close-ups brand development.
Science deserves a visual that matches it. ✦
@lorealparis Revitalift Laser — fluid simulations, refractive glass, macro close-ups brand development.
Science deserves a visual that matches it. ✦
@lorealparis Revitalift Laser — fluid simulations, refractive glass, macro close-ups brand development.
Science deserves a visual that matches it. ✦
@lorealparis Revitalift Laser — fluid simulations, refractive glass, macro close-ups brand development.
Science deserves a visual that matches it. ✦
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
Cheap content doesn't save you money. ✦
It just moves the cost somewhere harder to see.
Weaker conversion. Less recall. More budget needed to get the same result.
The brands that win aren't posting more. They're building visual systems that compound.
✦ Comment "launch" to explore creative directions for your product visuals.
#ContentStrategy #CGI #VisualContent #BrandContent
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
For Paco Rabanne's 1 Million Gold, we turned the fragrance bottle into molten luxury. Fluid simulations. Macro reflections. Controlled excess.
✦ Comment "SAMPLE" to get a visual concept for your brand!
#rabanne #cgi #productvisualization #luxury #fragrancefilm
@labubu takes over the city. ✦
Giant installations between buildings. 3D billboards in Times Square.
One peeking over a train station. Two hanging out at a subway entrance.
A mouth wide open in the middle of the street, big enough to walk through.
The concept: turn a collectible into an urban invasion.
Familiar character. Impossible scale.
✦ Comment « SAMPLE » to get a visual concept for your brand.
@labubu takes over the city. ✦
Giant installations between buildings. 3D billboards in Times Square.
One peeking over a train station. Two hanging out at a subway entrance.
A mouth wide open in the middle of the street, big enough to walk through.
The concept: turn a collectible into an urban invasion.
Familiar character. Impossible scale.
✦ Comment « SAMPLE » to get a visual concept for your brand.
@labubu takes over the city. ✦
Giant installations between buildings. 3D billboards in Times Square.
One peeking over a train station. Two hanging out at a subway entrance.
A mouth wide open in the middle of the street, big enough to walk through.
The concept: turn a collectible into an urban invasion.
Familiar character. Impossible scale.
✦ Comment « SAMPLE » to get a visual concept for your brand.
@labubu takes over the city. ✦
Giant installations between buildings. 3D billboards in Times Square.
One peeking over a train station. Two hanging out at a subway entrance.
A mouth wide open in the middle of the street, big enough to walk through.
The concept: turn a collectible into an urban invasion.
Familiar character. Impossible scale.
✦ Comment « SAMPLE » to get a visual concept for your brand.
@labubu takes over the city. ✦
Giant installations between buildings. 3D billboards in Times Square.
One peeking over a train station. Two hanging out at a subway entrance.
A mouth wide open in the middle of the street, big enough to walk through.
The concept: turn a collectible into an urban invasion.
Familiar character. Impossible scale.
✦ Comment « SAMPLE » to get a visual concept for your brand.
@labubu takes over the city. ✦
Giant installations between buildings. 3D billboards in Times Square.
One peeking over a train station. Two hanging out at a subway entrance.
A mouth wide open in the middle of the street, big enough to walk through.
The concept: turn a collectible into an urban invasion.
Familiar character. Impossible scale.
✦ Comment « SAMPLE » to get a visual concept for your brand.
@labubu takes over the city. ✦
Giant installations between buildings. 3D billboards in Times Square.
One peeking over a train station. Two hanging out at a subway entrance.
A mouth wide open in the middle of the street, big enough to walk through.
The concept: turn a collectible into an urban invasion.
Familiar character. Impossible scale.
✦ Comment « SAMPLE » to get a visual concept for your brand.
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