fringe is a branding studio
Building brands for the leading edge

ooowee it’s been a minute since we’ve been on here, we’re workin hard on some exciting projects coming very soon! 👀
In the meantime, check out our newest work for @thesocialorderok x @vanessahousebeerco SKI TRIP! 🎿❄️
Ski Trip is the mountain side, snow covered companion to Float Trip. This amber lager is rich in flavor with subtle notes of caramel, nuts, toffee, with a hint of hops on the backend. Ski Trip is malt forward lager in nature, that pours a deep ruby hue, and finishes smooth & crisp. Now available on draft at @thejonesokc @fuzzysokla and all @thesocialorderok concepts🍻

So excited to share the first look at the brand we’ve been building for @saintpalomavintage for a while now!! This custom wordmark sings songs of timeless Americana, and sustainability driven by quality and style. St. Paloma has always been anchored in a drive to breathe new life into well worn pieces that have been long-since overlooked and forgotten. The two thingsthat make St. Paloma possible are found in the fabric of our everyday reality: our shared love for mother earth, and the never-ending procession of time. Together, we find ourselves exactly where we always were going: right here. Right now. More soon!

When Sharing Tree came to us to design a brand suite for their virtual Bourbon in a Box event, we were thrilled to explore how we could translate a brand across a variety of print collateral pieces. Check it out— little recipe cards! For their event, they had bartenders come out and live-stream themselves making various bourbon cocktails while everyone followed along off these cards at home. This whole project was a hoot and a half and while we'd love to do it again next year, here's to hoping it'll be in person!

Tonight’s the night! We had such a blast designing a brand and collateral for Sharing Tree’s *COVID friendly* take on their yearly Bourbon and Bluegrass event: Bourbon in a Box!! Featuring cocktails from @thejonesokc, @rjsupperclub, and @redroosterokc, this live charity event is going to be a hoot and a half. We can’t wait!

Tonight’s the night! We had such a blast designing a brand and collateral for Sharing Tree’s *COVID friendly* take on their yearly Bourbon and Bluegrass event: Bourbon in a Box!! Featuring cocktails from @thejonesokc, @rjsupperclub, and @redroosterokc, this live charity event is going to be a hoot and a half. We can’t wait!

Tonight’s the night! We had such a blast designing a brand and collateral for Sharing Tree’s *COVID friendly* take on their yearly Bourbon and Bluegrass event: Bourbon in a Box!! Featuring cocktails from @thejonesokc, @rjsupperclub, and @redroosterokc, this live charity event is going to be a hoot and a half. We can’t wait!

Tonight’s the night! We had such a blast designing a brand and collateral for Sharing Tree’s *COVID friendly* take on their yearly Bourbon and Bluegrass event: Bourbon in a Box!! Featuring cocktails from @thejonesokc, @rjsupperclub, and @redroosterokc, this live charity event is going to be a hoot and a half. We can’t wait!
Catch us scootin’ round the city 🛴
Wanna join our #scootergang ?! New job posting comin soooo soon 👀
For now, tag us if ya see us around. Or throw bananas at us for a Mario Kart Live experience 🍌

When we design a visual identity, we never present just one concept and we never show just a logo on a screen. How can you make a truly educated choice without seeing how it’s going to LIVE? This is from a round one presentation that wasn’t chosen, but from the looks of it it could just as well be a final handoff. We’re pretty proud of our process and we love going the extra mile for our clients. Like, seriously. That’s not even just fluff for the gram. We mean it!!

We said ALL WILL BE REVEALED we meant it. Presenting our birthday gift to you: the Fringe official Natal Chart Report. Leo sun, Aquarius noon, Scorpio rising. Seriously.

Fringe dot is almost one year old!! Tomorrow is our birthday!!! We’re thrilled at everything we’ve built, everyone we’ve met, and looking back on how much we’ve grown in these few short months, it really is the beginning of a wild ride. This pic is from one of our first stunts as a team when we had way too much time on our hands and we decided it would be a good idea if we plastered our posters all over our neighbors’ windows. Of course, they thought it was a great idea too and these posters are still up today! Just kidding, but could you imagine? Ridiculous. Here’s to even bigger and better things in the year to come!

When Fringe takes on a new branding project, we’d never just give you one option and cross our fingers hoping you like it. If the goals are aligned, a ton of great work can come out of a single project without getting off track from the core project goals. This means we end up with a lot of work that gets sacrificed so an even better brand can live! This three-eyed tiger is a good example of one of those sacrifices we made to let something better rise up. You’ll see the final concept we decided on soon, but in the meantime— don’t you love??

Have you missed us? We’ve missed you. Guess what?? We’re about to turn ONE whole year old! Honestly— we can’t believe it either. More to come then, but in the meantime check out this tote from our friends and favorite Monday morning crusaders @holdette. I heard they just started taking pre orders for their first suit...

Happy June! As OKC heats up, we’re looking forward tospending some lazy afternoons on a river this summer with a @vanessahousebeerco /
@socialorderdiningcollective Float Trip (coming out in cans soon!!) — here’s one of the... dare we say *trippier* concepts that never made it past round one. Still, a fun psychedelic letterdoodle that now gets to live on in Instagram infamy.

We could all use more good news floating around. Fortunately, the Cocoon is less of a newsletter and more of a monthly love letter. Curious? Thought you might be. Pop over to @jennifergreathouse to sign up and find out more. First issue drops on Saturday 5/30! Subsequent monthly releases on first Saturdays.

We could all use more good news floating around. Fortunately, the Cocoon is less of a newsletter and more of a monthly love letter. Curious? Thought you might be. Pop over to @jennifergreathouse to sign up and find out more. First issue drops on Saturday 5/30! Subsequent monthly releases on first Saturdays.
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